How to Deal with Self-Doubt in Your Home Bakery

How to Deal with Self-Doubt in Your Home Bakery

How to Deal with Self-Doubt in Your Home Bakery

Do you dream of making home baking your career, but then thoughts like these start flooding your mind…

“People aren’t going to think my baking is worth it. They’re not going to buy it.”

“I don’t have enough knowledge or experience to succeed. I’m not prepared enough.”

“The other bakers are SO good. Why would anyone buy from me if they can buy from them?”

“I don’t have enough confidence to pull off something like this.”

“I’m just not good enough.”


Or maybe you did start a Home Bakery a while back. The first few months it went well, but then sales suddenly started dropping. And now no one is really ordering anymore.

Then a whole range of other thoughts start creeping in…

“I tried, but clearly no one wants my baking.”

“People just bought from me to be nice, but didn’t really think my baking is worth it.”

“The other bakers in my town/city are just better than me.”


Oh my dear friend. 

First of all I just want to give you the BIGGEST HUG of all time!

I honestly understand exactly how you feel.

I understand because I struggled with these exact same thoughts for YEARS.

It’s difficult to live under a cloud of self-doubt, insecurity, feelings of inferiority and fearing failure…


But the GREAT news is that there is HOPE

I promise you that self-doubt doesn’t have to rule your life. It takes some intentional action, but you can quiet down the voice of self-doubt in your Home Bakery journey.

In this post we’ll break down self-doubt. Sometimes with brutal honesty. But please I’m being honest with you because I respect you and care about you.

It wouldn’t be very loving of me to tell you to just “be more positive! You’re awesome!” I’m sure you’ve tried that and know it doesn’t work, right?

We’ll start by talking very honestly about where self-doubt comes from so you can understand how it works. Then we’ll get into some tips and strategies for dealing with self-doubt when it comes up.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve changed my life.

Let’s do this!


Self-Doubt is Human and Totally Normal

One of the top lies you’ll hear in your head is that you’re the “only one” experiencing x, y and z. And this isn’t just in regards to baking! You’ll experience this lie about pretty much everything in your life, throughout your entire life.

But the truth is that 85% of people on earth experience self-doubt!

So, it’s NOT just you!

Pretty much everyone experiences self-doubt, insecurity, imposter syndrome, etc.

It’s NORMAL to feel these things.

Those bakers who look so confident to you, also struggle with self-doubt. They don’t wake up every morning with radiant confidence! Absolutely not.

They’ve just learned how to understand self-doubt and manage it WELL.

And so can YOU.

I also struggled with self-doubt for MANY years, so I really understand what you’re going through.

Don’t think for a second that you’re alone in this. Because you’re not.

These feelings are natural and totally normal 🙂

Do you dream of starting a home bakery, but then thoughts of self-doubt like these start flooding your mind… “People aren’t going to think my baking is worth it. All the other bakers are better than me. I’m not good enough.” Truth is pretty much ALL home bakers get these thoughts! You’re not alone! In this post you’ll learn how to beat self doubt so you can be free to pursue your baking business goals. Click through to get the tips now… #homebaking #selfdoubt #homebakery #bakingbusiness #baking


Where Does Self-Doubt Come From?

This part might not sit well with you, but I need to share it anyway because it helps to understand WHY we experience self-doubt.

Personally it doesn’t help me if people tell me that “self-doubt is a habit”. Okay sure, but WHY is it a habit? WHERE does it come from?

That’s what I want to know.

I’m a Christian, so I’m speaking from that worldview. You’re welcome to skip down to the next heading if you don’t want to hear it.

The truth is, dear friend, all of us secretly know we’re not enough.

If we truly were enough in ourselves, then we’d just need to hear that once and we’d be able to live fully confident lives after that.

But all of us need to listen to affirmation after affirmation, encouragement after encouragement, quote after quote to try and convince ourselves that we’re “good enough”.

If it were true, we wouldn’t need to try SO HARD to convince ourselves. Don’t you think?

For example, grass is green.

We don’t need heaps of pep-talks and Ted-Talks to convince us of this because it’s TRUE.

