How to Start a Home Bakery Business – The Ultimate Guide!

How to Start a Home Bakery Business – The Ultimate Guide!

How to Start a Home Bakery Business – The Ultimate Guide!

Welcome to the Ultimate Guide on how to start your own Home Bakery Business!

If baking super delicious treats has captured your heart and you want to sell your yummy baking for profit, you’re totally in the right place 😊

This information comes from first-hand experience in 6+ years of full-time home baking.

There wasn’t a guide like this available when I started my Home Bakery, and it was tremendously frustrating to figure everything out by myself.

But I’ve put together this super thorough guide so that YOU DON’T NEED TO FIGURE EVERYTHING OUT ON YOUR OWN. In this post, you’ll essentially get my roadmap for creating a side-hustle, part-time or full-time Home Bakery Business.

Because let’s face it; many people talk about how to START a Home Bakery. But no one really talks about how to make it your FULL-TIME career.

I’ll show you exactly how this process works, starting from zero all the way up to full-time home baking.

You’ll learn the 3 different phases of a Home Bakery and what you can do in each different phase to start or grow your own Home Bakery business.

RELATED: When are you READY to Start a Home Bakery?

If we haven’t met yet; hi! I’m Aurelia Lambrechts. I’ve been a full-time home baker in Cape Town, South Africa for 6+ years. Now it’s my mission to help flavour-obsessed home bakers like you create a Home Bakery with consistent orders so they never have to worry about a stable income.

If you want to become a confident & successful Home Bakery Business owner, I’m here to help you make it happen!

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

Before I get to the 3 Phases of Starting a full-time Home Bakery, here’s the most important thing you need to know…

 

Understand that Building up a Home Bakery Business is a GRADUAL Process

There’s a HUGE misconception among Home Bakers today! They often seem to think; “I need to leave my day job TODAY so I can start my home bakery TOMORROW!”

This misconception leads to 2 different responses which are both wrong.

A] You’ll be filled with dread and fear. You might be wondering: “HOW am I going to do this? What’s going to happen to my finances? How’s my family going to survive?!

B] Then, on the other hand, you get people who react in ignorance and blind optimism. In which case you might be thinking: “Yes! Let’s do this! I am going to make heaps of money in no time. My baking is delicious, I just need some quick sales tips and tricks. Two weeks from now, I’m going to have a full-time bakery!”

This is NOT how a Home Bakery works. If anyone has been telling you a Home Bakery will make you rich in a few weeks, they’re totally lying.

You absolutely CAN make a good living from Home Baking, but it doesn’t happen in a few weeks.

But know right now that you don’t need to be filled with fear as in point A above. And you also need to understand that a full-time Home Bakery isn’t an “overnight success path” as in point B.

NEITHER ONE OF THESE RESPONSES ARE RIGHT.

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Here’s the TRUTH you need to know about starting a Home Bakery Business:

  1. First of all, the journey to a full-time home bakery is very SAFE. You’re not going to be putting your family at risk financially. The journey to a successful business isn’t reckless or spontaneous.
  2. Home bakery success does not happen by accident. It’s planned. It’s very strategic. You apply specific strategies to get results and reach success. You don’t just bake delicious things, post them on social media, “hope for the best”, and then it works out. That’s not how it works.
  3. The journey to a full-time home bakery is very GRADUAL. You’ll never be diving into the deep end and suddenly have to make things work, and if you make one mistake then it’s all over. Gosh, no! That’s way too much pressure and certainly no way to build a successful business.

This process can and should be sustainable. You can start and grow your baking business extremely gradually. You can even stretch out the process from starting your home bakery to baking full time over a year (or more) if you want to.

Because the beauty of a Home Bakery is that YOU are your own boss! This means YOU can control the pace at which you grow.

That’s why a Home Baking Business is such a fantastic business model. It’s ideal for moms. It’s ideal for wives and husbands. A Home Bakery is perfect for people who want to stay home and be there with their kids.

All because it’s a gradual and safe process that you can plan around YOUR unique lifestyle and responsibilities.

I asked my Home Bakery Startup course students if they experienced the journey to full-time home baking as a safe, planned, and gradual process. Here’s what Angie Watts from Glow Life Foodie had to say.

I’ve also been in positions where I was sick, or my husband & family needed my help with something. And because I’m my own boss I could take a week off from work.

As Angie says, “you’re the driver of your business so you get to decide how fast or slow you go”.

That’s the reality of a home bakery business. It’s not overnight, all-of-a-sudden, “full time home baking in two weeks – here we go!”. That’s not how it works. Starting a Home Bakery Business is gradual, safe and planned.

Growing a home bakery is very much like growing a plant from a seed. It starts very small but as you nurture it, it grows into something amazing.

You start with good soil in a flower pot and you plant a seed in it (phase 1). Then it grows to fill the pot (phase 2). And only then do you plant it into the large garden bed (phase 3). It’s a very nurtured, gradual process of growth that happens one step at a time.

 

Now that we’ve covered this super important point, you’re ready for the next part of this post…

The 3 DIFFERENT PHASES of starting a Home Bakery Business – from starting at zero, all the way up to full-time home baking.

In this post you’re essentially getting my secret Home Bakery Business Roadmap!

You can also join my Free Resource Library to get a clear, condensed illustration of this Roadmap (if you want to skip all the detail in this post).

PHASE 1: STARTING OUT (You’re just starting or you haven’t started yet)

HERE’S WHAT IT LOOKS LIKE:

You start by baking for the people you know. That’s how every single business starts.

