How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery

Overcoming the Fear of Failure is one of the issues most of my readers & students have asked me to write about.

A number of unhealthy mindsets have plagued my Home Bakery, but anxiety and fear have challenged me most of my life, so believe me you are not alone.


SO many friends have told me: “Don’t worry about it! What’s the worst that can happen?

I know they mean well, but that question does not bring a baker comfort! In fact, when they ask me this I have a super detailed scenario in my mind of the “worst that can happen”:

What if I invest all this time and love and resources in my baking business and then no one likes my stuff?? And instead of talking to me about it, they end up writing a horrible Facebook review on my page and then no one orders from me again!

OR what if I bake this cake and it slides apart or breaks apart on the way to the wedding venue?? Then the bride has no wedding cake, freaks out and everyone at the wedding stares at me and says in unison: “It’s all your fault.”

That is the worst that can happen.


What I’m trying to say is that I honestly know how you feel.

I’ve had countless sleepless nights. The nights before food markets, before massive orders, food expo’s, weddings, birthday parties… Sleepless nights over frosting not setting in time, things over-baking, cupcakes shrinking, cakes falling, cakes cracking and more…

Another popular favourite in my early days of Baking was that my clients would lose interest over time and I would need to return to my desk job…

And then the biggest fear is that a client won’t be happy with what I baked for them.

I know how you feel.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

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BUT I also know now that I DO NOT have to live my life like this… AND NEITHER DO YOU.

I’ve learned how to understand fear & anxiety works, how to manage them and how to overcome them.

Please note that these are my personal experiences on what has worked for me. These tips might not necessarily work for you or appeal to you. But I’m 99% confident that they will bring SIGNIFICANT relief to the quality of your baking life and release a lot of chains from your Home Bakery.

I’m convinced that it’s nearly impossible to build up a sustainable, successful baking business without dealing with your fear & anxiety issues.

Your future success is on the table here, so I encourage you to be open while reading this post.

I would love to see you live a healthy, happy, peaceful and successful baking life.

I’ll start by explaining the most obvious causes of Fear & Anxiety and how to overcome them.


1. Uncertainty Breeds Fear

Have you ever watched The Great British Bake Off?

All the contestants are home bakers just like you and me. And gosh that tent is LADEN with fear!!

Place 12 insecure, unqualified home bakers with limited experience in a foreign environment with 2 famously perfectionistic judges… All broadcast on TV for the world to see!!

It’s so hectic when you think about it… And that’s precisely why I would never do it.

The whole set-up is built to encourage uncertainty. Uncertainty elevates emotions like excitement and fear which makes great television, because your mind will constantly come up with different scenarios of how this might all pan out.

I’m sure you’ve seen some of the bakers make obvious mistakes that could easily have been prevented if they had just researched the bake’s techniques a bit more.


If they understood the required techniques they would have an exact strategy they could DEPEND on! But very often they don’t and now you see them in an utter PANIC, just “HOPING for the best.”

HOPE is a wonderful thing, but not in baking and absolutely not in business either.

If a doctor based his decisions and courses of action on hope instead of scientific research, he would run out of business really soon and possibly lose a lot of lives in the process.

I know this is an extreme example, but I’m using it intentionally to get my point across.


“Hoping” that a bake will turn out great WILL result in heaps of fear because you have nothing to depend on – no science, no study, no research, no proof. You are swimming in uncertainty.

And this is amplified even further in a Baking Business!

Just baking amazing cakes and hoping or assuming people will come running for them is nothing more than “hoping for the best”.

“Hoping” does not guarantee a successful bake, and it absolutely does not guarantee a successful Home Bakery.

My heart breaks when I see the contestants on GBBO mess up their bakes and then say: “I’m just not good enough. Things are not working out for me today.” Kind of like the world is against them and the other bakers are just lucky.

But the truth is that their failed bake has NOTHING to do with their luck or talent.

They should have done their homework!! They should have RESEARCHED their bake into the last detail so that they can UNDERSTAND the science of it and develop a STRATEGY to use on the day.

Their insecurities, talent, lack of qualifications, lack of resources and “luck” are NOT the reason they are failing. It’s because they didn’t do enough research or develop a strategy.

Not having a strategy leads to “hoping for the best” which leads to total uncertainty and results in total fear of failure.

And very often actual failure as well to be honest.


By resorting to “hoping for the best”, you are giving your brain no strategy to rely on. This gives it no other option but to imagine a list of scary outcomes so that you can be prepared for the worst and not be shocked to death by it.

It’s your mind’s way of protecting you.

But if you do your homework, research baking AND business, learn from experts and adopt their strategies; then you are GIVING YOUR BRAIN A COURSE OF ACTION IT CAN FOCUS & RELY on.

It will no longer need to prepare you for the worst and turn on your fear alarms.

Please remember this line: STRATEGY CULTIVATES CERTAINTY.

If you feel that your current approach in your Home Bakery is “hoping for the best”, I invite you to check out the FREE Resource Library with helpful tips, tools and even a Home Bakery Business Plan Workbook. These resources will help you to start developing a clear strategy for your Home Bakery 😀

When there is certainty, fear is not needed for your survival, so your brain won’t call on Mr Fear to protect you.

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2. Failure is just an Event, not an Identity

MOST home bakers are SEVERELY CRITICAL of themselves and their baking. And I am NO exception to that!!

I once received an email from one of my students about her fear of failure. The most heart-breaking line in her email was this: “It’s embarrassingly awkward to enter my online shop… I feel like I’ve failed, really. I have to do something about it or give up.

I honestly have felt the exact same way in the past… Have you? The key to stepping out of that miserable overwhelm of fear of failure is a total change in perspective. And here is the perspective:

LEARNING does not equal FAILING.

They are NOT the same thing. Do not mistake learning for failing!!

I bet if you look back to where you started out you will see how much you have grown and how much you have learned. Learning what does not work is just as important as what does work.

As a business owner you will need to learn to have grace for yourself – you are a wonderful, hardworking student of baking. Be kind to yourself.

A business is not successful because the owner never made any mistakes or never failed.

A business is successful because the owner knew how to learn everything he could from his mistakes and failures.

Mistakes and failure are inevitable on this journey 🙂

“There is actually no such thing as failure. You either get the result you wanted or the lesson you needed.” – James Wedmore

There’s no need to fear failure, there’s only a need to LEARN FROM IT.



3. Perfect Love Drives Out Fear

This is a famous Bible passage that most Christians are very familiar with.

There was a time that this verse actually caused anxiety for me instead of removing it! And it’s because the verse right after it says: “The one who fears is not made perfect in love.”

So my immediate reaction was “Oh no! I’m not made perfect in God’s love! What’s wrong with me?! I’m failing Him!”

But now that God has restored so much in my life – especially over the last 3 years – I have a much better understanding of this passage.

No matter who you are, who your parents are, what race you are, your financial situation, your talents and opportunities… NONE of it will save any of us from the fallen nature of humanity.

ALL of us experience pain in our lives and it is unavoidable.

And what happens when we experience pain?

Right in the heart of that pain, our being questions God’s heart and intentions. His character is questioned.

And then the enemy comes and plants a lie about our heavenly Father right in the centre of that pain.

That seed, that lie, grows into a strong tree and bears awful fruit that we will eat throughout our lives. The people close to us will also have to eat that fruit. Your relationships will absolutely be affected and even shaped by that fruit.

This awful fruit includes FEAR & ANXIETY.

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Your work life will eat that fruit too. Your relationships, business and entire life will end up being shaped by that tree – by that lie.

And there’s usually a whole lot more than just one lie.

And Father God is devoted to exposing those lies buried deep in your heart. But in order to get to them you will need to revisit and process that pain you’ve experienced at various points in your life.

This is extremely difficult and tearful, BUT right after the forgiveness and “letting go” happens, there’s LIBERTY like you’ve never known at the other end.

And most importantly, Father God will replace that LIE with His TRUTH.

This process is what “made perfect in love” LOOKS like.


And the main reason I’ve just explained this process is because one of the awful fruits that grow on “Lie Trees” is FEAR.

Because the lie has created UNCERTAINTY for us about the most basic strategy every human NEEDS more than air – My Dad has got me no matter what (aka Love).

God’s perfect love is a living, dynamic strategy that annihilates uncertainty.


You will now not just “know” that He loves you as an abstract thought…

You will believe with every fibre of your being that He is 100% devoted to your wellbeing and 100% trustworthy.

You know Him and His very nature INTIMATELY and you know you can build your life on that unshakable solidity.


Whenever finances are tight, or a relationship is struggling or you don’t know what to do in your business, you won’t experience fear anymore. Because you know that you can ask your loving Father God to show you where you should walk and that He’ll be thrilled to answer you!


4. Release the Expectation to be a Baking Prodigy

I can bake wedding cakes, but I hate making them because they consume me with fear.

So I don’t bake them anymore. Simple as that.

A successful Home Bakery is not built by trying to bake for EVERYONE. You don’t have to do this to yourself. Read my previous post’s section on Defining Your Niche!

If you’ve researched and practiced a specific bake but it still causes you anxiety, then do yourself a favour and remove it from your menu!


Certain bakes are just better suited with certain types of personalities.