So, our bottomless feelings of inadequacy must be something more if we can’t be convinced no matter how many times someone tells us that we’re good enough.

I confess, even I have tried to convince my subscribers of this in the past through emails I sent and Instagram posts I shared.

But Allie Beth Stuckie has challenged my thinking on this topic. Now please note, I don’t agree with everything she says. But I do agree with her on this.

The Bible is the only thing that helps us to make sense of our constant feelings of inadequacy.

Allie wrote an incredibly helpful book called “You’re not enough, and that’s okay.” 

Here’s a snippet from the description of the book:

“The truth is we can’t find satisfaction inside ourselves because we are the problem. We struggle with feelings of inadequacy because we are inadequate. Alone, we are not good enough, smart enough, or beautiful enough. We’re not enough–period. And that’s okay, because God is.

The answer to our insufficiency and insecurity isn’t self-love, but God’s love. In Jesus, we’re offered a way out of our toxic culture of self-love and into a joyful life of relying on him for wisdom, satisfaction, and purpose. We don’t have to wonder what it’s all about anymore. This is it.

This book isn’t about battling your not-enoughness; it’s about embracing it.”

Image source:


This message has completely changed my perspective on self-doubt.

It’s helped me to understand WHY no amount of pep-talks cured my self-doubt and feelings of inadequacy.

And then it was like a MOUNTAIN was lifted off my shoulders! Because I no longer had to battle, tirelessly, every day to overcome my self-doubt.

Through embracing my not-enoughness I feel free because I no longer need to scramble to try and HIDE it. I no longer need to pretend and prove to myself and everyone else that I’m “enough”.

Maybe this offends you because it IS very countercultural. 

But I felt compelled to share it because I know for some this is exactly what they need to hear.


How Can I Get Rid of Self-Doubt Forever?

I always believed that I need to be a fully confident, secure, fully prepared, highly skilled, highly qualified person in order to be successful.

(Maybe you believe this too right now?)

But I didn’t have the luxury of “waiting to feel self-doubt free” before I started selling my baked goods. Due to severe anxiety I couldn’t stay in my architectural technologist job. And due to debt, I HAD to find another source of income – immediately.

I was loaded with self-doubt, but I couldn’t wait for that to magically go away.

I HAD to start my business WITH my self-doubt.

Did this self-doubt influence my business?


Did this self-doubt ruin my chances at success?

Not at all.

Here’s the truth my friend; you can’t really “get rid” of self-doubt to the extent that you NEVER experience it ever again. Self-doubt, a lack of confidence, imposter-syndrome (call it what you like) is a human thing. 

As long as you’re a living human, you’ll experience these thoughts and feelings.

Pretty much everyone does.

Now here’s a little truth bomb for you:  “Feeling nervous (and doubting yourself) is normal. Letting it stop you is a CHOICE.” – Mel Robbins’s YouTube video on self-doubt.


If you’re waiting to feel confident before you start your Home Bakery, you’re going to wait forever.

Your chances at success are infinitely multiplied the moment you start focusing on the things you CAN control.

You can’t control thoughts and feelings of self-doubt.

But you CAN control how you respond to them and what choices you make in reality.

You can feel difficult feelings and TAKE ACTION anyway.

If you haven’t started your Home Bakery because you’re waiting to “feel more confident” or “feel less self-doubt”, you’re actually intentionally making the choice to hold yourself back. 

As Mel Robbins said, Feeling self-doubt is normal. But letting it stop you is a CHOICE.


How do I get rid of self-doubt forever?” is the wrong question to ask. It’s like asking “how do I stop it from ever raining again?”

Because as sure as rain, self-doubt will always come again. Guaranteed.

Here are better questions to ask:

“Is overcoming self-doubt essential for creating a successful home bakery?”

NO, it’s not essential!

“Should I wait for self-doubt to vanish before I start selling my baking?”

Nope because you’ll be waiting forever.

“Can you have a successful business if you struggle with self-doubt?”

YES, you can.


“If I shouldn’t be basing my career decisions on self-doubt, what should I be basing it on?”

This is going to sound too simple, but that’s because it really is simple.

Here’s one of the most important questions I could ever ask you…


What Do You REALLY Want?

