6 Reasons Why Home Bakeries Should NOT Bake Wedding Cakes

6 Reasons Why Home Bakeries Should NOT Bake Wedding Cakes

6 Reasons Why Home Bakeries Should NOT Bake Wedding Cakes

Did I hit a nerve with this post title?

Honestly, if some blogger told me 4 years ago that I should NOT be baking wedding cakes, I would have slapped them.

I completely understand this because, more often than not, wedding cakes are the MAIN source of income for bakers, right? So HOW will your baking business survive if you don’t bake wedding cakes?!

Maybe wedding cakes have been YOUR Home Bakery’s main source of income up until now…

The idea of being a full-time baker and never baking wedding cakes IS quite absurd to most home bakers. Probably because clients pay hundreds (and sometimes thousands) for wedding cakes. Who DOESN’T want a piece of that action?!

Wedding cakes are typically quite huge, need to feed lots of people and require extensive decor which you can charge extra for – so what’s NOT to love?

 

I did bake wedding cakes (among other things) during the first 3 years I baked from home.

Although I was stressing my face off, they did work out and every client was happy!

But over time I’ve realized that although the wedding cake scene might be exciting and prestigious, it is (shockingly) NOT the most practical or profitable source of income for a home baking business.

And after reading this post you’ll understand WHY.

I know this is completely going against everything you’ve SEEN in the baking world. It’s hard to even THINK about considering an alternative approach than wedding cakes.

But if you’ve regularly been worrying about where your next customer is going to come from, this post is totally going to help you understand WHY you’re struggling to get consistent clients.

So please read this with an open mind. You owe it to yourself to at least check this out if your current Home Bakery approach hasn’t been getting you consistent sales.

This post is here to HELP you reach success in your Home Bakery business!

Here are the 6 Reasons why Home Bakeries should NOT bake wedding cakes.

The wedding cake scene is exciting & prestigious, BUT it's (shockingly) NOT the most profitable source of income for a home baking business! I know this is completely going against everything you’ve SEEN in the baking world. But if you’ve regularly been worrying about where your next customer is going to come from, this post is totally going to help you understand WHY you’re struggling to get consistent clients in your Home Bakery Business! #baking #cakebusiness #homebaking #bakingbusiness

 

1. Weddings Are ONCE Off, Not Ongoing

When I first considered baking part time, I had a short interview with an acquaintance of mine to learn more about the whole home baking scene.

I’d been to multiple weddings that she’d baked for.

She bakes SUPER delicious cakes…

Her baking is honestly some of the most delicious baking I’ve EVER had. My mouth is watering just thinking about the flavours and textures of her bakes!

And on top of that she’s phenomenally creative! Her cakes and cupcakes are works of ART. Every design is totally unique and leaves everyone in awe.

Here’s the thing though; over her 6 years of baking, she’s only really baked for weddings. And in all that time she hasn’t been able LEAVE her day job and bake full time.

Despite her talent, despite her 6 years of HARD work, despite her TOP NOTCH QUALITY products and great reputation… She still hasn’t been able to make enough money to even bake PART time – never mind FULL time!

Her baking is definitely not the problem.

It’s her NICHE that’s the problem. (A niche means that you specialize in solving a very specific problem for a specific type of customer).

👉 Follow this link to join my Free Resource Library and get the >> FREE GUIDE: How to Find the Perfect Niche for Your Home Bakery.

I’ve found that people who order wedding cakes are unfortunately ONCE off buyers 98% of the time. And they know it! They know they’re only ordering for their wedding and will never order from you again.

They’re not the home-baked-goods type of people. They’re just getting a cake for the tradition and novelty of it.

These couples buy a cake from you once and then you’ll never see them again.

No matter how delicious and beautiful your cake was – 98% of the time you just won’t hear from them again. Remember that they are not actually your ideal clients. Your ideal clients are people who are regular cake buyers.

And even if the wedding couple are regular-baked-goods-buyers, they will probably label you as their “wedding cake baker” and not their “weekly baker”.

For a Home Bakery to be successful you need CONSISTENT, super regular business and the wedding cake niche cannot provide that for you.

Your baked goods probably aren’t the reason you’ve been struggling to get a consistent income.

🌟 Your NICHE determines the consistency of your sales.

On the other hand; investing your energy and care in baking for handpicked restaurants, coffee shops, delis and direct loyal clients is super sustainable.

They guarantee consistent, long term business and will keep your home bakery operating FULL TIME for as long as YOU choose! It’s AWESOME!