You start by baking for friends, family, and acquaintances for weekends.

(If you live in a town/city where you don’t know anyone or none of your family & friends will support your business, then you can look into supplying baked goods to a coffee shop / restaurant. If baking wholesale is against the law where you live, then you can look into baking for a local B&B or hotel. Or you can even look into hosting decorating/baking classes at home! Most municipalities don’t have a problem with this at all!)

That’s how you start. This way you don’t have to leave your job before you can start! You start your Home Bakery as a Side-Hustle.

This is the way I started as well when I was still working in architecture. I would bake every Thursday night after work. I literally started by baking one batch of cupcakes.

Over time it gradually grew to about ninety items every Thursday & Friday night for clients. 180 items per weekend were my weekly limit when I still had a desk job.

During this “Side-Hustle period” you can start saving up the profit you’re making to use in the future for expenses.

You don’t need to have it “all figured out before” you can start your Home Bakery Business.

You can do this after hours one night per week to start with. That’s how a home bakery starts. You don’t necessarily need to rent a commercial kitchen space just yet. You can start very, very small with what you have.

SOME PRACTICAL TIPS:

A] You’ll need to get a certificate from the Health Department in order to bake legally at your Home. You can read this blog post to help you with that >> Home Bakery Certificates, Licenses, and Insurance.

B] Filling out the free Home Bakery Business Plan workbook will help to give you clarity about your new business! In the workbook you’ll get lots of important questions you might not be thinking of yet. Join the free Resource Library to download the Business Plan Template.

C] You need to choose a great business name that stands out from your competition and attracts customers. This blog post can help you >> 5 Secrets for Creating a GREAT Home Bakery Business Name.

D] You’ll need to price your bakes correctly and I’ve got just the blog post to help you with that >> 6 Steps to Pricing Your Baked Goods with Confidence.

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WHAT YOU NEED TO FOCUS ON TO GROW TO THE NEXT LEVEL:

  1. During this phase you really want to focus on getting your baked goods even more delicious. Improving the quality of your baking is very important in this first phase. Focus on improving your baking skills.

I’ve got 2 guides for you in the Free Resource Library to help you improve the quality your baking:

How to grow your baking skills for free” AND “5 Weekly Habits to become a Better Baker”.

Join the Free Resource Library to get these free guides today.

Stretch and challenge yourself to bake new things that you’ve always want to bake. Research recipes and baking techniques. Read a lot of blogs and watch YouTube videos about baking.

So, before you bake a cheesecake for example, don’t just get any recipe and dive in! The chances of a failed bake are HUGE if you don’t research!

Home bakers often ask me how I can afford to practice my baking. But the KEY here is that you don’t practice with ingredients. You practice with RESEARCH. That’s how you improve your baking without wasting ingredients and money.

Before I baked my first cheesecake, I watched every single video on YouTube about baking cheesecake so I didn’t risk having a flop and wasting expensive ingredients.

I read every single blog post and watched every single YouTube video I could find on baking cheesecake before I baked my first one. And as a result, the first cheesecake I made was already good enough to sell.

So, before you bake ANYTHING, research it as thoroughly as possible. That’s how you make your learning process economical.

 

  1. In this phase you can also START an Instagram account and a Facebook page. BUT (super important) don’t spend a lot of time on social media yet!!

I see this all the time with new home bakers. They think; “if I just create an Instagram account or a Facebook page then I’m suddenly going to get a lot of orders and then life is going to be perfect.”

That’s not how it works. Just posting baked goods on social media and hoping to get sales does NOT work.

Instagram and Facebook are great platforms but they are also platforms that need to be used STRATEGICALLY. Social media is just a lifeless tool. It’s what you DO with it that matters!

Later in your Home Bakery journey, social media can be amazing for your business. But it’s not worth your time to spend all your time on Instagram and on Facebook when you’re just starting your Home Bakery.

Don’t focus on getting likes and feeling popular on social media during phase 1.

Rather focus on improving the quality of your baked goods. And also focus on the relationships that you’re building with the people you’re selling your bakes to.

 

3. In your home bakery journey you’re going to go through A LOT of trial & error to get consistent sales and success. This is normal!

But, if you want to skip 4 years of trial & error (because that’s how long it typically takes to really get a thorough grip on CONSISTENT Home Bakery sales),
and you want precise systems and strategies to get you weekly sales,
and if you’re tired of worrying where your next sale is coming from

Then my free Home Bakery Masterclass is perfect for you >> Register here.

If you want to do this all by yourself, that’s fine too! Just know the DIY route is going to take MUCH longer. Be patient with yourself and your learning process!

 

PHASE 2: PART-TIME BAKING

HERE’S WHAT IT LOOKS LIKE:

In this phase your client base has grown a lot since phase 1. Your weekend, side-hustle home bakery is fully booked. You started baking one batch of something for Fridays. Eventually it will become two batches, three batches, four batches until you’re fully booked for Fridays.

Then you’ll start baking for Saturdays as well.

SOME PRACTICAL TIPS:

A] While you’re still working full-time at your day job, don’t bake more than 2 evenings per week. If you do more, it’s going to start putting a lot of pressure on your family life. Baking every single night of the week after work is not sustainable. Two nights per week maximum, okay? Don’t put your family under unnecessary pressure and don’t wear yourself out.

B] In this phase it’s crucial that you price your baked goods properly. Because if you undercharge, you’re not going to make enough profit and you won’t be able to grow your business.

RELATED: 6 Steps to Pricing Your Baked Goods with Confidence.

