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Hi! I’m Aurelia :)

I help home bakers create a Home Bakery Business with consistent orders so they never have to worry about a stable income.

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philosophyofyum

What is love? This Valentine's Day I felt compelle

What is love? This Valentine's Day I felt compelled to share what I TRULY believe love is (please note these are MY thoughts. You're welcome to differ from me).

Because I don't want you to feel unloved just because you don't get a box of chocolates or flowers today.

And if you do get such gifts, I want you to look deeper and see the love that's in your life every day in places you may have missed. The less obvious places that aren't cute or romantic.

What do YOU think love is? Let me know in the comments!

xxx
Aurelia

#loveneverfails #loveneverends #lovetoday #lovedeeply #whatislove

🌟 Here's MAJOR business tip that came from a co

🌟 Here's MAJOR business tip that came from a conversation about marriage and kids!

Some context first: My friend went through a difficult time recently because he had to juggle work AND 2 kids because his wife was going to pop with their new baby any day!

Initially he was frustrated because he knew he had heaps of work to do that he couldn't get out of. He knew he wouldn't be able to do that work if he had to take care of his kids!

His expectation was to get lots of work done. And because of this expectation, he was frustrated allll day long with his kids.

His wife suggested he try a different approach; Try going in with the expectation to spend time with them and if you get around to your work, it's a bonus.

What happened next was fascinating!

He joyfully and contently went into the day with an expectation to spend time with his kids. Because HE was more present and content, the kids were more content. They didn't protest against naps, they listened, etc. And this meant he naturally had more opportunities to work in the day!

Just because he changed his expectations. Crazy.

Here's how this applies to your business: Your expectations can make your business journey unbearable OR fun and interesting.

If you start your Home Bakery with the expectation for it to be smooth-sailing (like these perfect little tarts in rows!), you'll feel HUGELY frustrated every day. Every single obstacle will overwhelm you.

With the expectation that "everything SHOULD go smoothly", you'll make this journey much harder than it needs to be.

Things are NOT going to go your way all the time because this is BUSINESS!

But when you change your expectation to "I want to keep learning and growing as a business owner", then you'll feel successful pretty much every day - even when things go horribly wrong. Because even when things are going wrong, you're still learning and growing!

And with this kind of expectation in business, your success becomes an INEVITABLE FRUIT! This is how success works.

What do you think? What have your expectations been in your business?

xxx
Aurelia

#smallbusinessadvice #smallbusinesshelp #homemadebaking #chocolatetart #raspberrytart

New years "Instagram vs Reality" - we could not ge

New years "Instagram vs Reality" - we could not get Kitty to look at the camera 😂 and we spent the night alone because we were peopled-out introverts that day.

But happy new year to you!! I sincerely pray and hope that this year is a lovely, easier one for you. But even if it's not, there's always cake to make it better, right? 😜

In all seriousness, I know it's been hard. Besides all the craziness of Covid and politics around the world, you've been trying to create a successful Home Bakery on top of all that and I just want to say I SEE YOU. I see the heart you're putting into all you're doing. I think you're amazing. And I support you!

What you're busy doing is not small - it's not quick or easy. But nothing worthwhile is quick or easy, is it?

I need this reminder today too, because I started working on the Home Bakery PRO course again today and it's SOOO hard to get this done... I'm really struggling. It's not quick. It's not easy. I'm not feeling positive.

But is it worth it?? YES!

So, this is our kind reminder to keep pursuing the things that are hard, but worth it.

It's okay if it isn't "FUN" 24/7.
It's okay to stop and pause for a break - even if that means stopping for a month.
It's okay to feel unmotivated.
It's okay to have a cry.

Just don't give up. You've come too far. Look at where you started and see how much you've grown! That's the stuff no amount of money can buy!

Let's take it one step, one day at a time...

"Rome wasn't built in a day, but they were laying bricks every hour. You don't have to do it all today, just lay a brick." - James Clear

Creating a stable income from your Home Bakery (for you) and finishing creating the Home Bakery PRO course (for me) is worth it.

Let's keep going 😊 you with me??

xxx
Aurelia

#bakerlife #bakeryhomemade #bakergirl #bakermom #bakersofinsta

Tired of low views on your stories? Ugh, the algor

Tired of low views on your stories? Ugh, the algorithm 🙄 But I've got a tip to help you out!

This method works SO WELL for getting high engagement on your stories. And as you keep on doing it, it just keeps on increasing over time!

The method is for creating a BAKING SEQUENCE of 1 of your bakes.

This can either be just the decorating part OR for the entire process. In my experience it works well to do it just for the decorating part, but hey, experiment and see what works for you! 😉

THE STEP-BY-STEP METHOD (save this post to refer back to these steps!):

1. Take photos of the thing you're decorating before and after you add things to it. For example: Take a photo of the unfrosted cupcakes, then another of the frosted cupcakes, then another with salted caramel added, then another with the nuts added on top.