 

2. Super High Stakes

Wedding cakes are usually quite colossal, right?

I remember I only wanted to stick to baking cupcakes when I first started my home bakery. Mostly because the thought of dropping a regular 8-inch cake was already too stressful for me to handle!

Eventually I was able to gather some courage and started baking 9-inch cakes. These cakes are now the financial backbone of my home bakery and I’m very grateful that I haven’t dropped one yet!

But with wedding cakes there is SO MUCH at stake if something goes wrong!

Do you remember that episode in Cake Boss where they made a cake for this girl called Lexi? Due to some poor communication between 2 of the guys, they accidentally dropped the ginormous 4 tier cake down the stairs… 😱

 

This cake had taken the team DAYS to bake and now they were forced to recreate it in just 1 and a half hours!! NO THANKS!!

Fortunately, they are a huge bakery and always have extra sponge cake on standby, so they could make it happen.

But in our Home Bakeries we don’t have the time, money or physical space to always have extra cake lying around for “in case” we drop a cake!

Home bakers also typically work alone. This means we definitely don’t have a team of 6 bakers and decorators who can all jump in and make a cake happen in 1 and a half hours.

And always remember that wedding dates and times are SET IN STONE. This means you can’t ask the client for even a tiny extension.

So, in a nutshell: With wedding cakes the stakes (and therefor the stress) is SO MUCH HIGHER and if something goes wrong, it WILL be the end of the world.

 

3. Brides Can Be… Challenging

Dear oh dear… Business in and of itself is already challenging. Doing business with a stressed, tired, high-strung bride is seriously not for everyone.

Yes, you charge them for their cake and the time it will take you to create it.

But what you WON’T be charging for is the HOURS of texting back and forth that she should not worry. “YES (for the fifth time) the cake will turn out just fine and yes I did take notes (detailed, to the letter) of all the details you want.”

No matter how clearly and sincerely you explain that you’ve got it under control, they WILL text you again in 2 weeks to chat through all the same things – again.

They are just tired and stressed out. Unfortunately you might need to be at the receiving end of that a few times with a lot of grace and patience… and free time you’re not being paid for.

I’ve personally dealt with a bride that kept phoning and texting for the entire 6 months leading up to their wedding. All in all, the extra communication took about 4 HOURS. I didn’t get to charge a penny for all that time and effort – and neither will you.

And when you don’t get paid for all those work hours you end up making a loss.

 

4. Always More Money & More Time

Wedding Cakes are often like… very large building projects (Forgive my architecture half for kicking in).

My husband and I have been talking quite extensively about his architecture office. They have these super rich clients that often use the architectural services of my husband’s office.

Because their project is so vast, it’s difficult to take account of absolutely every little detail and cost right at the very beginning when payment is calculated and made.

The clients also keep changing their minds every week about what they want – even after building materials have been ordered!

This results in unforeseen extra work and costs which the clients never end up paying for.

The architecture company always ends up absorbing all the extra costs. They do it because they want the high paying client to be happy. They also don’t want to get a bad reputation for “not caring” or putting out a sub-standard building.

Brides are exactly the same.

ALL brides (myself included) expect everything to be PERFECT for their once-in-a-lifetime event. They want the entire day to match the ideal they’ve been dreaming of for decades.

So, it often happens that they see a new detail (after they’ve paid for a different cake) on Instagram or Pinterest or Instagram that they now want to add to their cake.

This means that there will always be extra things the bride wants to add or remove from the cake – often last minute when it’s too late or trivial to charge for it.

The “magic of a wedding day” can become this cause that will manipulate you into going above and beyond what was agreed upon and not getting paid extra for it.

If someone told me 4 years ago that I should STOP baking wedding cakes in my Home Bakery Business, I would've SLAPPED them! I know this is completely going against everything you’ve SEEN in the baking world. But if you’ve regularly been worrying about where your next customer is going to come from, this post is totally going to help you understand WHY you’re struggling to get consistent clients in your Home Bakery Business! #baking #cakebusiness #homebaking #bakingbusiness

 

5. Constant Search for NEW Clients

The general intention is to only get married once. One marriage, one wedding, one client couple, one order, ONE cake. Even if the cake is huge, it is ultimately still only ONE cake.

As I mentioned earlier, wedding cake couples will unfortunately label you as their “wedding cake baker” and not their “weekly baker”. This means they will order from you once for their wedding and then never again.

If your home bakery relies on wedding cakes, you will need to spend SO much time, energy and money to find and reel in more ONCE OFF wedding cake clients.