C] If you want to scale your side-hustle home bakery to a legit part-time business, you’ll need to DEFINE A NICHE. This means you specialize in solving a specific problem for clients. If you “bake anything for any occasion” you’ll get lost in the crowd. Defining a niche for your Home Bakery is the ONLY way to stand out!

Lucky for you there’s a guide in the Free Resource Library called “How to Find the Perfect Niche for Your Home Bakery“. Join the Free Resource Library now to get the free guide.

So, now that your weekends are fully booked, it’s time to grow.

 

WHAT YOU NEED TO FOCUS ON TO GROW TO THE NEXT LEVEL:

  1. The reality is, you can’t progress to a part-time home bakery AND have a full-time day job. That’s impossible. You’re going to burn out. Your family is going to suffer. You are going to suffer. It just doesn’t work.

In order to progress to a part-time Home Bakery, you’ll need to scale down your day job to a part-time position.

It’s crucial that you don’t make this move too early!

Every weekend in your Home Bakery should be fully booked for at least two months and then you know that it’s safe to progress to a part-time Home Bakery.

Move over to a part time day job so that you free up more time for your baking. But note that this part-time day job won’t necessarily be in the same line of work you’re in right now.

You may need to compromise and take a part-time day job that isn’t necessarily your first choice. But remember that this change is a means to an end because you have a vision of your future and your home bakery that you are building.

In order to make that happen, you need to scale down to a part-time day job. So, that might mean reception work for someone or freelance work. Use whatever skills you have to get a part-time job.

You’re doing this so you still have stable income from a day job, but also have more time available to grow your home bakery. If you don’t make that space of time available, your home baking won’t be able to GROW to fill it up.

It’s like digging an extension to a dam in advance so that you can catch more rain in the future.

This change to a part-time job does come down to a bit of a leap of faith. You can’t have a full-time day job AND a full-time Home Bakery Business at the same time!

As you let go of your past reality you can start grabbing onto your future. You can’t hold onto your past and hold onto your future at the same time. You’ll to get torn to pieces!

So, at some point, you need to start letting go of your current reality so that you can grab hold of the future success that you want.

Starting a Home Bakery Business doesn't have to be complicated or expensive. In this complete guide you'll learn what it REALLY takes to create a full time baking business from your home! If you want to turn your passion for delicious Home Baking into a full-time career, this is the post for you! Click through to get all the info you need to know... #baking #homebaking #cakebusiness #cupcakebusiness #homebusiness

  1. If you’ve scaled down to a part-time day job, you’ve now got more time for baking.

Now you can start looking out for a couple of wholesale clients. The benefits of wholesale clients are VAST! But the best one is probably that you only need ONE wholesale client in order to make HUNDREDS of sales.

From a marketing perspective; wholesale clients are so much less effort than direct clients! Because then sales no longer depend on YOUR effort.

With wholesale clients, the sales depend on THEIR effort. They make a profit from your bakes AND you’re just raking in more sales and profit from their effort. It’s awesome!

But you don’t have to bake for wholesale clients if you don’t want to.

Regardless, you always need to continue to grow your direct client base. Always focus on growing the relationships with your direct clients. Focus on giving them great products and great quality service.

And most importantly; connect with your direct clients as people.

Because remember, home baking is a very relational thing. It’s something that our mothers and grandmothers did for us. It’s a very family-orientated thing.

Relationships are so KEY to building a successful home bakery.

RELATED: 6 Easy Steps to Deal with Difficult/Dissatisfied Home Bakery Clients.

 

  1. The next thing you can focus on in phase 2 is to learn beginner marketing strategies and skills.

It’s vital for your success that you learn marketing skills and business skills.

Home bakers often ask me; “how do I get more clients and sales?” I understand WHY they ask this because who doesn’t want heaps of clients and sales?!

But if you take away ONLY ONE THING from this blog post, let it be this…

A Home Bakery isn’t as simple as just baking high-quality things, getting a few “quick sales tips and tricks” and then everything works out. That’s not how a Home Bakery Business works.

A successful Home Bakery is planned. Success comes from strategy.

If you want to start a successful Home Bakery Business, you need to understand how clients THINK and WHY they buy things!

Let me give you a silly, but effective example. I was actually looking at my cat as she was busy drinking water.

She WANTS water. She knows she needs it. But if I pick her up and hold her close to the water and tell her; “Drink Kitty! Drink the water” She undoubtedly WILL scramble and run away – even though she wants that water.

Even though she’s thirsty she won’t bow to what I’m asking her to do. If I forcefully hold her there and ask her to drink the water, she’s going to just have the opposite reaction and run away.

And that’s what we often do with our clients. We bake something really tasty (that they actually do want) but we use terrible sales techniques that send them running away.

Here’s one example of these “terrible sales techniques” I’m speaking of: we just post something on Instagram and expect people to jump and order.

But asking people to buy your stuff without any kind of strategy or understanding is like forcefully holding them up to a bucket and saying; “drink clients, drink!

And it doesn’t work.

Quick sales tips and tricks” aren’t going to give you a successful business. They might give you a few sales but they won’t give you a successful business. Do you understand the difference?

A few quick sales are not the same thing as a sustainably, consistently successful home bakery business. They are two different things.

So, it’s unavoidable; if you want to build a successful Home Bakery Business, you’re going to need to learn how to think like a business owner.

You’re going to need to grow as an entrepreneur. You’re going to need to learn marketing skills. And the great news is that anyone can learn these things! I honestly mean that!

