5 Secrets for Creating a GREAT Home Bakery Business Name

5 Secrets for Creating a GREAT Home Bakery Business Name

5 Secrets for Creating a GREAT Home Bakery Business Name

One of the first things you’ll need to do when you start your own Home Bakery is to choose a Business Name!

This process can be huge fun or a total headache. Your experience will depend entirely upon your attitude to be honest. So I hope you will dive in with a positive mind! 🙂

As you know, my Home Bakery is called Philosophy of Yum. It is quite a unique business name, but I didn’t come across it overnight.

Finding the right name can often take a while, but I want you to know that that’s TOTALLY okay!

Everyone’s journey is different, so don’t put pressure on yourself to rush this process.

Here are the 5 Secrets for Creating a GREAT Home Bakery Business Name.

 

1. Your Biz Name Should Mean Something to OUTSIDERS

Naming your business after yourself is a SUPER popular thing to do. It’s been popular for ages. But it really isn’t ideal.

My Home Baking Business Name was initially actually Aureo’s Confectionery, believe it or not!

My own name, Aurelia, is quite long and well, Italian, which made it a bit tough for South Africans to pronounce or even just remember.

When Oreo cookies finally arrived in South Africa in my first year of high school, my super cute and easy nickname became Aureo. This was how I introduced myself all throughout university as well – “just call me Aureo! :)”

So when I started baking for fun and had to choose a business name, Aureo’s Confectionery was the logical choice. It was personal, it was slightly punny (which is so me) and made sense…

 

BUT THIS BUSINESS NAME ONLY MADE SENSE TO THE PEOPLE WHO KNEW ME – AND NO ONE ELSE.

I made the mistake of thinking my business is about ME so I named my business for MYSELF, not for my clients.

The problem with naming your Home Baking Business after yourself is that it doesn’t say anything about your BUSINESS at all. And it definitely doesn’t say anything about how you help your clients at all.

In an outsider’s subconscious mind they’ll be thinking: “Yes, you are the baker, but how does that benefit me?”

 

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

 

Let’s do a little test…

If you read through a list on Google of Bakeries in your area and you see:

Tiffany’s Bakery

Nicole’s Cakes

Katie’s Cookies

Philosophy of Yum

Justine’s Confections

 

Which one stands out and sparks your interest? Which one already informs you what the bakery is about before you’ve even been to their website?

 

When I started trading at Food Markets in Cape Town, I kept trying to think of a great tagline I could write on my blackboard sign. I wanted to come up with a tagline to better describe what I do since Aureo’s Confectionery didn’t mean much in a city where no one knows me.

I ended up writing “Our philosophy is yumminess”, since FLAVOUR and QUALITY totally form the foundation my bakes (and business) and make them so special.

This is what sets me apart from my competitors and the main-steam decoration obsessed bakeries we find today.

After much thought I realized that my tagline represented my bakes better than my actual business name did. It should not be this way.

After 3 years of baking as “Aureo’s Confectionery”, I decided to change my Home Baking Business Name to “Philosophy of Yum”. Best decision EVER.

 

So remember that you are not naming your business for yourself since your business is not about you.

Your Business Name should ideally sum up how your baking benefits your IDEAL CLIENT.

 

Want YOUR Home Bakery Business Name to stand out in the crowd? Struggling to choose the perfect name for your baking business? This is the post you've been looking for :) Discover the 5 secrets for creating a GREAT Home Bakery Business Name. Click through to read it now! #homebakery #cakebusiness #cupcakebusiness #bakingbusiness

 

2. Your Business Name Should Be Easy to Pronounce

Foreign languages have so many beautiful words that sound super poetic. BUT be careful with these words.

You might like many French words like “Toujours” because it’s beautiful, but will at least 90% of the people in your city understand what it means or even just know how to pronounce it?!

My one friend in Canada has a Home Bakery called Bake Toujours. It means Bake Always. She can totally do this in Canada because most Canadians understand French. French is their official second language.

In South Africa this would not work at all! People would spend the first 30 seconds on my website trying to figure out how to pronounce this weird word and then give up. What a missed opportunity!

I could have given them a Business Name that already hooks them and draws them in. But people feel frustrated and confused when they can’t pronounce your business name.

So make your business name easy to understand and easy to pronounce.

When you do this you are considering your client’s needs above your own – and that’s the mark of a great business owner.

 

3. Business Name Brain Dumping

Here’s a practical exercise to help you find the perfect name for your Home Baking Business. In your Workbook, do a little brain dumping.

This means writing down any and every word (and sentence) that comes to mind about your bakes and business ideals.

Choose descriptive words, meaningful words, words that best describe what clients can experience when eating one of your creations. Words that represent ideals your business stands for.

You can even get some close family and friends to help you with this process.

Also, don’t rush this. If you don’t feel you have the right words yet; wait a day or two and do some research to find the perfect words.

Search for synonyms to your words online. Often you’ll be so close in the idea of what you want to say with your business name, but then a synonym was all you needed.

Once you feel all the words on your page encompass what your bakes are about, you can proceed to rearrange them in different ways.

You’ll know it’s “the one” when you find it!

If you’re not 100% satisfied and HAPPY about the new name, go back and keep rearranging.

Sometimes it’s a good idea to let it simmer a day or two or even a few weeks if necessary before you make a final decision.

 

4. Make Sure Your Business Name is Unique

When you feel you’re onto a winning name, be sure to do your homework and see if this name is indeed available!

The last thing you want is to create a logo, print business cards and only then find out that someone in your city has the exact same Home Bakery name!

The way you avoid this is to educate yourself online to see if your business name has been used already for a website domain or if it is still available.

Search for your prospective business name with .com, .org and then also for domain names specific to your own country like .co.za (for South Africans), .co.uk (for those in the UK), dot com.au (for Australians).

If no one has snapped up the domain name yet, then it’s safe to go ahead and pick your prospective business name as your official business name.

 

RELATED: 14 Tools You Need to Start a Home Bakery Business

 

5. Make Sure No One Steals Your Business Name

And now it’s time for some insurance. You obviously don’t want anyone to steal your business name. Trademarking your name and logo is an option, but it can be a very expensive, stretched out process.

The easiest way to protect your name is to reserve your website domain (yourhomebakeryname.com) through Wix. Here’s a tutorial to show you how to do this.

You don’t have to build a website right now if you don’t want to, but reserve your domain so that no one takes your business name.

You can either sign up to Wix’s premium plan which includes a free domain registration, or you can buy your chosen domain for just under US$15 per YEAR which means it’s just over US$1 per month – it’s really not much and so worth it!

Reserving your domain is your insurance because no one in their right mind is going to pick a business name that they cannot use as their website address.

And that’s it my friend! I hope these secrets help you to find the ideal business name for your Home Bakery 😀

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Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

14 Tools You Need to Start a Home Bakery

14 Tools You Need to Start a Home Bakery

14 Tools you Need to Start a Home Bakery

Kitchen gear envy…

It’s a thing man.

Everywhere on Instagram and YouTube we see strings of bakers with like 2 or 3 Kitchen Aid Mixers in pretty pastel colours, huge ovens and a jar with 30 spatulas.

And so we automatically assume that we need all of those things before our kitchen is “good enough” to start our own Home Bakery.

But today I’m telling you once and for all that you don’t need a whole heap of fancy kitchen appliances to start a successful Home Bakery Business!

I got by with the cheapest hand mixer for a year and hand-me-down mixing bowls. All these other expensive appliances are not essential; they just look prettier and make things a tiny bit easier.

Please note: This post contains affiliate links, meaning I get a small commission if you end up buying one of these products – but it’s at no extra cost to you. I handpicked all of these items and believe each one of them is the best value for money. I’m proud to recommend these tools to you because I know they’ll enhance your baking life at the most affordable rate possible.

 

1. Your Oven

Most importantly you need an oven… In theory you could use a mini oven, but you won’t be able to bake much at a time, so I recommend that you invest in an 81 litre oven. It’s about 0,6 m x 0,6 m and is usually the standard domestic oven used in homes. It’s the perfect size; you don’t need anything bigger than this.

I’ve used this size oven since the very start of my Home Bakery and I still do. My oven is a Defy and I LOVE it! It’s dependable, accurate and bakes perfectly. I bought it secondhand for $200.

Of course, most homes already have an oven, so you probably won’t even need to buy one!

 

2. Digital Kitchen Scale (Battery Powered)

Great baking requires GREAT precision.

Unfortunately baking with cup measurements will not give you the same results.

For example; an egg can weigh anywhere from 40 g – 70 g. Every gram of egg makes a significant difference in the end results. I encourage you to buy a digital kitchen scale. They are really inexpensive (like $16 – $20) and will give you great precision and results in your baking!

Another awesome perk of digital scales is that you can bake mix batter much faster! Measuring ingredients in 5 different cup sizes can take forever, but with a scale you can just weigh ingredients directly into your bowl, press the zero button and weigh the next ingredient directly into the bowl.

This obviously also saves a lot of washing up since you’re weighing all ingredients into the bowl and not dirtying your measuring cups.

A digital kitchen scale is my favourite Home Bakery tool by far. Best $20 I ever spent!

Click here to see my favourite, affordable Digital Kitchen Scale.

Feel like you need a huge oven or fancy mixer before you can start selling your home baking?? Truth is, you DON'T need all that before you start a Home Bakery Business! Here are the tools you REALLY need - and most of them are $20 or less :D Click through to get the list of 14 Tools you need to start your Home Bakery Business. #homebaking #cakebusiness #bakingbusiness #homebakery

 

Other Tools

When it comes to other tools it really depends on WHAT you’re planning on baking.

If you’re starting with cupcakes and brownies for example, there’s no need for cake tins just yet.

So you don’t NEED ALL of this stuff, but you can choose your own essentials from this list (beyond standard kitchen items like spoons, knives, pots, pans, etc.).

 

3. Plastic Mixing Bowls

Many bakers use ceramic, pyrex glass or stainless steel bowls. I prefer plastic bowls simply because the hand mixer’s beaters make way less noise against the sides of plastic mixing bowls.

You should have at least 1 Large, 1 medium and 1 small mixing bowl.

I love the OXO plastic Mixing bowls because they have a rubber lining on the bottom which stops them from sliding around when you’re busy mixing.

They also have rubber linings on the top rim for better grip when you’re pouring batter. The OXO Plastic mixing bowls come in sets of 3 in the exact sizes you’ll need.

Click here to see my favourite, affordable mixing bowls.