If you live in a large city where loads of young people keep pouring in, getting new wedding cake clients will be less difficult, but if you live in a small town – forget it!

But even if you’re in a large city, you’ll NEVER be able to compete with the large, popular bakeries. They’ve got an advertising budget that’s literally 100 times what you’ve got.

They’ve got the resources and reputation to intercept all the new brides and to keep you invisible. You just can’t swim with these large sharks in the tiny wedding cake pond.

This whole process is super tiresome and unsustainable.

I’d much rather invest my limited resources and energy into securing sources that provide multiple, sustainable orders – like LOYAL clients, restaurants and coffee shops.

With the right strategies you can create a stable income for your Home Bakery WITHOUT ever paying a penny for advertising!

I haven’t paid for advertising at all in like 4 years – and yet my home bakery has been fully booked for 4 years.

If you want my strategies for getting wholesale deals and building up a loyal client base, check out my course >> Home Bakery Startup. It opens for enrollment twice a year and it might be open now while you’re reading this!

 

6. Creative Restriction

Brides always have a VERY SPECIFIC idea of what they want their cake to look like. They are usually more than ready to show you their Pinterest Board for wedding cakes.

Wedding cakes are, for the most, part super prescriptive. Meaning, the BRIDES decide what you’re baking and you’ve got no say in it.

Although it does help when a client provides you some direction with a design, they’ll unfortunately (probably) not ask you to use your own intuition or creativity.

If you’re well known for your wedding cakes and are labelled as a unique wedding cake artist, then they might consider your opinion. But still, probably not.

All bakers are generally creative people and this restriction can lead to mounds of frustration & exhaustion from constraining yourself. It can even result some conflict with the bride when you take the “risk” of having a different idea to hers.

And if the bride is a friend or family member it can become very difficult to protect the relationship.

 

Collectively, these 6 reasons have been MORE THAN ENOUGH to convince me to stop baking wedding cakes for ever. And I hope they’ve given you some perspective too!

I’m less stressed, happier, my business is WAY MORE successful and I have more creative freedom.

It’s worked brilliantly to rather DEFINE MY OWN NICHE. My niche isn’t dominated by large, prestigious bakeries. Finding my own niche is how I was able to start a FULL TIME Home Bakery Business. And YOU can do it too!

Would you like to find your own niche too??

👉 Follow this link to join my Free Resource Library and get the >> FREE GUIDE: How to Find the Perfect Niche for Your Home Bakery.

What’s your stance on baking wedding cakes? I’d love to hear what you think, so comment below!

Chat soon

Aurelia 😊

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How to Create a Home Bakery Business Plan (Template Included!)

How to Create a Home Bakery Business Plan (Template Included!)

How to Create a Home Bakery Business Plan

I’m beyond excited that you’ve decided to take action to read this post because your life could be starting on a NEW path from here on out…

Deciding to create your Home Bakery Business Plan means that you are actively responding to your dream. Today your dream has officially started to become a reality.

Acknowledging that you are a baker at heart is extremely difficult in our corporate world. It’s frowned upon to pursue a career that’s RICH in CREATIVITY and IMAGINATION.

So I just want to give you a room full of applause for being brave enough to start accepting who you were made to be.

We are Home Bakers and the world needs us.

The world needs the comfort, joy and hope that pure home baking brings.

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

 

And that’s why I’ve made this post and FREE Workbook to help you create your own Home Bakery Business Plan!

I want to give you the jump start you need to start your Home Bakery.

Creating your business plan will give you a lot of insight into yourself, your ideal clients, what you want to bake and why you want to do it.

Most importantly it will help you figure out where you want to go

Because “If you don’t know where you’re going, any road will take you there.”

By outlining where you want your business to go, you have a much greater chance at success because you will always be aware of where you are heading.

 

Your free Home Bakery Business Plan workbook is waiting for you in my free Resource Library. Click below to access the library, download and print out your workbook.

Access your free workbook here:

home bakery business plan free workbook download

 

Awesome! Let’s get stared!

 

YOUR HOME BAKERY BUSINESS PLAN

 

STEP #1: Your Executive Summary

It might sound super intimidating to create an “executive summary”, but don’t worry 🙂 An executive summary is super easy to create through answering a few questions. It’s basically just about WHAT you do and WHY you do it…

IF YOU HAVEN’T STARTED YOUR HOME BAKERY YET:

You might not be able to answer all of the questions below yet, BUT you can share your research and all the steps you’re taking to ensure your business’s success.

1. YOUR MISSION STATEMENT

What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?