Your reasons can even go beyond that. For example, I also don’t like baking wedding cakes because I find it too challenging to work with stressed brides.

Weddings are also typically on remote venues outside of town and that makes delivery an issue… Especially if there are dirt roads involved! I’ve once seen a wedding cake crack right in front of me due to all the shaking in the car. It was CRAZY scary!!

Do you have the desire to start a Home Bakery, but you feel overwhelmed and afraid that you might fail? Here are 4 incredible, insightful tips for home bakers to overcome the fear of failure and take that step to start their home bakery business. #homebakery #fearoffailure #cakebusiness #bakingbusiness #cakedecorator


All of these reasons combined just made me realize there’s way too much uncertainty, fear and frustration in the Wedding Cake scene, so I removed that service from my Home Bakery.

I’ve never looked back!

So look through your menu and list of services you offer. If they cause fear and anxiety in your life (even after you’ve researched effective strategies) then remove those items.

Your Home Bakery will be a lot more sustainable and successful once you remove them because all that fear will not be draining you every second of the day and night anymore!

Making bakes you are comfortable with and ENJOY baking will increase CERTAINTY in your home bakery. A niche enables you to produce higher quality bakes and eliminate buckets of anxiety in your baking life.


Do you have any more fear & anxiety challenges? Share your thoughts in the comments below because I would love to help 🙂

Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

5 Mindset Shifts of Successful Home Bakery Owners

5 Mindset Shifts of Successful Home Bakery Owners

5 Mindset Shifts of Successful Home Bakery Owners

We all want our Home Baking Businesses to thrive and be our full-time job. And over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!

We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on in your MIND…

I never used to give much credit to my thought life and mindsets until I went to a psychiatrist (for the first time EVER!) 2 years ago. She told me something I will never ever forget:

The quality of your thoughts will determine the quality of your life.” Powerful statement, right?

And she was right, because your thoughts influence your feelings, your feelings influence your actions and your actions determine your results.

That’s the power and authority your thoughts have in your life.   Over the last few months I’ve spent a great deal of time thinking over which specific mindsets I have struggled with as a Home Baker.

Understanding, recognizing and changing these mindsets have been absolutely KEY to my business’s success!   Let’s get to it! Here are 5 Mindsets that are Sabotaging your Home Bakery – right under your nose…

1. Scarcity Mindset to Abundance

This is a mindset I’ve struggled with since childhood because it stems from competition. All kids are raised in a competitive environment. School is one huge competition. Academics, sports even personality are all governed by competition.

We are taught that there can only be ONE winner.

If Suzie won the 100 meter dash and is the winner, that means I am the loser. BUT, my friend, business is NOT like sports. In fact, business is NOTHING like sports! Especially CREATIVE businesses – and Home Bakeries definitely fall in this category!

The scarcity mindset will let your thoughts play out like this:

Oh no! There’s a new home bakery in my neighbourhood! This is a disaster!
I need to be better and do better than her
How can I get to the clients first?
How can I stop her from stealing my clients?
This has just ruined everything! Oh no, her chocolate cake looks better than mine!! Couldn’t she just have picked another neighbourhood?? I was here first!

The scarcity mind set has taught you that “this town is not big enough for the two of us”… I used to go through this tormenting thought cycle every other day during the first 3 years of my Home Bakery. But that scarcity mind set is a LIE. Plain and simple.

There is no winner or loser in baking!!!!

We are all on the same team here! There’s more than enough sunshine and business for all of us! We have a common goal: to bless the world with ridiculously delicious Home Baking.

Other Home Bakers are your friends, not your competition.

99% of home bakers are kind, generous and loving. They are your teammates. If they win – you win! If you win – they win!

Our goal is not to drive each other out of business, is it? NO!! Our goal is for people to experience the awesomeness of flavourful baking. When either of us accomplishes this goal, we are ALL winning!

Every single decision you make (or don't make) in your Home Baking Business is actually determined by your MINDSETS. Discover how you can propel your Home Bakery Business to success by adopting these empowering mindset shifts! #cakebusiness #homebakery #homebakingbusiness #cakebusiness #cupcakebsuiness

2. I DON’T need to Please Everyone

I’ve come across hundreds of home bakers that say on all their platforms that they “bake anything for any occasion”.

They have a mindset that this is the only way they can get new clients and be successful. I used to say this too! But it is one of the biggest mistakes that’s sabotaging your baking business!!

Defining a niche is a MUST for any business.

The word “niche” means that you plan your menu and home bakery in such a way that it appeals to a small, specialized section of the population.

The word “small” may be a bit alarming, but let me explain the incredible advantages of defining your niche.   I’ll use a metaphor to illustrate my point.

Let’s say you have a headache and go to the pharmacy to buy some tablets to fix your headache. On the pharmacy shelves you see 2 possible options to help you fix your headache.

On the left you see a box with the words “Quick, effective relief for headaches!”.

On the right you see a green bottle that says: “The tablet that does it all! Fixes hair loss, pimples, stomach cramps, headaches, nausea and dementia”.

Which medicine would you choose? You’d choose the box that specifically fixes headaches, right?

Because it’s purpose and focus is clear. You know that it understands your problem and that it will solve that problem for you. And the same principle applies in EVERY single type of business.

Defining a niche that you are passionate about and good at will grow your business because it will appeal to and thoroughly answer the needs of a very specific type of customer.

That’s why doctors specialize in specific areas of medicine. It’s why hardware stores, jewelry stores, book stores, butchers, carpenters (I could go on and on and on) still remain successful.

They’ve defined their target market and do what they are good at and passionate about. They’ve defined their niche and stuck to it.

They’re considered as experts in their niche and are famous for giving their clients the best service possible.

Imagine if a jewelry store also sold hardware?! American Swiss Jewelry & Hardware.

Your perceived value of their jewelry would decrease drastically, wouldn’t it??

Their reason may have been: “But then we will appeal to more clients! People who want jewelry AND people who want hardware! Our potential clients will increase by 62%!”

BUT by trying to please everyone, even their current jewelry clients will end up moving on to another store that caters specifically to their needs.

So remember, if you’re trying to please absolutely everyone with your selection of products, you will end up pleasing no one.


3. Distinguishing a Personal Expense from a BUSINESS INVESTMENT

One of my TOP MISTAKES that held my Home Bakery for 3 YEARS is my inherent, championship grade frugal-ness. I absolutely LOOOOVE saving money. I’ve even written a post on 5 Tips to Save Money in your Home Bakery.

But I failed to understand and embrace the one thing that is BETTER than saving money… And that is making more PROFIT.

Buying something that will enable my business to generate more profit is not “spending”. Such a purchase an investment in the success of your business.

It’s not like you’re buying a dress that you just wear, enjoy and eventually throw out. If it’s a tool or resource that will empower your business to generate more profit, go for it.

The investment will pay itself off in a matter of weeks and you’ll be FAST-TRACKED TO SUCCESS!

In the name of “saving money” I held my business back for 3 long years and I seriously regret it. Investing in a few programs and tools earlier on would have gotten me to my goals 3 YEARS FASTER.

3 Years is a lot of time.

Time is something you can NEVER get back, but Money is something you can make back.

During those first 3 years I regularly placed myself in a position where I’d rather spend my time than spend my money. This mind set is the ANTIDOTE to success.

YOUR TIME IS THE MOST VALUABLE RESOURCE YOU HAVE. Don’t treat it like it’s limitless – because it is absolutely not. It’s priceless.

Invest in time saving tools & resources wherever you can. This will get you to your goals FASTER.

home bakery mind sets

4. Transitioning from a Freelancer to a Boss

I recently watched a video by online entrepreneur Courtney Johnston on this topic. All home bakers start out as freelancers meaning that someone asks for a certain bake for a certain day and we proceed to make it for them.

The client calls the shots. They determine what we make and when we make it. This means that our business strategy is to just REACT to our clients.

You might still be running your Home Bakery this way and be thinking “well, what other way is there??”…

There is another way my friend and that is to become a BOSS and start running your business like a boss.

A boss decides what services and products they do and do not offer. They call the shots and determine the course of their business.

A freelancer is just reacting to clients and their business will end up going wherever their clients end up taking them – which could be in circles and not forward.

There is a COLOSSAL difference between a freelancer and a boss!!

ALL Home Bakers do start out at freelancers, but if you desire success for your Baking Business, you will need to make the mindset shift into the boss world – sooner rather than later.

As soon as you have defined a niche you want to commit to, it’s time to put on your boss pants.

Your clients will no longer be deciding what you bake and when you bake it for. YOU will now be the one deciding how your business is going to operate.

Another amazing benefit of boss pants it that you get to decide who you want to work with or not.

I sometimes get emails from potential clients and their tone will be quite aggressive like they own me or something. Experienced that before?

In theory I know I could accommodate their order, but they don’t respect my batch quantity rule or collection times or expect me to reply to their email over a weekend. ALL of those are signs of someone I do not want to work with.

So then I say NO.

And the BEST perk of boss pants is that you will get to create your own signature products that you can sell over and over again without the need to customize every single bake for every single client.

This enables you to:

Deliver the best possible bakes for your clients,
charge more because the quality is so high,
bake what YOU enjoy and

Are you ready to make that mind set shift into the boss world?