 

4. Sieve

You should absolutely, always sieve your dry ingredients. This gets rid of any lumps in your flour, cocoa powder, etc. It also catches any strange, hard bits that somehow got in there. Sieving also aerates and mixes your dry ingredients.

Click here to see my favourite, affordable sieve.

 

5. Large Chef’s Knife

Every baker needs a big knife.

First of all because it makes you feel and look like you’re a pro!

And secondly because a chef’s knife is super useful. I use mine every single day; to slice and chop apples and vegetables for cakes, finely chop citrus zest, chop nuts, slice brownies, chop chocolate and even to make chocolate shaving decorations.

Now please note that it doesn’t have to be an expensive chef’s knife. Mine was like $20. It’s very important that it’s 8 inches (20 cm) though. Anything bigger or smaller becomes difficult to handle and won’t create the same beautiful chocolate shavings – if you plan on making them to give your cakes a professional edge.

Click here to see my favourite, affordable chef’s knife.

 

6. Silicone Spatula (flat, not indented)

I adore a good silicone spatula! There are few things I enjoy more than scraping every last drop of batter into a cake tin.

Even if you don’t have OCD tendencies like me, a spatula is still essential for scraping the sides and bottom of your mixing bowl throughout the mixing process. This ensures that you won’t have a surprize lump of butter or flour hiding in a corner of your bowl somewhere.

Spatulas are an essential tool for mixing a well incorporated batter.

But it takes a very specific type of spatula to scrape a bowl clean. Some are too flimsy and don’t have enough strength to obey your commands without bending over in the opposite direction – very annoying.

Some spatulas are too hard and don’t give you a “close shave” against the side of the mixing bowl.

Some spatulas are like flat spoons, so you end up needing another spatula to scrape out the indented part of the spatula! Very annoying.

FLAT-sided silicone spatulas are perfect! Because you can just scrape them on the rim of your mixing bowl to get the batter off it and nothing will be stuck to it afterwards.

Click here to see my favourite silicone spatulas.

 

WAIT before you spend a fortune a Kitchen Aid Mixer or a huge oven to start your Home Bakery! You can get by with very few tools and appliances and still turn a GREAT profit with your Home Baking. Here's a list of the essential tools you REALLY need when you Start your Home Bakery Business :) #homebakery #cakebusiness #bakingbusiness #bakingtools

 

7. Sturdy Balloon Whisk

Sometimes a spoon just doesn’t cut it.

Like when you’re saving split chocolate ganache, or making lemon curd, or reviving frozen creme patisserie, or salted caramel, or making any kind of sauce or filling.

Stirring with a balloon whisk just gives you a much smoother result and prevents clumping or burning stuff.

It’s worth it to buy a good quality one though because the el cheapos end up coming undone where the wires join the handle. You’ll be whisking along, unsuspected, and then suddenly a wire will shoot loose and flick hot custard in your face – it’s happened to me before.

Trust me, rather buy 1 great balloon whisk instead of 10 cheapies that keep breaking.

Click here to see my favourite, affordable balloon whisk.

 

8. Electric Hand Mixer

Let me tell you a little secret…

You don’t need a stand mixer to start a Home Bakery Business! Yep, I’ve said it. You can totally get by with an electric hand mixer.

I’ve written a very thorough blog post on buying the perfect hand mixer if you want to go into deeeeeep detail; Hand Mixer Shopping Guide. Most importantly you want something that doesn’t fall over easily, is not too heavy and gives you a lot of control in the speed settings.

A high price doesn’t necessarily mean high quality. Be careful. You can buy a perfectly awesome hand mixer for under $20 that will last for years to come.

Click here to see my favourite, affordable Electric Hand Mixer.

 

9. Piping Bags (Preferably Reusable)

Let’s all do our bit in helping the environment shall we?

There are so many things I did wrong in the first few years of baking full time, but I’m so grateful that I bought reusable piping bags from the very start!

Mostly because it makes sense financially; you by one bag in 5 years. If you use disposable piping bags for 5 years you end up spending WAY more.

They’re easy to clean and really inexpensive.

There are many different sizes, but in my experience anything larger than 30 cm (12 inches) is just too big to control effectively while you’re piping.

Click here to see my favourite, affordable reusable piping bag.

 

10. Stainless Steel Piping Tips

Oh, the many millions of piping tips on the market today are staggering!

Of course the ones you buy depend entirely upon what type of frosting piping you want to do. But you totally don’t need to be fancy here.

The only 2 piping tips you really NEED are a closed star tip (Wilton 2D) and a large round tip (Wilton 1A).

 

You’ll use the Wilton 2D to pipe frosting onto cupcakes. I like to pipe my frosting from the inside out so that it looks like a rose. So classic and beautiful!

RELATED: Piping Frosting 101 – The Frosting Piping Manual.

And the large round Wilton 1A is great for piping perfectly round blobs of frosting onto cupcakes, piping out macaron batter, piping macaron fillings onto macarons and piping frosting onto layer cakes.

 

11. Muffin/Cupcake Tins

Most home bakers begin by selling cupcakes, muffins, cookies and brownies. They are easier to bake and less intimidating than layer cakes or cheesecakes for example!

I recommend buying at least 2 non-stick muffin tins. This way you can use one tin to refill with batter while another one is busy baking. They’re easy to clean and can last a lifetime if you take good care of them.

Click here to see my favourite, affordable Cupcake/Muffin Tins.

 

12. Non-Stick Baking Sheet

A Baking sheet is really a go-to item in any home bakery. You can use them for cookies, macarons, roasting nuts, baking pastries and more!

Generally a 15 x 10 inch pan works great in domestic ovens, but be sure to measure the inside of your oven just to be sure they will fit inside!

Click here to see my favourite, affordable Non-Stick Baking Sheet.

 

13. 2 Inch Cookie Scoop

Although this is not really an “essential” item, it will make your life a heck of a lot easier and will make your cookies look more uniform. The domed shape of the cookie dough will also end up making the center of your cookies thicker and sides thinner. Translation = crispy outside, gooey center!

Click here to see my favourite cookie scoop.

 

14. Non-Stick Brownie Tin

Brownies, bars and squares are always a great crowd pleaser! In fact, brownies were the very first items I started selling back in 2008 when I was studying architecture.

I still adore baking brownies and have also found a new love for baking blondies. You could also do layered bars and squares in your brownie tin.

8 x 8 Inch is the standard size that works great for Home Bakery.

Click here to see my favourite, affordable Brownie Tin.

 

Other, disposable items you’ll need:

  • Cupcake Liners
  • Non-stick baking parchment
  • 45 cm Roll of Heavy Foil
  • Non-Stick Spray (your best friend – seriously)
  • Small, medium and large Ziploc Bags

 

More Advanced Tools & Appliances:

As your Home Bakery Grows you can expand your collection with some more tools and appliances that make life easier.


And that is it my friend! I hope you understand and believe now that you really don’t need a lot of kitchen gear to start a Home Bakery.

Chat soon!

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

How to Get Testimonials for your Home Bakery

How to Get Testimonials for your Home Bakery

How to Get Testimonials for your Home Bakery

Testimonials are one of the most powerful marketing tools you can use in your Home Bakery! A testimonial is like bite-sized Word of Mouth.

I like to include a testimonial on every single page of my website to boost my bakery’s credibility and value from the mouths of many different people.

A testimonial enables your prospective clients to imagine themselves having just as good an experience – before even tasting your cakes yet! That’s golden!

Before I get to HOW you can get Testimonials, we need to have a quick chat about one of the most powerful mental triggers in the Sales world…

Social Proof.

 

The Power of Social Proof

I first learned about Social Proof in Jeff Walker’s book called “Launch”. I’ll be quoting a few passages from his book throughout this post.

“Social proof is the idea that if we see other people taking action, then we will be inclined to take action as well.”

Buying anything for the first time is a risk for all of us. This risk makes us feel uncertain about what we should do next. We’re on the fence and something needs to show us that it’s safe and awesome on the other side.

“We are social creatures and it’s hard to overemphasize just how completely we are influenced by what we see other people around us doing.”

 

And Jeff is right!

Who of us can watch a movie nowadays WITHOUT checking its ratings and reviews first on Rotten Tomatoes?

Who can go to a restaurant WITHOUT checking its ratings on TripAdvisor, Google or Facebook?

ALL our decisions, and purchase decisions more than any other, are influenced by social proof.

 

Testimonials are Absolute

Another simple reason that Testimonials are so powerful is because they are TRUE. They can function as “deal sealers” for people because they are not open-ended. They are absolute and true because a testimonial is a real person’s real experience. No one can argue with it or even challenge it.

You can write 1000 words on your website about how awesome your baked goods are, but 3 words from a client’s testimonial will accomplish more than most things you can write.

And that’s because YOU are not part of the ocean of prospective clients in this case. In sales there is always an “us” and a “them”. Your clients feel like the “us” and unfortunately, by default, you fall under the “them” because you are trying to sell them something.

So even though your product might be “the best”, it won’t matter if you can’t bridge the gap between “us” and “them”.

Testimonials bridge that gap and show people that you can be trusted to give them what they need.

Learn how to get great testimonials from your Home Bakery Clients without annoying them! Testimonials are a powerful marketing tool you can use in your Home Bakery! They BOOST your bakery’s credibility and provide social proof to generate more trust and sales. Click through to learn more... #homebakery #bakingbusiness #cakebusiness

How to Get Home Bakery Testimonials

As with most things in life there is the easy way (which gets adequate results a lot faster) and the hard way (which takes more effort and time, but the results are incredible)

 

The EASY Way to Get Testimonials:

The easiest way to get testimonials from your clients is to just FOLLOW UP with your clients.

You should ALWAYS follow up with a client 2-3 days after they got baked goods from your Home Bakery!

Send them an email and simply ask if they enjoyed their baked goods. Don’t phone them because then they won’t have the liberty to be completely honest with you. Also don’t send a text message because that’s too informal. Email is best – it’s professional.

Now I know it can be super daunting to follow up with a client, because what if they didn’t enjoy their cake?? 

 

Honestly, I still get these doubts every single time I need to follow up with a client. But, then I need to remind myself that this phase is too important to skip for several reasons.