2. HIGHLIGHTS OF YOUR GROWTH

What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?

3. YOUR PRODUCTS & SERVICES

Write down a short summary of the products & services your Home Bakery will offer in order to make your business profitable.

4. YOUR GOALS FOR YOUR HOME BAKERY

Time to dream, my friend! What are your goals for your Home Bakery?

What do you want your business to look like 1 year from now, 2 years from now and 5 years from now?

 

STEP #2: Your Home Bakery Business Description

 

Now we are going to dive into your business culture & brand which is something that EVERY business is either working on or has figured out.

1. WHAT SETS YOUR HOME BAKERY APART?

Why should someone buy from YOUR Home Bakery above others? What makes your business different?

2. THE PEOPLE YOU SERVE

Every business needs clients in order to survive and thrive! So it’s super important to define WHO your business’s ideal clients are:

How old are they?

What do they do for a living?

What do they care about most?

Why have they come to your baking business?

How can you help them?

What are their goals & aspirations?

What are their hobbies?

Which things make them happy?

3. YOUR HOME BAKERY’S CULTURE & BRAND

Another way to think of “culture & brand” is simply to see it as your business’s personality & looks; it’s the first impression that clients get from your Home Bakery Business…

When people interact with your Home Bakery, what do you want them to feel?

How would you describe your Home Bakery’s Personality?

What purpose does your Home Bakery serve?

4. YOUR HOME BAKERY’S ORGANIZATIONAL STRUCTURE

Organizational Structure simply refers to the legal definition of your business. If you are the only person working in your Home Bakery – which is pretty much always the case – then you are automatically defined as a “sole proprietor“.

Even if there’s one other person in your business who cleans for you or helps you out with deliveries or admin, etc. you are still a sole proprietor.

You’ll include this organizational structure definition when submitting your tax information each year.

Related: Home Bakery Certificates, Licenses and Insurance

If you decide to expand your Home Bakery in the future, you can do the necessary research to figure out whether you should register your business as a Partnership, CC, LLC, etc.

The motivation for changing your business to one of these other organizational structures is for financial reasons. If your business should go bankrupt while you are a sole proprietor, then YOU are by definition bankrupt as well.

But if you have an LLC, CC, etc. then only your business will be bankrupt and not YOU as a person.

 

This may sound like super scary stuff, but you don’t need to worry AT ALL, okay? Home Bakeries typically do not shuffle around tens of thousands of dollars each day so our risk is SIGNIFICANTLY lower.

We also typically do not buy like 5 company cars and employ 20 people and stuff like that.

Our Home Bakeries are small and safe 🙂

 

STEP #3: Competitor Analysis

Before launching your Home Bakery business, I encourage you to THOROUGHLY research your largest competitors (popular bakeries with an employment force) and other Home Bakeries in your city, town and suburb.

Doing this is important because it will enable you to make more informed decisions and chart your own, unique course moving forward that serves a REAL need in your community and beyond.

Be mindful when you’re researching & analyzing your competitors though…

It’s SO EASY to be swooped up in a wave of comparison when you look at other Bakeries; their high skill level, beautiful website & branding, EPIC social media…

Guard your heart and analyse with your HEAD. Be HAPPY for them because they’ve worked super hard to get to where they are.

 

They may be your competitors, but they are NOT your enemies.

ALWAYS BE HAPPY FOR OTHER BAKERIES. BAKERS SUPPORT EACH OTHER AND THEIR SUCCESS. PERIOD.

See these businesses as inspiration for where YOU could be in a few months! It’s 100% possible!! By completing this home bakery business plan you’re taking a GIANT LEAP towards your own success!

Related: 5 Mindsets Shifts of Successful Home Bakery Owners

Also, I know all too well how tempting it is to just copy their cakes, their designs, their website design etc., but doing this will ONLY DAMAGE YOUR BUSINESS!!

They became successful by doing THEIR own thing and so will you if you do YOUR own thing.

 

Now, when doing your competitor analysis, you’ll want to take the following steps:

 

1. IDENTIFY YOUR COMPETITORS

Now you’re going to list of all of your competitors. Which other Bakeries bake goods that are similar to yours (or similar to what you want to bake in the future)?

Write down the Bakery’s name with links to their website & social media:

The Free Home Bakery Business Plan Workbook has very handy spaces for you to easily fill in.

Access your free workbook here:

home bakery business plan free workbook download

 

If you’re brand new to the Home Bakery scene, then you may not know who your competitors are.

