Home Baked Confidence

I recently watched Zumbo’s just Desserts. It’s a fantastic series! The contestants are all SO talented that it’s almost impossible believe they are just “hobby bakers” without any formal training. To see the judges (professional pastry chefs) get blown away by AMATEUR bakers is just amazing.

And it’s a HUGE lesson.

pricing cakes | home baking business | cake prices

In my post “Home Bakery Business | 4 BIGGEST MYTHS” I chat briefly about how a qualification in pastry/baking/chef does NOT define your SKILL or VALUE as a Home Baker.

There are SO MANY other options for you to grow your baking skills to be on par and even better than those of qualified chefs. Seriously. This is a different day and age where almost anything can be learned with online research and hard work!

And, when it comes to ANY food – the proof of the pudding is in the EATING.

If your bakes are amazing and delicious, no one gives a hoot whether you have a chef qualification or not! To quote the movie Ratatouille: “A great artist can come from anywhere!”

But there’s one more thing I learned from Zumbo’s just Desserts. The one thing that has been sticking with me after watching the series is this one single word – CONFIDENCE.

Some of the contestants were so violently insecure… and I can totally relate to them. Can't you?

As soon as there is 1 negative experience or comment (among all the other 100 positive comments), they just struggle so much to keep it together. Or if one thing goes wrong in their baking process, they just can’t handle it and their insecurity debilitates them in a matter of 10 seconds.

It’s amazing how the BEST bakers often don’t win these reality shows because of their insecurity and fear. NOT because they aren’t good enough.

From the outside it’s so easy to say “just shake it off!”, but when YOU are the baker in that situation, you know you would probably respond more or less the same way.

“Confidence” and “Home Baker” rarely fall in the same sentence.

Lack of confidence is the REAL reason why we overwork ourselves, STRUGGLE WITH PRICING, end up bowing to every whim of demanding clients and get stuck baking things we don’t even enjoy making!

The most popular pins on Pinterest in regards to Baking, is PRICING. Hands down! It's also the one topic people repeatedly ask me to write about. Even though most posts on cake pricing totally answer all the practical questions, pricing home baked goods remains an issue.

Now either MONEY is the problem, or SOMETHING ELSE is… Don’t know about you, but bakers aren’t really your typical “gold diggers”, are they? Ha! No!

I am convinced that the reason why pricing remains an issue, is because we are confronted with adding a VALUE TAB to what we do… and also kind of who we are – what WE are worth.

There’s this constant analysis going on in our minds “If only I had 1000 likes on my facebook page, THEN I would know that I’m good enough!” OR “If I could only make x amount of sales per month, THEN I would know that I have what it takes!”

And with the Zumbo’s contestants, EXACT same story. “If I win this competition, I will finally know that I’m good enough.” “If I win this competition, it will prove to my father that I’m talented enough to make a living from dessert making.”

Here’s the secret: “If you are not enough WITHOUT it, you will never be enough WITH it.”

The hard truth is that the “stamp of approval” you feel you need to classify you as a LEGIT Baker/Creative, won’t be enough to satisfy you.

So. If an outward achievement or qualification doesn’t make us “enough”, what does?
HOW do we become CONFIDENT Bakers?
How do we get to a place where we have confidence in our value and what we bring to the table?

Wouldn’t it be AMAZING to actually work normal, sane hours every day?

Wouldn’t it be LIBERATING to bake things you actually WANT to and not what clients demand?

Imagine feeling CONFIDENT instead of awkward when you price your bakes and charge clients?

Isn’t it a WONDERFUL thought that you can uncover your own hidden creativity and expression in your bakes and that there’s actually a HUGE market for what YOU bring to the table?

All of these desires above are 100% POSSIBLE.


cake pricing | baking from home | home bakery business

It’s they journey I’ve been on these last 5 years in my own Home Bakery! And, my friend, that is what my free email course is ALL about 🙂

In this course you will learn how to become a Confident Baker once and for all so that your skills and home bakery business grow as they are MEANT to.

Home Baked Confidence Course Outline

    Here we will break down the biggest misconceptions and mental obstacles that keep you stuck in insecurity and prevent your real talents and confidence from flourishing.
    In this module we will get super practical with direct questions and exercises for you to discover your authenticity and greatest assets. After this we will begin figuring out how to bring this into your baking.
    Here’s where it gets really interesting and challenging! We are going to assess your Bakery and make CHANGES according to what you’ve discovered about yourself. At this point you will also get your FREE Pricing Calculator to automatically calculate what you need to charge for your bakes.
  4. BONUS:
    I’m going to share my best communication strategies with you so that I am able to respect myself and my clients. I will also teach you all the tricks I use to draw solid boundaries for clients and myself so that my work life is fulfilling, profitable and balanced.


What you will gain from Home Baked Confidence:

1. Get all the tools you need to shake off pressure and expectations (from yourself and clients).

2. Discover your unique VALUE as Baker. No longer be constantly “overworked, underpaid and unfulfilled” in your baking.

3. Discover your authentic self as a baker and creative and find your “baking voice”.

4. Be empowered to evaluate and restructure your baking business and goals so that you attract the RIGHT CLIENTS FOR YOUR HOME BAKERY. And YES, there’s a huge market that WANTS and NEEDS what the REAL YOU has to offer!

5. A Free Pricing Calculator to all the cake pricing calculations FOR you 🙂

**BONUS** I will also teach you all the tricks I use to draw solid boundaries for clients and myself so that my work life is fulfilling, healthy and balanced.


It’s so important for every baker to go through this process of analysis and discovery!

If you don’t know who you are and what you love to bake, then everyone else will tell you who you are “supposed” to be and what you are “supposed” to bake.

Are you ready to do get your Home Baked Confidence?

Let’s get started!

Aurelia 🙂

Hi! I'm Aurelia 🙂

I'm a Self Taught, Full Time
Home Baker empowering
unlock their FULL potential
Home Baking

FREE Resources to Unlock your FULL Potential


Pin It on Pinterest