RELATED: The 4 Essentials of Home Bakery Marketing.

Doctors need to learn all kinds of skills to practice medicine.
Lawyers need to learn all kinds of skills to practice law.
Chefs need to go through chef school to learn all kinds of skills to be a chef in a restaurant.

And in the same way, if you want to be a home bakery business owner, you need to learn business and marketing skills.

Be open to learning those things. If you just keep baking delicious things and hoping for the best, you’re constantly going to struggle to get clients.

You will get SOME sales based on talent and recipe quality alone. But you’ll struggle to build a CONSISTENTLY successful business that you can scale into a part-time or full-time one.

 

  1. During phase 2 you definitely need to create a website as well.

This is where you’re really going to start getting more sales.

I know it seems daunting to create a website for your Home Bakery, but it’s actually very simple! You can seriously create a website in one afternoon. It doesn’t have to be a big deal. It’s actually very simple and easy to create a website on Wix – just use one of their drag-and-drop templates. SUPER easy.

Don’t put this off, okay? You must create a website for your Home Bakery in phase 2. Simply because a website communicates to people that you take your business seriously.

If you don’t have a website, they’ll assume that you’re just baking as a hobby. If you just have an Instagram page and a Facebook page, they’ll assume that you’re just baking casually and that it isn’t necessarily a business.

But when you have a website, you’re telling people you take yourself AND their needs seriously.

With a website it’s also becomes possible for people to order online from you. People live online nowadays so you need to be online in order to reach them. That’s a simple fact of 21st-century century business.

 

  1. In phase 2 you also need to start paying more attention to your photography.

If baked goods don’t look delicious on a photo it’s tough for people to imagine themselves eating it. It’s tough for them to believe that it’s delicious if it doesn’t look delicious on the photo.

You can get some Photography tips for free on my Instagram “Photo Tips” story highlights 😊

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PHASE 3: FULL-TIME BAKING

HERE’S WHAT IT LOOKS LIKE:

You have a consistent income every week that you can depend on and now you can just make that income MORE.

At this point when you are fully booked as a part-time baker. You’ve maybe got 1 or 2 wholesale clients and/or a direct client base that keeps you busy.

You essentially have a part-time day job and a part-time Home Bakery Business.

Pay attention to when that part-time baking is filled up completely for at least three months. Then you can start to move on to a full-time baking job and leave your day job for an employer altogether.

This is a scary step. I get it. But, at the same time it’s exactly the same as in phase two where you have to let go of your current reality to start embracing your future success. It comes down to the same thing.

It’s still a very safe and gradual process as you can see. You don’t drop everything immediately to bake full time and suddenly make a full salary from your baking.

Starting a Home Bakery is gradual – but as with anything NEW, there are still small steps of faith involved.

But please note that you can save up for this phase if you’re scared your finances might suffer. If you’re worried that you won’t have enough money to make a full salary when you start baking full time, save up the money you make in phase 2 of part time baking.

 

WHAT YOU NEED TO FOCUS ON TO GROW TO THE NEXT LEVEL:

  1. The most important thing to focus on in phase 3 is giving your clients an AMAZING experience with you.

This is where you really need to understand what creates client loyalty.

Clients nowadays have a whole array of businesses to choose from. If you don’t know how to cultivate loyalty with your customers, they might move on to another baker.

That’s not the end of the world, you can always get more clients. But you need to understand how your clients think and what turns them into loyal customers, so research that online or in books.

I highly recommend the book “Superfans” by Pat Flynn!

 

  1. In phase 3 you really need to ace your marketing game.

You need to know about copywriting. Copywriting is just a fancy word for all the writing you do in your business. This includes the words that you use on your website, words in your e-mails, words you use on social media, etc.

As a business owner, you need to understand how to get through to your clients.
You need to understand completely how they think.
You need to understand what makes them buy,
what attracts them to a business, and
what puts them off.

All of that comes down to marketing.

Fortunately, marketing isn’t a skill you’re “born with” or not. Anyone can learn how to be great at marketing! Read my post about Home Bakery Marketing.

There are also loads of books out there you can learn from. You don’t have to necessarily take an online course to learn these things. You can bootstrap and do it yourself.

RELATED: 7 Books every Home Bakery owner needs to read.

The advantage of my Home Bakery Business courses is that I’ve read through all of those books. I’ve applied those theories to my home bakery business and tested them.

I’ve learned in my eight years of home baking that a home bakery is a very unique type of business. So, that’s the advantage of doing my courses; I give you the strategies that actually work so you don’t have to go through all of that trial and error yourself.

If you want to learn the exact system that got my Home Bakery fully booked for 3 months in advance, then my Home Bakery Masterclass is perfect for you! You can register for my free Masterclass here.

If you read books and apply what you learn, you CAN do it all by yourself. But it’ll probably take about 3-4 years of trial and error to refine the strategies you learn in books. It takes time before you actually figure out how to generate consistent income in your Home Bakery.

 

  1. You need to optimize your website to rank high on Google.

This is so important because you need a consistent stream of new clients coming into your business.

Consistent sales come down to two things:

A] Your current clients are loyal. They stick with you and buy from you over and over again.

B] You also have a steady stream of new clients coming in and Google is the best way to do that. Getting new clients from Google has revolutionized my business.

But you can’t just create a website and then hope that people find you on Google.

There are all kinds of specific strategies you need to use. They call it SEO which stands for “search engine optimization.”

This just refers to the things that you do to make Google like you so that they’ll recommend you to people when they search for bakers in your town/city.