It seems like such a simple question, but it’s incredibly important that you really think about this.

No one asked me this question till I was 23 years old.

I was always thinking about what I “should be doing” or about making other people happy with my career choices.

Never, not once, did I think about what I really WANT to do.

And my dear friend Rentia (who has now also broken away from her desk job to make BEAUTIFUL, handmade bags in her business called Rissie) asked me:

“Aurelia, just for a moment, forget about what you should be doing. Forget what your family wants you to do. Even forget the expectations you have of yourself. What do you REALLY WANT to do?”

And I answered her:

“I want to bake.”

I’d never said it out loud before.

And hearing myself say that suddenly brought me clarity.

In the midst of all my self-doubt I knew what I had to do because now I knew what I really wanted.


Maybe no one’s asked YOU this question before.

So, now I’m asking you.

What do you REALLY want?

Do you want to bake?

Do you want to bake as a side business or bake part-time or bake full-time?

What do YOU want?

Write it down for yourself.

And now the trick is to make all your work decisions according to that. 

Side Note: I’m not saying “be irrational and selfish, quit your job and let your family go hungry.” Nope. Starting a home bakery is a very safe and gradual journey that doesn’t put your family’s financial health at risk.

RELATED: The Ultimate Guide to Starting a Home Bakery

When I say you need to make all your work decisions according to what you want, here’s what I mean.

When you keep basing your work decisions on where you’re at right now (self-doubt, imposter syndrome, etc.) you’ll remain in these circumstances indefinitely.

But when you start making decisions and taking action according to where you want to be in the future (a successful home bakery owner), then your life will start changing around you. Then you’ll start moving towards that future with every step you take.

Is self-doubt holding you back from starting your own Home Baking Business? Do you often feel like you’re just not skilled enough, prepared enough, good enough to succeed? You’re so not alone in this… Pretty much ALL home bakers get these thoughts! In this post you’ll learn how to beat self doubt so you can be free to pursue your home bakery dreams. Click through to read the post now… #homebaking #selfdoubt #homebakery #bakingbusiness #baking


Please know that I’m saying all this because I CARE about you… 

Thinking about starting a Home Bakery won’t actually make it happen.
Thinking about baking for a living won’t actually make it happen.

Reading is a wonderful thing that can be a great tool for you to reach success. But reading blog post after blog post and book after book and freebie after freebie won’t actually start your business for you.

And waiting for your self-doubt to go away also won’t start your business for you either.

You have a CHOICE here.

What do you REALLY want?


The Practical Side of Self-Doubt and Confidence

Earlier I spoke about the philosophical reasons WHY we all struggle with self-doubt at the core of our beings.

Now let’s talk about practical things like your talents and skills. 

Most home bakers believe these are to blame for their self-doubt, and so they wait to become “more skilled” before they dare sell any baked goods.

Truth is, no matter how skilled you become, self-doubt will STILL feature in your life.

I’ve had a successful Home Bakery for over 8 years now, but last week I messed up a carrot cake.

I just completely forgot to add the oil!

And here came self-doubt again: “Nope, you’ve lost it. You were a good baker once, but clearly you’re not anymore. Maybe your carrot cake recipe actually sucks. Maybe you should hang up your apron and give up this baking thing.”

I kid you not!

All these thoughts from ONE messed up carrot cake.

So, don’t count on abilities to save you from self-doubt and then feeling “good enough” to start a home bakery.


Here’s a little quote by James Clear to knock your socks off:

“Lack of confidence kills more dreams than lack of ability. Talent matters—especially at elite levels—but people talk themselves out of giving their best effort long before talent becomes the limiting factor. You’re capable of more than you know. Don’t be your own bottleneck.”

Doesn’t that just HIT you right between the eyes? 😲​


You see my friend, we keep making the mistake of thinking confidence needs to come BEFORE we take action.

I thought this too!

For years I longed desperately to have more confidence like some of my friends and heroes did.

I know what it’s like to be 100% convinced that EVERYONE else is better than you are.

It’s a very heavy and dark cloud to live under.

But as I said earlier; by God’s mercy I didn’t have the luxury of waiting to “feel free from self-doubt” before I started my Home Bakery!