 

Here’s WHY you Should Follow Up with Every Client:

  1. It’s good policy.Caring about whether someone enjoyed your baking (which they paid good money for) is the good and decent thing to do. Following up tells a client a lot about what type of business owner and person you are. Home Bakers care.
  1. If something tastes bad or went wrong, you NEED TO KNOW so that it doesn’t happen again! Getting feedback gives you the opportunity to make changes in your Home Bakery Business moving forward. It also increases your chances of a high customer satisfaction rate.
  2. It provides another opportunity for interaction and relationship building. After the follow up there will be no real opportunity to connect with them again unless they order again. So the follow up provides the last window to leave a good impression with your client.
  3. It gets you those testimonials you need! So many bakers feel incredibly perplexed about asking their clients for testimonials, but this way you don’t even have to ask them. Some clients are naturally more expressive than others and they end up writing the most wonderful feedback your follow up emails! And feedback is exactly the same thing as a testimonial.

 

If a client happens to be dissatisfied, they will already like you more for caring enough to follow up with them.

This means they’ll be less emotional about it because they won’t be thinking: “The cake was dry and she didn’t even care to follow up! What a shocker!”

RELATED: 6 Steps to Deal with Difficult Home Bakery Clients

 

The Hard Way to Get Testimonials:

The hard way of getting testimonials comes into play when you want clients to leave Google or Facebook Page Reviews.

These reviews are essential for ranking higher on Google and Facebook Searches.

For example; let’s say there’s a very prestigious bakery in your area with zero Google Reviews or ratings, but your Home Bakery has a 5 star review on Google.

When someone goes on Google and searches for a bakery in your area, Google will place your Home Bakery above the prestigious bakery in the search results.

Google reviews matter a lot because pretty much everyone uses Google to search for everything they need to know. AND pretty much everyone TRUSTS whatever Google says.

 

You’ll need to be a whole lot more delicate when you approach a client to write a review for your business on Google or Facebook.

  1. I recommend that you only ask clients who have ordered from you AT LEAST 3 TIMES and LOVED your bakes all 3 of those times.
  2. Send them a polite email. First ask how they are before you get down to business.
  3. Express your gratitude over how much they’ve enjoyed your baked goods so far and how much you enjoy baking for them.
  4. Explain how you are trying to rank higher on Google’s Search Engine results and that a Google review from them would help you out a lot. Explaining your intentions to people really helps them to understand WHY you need this.
  5. ASK them if they are keen to write you a review. Don’t just assume that they will be. Tell them that IF they are keen to write a review, you will send them a link to where they need to go. But if they would prefer not to, you will totally understand – no pressure at all. Now wait for their response.
  6. If they respond positively, thank them and send along the link to your business’s “Google My Business” Page and explain to them briefly to click the “write a review” button.
  7. If they respond negatively, reaffirm that you totally understand and thank them all the same.

 

Testimonials are a powerful marketing tool you can use in your Home Bakery! They BOOST your bakery’s credibility and provide social proof to generate more trust and sales. Click through to learn how you can get testimonials from your clients... #homebakery #bakingbusiness #cakebusiness

 

And that’s how you get reviews and testimonials for your Home Bakery!

I hope you feel a lot more confident now that you know how to reach out to clients for their valuable testimonials.

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

REAL Home Bakery Heroes – Pie, Pie My Darling (Chicago, USA)

REAL Home Bakery Heroes – Pie, Pie My Darling (Chicago, USA)

REAL Home Bakery Heroes: The Inspirational Story of Pie, Pie My Darling

The first time I encountered the wonders of Pie, Pie My Darling on Instagram I was MESMERIZED…

Firstly because ALL Heather’s cakes on her feed were just BEGGING me to eat them!! In a world of “pretty cakes” (brimming with overly sweet, flavourless, plastic, “edible” crap), it makes the kid in me instinctive leap for joy when I find baking that’s sole purpose is to BE and LOOK completely and utterly DELICIOUS.

Secondly, because it was so rare to find a home baker with an engaged following of over 50 000 people on their Instagram Account! People literally queue in lines up to 100 people, waiting to get their hands on her magical bakes. She ALWAYS sells out – even up to 2000 treats – at her pop up stores.

 

For a couple of weeks I kept going to back to Pie, Pie My Darling’s Instagram account… Endlessly scrolling and gawking at all Heather’s bakes…

There was a coherent effervescence of nostalgia…

A clear insight and conviction of the ROLE that baked goods fulfill in people’s lives…

A mutual belonging, devotion, care, loyalty and love between Heather and her clients… Her fans… Her people.

And that’s why I’m so honoured and excited to share this interview with you today!

Pie, Pie My Darling embodies the message of AUTHENTIC Home Baking to me. She’s a REAL Home Bakery Hero!

I’m confident that her story will comfort you, excite you and above all – inspire you.

 

Here we go!

 

For those who don’t know you; who are you, where do you live and what do you do?

My name is Heather and I’m the owner of an all vegan bakery in Chicago called Pie, Pie My Darling!

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago, Illinois, USA! Heather shares about her childhood, developing her unique style and building her amazing vegan bakery from scratch with no formal qualifications. Click through to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

Where did you grow up and what were your childhood experiences of cakes, desserts and baking?

I grew up in a little town about an hour west of Chicago called Oswego.

My mom was a health food hippie so everything in the house was all natural, refined sugar free, etc. I have memories of making carob brownies and sugar free apple crisp with her… but for the holidays sometimes we would get store-bought cookie dough or brownie mix.

I remember the one day I looked forward to all year was my birthday, because I got to have a super rich and super unhealthy chocolate cake with chocolate frosting and sprinkles. Best day ever.

 

Who first exposed you to baking?

I would say probably my mom, though again, we didn’t do much of it and it was suuuuuper minimalistic. As a teen/young adult I didn’t bake or go anywhere near my kitchen at all, so even though I’ve now been baking for several years, it’s still a fairly new thing in my life!

 

What were your school years like; how did you feel about yourself, about life and about other kids?

I hated school; hated every minute of it. I was bullied pretty bad by both the teachers and other students and would often fake sick so I didn’t have to go. I ended up graduating early and finishing my last semester from home because I just didn’t want to be around people anymore.

It was a really dark time for me and I’m just so glad to be past it and in a place in my life where I finally feel safe and accepted.

 

Did you always plan to be a baker or did you have other career plans at first?

Totally wasn’t in my plans at all! I always wanted to be a therapist, or a writer. Went to school for both and ended up dropping out because I just couldn’t focus. I was dealing with a lot of social anxiety that kind of spilled over from middle school.

I think in a way baking became an escape for me because I can do it alone and just kind of get lost in my thoughts and forget about all of the things that make me distressed or anxious.

 

Do you have any baking or business qualifications from a college or university?

Nope, totally self-taught and totally winging it! I considered going to pastry school at one point but never followed through with it. Everything I know was learned via trial and error & reading tons and tons of baking books.

RELATED: Library of FREE Resources for (aspiring) Home Bakery Owners

 

What happened that made you consider to bake for a living? What was that “oh wow! I could DO this!” moment for you?

I think the moment was at my first market when I baked a bunch of pies and they sold out within the first hour! I was just amazed and truly hadn’t expected that kind of a demand.

The next week my inbox was flooding with orders and people reached out with positive feedback and it just really made me feel like for once I had something to be proud of, something worth exploring.

 

How did Pie, Pie My Darling Start?

When I was 20 I worked at Whole Foods, had just dropped out of college, and felt really aimless and uninspired.

I started baking from home whenever I had a chance and bringing treats in to work for my co-workers to try, not really thinking much of it. It got to a point where I was baking so much and so often that my house was literally bursting with more treats than I could eat myself or share with friends/co-workers, so I decided to try selling them.

I went online and found a local market, picked a name for my business based on one of my favourite Misfits songs, and the rest is history!

RELATED: 5 Tips for Selling your Baked Goods at Food Markets

 

Were you scared to start your baking business and how did you deal with that?

Totally. I had no idea what I was doing and didn’t know what to expect.

I had major anxiety before my first popup. In my head it was like what if I make all these pies and literally no one buys them or cares? What am I even doing? There was so much doubt but I didn’t really have anything to lose by just trying it out once, so I went for it.

 

How did your family and friends respond to your desire to bake for a living? And how did you deal with that?

I think at first they were definitely a little skeptical, especially since I hadn’t ever really shown an interest in baking previously. But at the time I had been in a psychological rut for years so I think they were just happy to see me doing something positive with my time instead of being self-destructive.

More recently my dad grabbed lunch with me and told me how proud he was to see me owning my own business and calling the shots and just being creative and happy, and it really meant the world to me.

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago, Illinois, USA! Heather shares about finding herself, developing her own unique style and building her amazing, sold out vegan bakery from scratch with no formal qualifications. Click through to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

What were  the first bakes you ever sold? To whom did you sell them?

The first popup I ever sold treats at was this little market called Vegan Vortex in Chicago. It was super small and super affordable—just pay $40 for a table and you’re in.

I remember it was a Halloween market and I made 5 different flavours of mini pies in 6” and teeny little bite sized 3” tarts too. I think the flavours were pumpkin, apple, lemon cream, sweet potato, & chocolate cream.

 

How did you feel once you made your first sale? And how did it influence your life & plans?

Selling pies at that first little market was honestly life-changing for me.

I was so anxious and made all these little mini pies and didn’t know anyone there and was SO shy, but to my surprise I ended up selling out in the first hour!

People were asking me for my info so they could place orders and making posts about my stuff… it was crazy. I had just made my Instagram page a couple days before and had less than 10 Instagram followers. It was incredibly validating and made me think like wow…I could really make this a thing.

 

You have such a unique, stunning style. How did you find your baking style & voice?

Aww, thank you! I think in a lot of ways my baking style is influenced by the sheer fact that I’m not a professional, I’m a home baker at heart, and that reflects in my decoration choices.

I never learned how to make fondant or scrape a cake till it’s 100% smooth and perfect and pristine (and honestly never wanted to), so instead I chose to cover my cakes in colorful sprinkles or cookie crumbs or ganache drip.

Childhood nostalgia is the main inspiration for my baking—I’m not looking to impress necessarily—I want to make something that makes the kid in you squeal with joy. I want to make the treats my mom forbade me to eat when I was little 😂

 

How did you grow your baking skills to this level?

Lots and lots of practice, failure, and trial & error!

It’s interesting to look back at my photos from years ago and see how the growth was pretty organic. Like when I first started my ganache drip was a bit messy and frosting was more sloppy, and over time after doing hundreds and hundreds of cakes things just kind of naturally progressed.

 

How long did it take before you could bake full-time?

I think it took about two years! For the first year I had a full time job and baked on the side, and then towards the second year I went down to just three days a week, then two, then just one until things got so busy with PPMD that I just knew it was time to take the plunge into doing it full time.

 

Which books, podcasts, blog posts, videos or online courses helped most to grow you as a business woman?