You can do things with your website on the back-end and on Google so that when people search for baked goods in your area, you’re the first one to pop up. You can seriously do this without paying a cent for advertising!

And then when people click through to your website, you say exactly the right things to make them understand that you are the baker need.

Then they click and order from you. If you can get this right, you’ll never need to worry about getting new clients again.

RELATED: How to Promote Your Home Bakery Business & Get More Exposure.

 

  1. You need to build a strong brand.

Now, a brand is often a very elusive thing. People often think a brand is just your logo, colours, fonts, business cards, etc. (I used to think this too!)

But all that stuff is NOT your brand. Those things are PART of your brand, but it’s actually just branding DESIGN. It’s just one leg of your brand.

Yes, of course, your branding design needs to be beautiful. You need to have a beautiful website, and beautiful food photography that draws people in. All of that MATTERS.

But your brand is MORE than just the graphics of your Home Bakery Business.

Your brand is actually WHAT YOUR CLIENTS THINK & FEEL about your business. So, that goes WAY beyond a “pretty logo”.

A brand is about the message that your business is putting out there. It’s about what your home bakery stands for. It’s the vision that you have, the beliefs that you have, the principles that you have in your home bakery. These are the things that make up a strong brand.

And the words that you say (copywriting) are a massive part of this.

You need to have the right words on your website, e-mails, Facebook posts, etc.

You need to understand how to communicate effectively with your clients so that they know your baking is the solution to their problems.

Do you want to start to bake from home for a living? This is the Ultimate Guide on how to start a home bakery business and grow it into a part-time or full-time business you can depend on! No fluff, just solid business advice from a 6+ years full-time Home Bakery owner. Click through to get all the insider info! #baking #bake #homebaking #bakingbusiness #homebakery

Phew! Congrats for making it this far!

Let’s do a quick recap of what you’ve learned today.

# To start and grow a home bakery business is a safe and gradual process. You start small with one batch of bakes. Then you build your business up very gradually so you’re always getting an income. Your family will never be at risk. Your finances will never be at risk because you’re always getting an income.

# Note that you don’t need a flawless website and epic marketing before you can START selling your home baking! You only need to start learning about marketing & website building in phase 2.

# You can absolutely start selling now already. The beauty of a Home Bakery is that you can earn money from your baking while you learn business & marketing skills in the background.

# Good news is; anyone can learn marketing skills! You can do that though studying business & marketing books and testing out their strategies. Or you can read this blog post to get proven Home Bakery Business marketing strategies >> The 4 Essentials of Home Bakery Marketing.

 

Download the Home Bakery Business Roadmap

We covered quite a lot in this post so I’m sure it’ll feel a bit overwhelming!

To make your life a bit easier, I’ve created a short & sweet Roadmap for you to remind you of what you’ve learned today.

>> You can get the Home Bakery Business Roadmap for free when you join the Free Resource Library.

Thanks for reading! It was great to have you here.

If you’re confused about anything, let me know in the comments below. I love helping home bakers and seeing them just reach success faster. Let’s start and grow your home bakery business together!

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

7 Books Every Home Bakery Business Owner Needs to Read

7 Books Every Home Bakery Business Owner Needs to Read

 7 Books Every Home Bakery Business Owner Needs to Read

First of all you’ve got to know that I hate reading.

There, I’ve said it.

My husband, Adriaan, can read for hooouuuuurs on end.

But to me, reading is just… well… boring.

So the fact that I’m recommending books to you today means that these books are nothing short of MIRACULOUS.

Books may be boring to me in general, yes.

But when a book has the power to turn your business around from losing 70% of your profit to being fully booked – FOR 3 MONTHS IN ADVANCE – then it’s everything but “boring”, right?!

 

Books have saved my Home Bakery Business.

The amount of knowledge experts share in books is astounding!

They’ll honestly share $1500 worth of info in a book that you can buy for just $15.

Books are the most AFFORDABLE way to transform your life and business. Period.

I do offer a whole bunch of online courses to help home bakers get consistent sales and grow their home baking into a full-time career, but I realize that this route isn’t for everyone.

Very often, it’s just impossible – financially – to join an online course.

But an online course isn’t the only way to be successful.

YES, reading is “boring”, but a successful baking business sure isn’t! Don't avoid reading books like I did for the first 4 years in my home bakery. Experts seriously share $1500 worth of information in their books which they sell for $10 - $15! When I finally started reading books to help my business, I became fully booked for up to months in advance. Start reading these books NOW so that you can get more home baking business clients & sales! #homebaking #homebakery #bakingbusiness #athomebakery

 

Gosh, there sure weren’t any online courses to help ME on my home bakery journey! So the ONLY option I had was to fall on my face >> thousands of times.

And eventually my husband convinced me to stop whining about how tough life is and read a book about how to MAKE my baking business successful.

It took about 6 years of trial & error, reading, testing strategies, tweaking strategies, making mistakes, apologizing, learning and GROWING…

But it was worth it!

Reaching your goals and GROWING as a person is always worth it.

Doing it all yourself often just takes a long time.

The great advantage of my online courses is that you’ll take a severe shortcut to home bakery business success. I’ve got a student who’s gone from a full-time desk job to full-time home baking in 10 months – which is a whole lot shorter than 6 years, right?

But I repeat; an online course isn’t the only way to be successful.

You CAN absolutely DIY your Home Bakery success path!

And books are the most affordable and effective way to do that.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

Let me fill you in on the 7 Books every Home Bakery owner needs to read.