5. I DON’T Need to be Like Sally

Comparison can be the biggest stumbling block in your journey as a Home Baker.   But I’ve learned that the authority of comparison is only as severe as I allow it to be.

You can walk out of it, free, at any time YOU CHOOSE. Think of it as the “V for Vendetta” prison cell scenario.

Believe me, I know first-hand how difficult it can be to make this mind set shift! We were all raised in a competitive environment as kids. We were graded on everything and every single activity, test, event, etc. was an opportunity for competition!

This has caused our brains to constantly compare our work to other people’s work. Sometimes people close to us will even accidentally say things like “why can’t you be more like that?”.

Any CREATIVE absolutely needs to overcome the obstacle of comparison in order to find their own voice because nothing stifles your own creativity (and confidence) like constant comparison.

Confidence and success will not magically come to you the day that everyone else’s work sucks. That’s impossible! Everyone around you has to keep growing and exploring.

We need to learn how to deal with the brilliance of others and be your own true, awesome self in the midst of that.

Being exposed to the baking talents of others needs to be a healthy, objective experience EVERY time. Remember that all home bakers are your friends – not your enemy or competition!! (read mind set #1 – Scarcity Mind Set)

If you keep comparing your baking to anyone else’s, you will never be able to gain the open ground you need to explore your OWN creativity and authenticity.

Your Home Bakery’s BEST CHANCE AT SUCCESS is completely embracing who you are meant to be – NOT who Sally is meant to be.


6. Overcoming the Fear of Failure

BONUS Mindset!! 😀 But, truth be told, I started writing about this crazy prevalent mind set that MOST Home Bakers struggle with and quickly realized that overcoming the Fear of Failure is a whole blog post on its own…

So I’ve decided to discuss this topic with you NEXT WEEK. I have so many valuable perspectives to share with you about conquering fear – I cannot wait!! They’ve transformed my life and my business.

Which mindset are you going to start shifting this week? Let me know in the comments below!

I’ll see you next week – same time, same place 😉


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

6 Tips to Boost your Baking Productivity (without working harder!)

6 Tips to Boost your Baking Productivity (without working harder!)

6 Tips to Boost your Baking Productivity (Without Working Harder!)

The most effective answer to higher baking productivity is not a bigger oven or a better mixer (although those tools can increase your productivity).

I’m talking about tips that go way beyond any piece of equipment.

Resourcefulness can accomplish a whole lot more than resources my friend.

This post is also definitely not about just “working harder”! That’s not productivity, but actually what I like to call “slaving”, so we’re not going to go there!

Today’s tips are more about practical advice on mindsets, planning and time management. If you manage your thoughts and time effectively, I promise you that your productivity will increase in ways you never expected it to.

So here are my 6 tips for drastically increasing your baking productivity.


1. Start the day in “Creating Mode”, not in “Comparison Mode”

This is a tip I recently learned from Angie Lee on The Influencer podcast by Julie Solomon. (Wow – so many names! Lol! But I believe it’s super important to give credit where it’s due.)

Every morning you wake up; your mindset and thought patterns seriously determine the rest of your day.

Those thought patterns will literally call the shots on your work speed, accuracy and efficiency.


Going on Instagram first thing in the morning to look at the feed of your heroes and idols is one sure way to put a rain-cloud on your productivity for the day.

Here’s what happens when you look at all that spectacular feed, deeply inhaling your coveting fumes and singing “I wanna be like you-ou-ou!”…

Your mind is forming a sub-conscious conclusion that you are not good enough and that you’ll probably never be enough and you should actually be more like this and less like that.

There’s a list of thousands of these thoughts that have the power to torment you the rest of the day because you’ve opened yourself up to all of those thoughts.

All of those thoughts are RUBBBBBBISSHHHHHHHH.

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So instead of going on Instagram first thing in the morning and providing fertile soil and a greenhouse for those thought patterns, just don’t even open that box my friend!

Wake up in CREATING mode instead! This means that you wake up with the intention to CREATE beautiful, delicious things today.

Your goal is to make something, to add something to the world by brightening up someone’s day with a yummy treat made just for them! Engage your thoughts in that glorious mission and your baking day will be so much more productive!


2. Master your Evening Routine

If you feel lethargic and meh on your work day, you may need to get honest with yourself about your evening routine.

Yep, I’m talking to you Netflix-er!

Watching movies and series can be a good way to unwind and laugh at the end of a rough day, but you absolutely need to keep an eye on the clock.

If you want your mind and body to function optimally the next day, make it your mission to sleep enough and give your body all the rest it needs.


And here comes the difficult part… Stay away from ANY screens for at least half an hour before you go to bed. Digital screens have a very particular kind of light that stimulates our brains and keeps them awake.

So, switch your phone to airplane mode half an hour before you plan to sleep and don’t look at it again. Rather take this time to listen to read a bit or colour in (it works wonders for relaxation!!).

Planning your evening routine instead of letting it just “happen”, will give your body the rest it needs which will make you more productive the next day.


3. Divide Your Day into Phases

I just rubbed my hand over my face as I read this heading, because I realized that I keep forgetting to apply this tip!

Life is busy. Life is hard. Unless you look at it in part. (Just made that up. Quite like it.)

By this I mean that it’s not a good idea to look at EVERYTHING you need to do today AT THE SAME TIME. This will lead to severe overwhelm.

Last time I checked, “overwhelm” is not an ingredient in the recipe for productivity.

Overwhelm overloads your mind and emotions with expectations. A list of 20 expectations will absolutely shut you down, weigh you down and prevent you from functioning productively.

Breaking the day up into separate tasks does not help me either – because the amount of tasks is still overwhelming!

All Home Bakers want to be more productive, because higher productivity means higher profit margins! The mistake we often make is to think that hard work = productivity, which is a recipe for burnout! Learn how to boost your Home Bakery Business's productivity by working SMARTER, not harder. #homebakery #bakingbusiness #cakebusiness #cupcakebusiness


What I like to do is divide my day up into phases. Defining the different phases of my day helps me to focus clearly on a handful of tasks that all fall under the same type of category.

By focusing on 1 phase at a time, I don’t clutter my thoughts with too many tasks or wonder “WHEN am I going to get that thing done?!”. I know when I’m going to get that done. It will get done in my late afternoon phase, so I don’t need to spend any energy worrying about it.


I encourage you to test which tasks fit better into which phases of your day.

Some tasks might be easier for you to complete in the morning than for others.

I’ve heard that it’s bad for creatives to answer emails first thing in the morning, but I love it! The world is still quiet and I get to chat with awesome peeps like you first thing – I love starting my day this way.

But laundry is a late morning phase thing for me. The thought of doing laundry first thing in the morning makes me want to cry.

So there are no rules here. Divide your day into phases and distribute your tasks as YOU like them.

Don’t force yourself to do laundry first thing in the morning just because people label such a routine as “super productive”!

Rather be realistic and honest with yourself about which tasks suit you better at certain times of the day.


4. Do Tasks in Bulk

It’s a whole lot more efficient to simply to do things in bulk wherever it’s possible because jumping between tasks wastes heaps of time.

Doing things in bulk will streamline your productivity and business like crazy.

This also means setting aside times in the day for certain tasks and sticking to that schedule!

For example: Do not answer emails all throughout the day. Decide on 2 half hour slots per day for answering emails – one in the late morning and one in the late afternoon.


Keep your phone AWAY from your kitchen when you are baking!! Instagram is the graveyard of time!! Schedule “Insta-times” for yourself in the day, but it cannot be during baking time.

If you had a corporate job, ANY boss would be infuriated if you went on Instagram every 10 minutes, because that means you are stealing his time and being unproductive.

Well my friend, YOU are your own boss now which means that you are actually stealing your own time. Yikes!

Batching is also essential in your baking tasks. PREP IS EVERYTHING.

Rather sift all your dry ingredients for the day into little baggies. This way you won’t have to jump between dry and wet ingredients for every single item you mix and your counter space will be less cluttered.


5. INVEST in TIME savers

Time is something you can NEVER get back, but Money is something you can make back.

I recently learned this from Sterling Griffin! And upon hearing this and really letting it sink in, I quickly became SHOCKED by how little value I put on my time.

I am super frugal, so I often place myself in a position where I’d rather spend my time than spend money.

This mindset is the ANTIDOTE to productivity.

YOUR TIME IS THE MOST VALUABLE COMMODITY YOU HAVE. Don’t treat it like it’s limitless – because it is absolutely not. It’s priceless.


Invest in time saving tools wherever you are able to. This will get you to your goals FASTER.

Let me use a super obvious example to illustrate my point.

There was a time when a cheese grater was a new invention… Up until then, everyone was just slicing vegetables and other foods with simple knives.

I’m SURE there were women those days that said: “I cannot afford a grater! Money is scarce! I’d rather just keep slicing my carrots by hand for my carrot cakes.”

But others saw the opportunity this grater device was offering. It would save them TIME. If they didn’t need to spend an hour on slicing carrots for 1 cake, they could now double their carrot cake production for the day and MAKE DOUBLE THE PROFIT!


Initially you may need to spend some money to buy a time saving tool, but consider your RETURN ON INVESTMENT.