Here are a few ways to find them:

  • Search on Google: This is the easiest way to find your competitors. Search phrases like “delicious cake [your town/city]”. You can even get more specific by searching for “home bakery [your suburb]” which will give you results for Home Bakeries closest to you.I encourage you to click through to look at all result pages from 1 – 4 to get a more thorough scope (and because Home Bakeries mostly not listed first).
  • Search on Social Media: Social media – especially Instagram – is THE place to be for businesses today. Bakeries that are worthy competitors will have social media accounts. Search hashtags in Instagram like #[your city]cakes or #[your city]food. Or simply search for “Home Bakery [your city]”.

 

2. STRATEGIES & GOALS OF YOUR COMPETITORS

Cool, now that we know who your main competitors are we need to find out what their angle is for reaching their ideal clients – because you can learn from them and also readjust your own strategy accordingly.

What are they promoting? (Their products, services, lifestyles, feelings…)

What strategies do your competitors have in common? (Like Instagram lives, Facebook lives, certain types of promotions or giveaways…)

Which things set each competitor apart from the others on your list? (What do they do differently than all the rest?)

What goals do your competitors have? (I know you’re not a mind reader, but what assumptions can you make from analyzing their business? Sometimes Bakeries will even share their goals on their about pages on their websites…)

3. PRICE RANGE OF YOUR COMPETITORS

Check out the prices of all of your competitors for each different type of bake they sell. This will give you a better idea of what your future clients will be comfortable paying for baked goods.

4. STRENGTHS & WEAKNESSES OF YOUR COMPETITORS

Now that you’ve analysed each of your competitor’s websites, social media, products & services, you should have a pretty good idea of:

who they are,

what they are doing,

why they are doing it,

who they are doing it for and

where they are going with their business…

 

Let’s dig a little deeper. Use the next section on the home bakery business plan workbook to make a list of some of their strengths and weaknesses.

What are they super good at and what can they improve on or change completely?

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

 

STEP #4: Audience & Market Research

Back in STEP #2 of your home bakery business plan we identified and described your Home Bakery’s ideal client. Go ahead and look back to refresh your memory because now we’re going to dig deeper…

1. SURVEY YOUR AUDIENCE

Surveys are hands-down the best way to gather priceless insights into the minds and needs of the people you want to serve – especially because surveys are anonymous.

People tend to share their TRUE desires and thoughts a lot easier when they have the security of anonymity.

Create your own FREE survey on SurveyMonkey or Typeform and then share it with your audience. I recommend sharing it with your email contacts, your social media, local family & friends.

You don’t want your survey to be too long – because then people will be too lazy to answer the questions! Trust me… Keep it to 3 questions 😉

What are the best 3 questions you can ask your audience to understand their needs & desires better?

 

2. HOW CAN YOU HELP/SERVE YOUR AUDIENCE?

In Step #2 we covered your brand’s personality and in Step 3 we defined the brand personality of your Competitors. With this information in mind, here are a few questions for you…

How can YOU, as a unique human being & baker, help your audience?

What makes your Home Bakery different from all other Bakeries (big & small)?

In what ways can your Home Bakery’s unique qualities benefit your ideal client that’s different from all the other Bakeries in your town/city & suburb?

 

STEP #5: Your Home Bakery’s Products & Services

 

And now it’s time for the BEST part – your baked goods & services! Yay! 😀

These are the 2 things that will bring profit to your Home Bakery, so it’s super important to put thought, heart and proper planning into this…

 

1. YOUR MENU – THE BAKED GOODS YOU WILL OFFER

Which products do your ideal clients need? Refer back to the answers from your survey to get good ideas.

HOWEVER, I do believe that people are aware of what they want, but they aren’t necessarily always aware of what they NEED. So trust your own talents and passion on this as well…

2. THE BAKED GOODS YOU WILL NOT OFFER

Defining what you DON’T bake is just as important as defining what you DO bake. Which products will NOT be on your menu and why?

3. YOUR SERVICES – WHAT YOU WILL OFFER

Which services do your ideal clients need? Refer back to the answers from your survey to get good ideas.

Will you offer delivery? Are you considering to offer customization? Will you offer on-site catering or set-ups? Will you offer rental services for cake stands etc.? Get specific here.

4. THE SERVICES YOU WILL NOT OFFER

Defining which services you DON’T offer is just as important as defining which services you DO offer. Which services will you not offer and why?

5. HOW ARE YOUR PRODUCTS & SERVICES DIFFERENT?

Refer back to your competitor research: How are your products & services different from theirs? Is there anything you could add that would make your menu & services feel even more valuable than theirs?