2. Try to take all these photos from the exact same spot and from the same angle. You want nothing in these photos to be different from each other EXCEPT for your baked goods. If you've got a tripod, then use it to take photos from exactly the same spot, but it's not essential. I never use a tripod for this.

3.When you've got all your photos, start creating a new story on Instagram and select all the photos, in sequence, that you're going to share. When they've uploaded (still in story editor mode) you can move them around and zoom in and out so that all the photos line up. I like tapping back and forth a few times between the photos to make sure they're as identical as possible - with only the baked goods changing.

4. On each photo, write "TAP TO..." For example "TAP TO FROST" on photo 1. "TAP TO ADD CARAMEL" on photo 2 and "TAP TO ADD NUTS" on photo 3. Then on photo 4 write the name of this baked product and thank your peeps for helping you decorate them 😊

5. Share to your stories!

It's such a fun way to engage your audience and this method has a super low drop-off rate on your stories, meaning, most people will keep tapping to get to the finished baked goods. You've opened a story loop in their heads and they want to see how it all ends!Give it a go!

#tiramisucake #tiramisulover #tiramisu🍰 #homebakersofinstagram #homemadebaker

🤫 BEHIND THE SCENES of creating the course that

🤫 BEHIND THE SCENES of creating the course that shows you how to get consistent orders so you never have to worry about a stable income!

Honestly, it's been a super hard journey. Some days I think my brain literally looks like a piece of fried chicken from all the thinking! 😂

BUT, I'D DO IT AGAIN IN A HEARTBEAT.

Why?

🧁 Because I believe that the world NEEDS Home Bakers just like you that bring comfort and joy to the world. Delicious home baked goods are edible hugs that bring hope.

🧁 I believe that all Home Bakers who want to create their own business, deserve the chance to do it without needing to spend thousands on college or university fees.

🧁 I believe that ANY Home Baker can learn how to get consistent orders! It's got nothing to do with "luck" or "natural talent". You have what it takes to get a consistent income from your delicious baking!

Do you believe this ☝️ too??

xxx

Aurelia

#homebakersofinstagram #homemadebaker #homebakerypro #bakeryhomemade #homebakeryshop

Want to see something shocking?! This week I looke

Want to see something shocking?! This week I looked back at how my Ultimate Chocolate Cake has developed - OVER the course of 8 YEARS! 😱⁠
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And here's the even more shocking part...⁠
🌟 I was already baking FULL-TIME with that very first cake from 2013!⁠
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Moral of the story 👉 It's normal and GOOD for your quality to improve over time... BUT your baking doesn't have to be "perfect" before you can SELL it!⁠
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What you're baking RIGHT NOW will already brighten up someone's day with delicious bliss and comfort.⁠
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Don't wait to bake "perfect" things before you share your gift with people who need it!⁠
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xxx⁠
Aurelia⁠
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#chocolatedripcake #cakechocolate #chocolatecakes #moistchocolatecake #chocolatedessert #chocolate🍫 #ilovechocolate

He said: "You could be working in a grand office,

He said: "You could be working in a grand office, but you're CHOOSING to work in a kitchen?!" 🙄⁠
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YES. We're Home Bakers. This is a LEGIT job. It's a WONDERFUL job! We'd choose this life over and over again.⁠
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Because we LOVE baking.⁠
We LOVE making people happy with our delicious treats!⁠
We LOVE this career and we CHOOSE it gladly.⁠
On purpose.⁠
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You with me friend?⁠
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These are super moist, zesty and fluffy Lemon & Pistachio cupcakes I made a while back ☺️⁠
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No one's ordered this flavour for a long time, and now suddenly 4 clients in a row have ordered it! So strange! But I'm not mad about it AT ALL 😂⁠
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#lemoncupcakes #lemondessert #lemon🍋 #lemonlove #pistachios #pistachiocake

There’s nothing like the smell of FRESH lemon...

There’s nothing like the smell of FRESH lemon... It ALWAYS makes me smile! 😄🍋⁠
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Of all the lemon desserts out there, I think my favourite has got to be Lemon Baked Cheesecake…⁠
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All-butter pastry with creamy New York style baked cheesecake, topped with fresh lemon curd and toasted almonds.⁠
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There’s something about the zingy sharpness of lemon that goes perfectly with rich, creamy desserts…⁠
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You keep going for "just one more bite!" 😂⁠
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What's your favourite lemon dessert?⁠
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#lemoncurd #lemoncheesecake #lemondessert #capetownfood #capetownliving #capetownfoodie

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