Will this tool/service save you time?

Will this tool/service increase your baking capacity and grow your business?


If the answer is YES, then borrow money to invest in that tool. The tool will pay itself off and then proceed to save you time, generate more profit for you and grow your baking business.

Hard work does not necessarily equal productivity! Discover 6 amazing tips to BOOST your Home Bakery Business's productivity by working SMARTER, not harder. Click through to get the tips! #homebakery #bakingbusiness #cakebusiness #bakefromhome


6. REST is an Investment in Productivity


I apologize for all the caps and exclamations, but I just had to include them because most bakers struggle to rest.

You NEED to be disciplined about resting.

I used to see resting as wasting time and kept thinking of how much I could be doing in that time.

But here’s another perspective:

You can’t be productive when you burn out, can you?

You can’t be productive if you are constantly exhausted, can you?


Lately I’ve been colouring in for 30 minutes a day with classical music and a cup of tea. IT WORKS WONDERS!! No wonder life was so FUN and exciting when we were kids!

And do not watch series or movies because that won’t let the emotional part of your brain rest (read up on “mindfulness“)

But whatever works for you, find a way to REST – even for just 15 minutes a day. The world can wait for 15 minutes. You’re not THAT important 😜


Resting at the same time every day also gives you something to look forward to! It’s a time slot that’s YOURS. Having this time to recuperate, rest your body and mind will make you more productive throughout the rest of the day.


I hope you’ve enjoyed my 6 tips to boost your productivity!

Which of these tips are you going to apply this week? Let me know in the comments below 🙂


6 Steps to Pricing your Cakes with Confidence

6 Steps to Pricing your Cakes with Confidence

6 Steps to Pricing your Cakes with Confidence

The most popular topic in Home Baking Businesses is PRICING. Hands down! It’s also the one topic people repeatedly ask me to write about. Even though most posts on cake pricing totally answer all the practical questions, pricing home baked goods remains an issue.

This post will clear up Cake Pricing for you once and for all!


Before I hand you the FREE Pricing Calculator, it’s ESSENTIAL to your success that we first uncover some of the deeper reasons why Home Bakers tend to struggle with Cake Pricing.

Let’s lay the foundation right so that you NEVER have to struggle or feel awkward when you’re pricing your cakes, sound good??


1. The #1 Reason Home Bakers Feel Awkward with Cake Pricing

If you consider the typical price of a cake, it’s not exactly obscene compared to all the other things people buy for enjoyment.

Cakes are SUPER labour intensive, yet we tend to feel awkward charging what they are TRULY WORTH.

I am convinced that the reason why cake pricing remains an issue, is because we are confronted with adding a VALUE TAB to what we do… and also kind of who we are – what WE are worth.

A lack of confidence is the REAL reason why we overwork ourselves, STRUGGLE WITH PRICING, end up bowing to every whim of demanding clients and get stuck baking things we don’t even enjoy making for cheaper prices!

There’s this constant analysis going on in our minds “If only I had 1000 likes on my facebook page, THEN I would know that I’m good enough!” OR “If I could only make x amount of sales per month, THEN I would know that I have what it takes!”


And with Reality TV Shows about baking it’s the EXACT same story. All home bakers have these thoughts crossing their minds on a regular basis:

“If I win this competition, I will finally know that I’m good enough.” “If I win this competition, it will prove to my father that I’m talented enough to make a living from dessert making.”

Here’s the secret: “If you are not enough WITHOUT it, you will never be enough WITH it.”



The hard truth is that the “stamp of approval” you feel you need to classify you as a LEGIT Baker/Creative, won’t be enough to satisfy you.

RELATED: 4 Ways to Overcome the Fear of Failure in your Home Bakery


2. So, if an outward achievement or qualification doesn’t make us “enough”, what does?

HOW do we become CONFIDENT Bakers that sincerely charge what our bakes are worth?

How do we get to a place where we have confidence in our value and what we bring to the table?

Imagine feeling CONFIDENT instead of awkward when you price your bakes and charge clients?

All of these desires above are 100% POSSIBLE.


It’s the journey I’ve been on these last 5 years in my own Home Bakery! And, my friend, it’s possible for you too.


Here’s the secret:

The question is not whether you are enough – because you are enough (that’s a given). The REAL question is: Who do you believe you are?

What you DO is what you BELIEVE.

Forget what you “know” about yourself because all that matters is what you BELIEVE about yourself.

Where you are right now is a DIRECT RESULT of the beliefs you’ve held till now.


So, who do you truly BELIEVE you are?

And is that person valuable?

What makes that person valuable?

It’s not what they look like or who their parents were or what qualifications they have or what job they do…

It’s got nothing to do with what’s on the outside. It has EVERYTHING to do with what’s on the inside. Inside YOU.

So dear friend, who are you?


I’m asking you thins because the price tabs you put on your work will always reflect who you believe you are. Once you’ve settled it in your heart that YOU ARE VALUABLE, it will become so much easier to acknowledge that your baked goods are valuable too!

Let’s Cover the Cake Pricing ESSENTIALS…


3. The VALUE of Home Baked Goods

You may have believed until now that Home Baking is in some way “inferior” to that of mainstream retail Bakeries.

But you actually have it backwards!

It is important to realize that you are offering a VERY UNIQUE and VALUABLE service here. You are baking SPECIALLY for ONE client with all the LOVE and QUALITY they would get from their OWN MOTHER’S baking. They will also get the cake FRESH – not 1 week old as in the grocery store and large, mainstream bakeries.


Small batch, quality home baking is of HIGH VALUE. You offer them the sentimental, high quality benefits of a homemade cake without them needing to spend ANY time on it.

Home Baking has an incredibly high QUALITY, NOVELTY and CONVENIENCE value. That is worth a lot.


4. Cheap Prices Attract Cheap Clients

If you’ve been charging too little for your baked goods, you’ve probably run into some pretty darn demanding, unrealistic, bartering sort of clients. Am I right?

Chances are, that’s what drove you to start looking for cake pricing answers! The type of clients you have are just becoming unbearable and you’re constantly second guessing yourself as a baker and business owner.

So here’s the deal. Cheap prices will attract budget clients who enjoy noting more than saving money wherever they can. They unfortunately are the type of clients who take advantage of you. They’ll get you baking things you hate, on short notice for less money.

The way you get ideal, committed clients with better character is by CHARGING MORE. This separates the cheapskates from the true cake appreciators.


Cake pricing has always been an issue for Home Bakers, but it's not because we're bad at maths (obvs!). In this post you'll get everything you need to settle pricing issues - forever! Take the 6 steps with deeper insights on being CONFIDENT when you price your cakes instead of awkward. Get a free pricing calculator (cake pricing chart) download to do all the fancy math for you in your Home Bakery Business! Click through to get started. #homebakery #cakepricing #cakebusiness #bakingbusiness


BONUS TIP: Cheap prices “for the love”?

When I started my Home Bakery I kept all my bakes SUPER cheap because I wanted them to be affordable for everyone.

I was buying the best ingredients, investing hours of my time and barely turning ANY profit.

There are so many bakers on Instagram that say: “You should do it for love, not for money.”

But this is FLAWED LOGIC. Let me explain why.

Let’s look at doctors for example. They fill an amazing role in society and bless so many people with their gifts and talents. Keeping people alive is their heart’s desire.

Medicine is a SUPER demanding career and there’s no doubt that doctors choose to STAY in this career for love and not money… The convenience & excitement of money wears off pretty fast when you need to work 36 hour shifts – repeatedly.

Yet we GLADLY pay them generous sums of money SO THAT THEY CAN KEEP HELPING US.

Charging DECENT prices for your bakes (charging what they are worth) will enable you TO KEEP BAKING DELICIOUS BAKES FOR PEOPLE.

If they don’t pay you WELL, you’ll need to end your Home Bakery and get a desk job somewhere… It’s pretty hard to “love people with your baking” then, isn’t it??


5. Transition From a Freelancer to a BOSS

I recently watched a video by online entrepreneur Courtney Johnston on this topic. All home bakers start out as freelancers meaning that someone asks for a certain bake for a certain day and we proceed to make it for them.

They then start manipulating you by saying their budget is so tight this month because of this and that, so you end up giving them a discount…

The client calls the shots. They determine what we make, when we make it and they influence what they pay for it. This means that we base our business strategy and pricing by just REACTING to our clients.

You might still be running your Home Bakery this way and be thinking “well, what other way is there??”…

There is another way my friend and that is to become a BOSS and start running your business like a boss.

A boss decides what services and products they do and do not offer. They decide what the prices are. They call the shots and determine the course of their business.

A freelancer is just reacting to clients and their business will end up going wherever their clients end up taking them – which could be in circles or downward, and not forward.

There is a COLOSSAL difference between a freelancer and a boss!!

RELATED: How to Create a Home Bakery Business Plan (Includes free workbook!)


ALL Home Bakers do start out at freelancers, but if you desire success for your Baking Business, you will need to make the mindset shift into the boss world – sooner rather than later.

Your clients will no longer be deciding what you bake and when you bake it for. They will no longer be influencing your prices. YOU will now be the one deciding how your business is going to operate on every level – and I’m SO EXCITED FOR YOU!!