 

This sure is a LOT of information to keep track of! You can easily have it all on hand by downloading your free Home Bakery Business Plan Workbook.

Access your free workbook here:

home bakery business plan free workbook download

 

STEP #6: Your Home Bakery’s Sales & Marketing Strategy

 

Wow! Look how far you’ve come already – I’m so proud of you for putting in all this hard work to create your Home Bakery’s Business Plan…

It’s the first and biggest step you can take to start turning your Home Bakery dreams into a reality! 😀

The last step in your home bakery business plan is working out your sales & marketing strategy. Without a strategy there’s nothing you can do besides “waiting and hoping” your business will grow. A strategy makes it all REAL! Let’s dive in!

 

1. HOW WILL YOU MARKET YOUR BUSINESS & BAKES?

Take some time to consider which platforms and methods you want to use to market your business and baked goods…

Do you want to use a Facebook group, page or ads? Are there some local Food Markets you’d like to trade at? Do you have some contacts and connections who love your baked goods you can ask to “spread the word” via email or with a flyer?

Once you’ve decided on some methods, research them online for better results.

 

2. YOUR MARKETING SCHEDULE

It’s important to set a day and time aside for yourself to spend on Marketing – otherwise life will find a way of soaking up all of your time! When will it be?

Related: How to Plan your Home Bakery’s Work Schedule

 

3. LAUNCHING YOUR HOME BAKERY (IF YOU’RE NEW)

If you haven’t started your Home Bakery yet, it will help to create a “launch” strategy for your business. How will your business officially come into existence?

What are some things you can do to launch your Home Bakery with a bang and get people excited about what you bake?

 

4. HOW WILL YOU GROW YOUR HOME BAKERY?

You’ve made it to the last question! Congrats! This last section is about coming up with strategies to grow your business.

This doesn’t necessarily mean employing staff and moving to a larger facility (or opening a retail bakery) – unless that’s what you desire.  This last section pertains more to how you will grow your profits and client base.

 

Will you outsource certain tasks like cleaning, branding, photography, deliveries, social media management, website building, etc.?

Will you expand your menu & services?

How will you look after your clients to keep them coming back?

Think about things that you can do to keep your Home Bakery Business growing and thriving.

 

And that concludes your Home Bakery Business Plan my friend! I’m so proud of you for deciding to take action and start turning your home bakery dreams into a reality 😀

Want to sell your home baked goods, but have no idea where to START?? This Home Bakery Business Plan is the perfect tool to help you take your first steps! Click through to get this free template now >> #homebaking #homebakery #bakingbusiness #athomebakery #homebusiness

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery

Overcoming the Fear of Failure is one of the issues most of my readers & students have asked me to write about.

A number of unhealthy mindsets have plagued my Home Bakery, but anxiety and fear have challenged me most of my life, so believe me you are not alone.

 

SO many friends have told me: “Don’t worry about it! What’s the worst that can happen?

I know they mean well, but that question does not bring a baker comfort! In fact, when they ask me this I have a super detailed scenario in my mind of the “worst that can happen”:

What if I invest all this time and love and resources in my baking business and then no one likes my stuff?? And instead of talking to me about it, they end up writing a horrible Facebook review on my page and then no one orders from me again!

OR what if I bake this cake and it slides apart or breaks apart on the way to the wedding venue?? Then the bride has no wedding cake, freaks out and everyone at the wedding stares at me and says in unison: “It’s all your fault.”

That is the worst that can happen.

 

What I’m trying to say is that I honestly know how you feel.

I’ve had countless sleepless nights. The nights before food markets, before massive orders, food expo’s, weddings, birthday parties… Sleepless nights over frosting not setting in time, things over-baking, cupcakes shrinking, cakes falling, cakes cracking and more…

Another popular favourite in my early days of Baking was that my clients would lose interest over time and I would need to return to my desk job…

And then the biggest fear is that a client won’t be happy with what I baked for them.

I know how you feel.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

home baking business | fear of failure | home bakery tips | overcome fear of failure in home bakery

BUT I also know now that I DO NOT have to live my life like this… AND NEITHER DO YOU.

I’ve learned how to understand fear & anxiety works, how to manage them and how to overcome them.

Please note that these are my personal experiences on what has worked for me. These tips might not necessarily work for you or appeal to you. But I’m 99% confident that they will bring SIGNIFICANT relief to the quality of your baking life and release a lot of chains from your Home Bakery.

I’m convinced that it’s nearly impossible to build up a sustainable, successful baking business without dealing with your fear & anxiety issues.