I couldn’t stay in my architecture job unless I continued to use strong anxiety meds (which I really didn’t want to commit to).

The ONLY option was to start my home bakery WITH all my self-doubt and my super limited, unqualified, inexperienced baking skills.


And do you know what happened?

Over a number of years and hundreds of bags of flour I’ve come to understand that confidence does NOT come first at all.

Confidence is pretty much like a fruit on a tree. It’s a sweet end-result.

🍎 Confidence is the FRUIT, not the seed.
🌟 The SEED is taking action.

And if you suck at new things right now, that’s fine! At least it’s ACTION.

Take messy action!” is what Jasmine Star always says in her motivational speeches.

You can only become a confident driver if you TAKE MESSY ACTION and get in the car – often – to drive.

You can only become a confident swimmer if you TAKE MESSY ACTION and get in the water to swim.

And in the exact same way you can only become a confident baker & business owner if you TAKE MESSY ACTION and bake things and sell them to people.

ACTION comes first and then confidence inevitably & automatically blooms over time.

So, if you truly desire confidence, then don’t prioritize confidence.

Prioritize TAKING ACTION and confidence will inevitably follow over time!


Final Thoughts on Self-Doubt

Don’t take your self-doubt thoughts and feelings so seriously that they stop you from doing what you REALLY want to.

Remember; self-doubt is normal, but letting it stop you is a CHOICE. 

The more you bake for people, the less self-doubt you’ll experience. The more you bake and sell things, the more confident you’ll become. 

If I waited for self-doubt to vanish before I started my Home Bakery, I would’ve STILL been waiting today!

Overcoming self-doubt is NOT a requirement for success, so don’t make it one.

What do you REALLY want?

Feel all the self-doubt and TAKE ACTION ANYWAY!


“I want to TAKE ACTION! What do I do next?”

Awesome! I couldn’t be more proud of you!

🌟 If you haven’t started your Home Bakery Business yet, a great place to start is to read this blog post >> The Ultimate Guide to Starting Your Home Bakery.

And if you’ve started your Home Bakery, but kind of stagnated, then there’s something else you need to know.

It’s frustrating and confusing when clients don’t order anymore. I get it because I’ve literally been where you are right now.

But don’t lose hope my friend, because here’s the big secret…

🌟 The best products don’t get the most sales. The best MARKETING gets the most sales!

I always tell my Home Bakery Students a successful Home Bakery is 30% great baking and 70% great BUSINESS STRATEGY.

That explains why bakeries with average quality baking often get MOST of the sales!

Sure, their baking doesn’t taste as great as yours, but they’re ACING that 70% Business Strategy – and that’s why they’re getting sales consistently, without fail.

If you’re serious about making a profit with your home baking, you can’t afford to NOT learn about business & marketing.

The GREAT news is that ANYONE can learn marketing! It’s not something you’re “born with” or not.

If you’re open to learning new things, you can also become a marketing ninja!

👉 So, go read this Blog Post >> The 4 Essentials of Home Bakery Marketing


If You Enjoyed This Post, You’ll Also Enjoy:

🌟 How to Overcome the Fear of Failure in Your Home Bakery
🌟 How to Know if You’re READY to Start a Home Bakery

Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery Has Changed My Life

Hey there Home Baker!

I usually share posts about Baking Tips, Home Bakery Business Tips or Refined Recipes. But today I want to break from my usual format and share a side of my story with you that I rarely ever talk about…

I want to give you a closer look inside my life as a full time home baker and more importantly I want to share with you how my Home Bakery has CHANGED my life.

Because my Home Bakery Business HAS changed my life – in ways I NEVER thought possible.


There’s so much to say, but I think the best way to go about it is to share the top 11 ways my Home Bakery has changed my life.

So get your cup of coffee, laughing abs and tissues ready!


1. My Home Bakery has Given me the Opportunity to Work at Home

Pencil skirts, heels and hair do’s have never been my thing at all. The whole corporate scene in fact just wasn’t a good fit for me… I used to feel “weak and pathetic” for not coping in that stressful environment, but thankfully I see it differently now!