6. Download your FREE Pricing Calculator

You’ve successfully completed this training on Cake Pricing and now I invite you to click below and download your FREE Pricing Calculator!

I trust that this post has FINALLY given you everything you needed to settle the issue of Cake Pricing in your Home Bakery Business – forever!

If you have any further questions, share them with me in the comments below 😉

Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

5 Tips to Save Money in Your Home Bakery

5 Tips to Save Money in Your Home Bakery

5 Tips to Save Money in Your Home Bakery

Home Bakers aren’t exactly loaded, are we? More often than not, we are resourceful women looking to make an extra income while we stay at home and take care of our families on a super tight budget.

When I started my home baking business back in 2012 I had almost nothing. I had a $10 hand mixer, 2 cheap plastic hand-me-down mixing bowls, 1 square tin and 1 muffin/cupcake tin (and a $5500 student loan to pay off, lol!). That’s it! That’s all you need.

I completely understand how daunting it can be to build up a home bakery on a super tight budget, so I’ve put together 5 tips to save money in your home bakery without compromising on the quality of your bakes. Even though my business and finances are stable now, I still use all 5 of these money saving tips in my home bakery – because saving money is so much funnnn!

Saving money literally makes me giddy. My husband thinks that’s weird, but I’m having a great time 😀

Create Recipes with Left Overs

“Waste not, want not” will ALWAYS be one of the most valuable phrases known to man. When I watch cooking and baking shows I always cringe when they leave like 10% of the batter in the bowl… I don’t get why anyone would do that and it upsets me deeply.

My close friends and family know me as “Miss Frugal”, but I seriously don’t mind because I have saved $100’s of dollars by being so fugal. So, Boom!

When I started baking from home I mostly made cupcakes and brownies. The cupcakes were selling super well at coffee shops – yay! But cupcakes require frosting and now my frugal nature was faced with a massive problem…

I’m sure you know full well that you always have to make more frosting than what you actually end up using, so you always end up with left over frosting.

Desperate to not waste the excess of my ultimate cream cheese frosting, I always scooped the left overs into a bowl and put it in the freezer. After accumulating about a litre of this left over frozen frosting, the time had come to do something with it.

I had heard about Pumpkin & Cream cheese muffins and decided to try using my left over frozen frosting as the filling since it is about 60% cream cheese anyway.

The result was spectacular!! 5 years later I still sell 100 of these Pumpkin & Cream Cheese muffins every week – the customers call them “crack muffins”! And the best part is that all my left over frosting does not go to waste!

Sofra Bakery in Cambridge, Massachusetts has created “morning buns” from their left over croissants. They cut up the croissants in cubes, bake them with custard (like bread pudding) and brush them with an orange blossom glaze. Genius!

Almost every breakfast joint has their version of French toast. We all LOVE French toast, but when you think about it, it is nothing more than a left over recipe! It was a way to use up stale bread and not wasting it.

Some of the best recipes are ones where people had to get creative and prevent waste. I’m confident that you can do the same 🙂

Build your home bakery on a super tight budget with these 5 tips to save money in your home bakery - without compromising on the quality of your bakes. Even though my business and finances are stable now, I still use all 5 of these money saving tips in my home bakery - because saving money is so much funnnn! #homebakery #homebusiness #cakebusiness #bakingbusiness


2. DIY it Baby!

It’s quite shocking how much money you can save by making things yourself – especially when it comes to ingredients.

Shocking as it may seem, the last time I bought icing sugar was 3 years ago. Icing sugar is expensive. It costs 250% more than regular granulated sugar. There had to be a way around buying this expensive ingredient that doesn’t exactly contribute to a “better flavour” or anything.

I decided to buy a Nutribullet (high speed food processor). Sure, it cost me $150, but I’ve already made up that difference AGES ago.

Making my own icing sugar (oat flour, almond flour, hummus, peanut butter, smoothies, and more) has saved me heaps of money.

Another way I love to save money is by making my own muffin & cupcake liners from baking parchment. Fluted cupcake liners are really inexpensive, but they make muffins look smaller and less rustic. I was keen to buy muffin liners (they look more handmade, with 4 little “ears” on top), but they costed like $0,12 each – that adds up super fast!

Instead of spending that money, I rather figured out how to make my own muffin liners in mere minutes for just $0,01 each. I sell 100 muffins a week, so added up, that’s a $11 weekly saving. For me, that’s worth it.

And then one of my favourite money saving tips involves my Home Bakery’s Packaging.

Beautiful, expensive branding and packaging can be a very tempting expense. But if a wrapper is beautiful and the candy tastes bad, will you ever buy it again? No.

So do not spend hundreds of dollars on printing amazing packaging. Just go for simple packaging to start off with. You can seriously get away with 50 cents per cake box. To add a personal touch, get a logo stamp made for the small price of $15. It looks super rustic and cool and it is way cheaper.


3. Buy Ingredients from the Right Suppliers

Source ingredients in bulk or from direct suppliers wherever you can. When you cut out middle men, you eliminate all those extra mark ups you pay for in the grocery store.

For example, I used to buy all my cocoa powder, chocolate, frozen berries (and so much more!!) in the grocery store, which was super expensive.

I eventually found a supplying company with super high quality products that sell ingredients even to small businesses like home bakeries. Now I save like 40% in ingredient costs WITHOUT COMPROMIZING ON THE QUALITY OF MY INGREDIENTS! So rad!

I also went directly to a local chocolaterie and buy 1 kg blocks of chocolate from them. This way I get to support a local business, get higher quality chocolate AND pay less for it than in the grocery store because I buy it in bulk.

Such a win-win-win!

4. Invest in Tools that Increase your Productivity

The one thing that is just as important as saving money is saving TIME. If you can save time then you will have more time to bake things to sell for profit.

Learning to work faster is important, but you can also invest in tools that will make your baking process faster like stencils, cookie cutters, a food processor, etc.

And then there is a “tool” of sorts that is FREE… It is my favourite productivity booster! And it is simply to do things in bulk wherever it’s possible.

If I make 10 of my Pumpkin & Cream Cheese muffins at a time with all of their DIY components (liners, filling, crumble, dry ingredients, and more) from start to finish, it will take me 2 whole hours I reckon!

But by making 100’s of muffin liners at a time, making my filling a few litres at a time, sifting ALL my dry ingredients for the day and putting them in labelled baggies and more, I save SO MUCH time.

Doing things in bulk will streamline your productivity and business like crazy.

5 Amazing Tips to Save Money in your Home Bakery without compromising on the quality of your baked goods! Building a Home Bakery does not have to be expensive. Click through to learn how you can save money where it counts. #homebakery #cakebusiness #bakingbusiness #cupcakebusiness

5. Increase Your Profit

One of the biggest mistakes I made in my Home Bakery (for 3 long years) was being so set on saving money that I did not INVEST my money in making more profit in the future.

I know it feels great to save money – trust me, I am known as “Miss Frugal” among my friends and family! But honestly, making money is even better than saving money… NEVER forget this.

MAKING money is better than SAVING money.

Making financial INVESTMENTS to increase your profit is better than saving money.


Here’s an example from my own Home Bakery Journey:

In the name of “saving money”, I refused to employ someone to wash dishes and clean for me for the first 18 months of my Home Bakery’s start up. Now, I feel so stupid for not doing it sooner! I always made the excuse that “there’s no way I can afford to employ someone to clean!”

What I didn’t realise is that doing so would free up more time and energy for me to do more of what actually makes money – BAKE.

Since I’ve made the investment of employing Jane to clean twice a week, I’ve been able to increase my baking profits by 30%!

It’s the BAKING that brings in profit, so free up your time so that you can spend more time BAKING.

I’ve also trained Jane to do prep work for me. This includes chopping chocolate, grating carrots, slicing apples, etc. These super exhausting and time consuming tasks can easily be taught to someone else. It’s wonderful!

Easy, delegate-able tasks include: all cleaning and prep work. Later on you can expand to deliveries, errands, etc.

I hope you’ve enjoyed this post! Which money saving tip is your favourite? Let me know in the comments below.

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

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Do You Have What it Takes to Open a Retail Bakery?

Do You Have What it Takes to Open a Retail Bakery?

Do You Have What it Takes to Open a Retail Bakery?

**Guest content further down by Tina McJunkin from The Cautiously Optimistic Kitchen**

Welcome back to PART 2 of my Retail Bakery Series! If you missed my last post, I strongly encourage you to read it. I had the privilege of chatting with Tina McJunkin from the cautiously optimistic kitchen about the 4 LIES Home Bakers Believe about Owning a Storefront Bakery.

She shared her TRUE story of what it was like to run her own Retail Bakery for 2 years. Her story is absolutely incredible! It has really brought a HEAP of perspective and truth about the realities of owning your own bakery.

If you’ve read last week’s post and you STILL feel that opening your own Retail Bakery is a dream you want to pursue, today’s post is for you!

Tina has put together some questions for you to figure out if you have what it takes to open your own Retail Bakery.


Please note that Tina & I are NOT doing this Retail Bakery series to trample on your dreams, but rather because we want you to make INFORMED decisions and be successful!