To be honest, I haven’t read up much on how to run a business and even still to this day feel like I’m winging it and have a lot to learn!

For my baking influence, though, I give so much credit to Isa Chandra and all of her cookbooks + her website post punk kitchen. Her books not only made me feel like I could be vegan and still bake amazing treats, but they also made me feel like I can be myself and not some perfect cookie cutter cookbook model and still make it in the industry.

 

You have such a loyal group of utterly devoted fans. Why do you think people resonate so much with you and your brand?

I think some people may resonate with me and my story because I’m just an ordinary girl, you know?

I didn’t have any fancy training or schooling and I’m not above others in any way. I’m just a home baker who stumbled upon a passion and was lucky enough to make that passion into a career.

I’ve also been told by many customers/followers that my choice to share a lot about myself and my issues with mental illness, addiction/recovery/etc. brings me closer to them because they’re seeing the real me and lots of them can relate.

My customers are like friends to me, and actually many of them have become friends in real life! I feel incredibly lucky to have so much support and to feel like I finally found my people.

 

What are the 2 best decisions you’ve made in your Baking Business?

  1. Breaking ties with other business owners who were toxic and
  2. always staying true to myself and my passion/morals/aesthetic/worldview no matter what.

 

What are the 2 worst mistakes you’ve made in your Baking Business?

  1. Mistaking business relationships for friendships i.e.: expecting the other businesses you work closely with to care as much about your business as you do and have your best interest in mind.
  2. Overworking myself to the point of burnout.

 

What are the 2 most valuable lessons you’ve learned about running a baking business?

  1. Quality over quantity—you will never be able to please everyone, and there will always be people who want more from you than you are able to give.
  2. It’s OK to say no. The people who actually respect you and your work will always understand.

 

What are the 2 most valuable lessons you’ve learned about yourself in this process?

  1. I’ve learned that I’m stronger than I ever would have imagined, and that I’m not worthless, and do have value.
  2. I’ve also learned the importance of taking breaks and just stopping every now and then for self-care instead of constantly working myself into the ground. There is a lot of pressure to constantly be creating and I’ve learned that my mental health and sanity is worth more than that.

 

What are the 2 most valuable lessons you’ve learned about people/clients in this process?

  1. You can’t please everyone and for every person who will scold you for not being perfect/not giving them whatever they want when they want, there are 10 more people standing by supporting you, loving you, and caring for you.
  2. I love my customers so much and consider many of them to be my friends. I think as business owner you have the ability to teach people how to treat you, and if you let people step all over you there will always be a constant imbalance. The whole process is so much healthier when there is mutual respect on both ends.

RELATED: 6 Easy Steps to Deal with Difficult Home Bakery Clients

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago! Click to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

What are your plans & dreams for Pie, Pie My Darling going forward?

I would really love to make a storefront happen this year 🖤 It’s been a dream of mine for a long time and though there have been many, many roadblocks over the years, I’m never giving up on it. I would also like to let go of control a little and hire some full time bakers so I can grow and keep up with the demand.

 

What advice would you give to anyone wanting to start a Home Bakery, but feels they aren’t “good enough”?

YOU ARE SO GOOD ENOUGH!!

I know this sounds corny but seriously, if I can do it, you can do it.

I literally started from nothing with no business or baking experience, no following, and a tiny little gas oven in my home kitchen and now it’s my full time job. All you need is the passion and drive and you can totally do it.

Remember to be yourself and make an effort to create things that are your own instead of trying to be like other bakers. What you’re looking for is inside you.

RELATED: 4 MYTHS that are Delaying you from Starting a Home Bakery

 

If you are lucky enough to live in Chicago, you can check out Pie, Pie My Darling’s website to order.

The rest of us will have to stick to licking our screens on Pie, Pie My Darling’s Instagram Account!

Thank you so much for sharing your story with us Heather! I’m sure your story will bless all the other Home Bakers just as much as it has blessed me.

 

Do you have any Home Bakery Heroes you would like me to interview?

Let me know in the comments below and I’ll try my best to make it happen!

 

Chat soon

Aurelia

POPULAR BAKING TIPS

Don't throw out your split chocolate ganache! You can save it and make is 100% smooth & shiny! :D Click through for all the tips you need to fix and prevent split/oily/grainy chocolate ganache. #chocolateganache #splitganache #bakingtips #bakingtipsandtricks
Get a gorgeous SHINY crust on ANY chocolate brownie recipe! That paper thin shiny crust really takes brownies to the next level. Click through to discover how you can do it too! #shinybrownies #shinycrustbrownies #brownierecipe #chocolatebrownies
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Are you a total Chocolate Cupcake Snob? Well, so am I. It HAS to be super moist, ridiculously chocolate-y, not too sweet and packed with flavour! This is the ultimate chocolate cupcake recipe - seriously. It's the one you've been looking for. #chocolatecupcakes #bestchocolatecupcakes #chocolatecupcakerecipe

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Home Bakeries are the ideal businesses for creative, family-oriented women. Start & grow your Home Bakery Business with this free library full of resources, tips, tools and ideas to grow your Home Baking Business. Click through to access the free library! #homebakery #cakebusiness #bakingbusiness
It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
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Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

6 Easy Steps to Deal with Difficult Home Bakery Clients

6 Easy Steps to Deal with Difficult Home Bakery Clients

6 Easy Steps to Deal with Difficult Home Bakery Clients

Difficult or Unsatisfied clients are an absolute guarantee in your Home Bakery Business journey – sorry to burst that sugar bubble for you!

No matter how thorough, talented or organized you are, you or your baking will upset a client at some point.

It’s so important for every Home Bakery Owner to have a plan of action and “script” to follow when a client is being difficult or they are dissatisfied. Let’s get to it!

 

Distinguish between “Difficult” or “Dissatisfied”

Although both of these types of clients are inherently upset, it’s essential that you place them in 2 separate categories – emotionally and mentally.

Difficult clients are, in a nutshell, people who often try to take advantage of you and manipulate you into doing MORE for LESS money.

Dissatisfied clients are people you baked for, but for some reason they did not have a positive experience. This usually pertains to the quality of your baked goods, the quality of your services (delivery, prompt email responses, etc.) or the quality of your engagement (following up and caring).

Let’s discuss “Dissatisfied Clients” first because they are much simpler to deal with and make happy again 🙂

Difficult or Dissatisfied clients are an absolute guarantee in your Home Bakery Business journey – sorry to burst that sugar bubble for you! No matter how thorough, talented or organized you are, you or your baking will upset a client at some point.It’s so important for every Home Bakery Owner to have a plan of action and “script” to follow when a client is being difficult or they are dissatisfied. Let’s get to it! #homebakery #smallbusiness #cakebusiness

 

“Dissatisfied Client” Step #1: Preparation

First of all, you should ALWAYS follow up with a client 2-3 days after they got baked goods from your Home Bakery!

I know it can be super daunting to follow up with a client, because what if they didn’t enjoy their cake?? 😨

Honestly, I still get these doubts every single time I need to follow up with a client. But, then I need to remind myself that this phase is too important to skip for several reasons.

Here’s WHY you Should Follow Up with Every Client:

  1. It’s good policy. Caring about whether someone enjoyed your baking (which they paid good money for) is the good and decent thing to do. Following up tells a client a lot about what type of business owner and person you are. Home Bakers care.
  2. If something tastes bad or went wrong, you NEED TO KNOW so that it doesn’t happen again! Getting feedback gives you the opportunity to make changes in your Home Bakery Business moving forward. It also increases your chances of a high customer satisfaction rate.
  3. It provides another opportunity for interaction and relationship building. After the follow up there will be no real opportunity to connect with them again unless they order again. So the follow up provides the last window to leave a good impression with your client.

If a client happens to be dissatisfied, they will already like you more for caring enough to follow up with them.

This means they’ll be less emotional about it because they won’t be thinking: “The cake was awful and she didn’t even care to follow up! What a shocker!”

Following up sets you up for the win – even if it turns out the client is dissatisfied.

 

“Dissatisfied Client” Step #2: Listen & Empathize

If you follow up and it turns out that the client did not enjoy their baked goods, the most important first step is to LISTEN to them.

DO NOT go on defense mode here!! This is about THEM, not about you. Listen to them with TOTAL EMPATHY. Imagine how you would feel if you saved up to buy a cake for your birthday only to be disappointed by it and feeling embarrassed to serve it to your friends & family.

Empathize with them verbally saying things like:

“I am so sorry to hear that you’ve had such a bad experience. This should not have happened. I sincerely apologize.”

Acknowledging their feelings is the best way to distinguish any anger they might have (I learned this at a marriage conference actually! Lol!). This is an important step because you will need to dig a bit deeper into the problem and it helps if the client feels HEARD & UNDERSTOOD.

difficult home bakery clients 2

 

“Dissatisfied Client” Step #3: Find a Solution

Now it’s time to dig a bit deeper and find out from the client EXACTLY WHY they didn’t enjoy your baked goods.

Ask questions about the flavour, the texture, the freshness, how they stored the baked goods. Be a detective and find out from them what the problems were in as much detail as possible.

Explain to them what you think happened and why it happened. THANK them for their honesty and that you appreciate their willingness to talk to you about their experience.

For this next phase you will need to be as objective as possible.

1. Analyse everything the client has told you – objectively.

Grade their feedback on a scale from 1-10. 1 being a “petty complaint” with no real consequences and 10 being severe, legitimate complaints to the point of a bake not being edible (burnt, too much salt, had a hair in it).

 

Create 3 levels of reimbursement.

* Level 1: Any complaint ranking from 1-2. This level is for complaints like “the cake was a tad dryer than last time I ordered from you, but it was still delicious.”
In such cases you can just apologize that the cake did not entirely live up to their expectations. You’ll take extra care to ensure moist cakes next time by doing X,Y and Z.

* Level 2: Any complaints ranking from 3-6. This level is for complaints like “the cake was not as delicious as I usually get from you. We ate it and it was okay, but everyone agreed that we expect more from you.” In such cases I recommend a 20% discount on their next purchase.

* Level 3: Any complaints raking from 7-10. This level is for severe complaints like burned cake, a hair in the cake – anything that makes a cake inedible. In such cases I recommend giving the client a FREE cake. Yes, a totally 100% free cake. Remember that people talk. If you make such a grand gesture as this when your Home Bakery client is dissatisfied, they probably won’t ever say anything bad about your business.

Super Important: Do not give them a financial refund. You want to create another opportunity to change their mind about you and your baking business! Rather give them a free cake.