The corporate system is what it is – but I have been made to be ME. It’s like a square peg in a round hole. They just don’t fit and that’s okay 🙂 It doesn’t make either of them “better” or “weaker” but just DIFFERENT.

Some people (like my husband *cough-cough!*) love going on road trips, all kinds of adventures and outings to just “get out”, but honestly I just don’t get that! Lol!

I LOOOOOOOOOOOOOOOOOOOOVE being at home!! Always have. Even as a kid I always wanted to stay at home. Sure, I was very insecure, but that’s not why I loved being at home. I love home now for the same reason I did back then.

Home is cozy, friendly, accepting and fun.

I can wear WHATEVER I want! A bad hair day has ZERO relevance. I can have dance parties while I’m baking and sing along to the endless string of musicals I watch on max volume. And NO, after 6 years I’m still not over it!

Along with this comes all the other perks of working at home like never sitting in traffic – like ever! Going for walks outside when I want. Having pets and a garden around (corporate doesn’t offer that benefit). Having peace and quiet. Knowing my bed is only 10 feet away at all times.

These are the kind of things that really boost life’s AWESOME factor for me!


2. I Can Decide How & When I Spend My Time

Want to know something REALLY cool? I pretty much never wake up with an alarm clock. Baking is a very physical profession, so I decided to grant my body all the rest it needs to recover from the day’s work.

I sleep till about 07h30, spend time with the Lord, eat breakfast on our couch in the sunshine, shower and only start working at about 09h30.

I realize that things are a bit more complex when you have kids. But I fully believe and have seen that God grants parents the physical strength they need to get through a day when they haven’t had enough sleep.

But the bottom line is that when you have a Home Bakery, you can decide what’s more important to you and structure your work day according to that.

RELATED: How to Plan Your Home Bakery’s Weekly Work Schedule


When I have our car I can go shopping when the grocery stores are totally empty. Yes I totally do dance moves when a good song is playing!

How starting a home bakery has changed my life

If I have something urgent happening on any given day, I can just clear my schedule – simple as that.

When a friend or family member needs me, I can plan my work day around that.

I can work and stop working when I choose to.

I don’t take this for granted. It’s such a huge blessing to live this way and I wouldn’t ever want to change it!


3. Baking has Helped Me to Understand My Value

This is a more intense one. Have that tissue box close by my friend!

So, my life has not been easy – I mean, whose really has?

But here’s the true story.

I had a tumour (Astrocytoma) in my spinal cord and brain as a baby. It started developing when I was about 2 weeks old, but they only discovered it when I was 1 year old.

MRI scan technology wasn’t available yet in my parents’ small town. I kept on screaming my head off every day and my mom knew something was very wrong with me, but nothing showed up on the X-rays. The MRI when I was 1 year old revealed everything that was going on…

The doctors said that if they operate I’d be paralyzed, but if they don’t operate I’ll die because the tumour was growing rapidly and was already at the breathing centre of my brain.

Everyone my parents knew started praying. The church started a 24 hour prayer chain. My dad came into my room every day and rebuked the growth in the name of Jesus Christ and spoke life and healing into my body in the name of Jesus Christ.

The doctors could finally operate when I was 15 months old because until then I was just too small to operate on.

After a gruelling 8 hour operation, the Neuro Surgeon reported that they could only remove about half of the tumour and by some miracle I wasn’t paralyzed yet.

They recommended radiation, but my parents just didn’t have peace about putting such a small baby through that.

Everyone kept on praying.

My mom said that after the operation I was finally calm and she could see that having so much of the tumour removed definitely increased my comfort.

I made it past the one month mark, then 2 months, 3 months…

At the age of 2 (on my birthday) I started walking for the very first time, down the aisle at church while everyone celebrated and cheered at the Lord’s faithfulness…

I went back for check-ups with the Neuro Surgeon, but somehow the remaining half of the tumour had vanished completely. The Doctor wrote “MIRACLE” on my file.

If you look up case studies on Astrocytomas, the mortality rates are practically 100%. Because they usually grow back. After going for check-ups for nine years, the Doctor told us with a chuckle that he thinks we can stop coming!

So yes, that’s what Jesus Christ has done. He is alive. He is beyond powerful. He is 100% REAL and He loves us like no one has ever loved.