Over to Tina 🙂


Dearest Home Baker,
I have been right where you are now.


Dreaming and obsessing over all the things I would do if I had my own cute little cake shop. How I would decorate the front of house and how I would charm every customer with a free sample as they strolled in the door. How people would FINALLY take me seriously as a baker!

Oh yes, I’ve been there.

I’ve also been on the other side of there.

I’ve actually owned and operated a real life Retail Bakery. And that, my friends, is why I’m here today. You really NEED to think about these things before you take the leap and dive in!

So… do you have what it takes to open a retail bakery? Let’s find out!

1. Do You Know WHY You Want a Retail Bakery?

I know you dream of doing this, but why are you REALLY doing this?

Do you want to make more money than you are now? Or maybe you want the fame of having a wildly successful bakery?

Is it because you want to be busier with more customers? Do you just want all that cake stuff out of your house and to stop taking over every spare inch you can find to shove more supplies?

Could it be because you want the opportunity to hire employees and delegate some of the work so that you have more time for your own family?

Do you have what it takes to open your own retail bakery? Here are 6 questions for you to answer so you can know for sure!

If you are only opening a bakery to satisfy your daydreams, you may need to think about the next few things first.

2. How Much Time are You Willing to Sacrifice?

Operating a retail bakery will take ALL of your time. I truly mean that.

As the owner, you will work 24/7/365.

Not. Even. Kidding.

If you have a storefront you will absolutely be busier than in your home bakery. Not only will you need to spend time on actually making cakes, you will spend time on so many more admin & logistical issues like:

The book work, paying bills, ordering supplies, taking inventory, hiring/firing/managing employees, handling advertising, answering calls/emails only you as the owner can respond to, creating recipes/menus, shopping, etc., etc.

It’s everything you are already doing in your home bakery, but 100 fold. So take the amount of time you spend working on your cakes now and multiply that by 100. Now you have how many hours you will work in a week.

You might think it’s impossible to work a 130 hour work week, but I’m telling you now that it’s very real and imminent when you own a Retail Bakery.

3. Do You Have a Plan?

I don’t just mean a plan of how things are going to look and how everyone is going to think your yummies are the best in town. I mean a real deal business plan.

If you are going to finance this venture, you will be required to have a plan anyway. But even if you aren’t financing you MUST have a plan!!

You Need a Plan for ALL the following things:

  • Know what your operating hours will be.
  • How many employees you will need and what schedule they will work.
  • If you will purchase ingredients locally or if you will use a food service.
  • Have your menu and recipes ready and flawless.
  • Have business cards and brochures printed before you ever open your doors.
  • Know exactly how much your items, supplies, packaging and ingredients cost per unit.
  • Know exactly how much your overhead will cost you.
  • How much will your workers comp insurance, unemployment insurance and liability insurance cost?
  • Will you pay sick days or maternity leave?
  • How much will you pay out in salaries, sales taxes, business licenses, and deposits?
  • Call the utility office and ask what an average bill costs for the unit you are going to operate in.
  • Is your building already set up for a food service business?
  • Will you need to get permits or build out your building?
  • What is the cost of your equipment?
  • How long will it take the Health Department to allow you to open once you’re ready?
  • Shop around for internet, phone, advertising, insurance, etc.

There will be even more things added to this list as you get deeper into it and it is absolutely essential that you have a SOLID plan.


All Home Bakers DREAM of having their own Storefront Bakery with a line of eager customers wrapping around the block! But it's not the party we imagine it to be. Here are 6 questions for you to answer and figure out if YOU have what it takes to open your own retail/storefront bakery. #homebakery #bakingbusiness #cakebusiness #retailbakery

4. To Finance or Not to Finance?

How are you going to fund this venture?

If you are going to finance your bakery yourself you will need to have that business plan ready. There are different types of loans you can get, so be sure you research them all. You can find tons of free information on small business loans and other funding options on bank websites.

Decide if you need a down payment, collateral, or if you will be using credit cards. Also, be sure to think about how you will handle the financial situation if you are not able to make those payments.


How is that going to affect other aspects of your life? Are you using your home or vehicle as collateral and will you lose those items? Are you about to sink your entire life savings into this? Will you be maxing out those credit cards?

Once you decide on how you will finance your Retail Bakery’s start up don’t forget about those operating costs.

Be sure you have some kind of financial cushion for slow times!

Whether that is a personal stockpile of cash you have set aside, a line of credit, or one credit card you held back from maxing. Whatever it may be, just be sure you have it at the ready. You will need it – even if you’re 100% sure you won’t.



5. Are You Ready to Be a Boss?

Are you really prepared to be a boss?

Now look, I’m the first to admit I can be considered to be a bit bossy (Or so I’m told by my younger sisters, my kids, my husband) I’m the eldest child in my family, what can I say, I come by it honestly, right?

But here’s the kicker. I may be great at being bossy, but I’m a terrible boss!!!

There’s more to being a boss than bossing. You’ve got to be able to manage people. You need to be prepared to interview, hire, delegate, and even fire people.


Trust me it’s much harder than it sounds. You also need to be able to be respected (and be respectful). You need to be taken seriously, you need to be fair, and you need to be able to set standards that you expect to be met by all your employees.

Also remember that you are their employer, not their friend. You must keep those two relationships separate, even if you’re friendly with your employees (and you definitely should be!). If you don’t you separate the two you will never be able to manage employees to the best of your ability.

One other thing you will realize pretty fast is that YOU are the employee of the month – actually of the year!

You will need to know how to perform EVERY job and be willing and able to do them. If you have an employee call in sick, be prepared to jump into that position.

Be prepared to work every position at once because sometimes you just might have to!


There may be times when it’s slow enough that you need to decide if it’s worth it to pay another person to do a job you can actually do yourself.

Holidays and weekends are another time when you get to work but may decide to let your employees enjoy the time off. You will need to consider these things when you are deciding on how much time you’re willing to put in as well when you are creating your business plan costs.

6. Are You Ready to Develop a THICK Skin?

Once those doors open, you are now considered a professional. If you are still working on those decorating skills and you’ve only been doing this just a little while, no one will be considerate of that. As soon as you establish yourself in a brick and mortar store, the customers will expect you to be an absolute expert.

There won’t be much room for error.

  • Everything you do will be under scrutiny.
  • Everything your employees say and do will be under scrutiny.
  • Anything and everything that goes out your door will be criticized and picked apart.

The fact is when you grow your audience you open yourself up to more opportunities to be placed under the microscope. Not everyone will like your work. Heck, not everyone likes your work now. But when you open a retail bakery, you lose that personal touch.

People aren’t afraid of hurting your feelings anymore if they aren’t completely pleased. Now they’re racing to social media to let the entire world know how awful you are, all without ever letting you know they were unhappy. It’s just reality.

The thing is that it will bother you. It will ruin your weekend when you get that first call complaining about your work.

The first time, the next time, and the last time will all hurt the same. Just be prepared and know that unfortunately not all people have the decency to treat others as they would like to be treated.

There are plenty of people who are ready to spew whatever junk comes to their minds. So you have to decide how you will handle the situation when it comes – because unfortunately, it WILL come.

Do you have what it takes to open a retail bakery? Every Home Baker carries this dream in their pocket at some point! Here are 6 questions for you to answer so you can know for sure if opening a storefront bakery is the right step for YOU! #cakebusiness #bakingbusiness #homebakery #retailbakery


So there you have my six things you definitely need to think about before opening a retail bakery.

Now that you’ve thought about these 6 questions, have you considered baking from home may be just where you need to be?



Thank you so much for sharing these questions with us Tina! If you haven’t read Tina’s full story on the Reality of Owning a Retail Bakery, you can read it here.

I hope Tina’s questions have brought some clarity, perspective and shed a lot of light on your baking journey – as it has done for me!

If you have any questions, please comment below and either Tina or I will respond.

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

4 Lies Home Bakers Believe about Opening a Storefront Bakery

4 Lies Home Bakers Believe about Opening a Storefront Bakery

4 LIES Home Bakers Believe about Opening a Storefront Bakery

**Guest content further down by Tina McJunkin from Cautiously Optimistic Kitchen**


This 2 PART SERIES I’m starting today is probably the most important one I have shared with you to date. It’s not a fun one, but it is ABSOLUTELY necessary.

The reason why it isn’t going to be fun for you to read is because it will address a BIG and sacred dream you probably have. I know you have this dream because I had this dream too for 5 long years.

For 5 years I used to pin beautiful images to my Pinterest board I named “If I had my own little bakery“.

MANY (in fact MOST) of my Home Baked Confidence students have confirmed for me that this is a home baker’s ultimate dream…

To own your very own retail bakery.


This dream in itself CAN BE a good dream to work towards, but honestly we all have unrealistic pictures and expectations in our minds about what this kind of life looks like on a day to day basis.

Over my years as a full time home baker, I’ve been through a lot and the ideal of my own retail bakery started to lose its glossy veneer. I can honestly say that I absolutely LOVE being a full time HOME BAKER.

It feels like having your own retail bakery is the ultimate GOAL in baking. A heap of my clients, friends and family still ask me: “WHEN are you going to open your own Retail Bakery??”