I’m going to list them in order of importance from a beginner level Home Bakery (thinking about starting) to an advanced level Home Bakery (baking full-time).

 

1. The Heart to Start – David Kadavy

This is a short, funny and sweet book that’s perfect for any creative person – which absolutely includes home bakers!

>> If you struggle with self-doubt

>> Or with having the guts to put yourself and your baking out there…

>> Or you’re a perfectionist that finds excuses NOT to start your Home Bakery (totally raising my own hand too, by the way!)…

This is the book you need.

The Heart to Start breaks down all the reasons we don’t start putting ourselves out there. When you understand WHY you’re hesitant to let your creativity shine, it becomes so much simpler to overcome your procrastination.

He gives it to you straight. He gives you truckloads of perspective that will OPEN YOUR EYES like never before!

You’ll finally understand yourself and how to get out of your own way so you can START the things you were meant to start.

books for home bakery business owners - the heart to start by David Kadavy

 

2. The $100 Startup – Chris Guillebeau

Where do I begin to express my deep gratitude for this book?…

I was a stubborn home baker that didn’t want to learn ANYTHING about business and marketing. I just wanted to BAKE!

To me the business side felt overwhelming, super scary and boring all at the same time.

For the first 4 years in my Home Bakery Business I kept praying that God would send me someone to handle the business side FOR me.

“Aurelia; you just handle the baking, I’ll handle the business stuff and we’ll all live happily ever after.”

This is what I wanted.

But God did not give me this…

You see dear friend, we spend so much time praying for things to be easier.

And instead of miraculously making our lives easier, God often gives us opportunities to GROW – which will eventually make our lives a bit easier (in that department at least).

But it’s NOT instant.

So when we see the opportunities to GROW instead of the miracle quick-fix, we get upset.

I understand because I often do this too! Even still today!

But because I’d just lost my biggest client and 70% of my income I literally had nothing else to do but read this book.

Guess what happened?

The $100 Startup made me fall in love with business & marketing.

And I’ve been smitten ever since!

This book helped me to realize that if you’re serious about making a profit, you can’t afford to NOT learn about business & marketing.

Business & Marketing isn’t like the dishes and cleaning in your business. This is not something you ignore and hand off to someone else to handle for you.

If you’re serious about making baking your career, you’ll grab the opportunity to learn from this book as soon as possible.

It’s easy to read, realistic and it gets you results.

books for home bakery business owners - the $100 startup by Chris Guillebeau

 

3. How to Avoid a Soggy Bottom – Gerard Baker

This is my favourite baking book of all time. But here comes the plot twist… it’s NOT a recipe book!

How to Avoid a Soggy Bottom is all about the technical science of baking.

There’s nothing worse than baking up a flop and assuming that you were “just unlucky today”.

There’s no such thing.

Baking is a SCIENCE. That’s one of the things I love most about it!

When a bake flops there are always reasons WHY.

Understanding the science of baking is the BIGGEST leap you can take towards improving the quality of your baking.

The better you can understand the science of baking, the better your bakes will turn out and the more consistent your baking will be.

How to Avoid a Soggy Bottom answers a whopping 150 essential baking questions! And with this knowledge your flops will be a thing of the past.

books for home bakery business owners - how to avoid a soggy bottom by Gerard Baker

 

4. Show Your Work – Austin Kleon

For YEARS I thought I always had to put my “best foot forward” in my business to be successful. Maybe you think that’s what you should do too?

We home bakers tend to follow hundreds of popular bakers on Instagram. We see their perfect baked goods, with perfect photos taken in their perfect kitchens.

Then we assume we need to replicate that perfection before our work is “good enough” to share on Instagram.

You see, we make the mistake of thinking that we’re either:

a] Baking for ourselves OR
b] Baking for our baking-heroes

While NEITHER of these is true.

>> Your clients don’t follow hundreds of bakers on Instagram like you do!

>> They don’t stare at your average-ish website criticizing it for hours on end like you do.

>> They’re not looking up every single baker in your town or city and laying out a crime investigation board with photos to determine who the “best” and “most deserving” baker is!

You’re not baking for yourself and you’re not baking for your “competition”. You’re baking for your CLIENTS.

If you want to become a successful entrepreneur, spend your energy thinking about what matters to your CLIENTS.

And one of the biggest things your clients want is to feel like they’re included in something meaningful. They want to be PART of something special.

Show Your Work gives you practical tips for how to make your customers feel like they are a vital PART of your business.

The book shows you how to INCLUDE your clients in your business and as a result you’ll win their attention, hearts and they’ll sing your praises from their rooftops!

books for home bakery business owners - show your work by Austin Kleon

 

5. Building a Story Brand – Donald Miller

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe that’s how you feel right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to solve their problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we (and our home bakery business) are Daniel LaRusso in the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look at me & my business! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too.

It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr. Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients. Plain and simple.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

 

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

(The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website.)

Building a StoryBrand has changed my life!

You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

books for home bakery business owners - building a story brand by Donald Miller

 

6. Deep Work – Cal Newport

Technology brings a lot of WONDERFUL advantages to our lives. If it weren’t for technology, my blog wouldn’t exist right now!

You’d have needed to WAIT for your hair to dry naturally this morning. And before that you would’ve needed to boil water over a fire for your bath!

Technology is awesome and it’s powerful.

But with great power comes great responsibility, right?

In Cal Newport’s book Deep Work, he fills us in on the greatest disadvantage of technology.

Fact is, technology has TRAINED us to be distracted.