 

“Difficult Client” Step #1: Identification

First you will need to accurately identify a “Difficult Client”. It’s someone who:

* Keeps asking for price reductions

* Always sends you super elaborate images from Pinterest to recreate – for next to nothing

* Cancels their order last minute

* Manipulates you into adding extra things for free

* Manipulates you into baking things that you don’t want to bake

* Does not respect your time or privacy and spams you with 5 texts at 9 pm

* Delays their payment past the payment deadline

* Gets you to make exceptions for them “just this once” – regarding delivery, lead time, prices, designs, etc.

Difficult and Dissatisfied clients are guaranteed to cross your path in your Home Bakery Business journey. Even if you are a baking prodigy, super organized and your Dad's the president; you or your baking will undoubtedly upset a client at some point. In this post you'll learn how to listen, speak and appease such clients. Click through to get started! #homebakery #bakingbusiness #cakebusiness

Okay my friend, now listen up. This is the most important thing I can teach you about “difficult clients”…

They exist in EVERY SINGLE INDUSTRY. You can’t control them and their audacity. BUT, you can (and SHOULD) position your Home Bakery to REPEL them.

 

“Difficult Client” Step #2: Repellent

Yes, REPELLING those difficult clients is the best way to deal with them, because then you DON’T have to deal with them! Does that make sense?

 

So, HOW do you repel difficult clients?

1. Remember that Cheap Prices Attract Cheap Clients

If you’ve been charging too little for your baked goods, you’ve probably run into some pretty darn demanding, unrealistic, bartering sort of clients. Am I right?

Chances are that’s what drove you to start looking for solutions to dealing with your “difficult clients”! The type of clients you currently have are just becoming unbearable and you’re constantly second guessing yourself as a baker and business owner.

So here’s the deal. Cheap prices will attract clients that have a “cheap” type of character. These are the type of clients who take advantage of you. They’ll get you baking things you hate, on short notice for less money.

The way you get ideal, committed clients with better character (and repel the difficult clients) is by CHARGING MORE. This separates the cheapskates from the true cake appreciators.

YES, my friend, your dream clients are out there and there are MANY of them. But YOU need to make the decision to start pricing your bakes according to their VALUE and not according to what your difficult clients want.

RELATED: 6 Steps to Pricing your Cakes with Confidence

 

2. Clearly State on your Website What you DON’T Do

Here’s an example of this section on my website:

Being upfront about what you do and don’t do will easily veer off all the clients you’d prefer not to bake for. People appreciate honesty and at the end of the day you’re also saving them, and yourself, time.

 

“Difficult Client” Step #3: Listen & Refer

You might not like these difficult clients, but fact is that they still need a cake for a very special event in their lives. Don’t disregard that.

Whenever a difficult type of client emails me about baking them an elaborate fondant cake and speak to me like they “own me”, I just politely refer them to a bakery that can help them.

Whether the client is difficult or not, you should still at least point them in a direction that can meet their needs. Provide them with a link to the Bakery that can help them and ALWAYS speak kindly – especially when they were rude in their first email.

 

Bonus Tip!

ALWAYS believe the best about Clients and don’t assume the worst.

We all have very dynamic lives full of challenges. Sometimes a client will just be having a difficult day and feel frustrated. This might influence their writing style when they email you with an inquiry and they’ll appear blunt and rude.

No matter how any potential client speaks to you (via phone or email), NEVER say anything bad about ANY CLIENTS beyond your most trusted friend or spouse.

Difficult clients are NOT a conversation topic for you to bring up at a party or even at a family event. People talk, news travels fast and speaking poorly of anyone will always reflect badly on your character – no matter how wrong they were and how right you are.

Apply this 1 rule to ALL current & potential clients: 

See no evil, hear no evil, and speak no evil.

That’s it my friend! The 6 Easy Steps to Deal with Dissatisfied and/or Difficult Home Bakery Clients 🙂

POPULAR BAKING TIPS

Don't throw out your split chocolate ganache! You can save it and make is 100% smooth & shiny! :D Click through for all the tips you need to fix and prevent split/oily/grainy chocolate ganache. #chocolateganache #splitganache #bakingtips #bakingtipsandtricks
Get a gorgeous SHINY crust on ANY chocolate brownie recipe! That paper thin shiny crust really takes brownies to the next level. Click through to discover how you can do it too! #shinybrownies #shinycrustbrownies #brownierecipe #chocolatebrownies
Perfect Cupcakes are a science! It really came down to baking cupcakes 1000 times over to figure everything out. Click through to learn how to bake PERFECT cupcakes every single time. #perfectcupcakes #cupcakes #cupcaketips #bakingtips

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Home Bakery Businesses do need a few Certificates, Licenses and Insurance to operate legally. But they are all very easy to get and aren't expensive at all! Here's all the info you need, with step by step instructions, to get your required Home Bakery Business documents. #homebakery #bakingbusiness #cakebusiness #homebaking
Are you a total Chocolate Cupcake Snob? Well, so am I. It HAS to be super moist, ridiculously chocolate-y, not too sweet and packed with flavour! This is the ultimate chocolate cupcake recipe - seriously. It's the one you've been looking for. #chocolatecupcakes #bestchocolatecupcakes #chocolatecupcakerecipe

POPULAR BAKING BIZ TIPS

Home Bakeries are the ideal businesses for creative, family-oriented women. Start & grow your Home Bakery Business with this free library full of resources, tips, tools and ideas to grow your Home Baking Business. Click through to access the free library! #homebakery #cakebusiness #bakingbusiness
It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
Food Market stalls can be great because you can showcase your bakes, create awareness for your Home Bakery Business & make some good money. But what causes success or failure for Food Market Stalls? Here are 5 key things you need to know about selling your home baked goods at a food market stall. #homebakery #cakebusiness #foodmarket #farmersmarket #bakingbusiness

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

How to Create a Home Bakery Business Plan (Template Included!)

How to Create a Home Bakery Business Plan (Template Included!)

How to Create a Home Bakery Business Plan

I’m beyond excited that you’ve decided to take action to read this post because your life could be starting on a NEW path from here on out…

Deciding to create your Home Bakery Business Plan means that you are actively responding to your dream. Today your dream has officially started to become a reality.

Acknowledging that you are a baker at heart is extremely difficult in our corporate world. It’s frowned upon to pursue a career that’s RICH in CREATIVITY and IMAGINATION.

So I just want to give you a room full of applause for being brave enough to start accepting who you were made to be.

We are Home Bakers and the world needs us.

The world needs the comfort, joy and hope that pure home baking brings.

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

 

And that’s why I’ve made this post and FREE Workbook to help you create your own Home Bakery Business Plan!

I want to give you the jump start you need to start your Home Bakery.

Creating your business plan will give you a lot of insight into yourself, your ideal clients, what you want to bake and why you want to do it.

Most importantly it will help you figure out where you want to go

Because “If you don’t know where you’re going, any road will take you there.”

By outlining where you want your business to go, you have a much greater chance at success because you will always be aware of where you are heading.

 

Your free Home Bakery Business Plan workbook is waiting for you in my free Resource Library. Click below to access the library, download and print out your workbook.

Access your free workbook here:

home bakery business plan free workbook download

 

Awesome! Let’s get stared!

 

YOUR HOME BAKERY BUSINESS PLAN

 

STEP #1: Your Executive Summary

It might sound super intimidating to create an “executive summary”, but don’t worry 🙂 An executive summary is super easy to create through answering a few questions. It’s basically just about WHAT you do and WHY you do it…

IF YOU HAVEN’T STARTED YOUR HOME BAKERY YET:

You might not be able to answer all of the questions below yet, BUT you can share your research and all the steps you’re taking to ensure your business’s success.

1. YOUR MISSION STATEMENT

What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?

2. HIGHLIGHTS OF YOUR GROWTH

What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?

3. YOUR PRODUCTS & SERVICES

Write down a short summary of the products & services your Home Bakery will offer in order to make your business profitable.

4. YOUR GOALS FOR YOUR HOME BAKERY

Time to dream, my friend! What are your goals for your Home Bakery?

What do you want your business to look like 1 year from now, 2 years from now and 5 years from now?

 

STEP #2: Your Home Bakery Business Description

 

Now we are going to dive into your business culture & brand which is something that EVERY business is either working on or has figured out.

1. WHAT SETS YOUR HOME BAKERY APART?

Why should someone buy from YOUR Home Bakery above others? What makes your business different?

2. THE PEOPLE YOU SERVE

Every business needs clients in order to survive and thrive! So it’s super important to define WHO your business’s ideal clients are:

How old are they?

What do they do for a living?

What do they care about most?

Why have they come to your baking business?

How can you help them?

What are their goals & aspirations?

What are their hobbies?

Which things make them happy?

3. YOUR HOME BAKERY’S CULTURE & BRAND

Another way to think of “culture & brand” is simply to see it as your business’s personality & looks; it’s the first impression that clients get from your Home Bakery Business…

When people interact with your Home Bakery, what do you want them to feel?

How would you describe your Home Bakery’s Personality?

What purpose does your Home Bakery serve?

4. YOUR HOME BAKERY’S ORGANIZATIONAL STRUCTURE

Organizational Structure simply refers to the legal definition of your business. If you are the only person working in your Home Bakery – which is pretty much always the case – then you are automatically defined as a “sole proprietor“.

Even if there’s one other person in your business who cleans for you or helps you out with deliveries or admin, etc. you are still a sole proprietor.

You’ll include this organizational structure definition when submitting your tax information each year.

Related: Home Bakery Certificates, Licenses and Insurance

If you decide to expand your Home Bakery in the future, you can do the necessary research to figure out whether you should register your business as a Partnership, CC, LLC, etc.

The motivation for changing your business to one of these other organizational structures is for financial reasons. If your business should go bankrupt while you are a sole proprietor, then YOU are by definition bankrupt as well.

But if you have an LLC, CC, etc. then only your business will be bankrupt and not YOU as a person.

 

This may sound like super scary stuff, but you don’t need to worry AT ALL, okay? Home Bakeries typically do not shuffle around tens of thousands of dollars each day so our risk is SIGNIFICANTLY lower.

We also typically do not buy like 5 company cars and employ 20 people and stuff like that.

Our Home Bakeries are small and safe 🙂

 

STEP #3: Competitor Analysis

Before launching your Home Bakery business, I encourage you to THOROUGHLY research your largest competitors (popular bakeries with an employment force) and other Home Bakeries in your city, town and suburb.