Where it gets tricky is that a lot of permanent nerve damage was done to the entire right side of my body. My whole right side is smaller and weaker. My shoes differ 2 sizes, I have scoliosis, limited function on the entire right side of my body and had a skew right leg (which doctors operated on when I was 12).

Unfortunately kids aren’t very tactful – especially when you look different.

So I was excluded, rejected, bullied, tripped, and ridiculed in public throughout my school years…

This made me believe that I am worthless, faulty, not good enough, unworthy, embarrassing to people and that I have no real value to offer anyone.


But baking was a haven. It’s something that I can do WELL. And somehow, cakes I made with my own two hands made people HAPPY… What a gift to bring HAPPINESS to someone’s life?!

It took a while, but seeing that I bring joy, comfort and inspiration to people’s lives through baking made me SEE that I have so much to share with the world and that I am incredibly valuable…

All that stuff that happened with those other kids was a total lie.


4. My Business has Helped to Heal My Confidence

A very interesting thing happens whenever you start any business; whatever is going on inside you WILL come out.

Over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!


We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on INSIDE YOU.

Michael Gerber wrote this incredible book from his own experiences of working with struggling small businesses (The E-Myth Revisited). At one point he says:

“Your business is nothing more than a distinct reflection of who you are. So if your business is to change – as it must to continually thrive – you must change first. If you are unwilling to change, your business will never be able to give you what you want.”

The moment you decided to start a Home Bakery was the moment you agreed to a never-ending journey of personal growth and transformation.

There’s no escaping it and trust me, you’ll learn to love it!

YOU are the center of your business. Not your baking, but YOU as a person.

YOUR inner constitution directly shapes your business every single day. Your thoughts influence your feelings, your feelings influence your actions and your actions determine your results.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners


A Home Bakery DOES change your life - in ways I NEVER imagined possible. It's given me the opportunity to work from home, leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

So when my business was struggling at first, it FORCED me to start opening up my issues. I had to! There was no way around it! So I gradually started releasing and repenting (because I’m a Christian) from my false beliefs that I embraced as “truth” for most of my life.

Actual TRUTH started replacing those lies and guess what? A confident, secure Aurelia started emerging on the other side 😀 How extraordinary, right?!

The Lord works in mysterious ways!


5. My Home Bakery has Helped Me to Mature

Now because of my difficult childhood, I subconsciously expected (even demanded) that the rest of my life should be smooth sailing.

Out of the thousands of kids in all the schools in my hometown, I was the only one that had to put up with such physical and emotional struggles.

I remember always feeling like I’m not disabled enough to get all the benefits and I’m also not normal enough to be accepted.

It was TOTALLY unfair.

And after my sister died… Man… That was just ridiculous.

The world owed me – BIG time. I was the victim and at a massive disadvantage.

I blamed God and the world for EVERYTHING. And when my business wasn’t doing well it was also obviously God’s fault.

It also seemed like everyone around me that had rich parents that pulled out their credit card whenever their kids want to start a business, or travel places or study anything.

Why can’t my life just be “easy” like everyone else’s? Why doesn’t God send me more clients? Why does everything have to be this constant struggle? I work super hard; can’t God just let it go WELL for me just once?

Oh boy I was so deeply snuggled in my twisted victim blanket…


Through the Lord’s mercy He never answered those questions directly. He patiently and faithfully SHOWED me, over time, what was really going on.

I blamed God for not sending me more clients and not “blessing” my business, when in fact He was not to blame.

Truth is, it was MY FAULT.

I’d been ignorant and didn’t educate myself in business, marketing and sales. A successful business doesn’t fall out of the sky for ANYONE.

Starting my business was one thing, but GROWING it forced me to start taking RESPONSIBILITY for my situation.

We all are dealt a hand of cards.

Are we going to spend our entire lives grumbling about our hand OR are we going to say: “Hmm, interesting. Let me humble myself and ask God what I should do next. Let’s be teachable and read a book on cards and interview and learn from some experts to see what a good move will be.”

I’ve had to GROW UP and MATURE in order for my business (and relationships) to grow and mature.