So often I’ll grab my phone because I wanted to do something specific – like making a note of an idea.

Then suddenly, 10 minutes later, I realize I’ve been on Instagram (again) and completely forgot the reason I picked up my phone in the first place!

Come on, you know it’s happened to you too. Just admit it! No shame here.

The problem is that in such a distracted world of constantly checking emails, text messages, Instagram, Facebook, Twitter, Tik Tok, et freakin cetera… we spend so little time digging into the REAL creativity – the GOLD – within ourselves.

The kind of creativity, productivity, clarity of mind and deep work that requires more than 15 minutes of focus to access.

To get to your TRUE GENIUS, you need to focus on one thing for a few hours – not minutes.

>> Deep Work has helped me to access my BEST ideas.

>> It helps me to GET MORE DONE in LESS TIME every single day.

>> It’s helped me to organize my life to be less distracted and more present.

This book helps me DEFINE what exactly I want and how to get there faster, with more calm and less anxiety.

If you want to uncover your deepest creative genius,
and have a calmer life with less noise & more clarity,
and be more efficient & productive…

This is the book you need to get there.

books for home bakery business owners - deep work by Cal Newport

 

7. The E-Myth Revisited

This book is NOT for beginners.

When we start our Home Bakery Business, the one thing we keep wishing & praying for is MORE clients.

But as your Home Bakery grows so do the responsibilities and sense of overwhelm & obligation.

Over time you start longing for the days when things were smaller and simpler.

You’ll long for the days you could just bake 1 thing at a time – soaking in the beauty of baking.

Now you need to crank out 20 times that per day. You need to employ staff, but you’re SO scared they won’t care about your business the same way YOU do.

So you just soldier on and do everything yourself.

If you’ve been getting to that point where your Home Bakery is constantly fully booked, you’re baking 24/7 and feel like you’re juggling 100 balls at once – this book is SO for YOU!

The “E-Myth” stands for the “Entrepreneur-Myth”. Weird name, I know. But don’t let that put you off.

This single book has the power to save your life and your business – before it swallows you whole (which inevitably happens in EVERY small business).

In this book Michael Gerber tells us the story of his coaching journey with Sarah and her Pie Baking Business. (And let’s pause for a moment and acknowledge how beyond cool is it that his case study is a home baker, right?!)

You get to be a fly on the wall witnessing all their conversations.

The book starts where Sarah’s working 20 hours a day (yes, 20 hours isn’t a typo), 6 days a week. (And I know this is true because I’ve been there too.)

And it ends with she’s able to take a WEEK OFF while her business runs smooth as butter without her needing to be there. Isn’t that incredible?!

The E-myth Revisited asks you the questions you don’t want to hear.

It challenges you like no other book challenges a small business owner.

It will force you to acknowledge that businesses, like people, are destined to grow!

And you’ll learn exactly how to facilitate that growth of your business – without sacrificing quality, your marriage or health for it.

This book will help you to navigate and calm the storm of a growing business.

It will SIMPLIFY the growth process for you and help you to get more profit AND more balance back into your life.

TOTAL must read for advanced Home Bakery Owners!

books for home bakery business owners - the e-myth revisited by Michael Gerber

 

8. Find Your Why – Simon Sinek

Okay fine, I lied… There are 8 books. I just knew that “8 books” in the post title would look WAY more scary than 7!

But there’s another book I just CANNOT leave out.

And it’s Find Your Why.

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.” – Excerpt from simonsinek.com.

So essentially this book is all about understanding how your clients THINK.

Why is that important to your business?

Because, dear friend, before a client buys from you they THINK a whole bunch of things that lead them to buying from you – OR from your competition.

The success of your business hinges on what your clients think and how they make decisions.

Find Your Why will help you understand why your clients aren’t connecting with you or your business and what you can do to fix that.

books for home bakery business owners - find your why by Simon Sinek

 

Okay, now I’m REALLY done!

There are SO many more books I could recommend, but maybe it’s best that I stop myself here.

Once again, I repeat – I really DON’T like reading at all. But these books have literally changed my Home Bakery Business and my life.

They’ve also been the perfect way SAVE MONEY & GROW at the same time. For example; my cousin who’s a marketing lecturer learned more from the Building a Story Brand book (which costs $16) than in his entire university education (which cost OVER $10,000).

Learning doesn’t need to be expensive.

Special shout-out; I’m extremely grateful to my bookworm husband that persisted in encouraging me to read. If you’re reading this, THANK YOU Fish-pie.

Please don’t be a book-allergic idiot like I was for the first 4 years in my business.

Start reading these books NOW so you can start changing the future of your business and life.

Reading is boring, but success sure isn’t!

Struggling to get home bakery clients & sales? Books are THE easiest, cheapest way to grow your baking business! I know reading seems boring - I mean, hate reading - but being successful sure isn't boring! Click through to learn about the books that transformed my home bakery into a fully booked success! #baking #homebakery #bakingbusiness #cakebusiness

 

And now I want to hear from YOU! Are there any books YOU’VE read that have made a significant impact on your baking or baking business?

Chat soon

Aurelia

 

 

5. Building a Story Brand – Donald Miller

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe that’s how you feel right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to solve their problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we (and our home bakery business) are Daniel LaRusso in the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look at me & my business! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too.

It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients. Plain and simple.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

 

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website and have worked through the book The $100 Startup already.

Building a StoryBrand has changed my life!

You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

books for home bakery business owners - building a story brand by Donald Miller

 6. Deep Work – Cal Newport

Technology brings a lot of WONDERFUL advantages to our lives. If it weren’t for technology, my blog wouldn’t exist right now!