Doing this is important because it will enable you to make more informed decisions and chart your own, unique course moving forward that serves a REAL need in your community and beyond.

Be mindful when you’re researching & analyzing your competitors though…

It’s SO EASY to be swooped up in a wave of comparison when you look at other Bakeries; their high skill level, beautiful website & branding, EPIC social media…

Guard your heart and analyse with your HEAD. Be HAPPY for them because they’ve worked super hard to get to where they are.

 

They may be your competitors, but they are NOT your enemies.

ALWAYS BE HAPPY FOR OTHER BAKERIES. BAKERS SUPPORT EACH OTHER AND THEIR SUCCESS. PERIOD.

See these businesses as inspiration for where YOU could be in a few months! It’s 100% possible!! By completing this home bakery business plan you’re taking a GIANT LEAP towards your own success!

Related: 5 Mindsets Shifts of Successful Home Bakery Owners

Also, I know all too well how tempting it is to just copy their cakes, their designs, their website design etc., but doing this will ONLY DAMAGE YOUR BUSINESS!!

They became successful by doing THEIR own thing and so will you if you do YOUR own thing.

 

Now, when doing your competitor analysis, you’ll want to take the following steps:

 

1. IDENTIFY YOUR COMPETITORS

Now you’re going to list of all of your competitors. Which other Bakeries bake goods that are similar to yours (or similar to what you want to bake in the future)?

Write down the Bakery’s name with links to their website & social media:

The Free Home Bakery Business Plan Workbook has very handy spaces for you to easily fill in.

Access your free workbook here:

home bakery business plan free workbook download

 

If you’re brand new to the Home Bakery scene, then you may not know who your competitors are.

Here are a few ways to find them:

  • Search on Google: This is the easiest way to find your competitors. Search phrases like “delicious cake [your town/city]”. You can even get more specific by searching for “home bakery [your suburb]” which will give you results for Home Bakeries closest to you.I encourage you to click through to look at all result pages from 1 – 4 to get a more thorough scope (and because Home Bakeries mostly not listed first).
  • Search on Social Media: Social media – especially Instagram – is THE place to be for businesses today. Bakeries that are worthy competitors will have social media accounts. Search hashtags in Instagram like #[your city]cakes or #[your city]food. Or simply search for “Home Bakery [your city]”.

 

2. STRATEGIES & GOALS OF YOUR COMPETITORS

Cool, now that we know who your main competitors are we need to find out what their angle is for reaching their ideal clients – because you can learn from them and also readjust your own strategy accordingly.

What are they promoting? (Their products, services, lifestyles, feelings…)

What strategies do your competitors have in common? (Like Instagram lives, Facebook lives, certain types of promotions or giveaways…)

Which things set each competitor apart from the others on your list? (What do they do differently than all the rest?)

What goals do your competitors have? (I know you’re not a mind reader, but what assumptions can you make from analyzing their business? Sometimes Bakeries will even share their goals on their about pages on their websites…)

3. PRICE RANGE OF YOUR COMPETITORS

Check out the prices of all of your competitors for each different type of bake they sell. This will give you a better idea of what your future clients will be comfortable paying for baked goods.

4. STRENGTHS & WEAKNESSES OF YOUR COMPETITORS

Now that you’ve analysed each of your competitor’s websites, social media, products & services, you should have a pretty good idea of:

who they are,

what they are doing,

why they are doing it,

who they are doing it for and

where they are going with their business…

 

Let’s dig a little deeper. Use the next section on the home bakery business plan workbook to make a list of some of their strengths and weaknesses.

What are they super good at and what can they improve on or change completely?

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

 

STEP #4: Audience & Market Research

Back in STEP #2 of your home bakery business plan we identified and described your Home Bakery’s ideal client. Go ahead and look back to refresh your memory because now we’re going to dig deeper…

1. SURVEY YOUR AUDIENCE

Surveys are hands-down the best way to gather priceless insights into the minds and needs of the people you want to serve – especially because surveys are anonymous.

People tend to share their TRUE desires and thoughts a lot easier when they have the security of anonymity.

Create your own FREE survey on SurveyMonkey or Typeform and then share it with your audience. I recommend sharing it with your email contacts, your social media, local family & friends.

You don’t want your survey to be too long – because then people will be too lazy to answer the questions! Trust me… Keep it to 3 questions 😉

What are the best 3 questions you can ask your audience to understand their needs & desires better?

 

2. HOW CAN YOU HELP/SERVE YOUR AUDIENCE?

In Step #2 we covered your brand’s personality and in Step 3 we defined the brand personality of your Competitors. With this information in mind, here are a few questions for you…

How can YOU, as a unique human being & baker, help your audience?

What makes your Home Bakery different from all other Bakeries (big & small)?

In what ways can your Home Bakery’s unique qualities benefit your ideal client that’s different from all the other Bakeries in your town/city & suburb?

 

STEP #5: Your Home Bakery’s Products & Services

 

And now it’s time for the BEST part – your baked goods & services! Yay! 😀

These are the 2 things that will bring profit to your Home Bakery, so it’s super important to put thought, heart and proper planning into this…

 

1. YOUR MENU – THE BAKED GOODS YOU WILL OFFER

Which products do your ideal clients need? Refer back to the answers from your survey to get good ideas.

HOWEVER, I do believe that people are aware of what they want, but they aren’t necessarily always aware of what they NEED. So trust your own talents and passion on this as well…

2. THE BAKED GOODS YOU WILL NOT OFFER

Defining what you DON’T bake is just as important as defining what you DO bake. Which products will NOT be on your menu and why?

3. YOUR SERVICES – WHAT YOU WILL OFFER

Which services do your ideal clients need? Refer back to the answers from your survey to get good ideas.

Will you offer delivery? Are you considering to offer customization? Will you offer on-site catering or set-ups? Will you offer rental services for cake stands etc.? Get specific here.

4. THE SERVICES YOU WILL NOT OFFER

Defining which services you DON’T offer is just as important as defining which services you DO offer. Which services will you not offer and why?

5. HOW ARE YOUR PRODUCTS & SERVICES DIFFERENT?

Refer back to your competitor research: How are your products & services different from theirs? Is there anything you could add that would make your menu & services feel even more valuable than theirs?

 

This sure is a LOT of information to keep track of! You can easily have it all on hand by downloading your free Home Bakery Business Plan Workbook.

Access your free workbook here:

home bakery business plan free workbook download

 

STEP #6: Your Home Bakery’s Sales & Marketing Strategy

 

Wow! Look how far you’ve come already – I’m so proud of you for putting in all this hard work to create your Home Bakery’s Business Plan…

It’s the first and biggest step you can take to start turning your Home Bakery dreams into a reality! 😀

The last step in your home bakery business plan is working out your sales & marketing strategy. Without a strategy there’s nothing you can do besides “waiting and hoping” your business will grow. A strategy makes it all REAL! Let’s dive in!

 

1. HOW WILL YOU MARKET YOUR BUSINESS & BAKES?

Take some time to consider which platforms and methods you want to use to market your business and baked goods…

Do you want to use a Facebook group, page or ads? Are there some local Food Markets you’d like to trade at? Do you have some contacts and connections who love your baked goods you can ask to “spread the word” via email or with a flyer?

Once you’ve decided on some methods, research them online for better results.

 

2. YOUR MARKETING SCHEDULE

It’s important to set a day and time aside for yourself to spend on Marketing – otherwise life will find a way of soaking up all of your time! When will it be?

Related: How to Plan your Home Bakery’s Work Schedule

 

3. LAUNCHING YOUR HOME BAKERY (IF YOU’RE NEW)

If you haven’t started your Home Bakery yet, it will help to create a “launch” strategy for your business. How will your business officially come into existence?

What are some things you can do to launch your Home Bakery with a bang and get people excited about what you bake?

 

4. HOW WILL YOU GROW YOUR HOME BAKERY?

You’ve made it to the last question! Congrats! This last section is about coming up with strategies to grow your business.

This doesn’t necessarily mean employing staff and moving to a larger facility (or opening a retail bakery) – unless that’s what you desire.  This last section pertains more to how you will grow your profits and client base.

 

Will you outsource certain tasks like cleaning, branding, photography, deliveries, social media management, website building, etc.?

Will you expand your menu & services?

How will you look after your clients to keep them coming back?

Think about things that you can do to keep your Home Bakery Business growing and thriving.

 

And that concludes your Home Bakery Business Plan my friend! I’m so proud of you for deciding to take action and start turning your home bakery dreams into a reality 😀

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

Chat soon

Aurelia

POPULAR BAKING BIZ TIPS

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It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
Food Market stalls can be great because you can showcase your bakes, create awareness for your Home Bakery Business & make some good money. But what causes success or failure for Food Market Stalls? Here are 5 key things you need to know about selling your home baked goods at a food market stall. #homebakery #cakebusiness #foodmarket #farmersmarket #bakingbusiness

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Are you a total Chocolate Cupcake Snob? Well, so am I. It HAS to be super moist, ridiculously chocolate-y, not too sweet and packed with flavour! This is the ultimate chocolate cupcake recipe - seriously. It's the one you've been looking for. #chocolatecupcakes #bestchocolatecupcakes #chocolatecupcakerecipe

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery

Overcoming the Fear of Failure is one of the issues most of my readers & students have asked me to write about.

A number of unhealthy mindsets have plagued my Home Bakery, but anxiety and fear have challenged me most of my life, so believe me you are not alone.

 

SO many friends have told me: “Don’t worry about it! What’s the worst that can happen?

I know they mean well, but that question does not bring a baker comfort! In fact, when they ask me this I have a super detailed scenario in my mind of the “worst that can happen”:

What if I invest all this time and love and resources in my baking business and then no one likes my stuff?? And instead of talking to me about it, they end up writing a horrible Facebook review on my page and then no one orders from me again!

OR what if I bake this cake and it slides apart or breaks apart on the way to the wedding venue?? Then the bride has no wedding cake, freaks out and everyone at the wedding stares at me and says in unison: “It’s all your fault.”

That is the worst that can happen.

 

What I’m trying to say is that I honestly know how you feel.

I’ve had countless sleepless nights. The nights before food markets, before massive orders, food expo’s, weddings, birthday parties… Sleepless nights over frosting not setting in time, things over-baking, cupcakes shrinking, cakes falling, cakes cracking and more…

Another popular favourite in my early days of Baking was that my clients would lose interest over time and I would need to return to my desk job…

And then the biggest fear is that a client won’t be happy with what I baked for them.