My immediate, content answer is “No, thanks” 🙂

Because I am truly happy where I am as a full time HOME Baker.

And a lot of this perspective came from reading a post by Tina McJunkin from The Cautiously Optimistic Kitchen.


Here’s what Tina has to say about her baking journey. She was a Home Baker, just like you and me, but for the whole 2 years she baked from home, she always dreamed of owning her very own retail bakery.


Here is Tina’s TRUE Story

Most every home baker dreams of having their own retail bakery. It’s something you start thinking about the very moment someone loves a cake you baked for them!

On television and online you see the financial industry, business card, credit card, and website designer commercials showing all of the smiling business owners talking about how great it is to have their own store.

You see the Facebook, Instagram, Twitter, and Youtube pages, videos and posts all touting how it’s the way to go and you won’t regret your decision if you go for it!

Want to have your own Retail Bakery? This is the side of the story that no one else is talking about. Most every home baker dreams of having their own retail bakery. Here is the TRUE story and the realities of owning your own retail bakery - because I want you to make INFORMED DECISIONS.

But is it really all it’s cracked up to be?

Well… that’s going to be for you to decide. But for me, the short answer was NO.

Today I’m going to share my experience with you. This is the side of the story that no one else is talking about.


I Decided I was Ready for My Own Retail Bakery.

After nearly two years of baking from home I was ready to open my very own retail bakery. I had built a pretty good clientele of loyal customers and felt my skill level was up to par (haha!).

All my days and nights I spent dreaming – obsessing about what I would name my shop, how I would decorate the front of house, what my logo would look like, and how customers would come strolling in one after the other from opening time until closing time.

Although, the biggest dreams I had were how much money I would make, how much room I would free up in my home, and all the extra time I would have to spend with my family! <sigh>

Boy was I wrong! About most of it anyway. There is so much more to having your own retail bakery than you realize.


**I want to say right now, this is the story of MY experience. So many others have opened their own retail bakery and loved it. In such cases it was the absolute right decision for them. My goal is NOT to bring you down and stomp on your dreams.**

I am only here to share the realities of owning your own retail bakery with you because I want you to make INFORMED DECISIONS.

It can be the greatest experience you’ve ever had, but it can also be heart-breaking. A Retail Bakery can be exhausting and it is absolutely challenging.


There are many people with a mind and spirit made for business. I unfortunately realized I was not cut out for this type of thing. I made a lot of mistakes and my biggest mistake was my IGNORANCE about HOW to actually operate a retail business.

So here’s my story. Please read it with an open mind.

I will share my story in light of 4 Misconceptions I had about owning my own retail Bakery.


1. I Believed a Retail Bakery Would Make More Money

The truth is I paid every penny out to others.

I did not profit a single cent even though we “made” six figures the first 9 months we were open. Yes, 6 figures. But NONE of it was in my pocket. It cost us several thousands to open the bakery plus the huge burden of overheard.

The electric bills alone were $500-800/month in the moderate size unit we were in. I also had to hire employees (please don’t think you can do this alone!). Paying sales taxes, unemployment taxes and insurance, and salaries (now the employment laws are getting even crazier), advertising, liability insurance, and credit card processing fees took huge chunks of money every month.

I needed to constantly add new items and run promotions to keep walk in business, as people are bored very easily, and it’s exhausting!  ALL food businesses do it so don’t expect to be the exception.

Even if you opened a CAKE shop like I did, people will expect you to be a full service bakery.

It was the right thing for me to open my own retail bakery because I was obsessed with the thought. OBSESSED I tell you. I couldn’t think of anything else. I thought this was what I was meant to do and had total misconceptions of the "storefront bakery dream"... #homebakery #bakingbusiness #retailbakery #cakebusiness


With all the new orders I had to buy more ingredients/packaging to keep up which was more money out the door. You will probably need to add something to bring customers in if you aren’t a full service bakery, like an ice cream parlour, lunches, or even sell merchandise in your store.


There are busy seasons and slow seasons in the cake world.

I didn’t take into account that the summer and winter would be so slow!

I never had any issues before booking up in my home bakery during these times of year. But I also only needed a fraction of the business to operate.

When you have employees and overheard you need steady orders and walk in traffic ALL year long! Take advantage of busy times (Valentine’s Day, Graduation and Wedding seasons) and promote lots of specials.

It is an absolute MUST that you raise your prices drastically from what you are charging at home. Don’t be surprised when your loyal customers aren’t happy about that.

Not everyone realizes how much money it takes just to keep the lights on and they will not understand why you raised your “great” prices from back when you were the “cheap” cake lady!


2. I Thought Customers Would Be Kind

I have to be completely honest with you.

I didn’t want to deal with people EVER again after I closed my shop.

Even though there were many, many, many more satisfied customers I dealt with than unhappy customers, those very few unhappy ones made a huge impact on my view of the world. People change as soon as you have a store front.

People expect WAY more from you and are not afraid to tell all of social media about when they are not happy about anything.

Want to have your own Retail Bakery? This is the side of the story that no one else is talking about. Most every home baker dreams of having their own retail bakery. Here is the TRUE story and the realities of owning your own retail bakery - because I want you to make INFORMED DECISIONS.

They will even expect refunds for their own mistakes that they made while ordering. They become much pickier.

They become hateful and quick to judge without giving any thought to the fact that this is how you feed your family. It is just fact that not every single customer will be happy and love your work. I completely understand that. I am a consumer too!

But so many people forget that you are just a woman chasing her dreams and rather than speaking with you about any issues they will just run your name through the mud instead. That’s the reality of this digital world we live in today.

When I did have a customer approach me with an issue it was ALWAYS dealt with. You cannot ignore unsatisfied customers. You MUST take every measure you possibly can to turn the situation around. People remember the single negative review and will scroll right past the 1000 positive reviews you may have.

I was sure to be quick with a sincere apology (even if it wasn’t our fault) and I offered a refund as well as a replacement for the product. When customers came to me unhappy I can gladly say they left with a changed attitude and I nearly always saw them back in my shop as a repeat customer!

I unfortunately wasn’t always given the opportunity to make things right and that really got to me. It really hurt when people chose to be negative and stir up conflict without ever addressing the issue with me.

Not only was this difficult to deal with, but I lost the personal encounters with my customers.

They just became an order form that my employee filled out. And I had to hope they got all the info and wrote everything down correctly. I also had customers that refused to deal with any of my employees and only speak with me because they were long time clients.

The thing is, I didn’t have time to deal with customers personally because I was busy running the business end of things.


3. I Thought I Would Have Much More Free Time!

Except in my own retail bakery, I was now the boss. I was not only responsible for my own quality of work but I was also responsible for my employees quality of work and customer service.

Finding good, reliable employees can be extremely challenging! No one cares about your business like you do.


Even when you have a good staff you will still work




I worked 80+ hours a week and had no time for my children.

Want to have your own Retail Bakery? This is the side of the story that no one else is talking about. Most every home baker dreams of having their own retail bakery. Here is the TRUE story and the realities of owning your own retail bakery - because I want you to make INFORMED DECISIONS.

I kid you not, I missed an entire year of my children’s lives. I cleaned out some boxes awhile after we closed our shop and found so many school papers and order forms for school pictures I had never seen before!

I wasn’t able to take time off or go on vacation. I had to worry about bad weather and not being able to be open during winter. Winter and Summer are extremely slow times of the year for bakeries.

You also can’t just not take orders or not go to work because you are tired or don’t feel up to making cake that day – which is something you can always do in a home bakery setup!


4. I Thought I Had the Right Mind & SPIRIT for Business

Owning a business is so, SUPER stressful – especially a busy and successful business.


  • We were so busy that I didn’t go home on Friday nights because we had to get orders finished for Saturday morning.
  • We sold out of cupcakes in our case every day the first week we were open and had to disappoint customers.
  • Every time a customer picked up a cake because I was terrified their order may not be right or they may not like it. If they didn’t like it I was stressed that they would run straight to Facebook and let the masses know without ever telling me.
  • My other decorator needed to take off work frequently.
  • I couldn’t take even a Sunday off because I had to buy supplies for the following week from a local store.



The bucket loads of STRESS eventually took a toll on not only my relationships but also my health.

Thank the great Lord above for giving me a truly amazing husband. Most relationships probably wouldn’t have made it through the effects of the stress we endured, but my husband not only hung in there, he carried me through. He is my rock and I learned to love him in a completely new and deeper way.


It took another year and a half after we closed up shop for my mind to begin to heal. My body on the other hand decided to blow its adrenals and damage not only my thyroid but it’s entire endocrine system. That is a battle I’m still fighting.

I clung to God like I had never done before.

My spirit was broken and I prayed NON STOP.

That’s not an exaggeration. If I was awake I was talking to Him. He pulled me out of the lowest place I had ever been and He brought me back to life. I got to know Him like I had never dreamed possible. I promise you, He is there for you. Don’t blame Him when you are in a bad place, turn and RUN to Him!

Realizing my mind, body and spirit couldn’t handle the stress any longer (I was truly on the verge of a nervous breakdown) and after operating a storefront for nearly 2 years, we closed up shop.

I wasn’t sure when we closed our doors if I ever wanted to bake another cake. The plan was for me to completely quit and I was going to return to the work force.