Your future success is on the table here, so I encourage you to be open while reading this post.

I would love to see you live a healthy, happy, peaceful and successful baking life.

I’ll start by explaining the most obvious causes of Fear & Anxiety and how to overcome them.

 

1. Uncertainty Breeds Fear

Have you ever watched The Great British Bake Off?

All the contestants are home bakers just like you and me. And gosh that tent is LADEN with fear!!

Place 12 insecure, unqualified home bakers with limited experience in a foreign environment with 2 famously perfectionistic judges… All broadcast on TV for the world to see!!

It’s so hectic when you think about it… And that’s precisely why I would never do it.

The whole set-up is built to encourage uncertainty. Uncertainty elevates emotions like excitement and fear which makes great television, because your mind will constantly come up with different scenarios of how this might all pan out.

I’m sure you’ve seen some of the bakers make obvious mistakes that could easily have been prevented if they had just researched the bake’s techniques a bit more.

 

If they understood the required techniques they would have an exact strategy they could DEPEND on! But very often they don’t and now you see them in an utter PANIC, just “HOPING for the best.”

HOPE is a wonderful thing, but not in baking and absolutely not in business either.

If a doctor based his decisions and courses of action on hope instead of scientific research, he would run out of business really soon and possibly lose a lot of lives in the process.

I know this is an extreme example, but I’m using it intentionally to get my point across.

 

“Hoping” that a bake will turn out great WILL result in heaps of fear because you have nothing to depend on – no science, no study, no research, no proof. You are swimming in uncertainty.

And this is amplified even further in a Baking Business!

Just baking amazing cakes and hoping or assuming people will come running for them is nothing more than “hoping for the best”.

“Hoping” does not guarantee a successful bake, and it absolutely does not guarantee a successful Home Bakery.

My heart breaks when I see the contestants on GBBO mess up their bakes and then say: “I’m just not good enough. Things are not working out for me today.” Kind of like the world is against them and the other bakers are just lucky.

But the truth is that their failed bake has NOTHING to do with their luck or talent.

They should have done their homework!! They should have RESEARCHED their bake into the last detail so that they can UNDERSTAND the science of it and develop a STRATEGY to use on the day.

Their insecurities, talent, lack of qualifications, lack of resources and “luck” are NOT the reason they are failing. It’s because they didn’t do enough research or develop a strategy.

Not having a strategy leads to “hoping for the best” which leads to total uncertainty and results in total fear of failure.

And very often actual failure as well to be honest.

 

By resorting to “hoping for the best”, you are giving your brain no strategy to rely on. This gives it no other option but to imagine a list of scary outcomes so that you can be prepared for the worst and not be shocked to death by it.

It’s your mind’s way of protecting you.

But if you do your homework, research baking AND business, learn from experts and adopt their strategies; then you are GIVING YOUR BRAIN A COURSE OF ACTION IT CAN FOCUS & RELY on.

It will no longer need to prepare you for the worst and turn on your fear alarms.

Please remember this line: STRATEGY CULTIVATES CERTAINTY.

If you feel that your current approach in your Home Bakery is “hoping for the best”, I invite you to check out the FREE Resource Library with helpful tips, tools and even a Home Bakery Business Plan Workbook. These resources will help you to start developing a clear strategy for your Home Bakery 😀

When there is certainty, fear is not needed for your survival, so your brain won’t call on Mr Fear to protect you.

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2. Failure is just an Event, not an Identity

MOST home bakers are SEVERELY CRITICAL of themselves and their baking. And I am NO exception to that!!

I once received an email from one of my students about her fear of failure. The most heart-breaking line in her email was this: “It’s embarrassingly awkward to enter my online shop… I feel like I’ve failed, really. I have to do something about it or give up.

I honestly have felt the exact same way in the past… Have you? The key to stepping out of that miserable overwhelm of fear of failure is a total change in perspective. And here is the perspective:

LEARNING does not equal FAILING.

They are NOT the same thing. Do not mistake learning for failing!!

I bet if you look back to where you started out you will see how much you have grown and how much you have learned. Learning what does not work is just as important as what does work.

As a business owner you will need to learn to have grace for yourself – you are a wonderful, hardworking student of baking. Be kind to yourself.

A business is not successful because the owner never made any mistakes or never failed.

A business is successful because the owner knew how to learn everything he could from his mistakes and failures.

Mistakes and failure are inevitable on this journey 🙂

“There is actually no such thing as failure. You either get the result you wanted or the lesson you needed.” – James Wedmore

There’s no need to fear failure, there’s only a need to LEARN FROM IT.