And for this I’m DEEPLY GRATEFUL. Maturing has meant throwing away and repenting from my victim blanket.

And you know what – I don’t miss that blanket AT ALL. In reality it just WEIGHED ME DOWN my whole life.

Maturing has brought freedom and joy.


6. My Home Bakery Eliminated the Need for Anxiety Meds

Back in 2012 I worked as an Architectural technologist for about 7 months and it was one of the most challenging times of my life. The work itself was totally fine, but the office environment was absolutely horrid.

You see, the Architecture industry is intense in its very nature. It’s kind of a given when millions are at stake. But this pressure unfortunately brings out the worst in people and my boss was no exception.

She was in a difficult position with starting her own company and securing great projects to sustain her new business.

The pressure she carried on her shoulders hung like a thick cloud in the office on a daily basis. Whenever something didn’t work out the way she wanted, she shouted; at herself, the printer, the phone – whatever wasn’t cooperating.

Fortunately she never shouted at ME, but every day I was petrified that she would. This is what caused my anxiety to rage out of control, keeping me lying awake every night, completely unable to sleep – for up to 3 nights in a row. And so I had to go on medication to help me cope.

I remember it so vividly; crying while swallowing my anti-depressants, thinking… I’m only 24. Is this going to be my whole future?? I used to be happy and enjoy life. How did I get here?”

I was completely stuck. And I didn’t feel like I could go on like this for another 40 years. I was only at the 6 month mark now!

Looking back I realize it was my boss’s first experience having an employee so she didn’t necessarily know how to interact with me or how to be a good boss.

She was incredibly hard on herself and that completely dominated the office environment every day.

My negative first job experience as an Architectural technologist is not necessarily the rule for every architecture firm, but come on, it’s not exactly a low-stress job or industry. PLUS, I’m a softie! And that’s not “weak” or “bad”, but just different.


I basically had to choose:

High pressure job with secure income and meds, or low pressure job with more risk and without meds.

I chose the latter.

And it’s BAFFLING to me how the first option has become “normal”?

I decided to take the road less traveled – with less prestige and less security, BUT also with less (in fact NO) meds.

I had baked after hours to keep me sane while I was working in Architecture and like you, perhaps, I dreamed of baking at home…

Baking at my own pace, surrounded with beautiful aromas and the calm of home.

But I had NO training or any idea how to start a business or if anyone would even PAY for my goods!
But I gave it my all, educated myself through books and constant practice and my Home Bakery steadily grew into a full time Home Bakery Business (YES, I’m still baking).

And also a Home Bakery Blog so that I can support you in your Home Bakery goals!

I’m BEYOND GRATEFUL that I took this road.

And in the process I learned that WE HAVE THE CHOICE to remove ourselves from abusive situations… Be it work or relationships. We always have a choice – if we are open to it.


Discover all the incredible effects a Home Bakery has on your life - and some are totally unexpected! It's helped me to leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness


7. My Business has Connected me With Others in Unexpected Ways

Wow. This is a big one…

Most of my life I’ve felt misunderstood – it happens to so many creatives.

I didn’t (and couldn’t) follow the traditional path of studying and working my way up in a prestigious job.

So many family members and friends were really awkward about me baking from home. They thought I was “capable of so much more”.

My husband, late sister and cousins were always SUPER SUPPORTIVE!! And they mean the world to me.

And although they were always supportive and eager to help at Markets, Events, etc. – I wasn’t able to share my PASSION for home baking with anyone.

That is, until I finally started an Instagram account…

I never realized HOW MANY dear, amazing home bakers there are right around the world!

Connecting with all of you on Instagram has literally changed my life and I’m so grateful to now have friends who’s hearts are also made of butter.

And honestly – I never feel lonely or misunderstood anymore. And it’s all thanks to all my baking friends on Instagram! Love you guys!


8. Baking Lets Me Express My Creativity

Back when I was working as an Architectural Technologist, the only day I got excited was Thursdays because Thursdays it was “Cupcake Night”! I baked after work, late into the night and LOVED every second of it!!

MANY of my University friends that have remained in Architecture often express how the REALITY of working as an Architect is so much different than the IDEA we were presented with while we were studying.