I know how you feel.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

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BUT I also know now that I DO NOT have to live my life like this… AND NEITHER DO YOU.

I’ve learned how to understand fear & anxiety works, how to manage them and how to overcome them.

Please note that these are my personal experiences on what has worked for me. These tips might not necessarily work for you or appeal to you. But I’m 99% confident that they will bring SIGNIFICANT relief to the quality of your baking life and release a lot of chains from your Home Bakery.

I’m convinced that it’s nearly impossible to build up a sustainable, successful baking business without dealing with your fear & anxiety issues.

Your future success is on the table here, so I encourage you to be open while reading this post.

I would love to see you live a healthy, happy, peaceful and successful baking life.

I’ll start by explaining the most obvious causes of Fear & Anxiety and how to overcome them.

 

1. Uncertainty Breeds Fear

Have you ever watched The Great British Bake Off?

All the contestants are home bakers just like you and me. And gosh that tent is LADEN with fear!!

Place 12 insecure, unqualified home bakers with limited experience in a foreign environment with 2 famously perfectionistic judges… All broadcast on TV for the world to see!!

It’s so hectic when you think about it… And that’s precisely why I would never do it.

The whole set-up is built to encourage uncertainty. Uncertainty elevates emotions like excitement and fear which makes great television, because your mind will constantly come up with different scenarios of how this might all pan out.

I’m sure you’ve seen some of the bakers make obvious mistakes that could easily have been prevented if they had just researched the bake’s techniques a bit more.

 

If they understood the required techniques they would have an exact strategy they could DEPEND on! But very often they don’t and now you see them in an utter PANIC, just “HOPING for the best.”

HOPE is a wonderful thing, but not in baking and absolutely not in business either.

If a doctor based his decisions and courses of action on hope instead of scientific research, he would run out of business really soon and possibly lose a lot of lives in the process.

I know this is an extreme example, but I’m using it intentionally to get my point across.

 

“Hoping” that a bake will turn out great WILL result in heaps of fear because you have nothing to depend on – no science, no study, no research, no proof. You are swimming in uncertainty.

And this is amplified even further in a Baking Business!

Just baking amazing cakes and hoping or assuming people will come running for them is nothing more than “hoping for the best”.

“Hoping” does not guarantee a successful bake, and it absolutely does not guarantee a successful Home Bakery.

My heart breaks when I see the contestants on GBBO mess up their bakes and then say: “I’m just not good enough. Things are not working out for me today.” Kind of like the world is against them and the other bakers are just lucky.

But the truth is that their failed bake has NOTHING to do with their luck or talent.

They should have done their homework!! They should have RESEARCHED their bake into the last detail so that they can UNDERSTAND the science of it and develop a STRATEGY to use on the day.

Their insecurities, talent, lack of qualifications, lack of resources and “luck” are NOT the reason they are failing. It’s because they didn’t do enough research or develop a strategy.

Not having a strategy leads to “hoping for the best” which leads to total uncertainty and results in total fear of failure.

And very often actual failure as well to be honest.

 

By resorting to “hoping for the best”, you are giving your brain no strategy to rely on. This gives it no other option but to imagine a list of scary outcomes so that you can be prepared for the worst and not be shocked to death by it.

It’s your mind’s way of protecting you.

But if you do your homework, research baking AND business, learn from experts and adopt their strategies; then you are GIVING YOUR BRAIN A COURSE OF ACTION IT CAN FOCUS & RELY on.

It will no longer need to prepare you for the worst and turn on your fear alarms.

Please remember this line: STRATEGY CULTIVATES CERTAINTY.

If you feel that your current approach in your Home Bakery is “hoping for the best”, I invite you to check out the FREE Resource Library with helpful tips, tools and even a Home Bakery Business Plan Workbook. These resources will help you to start developing a clear strategy for your Home Bakery 😀

When there is certainty, fear is not needed for your survival, so your brain won’t call on Mr Fear to protect you.

home baking business | fear of failure | home bakery tips | overcome fear of failure in home bakery

 

2. Failure is just an Event, not an Identity

MOST home bakers are SEVERELY CRITICAL of themselves and their baking. And I am NO exception to that!!

I once received an email from one of my students about her fear of failure. The most heart-breaking line in her email was this: “It’s embarrassingly awkward to enter my online shop… I feel like I’ve failed, really. I have to do something about it or give up.

I honestly have felt the exact same way in the past… Have you? The key to stepping out of that miserable overwhelm of fear of failure is a total change in perspective. And here is the perspective:

LEARNING does not equal FAILING.

They are NOT the same thing. Do not mistake learning for failing!!

I bet if you look back to where you started out you will see how much you have grown and how much you have learned. Learning what does not work is just as important as what does work.

As a business owner you will need to learn to have grace for yourself – you are a wonderful, hardworking student of baking. Be kind to yourself.

A business is not successful because the owner never made any mistakes or never failed.

A business is successful because the owner knew how to learn everything he could from his mistakes and failures.

Mistakes and failure are inevitable on this journey 🙂

“There is actually no such thing as failure. You either get the result you wanted or the lesson you needed.” – James Wedmore

There’s no need to fear failure, there’s only a need to LEARN FROM IT.

REMEMBER: FAILURE IS AN EVENT, NOT AN IDENTITY.

 

3. Perfect Love Drives Out Fear

This is a famous Bible passage that most Christians are very familiar with.

There was a time that this verse actually caused anxiety for me instead of removing it! And it’s because the verse right after it says: “The one who fears is not made perfect in love.”

So my immediate reaction was “Oh no! I’m not made perfect in God’s love! What’s wrong with me?! I’m failing Him!”

But now that God has restored so much in my life – especially over the last 3 years – I have a much better understanding of this passage.

No matter who you are, who your parents are, what race you are, your financial situation, your talents and opportunities… NONE of it will save any of us from the fallen nature of humanity.

ALL of us experience pain in our lives and it is unavoidable.

And what happens when we experience pain?

Right in the heart of that pain, our being questions God’s heart and intentions. His character is questioned.

And then the enemy comes and plants a lie about our heavenly Father right in the centre of that pain.

That seed, that lie, grows into a strong tree and bears awful fruit that we will eat throughout our lives. The people close to us will also have to eat that fruit. Your relationships will absolutely be affected and even shaped by that fruit.

This awful fruit includes FEAR & ANXIETY.

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Your work life will eat that fruit too. Your relationships, business and entire life will end up being shaped by that tree – by that lie.

And there’s usually a whole lot more than just one lie.

And Father God is devoted to exposing those lies buried deep in your heart. But in order to get to them you will need to revisit and process that pain you’ve experienced at various points in your life.

This is extremely difficult and tearful, BUT right after the forgiveness and “letting go” happens, there’s LIBERTY like you’ve never known at the other end.

And most importantly, Father God will replace that LIE with His TRUTH.

This process is what “made perfect in love” LOOKS like.

 

And the main reason I’ve just explained this process is because one of the awful fruits that grow on “Lie Trees” is FEAR.

Because the lie has created UNCERTAINTY for us about the most basic strategy every human NEEDS more than air – My Dad has got me no matter what (aka Love).

God’s perfect love is a living, dynamic strategy that annihilates uncertainty.

 

You will now not just “know” that He loves you as an abstract thought…

You will believe with every fibre of your being that He is 100% devoted to your wellbeing and 100% trustworthy.

You know Him and His very nature INTIMATELY and you know you can build your life on that unshakable solidity.

 

Whenever finances are tight, or a relationship is struggling or you don’t know what to do in your business, you won’t experience fear anymore. Because you know that you can ask your loving Father God to show you where you should walk and that He’ll be thrilled to answer you!

 

4. Release the Expectation to be a Baking Prodigy

I can bake wedding cakes, but I hate making them because they consume me with fear.

So I don’t bake them anymore. Simple as that.

A successful Home Bakery is not built by trying to bake for EVERYONE. You don’t have to do this to yourself. Read my previous post’s section on Defining Your Niche!

If you’ve researched and practiced a specific bake but it still causes you anxiety, then do yourself a favour and remove it from your menu!

 

Certain bakes are just better suited with certain types of personalities.

Your reasons can even go beyond that. For example, I also don’t like baking wedding cakes because I find it too challenging to work with stressed brides.

Weddings are also typically on remote venues outside of town and that makes delivery an issue… Especially if there are dirt roads involved! I’ve once seen a wedding cake crack right in front of me due to all the shaking in the car. It was CRAZY scary!!

Do you have the desire to start a Home Bakery, but you feel overwhelmed and afraid that you might fail? Here are 4 incredible, insightful tips for home bakers to overcome the fear of failure and take that step to start their home bakery business. #homebakery #fearoffailure #cakebusiness #bakingbusiness #cakedecorator

 

All of these reasons combined just made me realize there’s way too much uncertainty, fear and frustration in the Wedding Cake scene, so I removed that service from my Home Bakery.

I’ve never looked back!

So look through your menu and list of services you offer. If they cause fear and anxiety in your life (even after you’ve researched effective strategies) then remove those items.

Your Home Bakery will be a lot more sustainable and successful once you remove them because all that fear will not be draining you every second of the day and night anymore!

Making bakes you are comfortable with and ENJOY baking will increase CERTAINTY in your home bakery. A niche enables you to produce higher quality bakes and eliminate buckets of anxiety in your baking life.

 

Do you have any more fear & anxiety challenges? Share your thoughts in the comments below because I would love to help 🙂

Chat soon

Aurelia

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It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
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Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

5 Mindset Shifts of Successful Home Bakery Owners

5 Mindset Shifts of Successful Home Bakery Owners

5 Mindset Shifts of Successful Home Bakery Owners

We all want our Home Baking Businesses to thrive and be our full-time job.

And over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!

We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on in your MIND…

I never used to give much credit to my thought life and mindsets until I went to a psychiatrist (for the first time EVER!) 2 years ago. She told me something I will never ever forget:

The quality of your thoughts will determine the quality of your life.” Powerful statement, right?

And she was right, because your thoughts influence your feelings >> your feelings influence your actions >> your actions determine your results.

That’s the power and authority your thoughts have in your life.

Over the last few months I’ve spent a great deal of time thinking over which specific mindsets I have struggled with as a Home Baker.

Understanding, recognizing and changing these mindsets have been absolutely KEY to my business’s success!

Let’s get to it! Here are 5 Mindsets that are Sabotaging your Home Bakery – right under your nose…

1. Scarcity Mindset to Abundance

This is a mindset I’ve struggled with since childhood because it stems from competition. All kids are raised in a competitive environment. School is one huge competition. Academics, sports even personality are all governed by competition.