REMEMBER: FAILURE IS AN EVENT, NOT AN IDENTITY.

 

3. Perfect Love Drives Out Fear

This is a famous Bible passage that most Christians are very familiar with.

There was a time that this verse actually caused anxiety for me instead of removing it! And it’s because the verse right after it says: “The one who fears is not made perfect in love.”

So my immediate reaction was “Oh no! I’m not made perfect in God’s love! What’s wrong with me?! I’m failing Him!”

But now that God has restored so much in my life – especially over the last 3 years – I have a much better understanding of this passage.

No matter who you are, who your parents are, what race you are, your financial situation, your talents and opportunities… NONE of it will save any of us from the fallen nature of humanity.

ALL of us experience pain in our lives and it is unavoidable.

And what happens when we experience pain?

Right in the heart of that pain, our being questions God’s heart and intentions. His character is questioned.

And then the enemy comes and plants a lie about our heavenly Father right in the centre of that pain.

That seed, that lie, grows into a strong tree and bears awful fruit that we will eat throughout our lives. The people close to us will also have to eat that fruit. Your relationships will absolutely be affected and even shaped by that fruit.

This awful fruit includes FEAR & ANXIETY.

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Your work life will eat that fruit too. Your relationships, business and entire life will end up being shaped by that tree – by that lie.

And there’s usually a whole lot more than just one lie.

And Father God is devoted to exposing those lies buried deep in your heart. But in order to get to them you will need to revisit and process that pain you’ve experienced at various points in your life.

This is extremely difficult and tearful, BUT right after the forgiveness and “letting go” happens, there’s LIBERTY like you’ve never known at the other end.

And most importantly, Father God will replace that LIE with His TRUTH.

This process is what “made perfect in love” LOOKS like.

 

And the main reason I’ve just explained this process is because one of the awful fruits that grow on “Lie Trees” is FEAR.

Because the lie has created UNCERTAINTY for us about the most basic strategy every human NEEDS more than air – My Dad has got me no matter what (aka Love).

God’s perfect love is a living, dynamic strategy that annihilates uncertainty.

 

You will now not just “know” that He loves you as an abstract thought…

You will believe with every fibre of your being that He is 100% devoted to your wellbeing and 100% trustworthy.

You know Him and His very nature INTIMATELY and you know you can build your life on that unshakable solidity.

 

Whenever finances are tight, or a relationship is struggling or you don’t know what to do in your business, you won’t experience fear anymore. Because you know that you can ask your loving Father God to show you where you should walk and that He’ll be thrilled to answer you!

 

4. Release the Expectation to be a Baking Prodigy

I can bake wedding cakes, but I hate making them because they consume me with fear.

So I don’t bake them anymore. Simple as that.

A successful Home Bakery is not built by trying to bake for EVERYONE. You don’t have to do this to yourself. Read my previous post’s section on Defining Your Niche!

If you’ve researched and practiced a specific bake but it still causes you anxiety, then do yourself a favour and remove it from your menu!

 

Certain bakes are just better suited with certain types of personalities.

Your reasons can even go beyond that. For example, I also don’t like baking wedding cakes because I find it too challenging to work with stressed brides.

Weddings are also typically on remote venues outside of town and that makes delivery an issue… Especially if there are dirt roads involved! I’ve once seen a wedding cake crack right in front of me due to all the shaking in the car. It was CRAZY scary!!

Do you have the desire to start a Home Bakery, but you feel overwhelmed and afraid that you might fail? Here are 4 incredible, insightful tips for home bakers to overcome the fear of failure and take that step to start their home bakery business. #homebakery #fearoffailure #cakebusiness #bakingbusiness #cakedecorator

 

All of these reasons combined just made me realize there’s way too much uncertainty, fear and frustration in the Wedding Cake scene, so I removed that service from my Home Bakery.

I’ve never looked back!

So look through your menu and list of services you offer. If they cause fear and anxiety in your life (even after you’ve researched effective strategies) then remove those items.

Your Home Bakery will be a lot more sustainable and successful once you remove them because all that fear will not be draining you every second of the day and night anymore!

Making bakes you are comfortable with and ENJOY baking will increase CERTAINTY in your home bakery. A niche enables you to produce higher quality bakes and eliminate buckets of anxiety in your baking life.

 

Do you have any more fear & anxiety challenges? Share your thoughts in the comments below because I would love to help 🙂

Chat soon

Aurelia

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