In our studies we could go crazy with our creativity! But in the REAL world, it isn’t like that at all. Your creativity hardly ever gets expressed – especially when you’re starting out.

What’s also been awesome in this journey is that you get to be creative in MANY different areas, not just in your baking. This includes graphic design, website design and food photography!

All of them are so fun and definitely satisfy my need to be creative in my work.

I’m just SO THANKFUL that I have been in a work setup where I get to be as creative as I want to be. My Home Bakery Business is a platform for my creativity – what a blessing and JOY!

RELATED: 6 Ways to Restore Your Baking Inspiration


9. My Work Environment Smells INSANELY Amazing

There are so many creative careers out there, BUT there are very few that smell like Butter, Cinnamon, Chocolate, Berries, Caramel… Wow, let me stop and wipe the drool off my keyboard!

Geez we are SO LUCKY to do work that smells so incredible!! Smells are therapeutic man. Working in such an environment every day does something to your happiness.

I’m quite convinced that my bones smell like cinnamon rolls by now. And that’s why I have little dance parties while I bake J


10. My Skills & Experience have Grown Like CRAZY!

I was under the impression that I would just BAKE in my Baking Business and therefore only grow my BAKING skills. Wow – I was so naïve!

You see, what most bakers don’t realize about Starting a Home Bakery is that they are willingly stepping into the BUSINESS WORLD. We’re not just bakers anymore! When we don’t learn how to become GREAT businesswomen/men, we stunt the growth of our Home Bakeries.

So I have learned WAAAAYYYYYY MORE skills than I bargained for (once I stopped being stubborn and whiny and finally became TEACHABLE) – and I’m so grateful!!

I’ve learned all the following skills since I started my Home Bakery:



Food Photography

Social Media Strategy

Brand Strategy

Website Design


Graphic Design


Business Mindsets

People Skills

And of course my Basking Skills have also grown massively!

RELATED: 4 MYTHS That are Delaying You from Starting a Home Bakery Business


When we don’t have money to employ pro’s to do all these things FOR us in our business, we inevitably need to LEARN how to do it ourselves! And I honestly see that as an INCREDIBLE opportunity!

Other businesses (outside the world of baking) started approaching me a while back to help with their Brand Strategy, Website Design and Marketing – SO RAD!

So yes, starting ANY Business is an opportunity to dive in and become excellent at a whole range of new and INCREDIBLY VALUABLE skills. I got way more than I bargained for and my skillset has grown way beyond anything I ever imagined was possible.


11. Starting My Business has Helped Me to Discover Who I REALLY am

I guess this one ties in a lot with point number 4 (My Baking Business has helped to heal my confidence).

When you start any business, whatever is going on inside you WILL come out.

So just as much as it is an uncomfortable process of growth, it’s also incredible to see all the AMAZING things that were was hiding inside you – often your entire life!

I’ve discovered that I can be confident in my baking abilities for what they really ARE – a talent from God that truly makes a difference in people’s lives and brings them joy.

In the process of embracing this talent, my desires to please people (instead of expressing my creativity) started to fall off me.

Slowly, but surely my own style started to emerge. Who knew I had a style?!? I still find it hilarious, but also awesome!


I discovered that I do actually have a voice… And that’s it’s a valuable and interesting voice. Yours is too. I’m 100% convinced of it.

Through being exposed to (and learning) so many different skills in growing my Baking Business, I’ve discovered many other hidden talents I never knew I had! And they are also part of me.

We all have so many hidden talents – many of which might never see the light of day – but starting a business has done the inevitable…

It has crushed me (in a GREAT way) and refined me so that everything that was false and oppressive could fall off me.

This gradually uncovered the TRUE Aurelia and I just feel so free, humbled, grateful and excited!

Starting a Home Bakery has Changed My Life.


If I had to do it all over again, I would.

Lamentations 3:23 -24: “Because of the LORD’s loving devotion we are not consumed, for His compassions never fail. They are new every morning; great is Your faithfulness!”


And that concludes my story 🙂 Feels good to have finally written it down!

If you have any fears or doubts about Starting a Home Bakery Business, I’d love to help. Share your thoughts below in the comments section.

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)