We are taught that there can only be ONE winner.

If Suzie won the 100 meter dash and is the winner, that means I am the loser. BUT, my friend, business is NOT like sports. In fact, business is NOTHING like sports! Especially CREATIVE businesses – and Home Bakeries definitely fall in this category!

The scarcity mindset will let your thoughts play out like this:

Oh no! There’s a new home bakery in my neighbourhood! This is a disaster!
I need to be better and do better than her
How can I get to the clients first?
How can I stop her from stealing my clients?
This has just ruined everything! Oh no, her chocolate cake looks better than mine!! Couldn’t she just have picked another neighbourhood?? I was here first!

The scarcity mind set has taught you that “this town is not big enough for the two of us”… I used to go through this tormenting thought cycle every other day during the first 3 years of my Home Bakery. But that scarcity mind set is a LIE. Plain and simple.

There is no winner or loser in baking!!!!

We are all on the same team here! There’s more than enough sunshine and business for all of us! We have a common goal: to bless the world with ridiculously delicious Home Baking.

Other Home Bakers are your friends, not your competition.

99% of home bakers are kind, generous and loving. They are your teammates. If they win – you win! If you win – they win!

Our goal is not to drive each other out of business, is it? NO!! Our goal is for people to experience the awesomeness of flavourful baking. When either of us accomplishes this goal, we are ALL winning!

Every single decision you make (or don't make) in your Home Baking Business is actually determined by your MINDSETS. Discover how you can propel your Home Bakery Business to success by adopting these empowering mindset shifts! #cakebusiness #homebakery #homebakingbusiness #cakebusiness #cupcakebsuiness

2. I DON’T need to Please Everyone

I’ve come across hundreds of home bakers that say on all their platforms that they “bake anything for any occasion”.

They have a mindset that this is the only way they can get new clients and be successful. I used to say this too! But it is one of the biggest mistakes that’s sabotaging your baking business!!

Defining a niche is a MUST for any business.

The word “niche” means that you plan your menu and home bakery in such a way that it appeals to a small, specialized section of the population.

The word “small” may be a bit alarming, but let me explain the incredible advantages of defining your niche.   I’ll use a metaphor to illustrate my point.

Let’s say you have a headache and go to the pharmacy to buy some tablets to fix your headache. On the pharmacy shelves you see 2 possible options to help you fix your headache.

On the left you see a box with the words “Quick, effective relief for headaches!”.

On the right you see a green bottle that says: “The tablet that does it all! Fixes hair loss, pimples, stomach cramps, headaches, nausea and dementia”.

Which medicine would you choose? You’d choose the box that specifically fixes headaches, right?

Because it’s purpose and focus is clear. You know that it understands your problem and that it will solve that problem for you. And the same principle applies in EVERY single type of business.

Defining a niche that you are passionate about and good at will grow your business because it will appeal to and thoroughly answer the needs of a very specific type of customer.

That’s why doctors specialize in specific areas of medicine. It’s why hardware stores, jewelry stores, book stores, butchers, carpenters (I could go on and on and on) still remain successful.

They’ve defined their target market and do what they are good at and passionate about. They’ve defined their niche and stuck to it.

They’re considered as experts in their niche and are famous for giving their clients the best service possible.

Imagine if a jewelry store also sold hardware?! American Swiss Jewelry & Hardware.

Your perceived value of their jewelry would decrease drastically, wouldn’t it??

Their reason may have been: “But then we will appeal to more clients! People who want jewelry AND people who want hardware! Our potential clients will increase by 62%!”

BUT by trying to please everyone, even their current jewelry clients will end up moving on to another store that caters specifically to their needs.

So remember, if you’re trying to please absolutely everyone with your selection of products, you will end up pleasing no one.

 

3. Distinguishing a Personal Expense from a BUSINESS INVESTMENT

One of my TOP MISTAKES that held my Home Bakery for 3 YEARS is my inherent, championship grade frugal-ness. I absolutely LOOOOVE saving money. I’ve even written a post on 5 Tips to Save Money in your Home Bakery.

But I failed to understand and embrace the one thing that is BETTER than saving money… And that is making more PROFIT.

Buying something that will enable my business to generate more profit is not “spending”. Such a purchase an investment in the success of your business.

It’s not like you’re buying a dress that you just wear, enjoy and eventually throw out. If it’s a tool or resource that will empower your business to generate more profit, go for it.

The investment will pay itself off in a matter of weeks and you’ll be FAST-TRACKED TO SUCCESS!

In the name of “saving money” I held my business back for 3 long years and I seriously regret it. Investing in a few programs and tools earlier on would have gotten me to my goals 3 YEARS FASTER.

3 Years is a lot of time.

Time is something you can NEVER get back, but Money is something you can make back.

During those first 3 years I regularly placed myself in a position where I’d rather spend my time than spend my money. This mind set is the ANTIDOTE to success.

YOUR TIME IS THE MOST VALUABLE RESOURCE YOU HAVE. Don’t treat it like it’s limitless – because it is absolutely not. It’s priceless.

Invest in time saving tools & resources wherever you can. This will get you to your goals FASTER.

home bakery mind sets

4. Transitioning from a Freelancer to a Boss

I recently watched a video by online entrepreneur Courtney Johnston on this topic. All home bakers start out as freelancers meaning that someone asks for a certain bake for a certain day and we proceed to make it for them.

The client calls the shots. They determine what we make and when we make it. This means that our business strategy is to just REACT to our clients.

You might still be running your Home Bakery this way and be thinking “well, what other way is there??”…

There is another way my friend and that is to become a BOSS and start running your business like a boss.

A boss decides what services and products they do and do not offer. They call the shots and determine the course of their business.

A freelancer is just reacting to clients and their business will end up going wherever their clients end up taking them – which could be in circles and not forward.

There is a COLOSSAL difference between a freelancer and a boss!!

ALL Home Bakers do start out at freelancers, but if you desire success for your Baking Business, you will need to make the mindset shift into the boss world – sooner rather than later.

As soon as you have defined a niche you want to commit to, it’s time to put on your boss pants.

Your clients will no longer be deciding what you bake and when you bake it for. YOU will now be the one deciding how your business is going to operate.

Another amazing benefit of boss pants it that you get to decide who you want to work with or not.

I sometimes get emails from potential clients and their tone will be quite aggressive like they own me or something. Experienced that before?

In theory I know I could accommodate their order, but they don’t respect my batch quantity rule or collection times or expect me to reply to their email over a weekend. ALL of those are signs of someone I do not want to work with.

So then I say NO.

And the BEST perk of boss pants is that you will get to create your own signature products that you can sell over and over again without the need to customize every single bake for every single client.

This enables you to:

Deliver the best possible bakes for your clients,
charge more because the quality is so high,
bake what YOU enjoy and
save MASSES OF TIME!!

Are you ready to make that mind set shift into the boss world?

5. I DON’T Need to be Like Sally

Comparison can be the biggest stumbling block in your journey as a Home Baker.   But I’ve learned that the authority of comparison is only as severe as I allow it to be.

You can walk out of it, free, at any time YOU CHOOSE. Think of it as the “V for Vendetta” prison cell scenario.

Believe me, I know first-hand how difficult it can be to make this mind set shift! We were all raised in a competitive environment as kids. We were graded on everything and every single activity, test, event, etc. was an opportunity for competition!

This has caused our brains to constantly compare our work to other people’s work. Sometimes people close to us will even accidentally say things like “why can’t you be more like that?”.

Any CREATIVE absolutely needs to overcome the obstacle of comparison in order to find their own voice because nothing stifles your own creativity (and confidence) like constant comparison.

Confidence and success will not magically come to you the day that everyone else’s work sucks. That’s impossible! Everyone around you has to keep growing and exploring.

We need to learn how to deal with the brilliance of others and be your own true, awesome self in the midst of that.

Being exposed to the baking talents of others needs to be a healthy, objective experience EVERY time. Remember that all home bakers are your friends – not your enemy or competition!! (read mind set #1 – Scarcity Mind Set)

If you keep comparing your baking to anyone else’s, you will never be able to gain the open ground you need to explore your OWN creativity and authenticity.

Your Home Bakery’s BEST CHANCE AT SUCCESS is completely embracing who you are meant to be – NOT who Sally is meant to be.

 

6. Overcoming the Fear of Failure

BONUS Mindset!! 😀 But, truth be told, I started writing about this crazy prevalent mind set that MOST Home Bakers struggle with and quickly realized that overcoming the Fear of Failure is a whole blog post on its own…

So I’ve decided to discuss this topic with you NEXT WEEK. I have so many valuable perspectives to share with you about conquering fear – I cannot wait!! They’ve transformed my life and my business.

Which mindset are you going to start shifting this week? Let me know in the comments below!

I’ll see you next week – same time, same place 😉

Aurelia

POPULAR BAKING BIZ TIPS

Home Bakeries are the ideal businesses for creative, family-oriented women. Start & grow your Home Bakery Business with this free library full of resources, tips, tools and ideas to grow your Home Baking Business. Click through to access the free library! #homebakery #cakebusiness #bakingbusiness
It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
Food Market stalls can be great because you can showcase your bakes, create awareness for your Home Bakery Business & make some good money. But what causes success or failure for Food Market Stalls? Here are 5 key things you need to know about selling your home baked goods at a food market stall. #homebakery #cakebusiness #foodmarket #farmersmarket #bakingbusiness

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Home Bakery Businesses do need a few Certificates, Licenses and Insurance to operate legally. But they are all very easy to get and aren't expensive at all! Here's all the info you need, with step by step instructions, to get your required Home Bakery Business documents. #homebakery #bakingbusiness #cakebusiness #homebaking
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POPULAR BAKING BIZ TIPS

Home Bakeries are the ideal businesses for creative, family-oriented women. Start & grow your Home Bakery Business with this free library full of resources, tips, tools and ideas to grow your Home Baking Business. Click through to access the free library! #homebakery #cakebusiness #bakingbusiness
It's a TOTAL lie that you need a baking qualification in order to build a successful Home Bakery! Learn how to take control of growing your baking skills - for free and start the Home Bakery Business you've been dreaming of for so long! Click through to get started. #homebakery #cakebusiness #bakefromhome
Food Market stalls can be great because you can showcase your bakes, create awareness for your Home Bakery Business & make some good money. But what causes success or failure for Food Market Stalls? Here are 5 key things you need to know about selling your home baked goods at a food market stall. #homebakery #cakebusiness #foodmarket #farmersmarket #bakingbusiness

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