You’d have needed to WAIT for your hair to dry naturally this morning. And before that you would’ve needed to boil water over a fire for your bath!

Technology is awesome and it’s powerful.

But with great power comes great responsibility, right?

In Cal Newport’s book Deep Work, he fills us in on the greatest disadvantage of technology.

Fact is, technology has TRAINED us to be distracted.

So often I’ll grab my phone because I wanted to do something specific – like making a note of an idea.

Then suddenly, 10 minutes later, I realize I’ve been on Instagram (again) and completely forgot the reason I picked up my phone in the first place!

Come on, you know it’s happened to you too. Just admit it! No shame here.

The problem is that in such a distracted world of constantly checking emails, text messages, Instagram, Facebook, Twitter, Tik Tok, et freakin cetera… we spend so little time digging into the REAL creativity – the GOLD – within ourselves.

The kind of creativity, productivity, clarity of mind and deep work that requires more than 15 minutes of focus to access.

To get to your TRUE GENIUS, you need to focus on one thing for a few hours – not minutes.

>> Deep Work has helped me to access my BEST ideas.

>> It helps me to GET MORE DONE in LESS TIME every single day.

>> It’s helped me to organize my life to be less distracted and more present.

This book helps me DEFINE what exactly I want and how to get there faster, with more calm and less anxiety.

If you want to uncover your deepest creative genius,
and have a calmer life with less noise & more clarity,
and be more efficient & productive…

This is the book you need to get there.

books for home bakery business owners - deep work by Cal Newport

 

7. The E-Myth Revisited

This book is NOT for beginners.

When we start our Home Bakery Business, the one thing we keep wishing & praying for is MORE clients.

But as your Home Bakery grows so do the responsibilities and sense of overwhelm & obligation.

Over time you start longing for the days when things were smaller and simpler.

You’ll long for the days you could just bake 1 thing at a time – soaking in the beauty of baking.

Now you need to crank out 20 times that per day. You need to employ staff, but you’re SO scared they won’t care about your business the same way YOU do.

So you just soldier on and do everything yourself.

If you’ve been getting to that point where your Home Bakery is constantly fully booked, you’re baking 24/7 and feel like you’re juggling 100 balls at once – this book is SO for YOU!

The “E-Myth” stands for the “Entrepreneur-Myth”. Weird name, I know. But don’t let that put you off.

This single book has the power to save your life and your business – before it swallows you whole (which inevitably happens in EVERY small business).

In this book Michael Gerber tells us the story of his coaching journey with Sarah and her Pie Baking Business. (And let’s pause for a moment and acknowledge how beyond cool is it that his case study is a home baker, right?!)

You get to be a fly on the wall witnessing all their conversations.

The book starts where Sarah’s working 20 hours a day (yes, 20 hours isn’t a typo), 6 days a week. (And I know this is true because I’ve been there too.)

And it ends with she’s able to take a WEEK OFF while her business runs smooth as butter without her needing to be there. Isn’t that incredible?!

The E-myth Revisited asks you the questions you don’t want to hear.

It challenges you like no other book challenges a small business owner.

It will force you to acknowledge that businesses, like people, are destined to grow!

And you’ll learn exactly how to facilitate that growth of your business – without sacrificing quality, your marriage or health for it.

This book will help you to navigate and calm the storm of a growing business.

It will SIMPLIFY the growth process for you and help you to get more profit AND more balance back into your life.

TOTAL must read for advanced Home Bakery Owners!

books for home bakery business owners - the e-myth revisited by Michael Gerber

 

8. Find Your Why – Simon Sinek

Okay fine, I lied… There are 8 books. I just knew that “8 books” in the post title would look WAY more scary than 7!

But there’s another book I just CANNOT leave out.

And it’s Find Your Why.

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.” – Excerpt from simonsinek.com.

So essentially this book is all about understanding how your clients THINK.

Why is that important to your business?

Because, dear friend, before a client buys from you they THINK a whole bunch of things that lead them to buying from you – OR from your competition.

The success of your business hinges on what your clients think and how they make decisions.

Find Your Why will help you understand why your clients aren’t connecting with you or your business and what you can do to fix that.

books for home bakery business owners - find your why by Simon Sinek

 

Okay, now I’m REALLY done!

There are SO many more books I could recommend, but maybe it’s best that I stop myself here.

Once again, I repeat – I really DON’T like reading at all. But these books have literally changed my Home Bakery Business and my life.

They’ve also been the perfect way SAVE MONEY & GROW at the same time. For example; my cousin who’s a marketing lecturer learned more from the Building a Story Brand book (which costs $16) than in his entire university education (which cost OVER $10,000).

Learning doesn’t need to be expensive.

Special shout-out; I’m extremely grateful to my bookworm husband that persisted in encouraging me to read. If you’re reading this, THANK YOU Fish-pie.

Please don’t be a book-allergic idiot like I was for the first 4 years in my business.

Start reading these books NOW so you can start changing the future of your business and life.

Reading is boring, but success sure isn’t!

Struggling to get home bakery clients & sales? Books are THE easiest, cheapest way to grow your baking business! I know reading seems boring - I mean, hate reading - but being successful sure isn't boring! Click through to learn about the books that transformed my home bakery into a fully booked success! #baking #homebakery #bakingbusiness #cakebusiness

 

And now I want to hear from YOU! Are there any books YOU’VE read that have made a significant impact on your baking or baking business?

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)