I was actually called and offered a job I hadn’t even known existed. After much prayer and lots of discussion we decided that I would decline the position and stay home. But that meant continuing my cake business. I realized in that moment I wasn’t finished.

With God’s help, I knew my mind would heal and I would be able to love my work again.

And I do.


There Was a Silver Lining Though

I can’t say that it was all bad.

I learned how to bake/ice/decorate a cake in less than a few hours as opposed to an entire day! I tweaked my recipes until they were just right. I learned how to bake a dozen cakes and only dirty a few dishes in my kitchen instead of messing my entire house!

Want to have your own Retail Bakery? This is the side of the story that no one else is talking about. Most every home baker dreams of having their own retail bakery. Here is the TRUE story and the realities of owning your own retail bakery - because I want you to make INFORMED DECISIONS. #homebakery #retailbakery #storefrontbakery #bakingbusiness


I did gain new loyal customers.

Most importantly I learned that I would much rather work from home and pick and choose my customers.

I would much rather be home working all night instead of across town until 3:00am to only be back at 7:00am.

I learned that sometimes you already have all you need right where you’re at doing exactly what you’re doing.

So that was my experience.


Here’s My Advice

Do what God is leading you to do.

I know that it was the right thing for me to open my own retail bakery because I was obsessed with the thoughtOBSESSED I tell you. I couldn’t think of anything else. And the Lord knew that if I didn’t see all of these things on my own I would never stop thinking about it. That I would never learn the valuable lessons I learned and I’d always wonder if I could have or should have done it.

So He let me do what I thought I wanted and find out that I already had what I wanted. Let’s say, I had to learn things the hard way…

I hope that my story has helped you take a closer look at what it means to have your own retail bakery.



Thank you so much Tina for sharing your priceless story on Philosophy of Yum!

DO YOU HAVE WHAT IT TAKES TO OPEN YOUR OWN RETAIL BAKERY?? In my next post I will be sharing some tough questions for you to answer 😉

I hope Tina’s story has brought some clarity, perspective and shed a lot of light on your baking journey – as it has done for me!

If you have any questions, please comment below and either Tina or I will respond.

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

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Home Bakery Business Certificates, Licenses and Insurance

Home Bakery Business Certificates, Licenses and Insurance

Home Bakery Certificates, Licenses and Insurance

Please note that this process will vary from country to country.

I’ve gone over many websites and so far it seems that the process is more or less in the same in most countries, but you will still need to do your own research. I can only confidently speak as a South African, so you will need to take responsibility to find out what you need to do in your own country.

This post is for South Africans yes, but also for Home Bakers in other countries – to ease your mind and show you that the process of obtaining your business license and health department certificates is actually not that complex or stressful!


Why You Need a Home Bakery Certificate and License

In South Africa they won’t really hunt you down and fine you if you do not have the correct documentation – we are a third world country after all. In other countries they might fine you though.

The main reason for getting a home bakery business license and certificate is because it is ETHICAL and LEGAL. I would not want to bake goods for the public in my kitchen if I knew something was not up to scratch. Would you?

The municipal standards for health and safety are there to protect us and our clients.

Most food markets will also require you to provide the correct documentation for your Home Bakery before you are permitted to trade. If you don’t have it and an inspector decides to pay a visit to the food market, both you and the food market owners could get into a lot of trouble – a severe fine or even being shut down.


Certificate & License Required for Home Bakery

Home Bakeries need to apply for 2 different documents.

A Certificate of Acceptability (Name Might Vary) from the Health Department:

This certificate refers to the condition of your food preparation facilities, in other words your home’s kitchen. An environmental health and safety officer will visit your home to inspect your kitchen and bathroom facilities.

They typically look out for the following criteria:

  1. They’ll naturally expect a very clean kitchen, so clean your entire kitchen, from head to toe. Remember to clean inside your fridge and cupboards as well.
  2. Kitchen counter tops are non – porous.This means that they do not absorb any substances during food preparation. For this reason, your countertops should always be treated to be waterproof. They don’t have to be stainless steel, they should just be waterproof. If they are not waterproof, they will absorb food and become infested with bacteria. Not cool.
  3. Adequate washing facilities.You don’t need a massive dishwasher or 3 sinks. They just check that you have running hot and cold water and at least 1 basin – preferably 2 though.
  4. Bathroom facilities– quite obvious I guess. It is important that you have a bathroom for staff to use away from the kitchen.
  5. Adequate storage and packaging. You should have airtight containers to store baked goods in overnight and also for transportation to restaurants and food markets. When it comes to packaging, the standard cake boxes from a packaging store are totally fine.
  6. Adequate refrigeration. Sometimes they’ll check to see how cold your fridge is. It should be 4°C/40°F or lower.
  7. Hairnets and Aprons– also quite obvious. Also have plastic, non-latex gloves for handling your bakes when packaging them.


Some countries require you to label and weigh all your baked goods. Don’t let this intimidate you. Print out stickers for all your products. You can create pretty designs for free on Canva.

You don’t need to buy those super expensive electronic food scales to weigh your bakes. Just use an affordable digital kitchen scale. It’s the best $15 – $20 you’ll ever spend!

If you have large cakes you need to weigh that don’t fit on the scale, just place a small chopping board on top of the scale first and then you can add the cake on top of that. This way it will fit onto the scale and you’ll be able to weigh it accurately.

home bakery licenses


Hawking in Meals Business License:

This license refers to producing goods on one premises and transporting them to a different premises to be sold there. This is typically what Home Bakeries do, since we don’t have a restaurant or café at our own homes.

Whether you supply goods to restaurants, cafes or delis or sell your goods at food markets, this is a license you really need to do so LEGALLY.

The same Environmental Health and Safety Officer will ask to see your food transportation containers. They should be airtight and watertight with lids.

An Inspector may also visit you at any food market you do. There are also some additional criteria you will have to meet if you plan to prepare bakes at the food market itself and not at home. You can download all the additional guidelines for informal food trading.

RELATED: How to Create a Home Bakery Business Plan

Applying for Home Bakery Certificate and License

  1. Use Google to find your city’s main Municipal Office. Phone them and ask to speak to someone in the Environmental Health and Safety Department. Explain the nature of your business and ask them what licenses and certificates you will need to apply for.
  2. Decide which day you want to go to your municipal offices. Be sure to double check their office hours – in South Africa they are only open for like 5 hours a day! Take your Identification Document along and a black pen.
  3. When you arrive at the Municipality Building, ask staff to direct you to the Environmental Health and Safety Department.
  4. Wait in line – yay. When it’s your turn, explain the nature of your business clearly so that they can give you the correct application forms.
  5. Complete the forms and pay the fee. It’s really inexpensive. In South Africa it’s like R 10 ($0.92).
  6. The Environmental Health and Safety Department will the contact your closest Environmental Health and Safety Office. They will then contact you somewhere in the course of 2 weeks to set up an appointment for inspection.
  7. Make sure your home is nice and clean and all your pets are outside during the inspection. Be friendly and show the official your kitchen and bathroom facilities. Be available so that you can answer any questions they may have Also have your hairnet and apron on standby so that you can show them to the official. Once they are satisfied they will leave.
  8. The environmental health and safety office issues your Home Bakery certificate and license. The Municipality will phone you to come and collect it, but they also offer to post it to you if you live far out of town. The whole process takes about 2 – 4 weeks from start to finish.

Note that the Home Bakery Certificate and License are linked to your specific baking premises, aka your home. If you move house you will need to apply for these documents all over again.

I scanned my Home Bakery Certificate and License the moment I receive them. It’s always handy to have them on file in case the physical copies get lost! Which tends to happen in our home… to MANY official documents… like our marriage certificate!

Home Bakery Businesses do need a few Certificates, Licenses and Insurance to operate legally. But they are all very easy to get and aren't expensive at all! Here's all the info you need, with step by step instructions, to get your required Home Bakery Business documents. #homebakery #bakingbusiness #cakebusiness #homebaking


Home Bakery Business Registration

It is not compulsory to register your Home Bakery’s name if you are a sole proprietor. Sole proprietor simply means that you (1 person) are the exclusive owner of your business. If you bake from home you are a sole proprietor by default until you decide to register your business as a CC, LLC, etc.

Some countries and states in the USA require you to register your business as an LLC before you are allowed to start selling.

You’ll need to do some research to find out how things work in your country.


Home Bakery Insurance

This also varies greatly from county to country. I’m aware that folks in the USA sue people for almost anything if they have the power to do so. In South Africa we can’t really be bothered.

I don’t believe insurance is necessary for a Home Bakery – no matter what country you live in. If you are worried that someone may sue you because they had an allergic reaction to your bakes, then include a thorough disclaimer on your Home Bakery’s website or Facebook page.

You can check out my Home Bakery’s disclaimer. Just copy it and sub in your own Home Bakery’s Name and details where applicable.

Obviously you should have household insurance to protect your entire home against theft, fires or floods. All your home bakery equipment will automatically be included in that. One of the many perks of baking from home!

RELATED: How to Create a Home Bakery Business Plan


And that’s it my friend! Please let me know if you have any other questions by commenting below. I’ll be more than happy to help.

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