How to STOP Undercharging and Raise Your Baking Prices

How to STOP Undercharging and Raise Your Baking Prices

How to STOP Undercharging and Raise Your Baking Prices

Have you been thinking about raising the prices of your delicious home baked goods?

Maybe you’re here because you’ve been struggling to make a profit in your home baking business.

You’re working SUPER hard and you’re baking practically every day of the week.

You say no to 9/10 social gatherings because you always have baking that needs to get done.

You’re up early every morning and working late every other night.

While your family is barbequing outside, you’re in the kitchen baking orders for tomorrow.

Then you look at your financials at the end of the month and see that you’re STILL earning small change. Despite all that effort and sacrifice! 😒 How is this possible?! 

My friend, I know exactly how you feel because I’ve been there.

If your Home Bakery has enough clients and orders to keep you this busy in your baking, that’s awesome! Congrats to you!

But for a business to succeed and be sustainable, you’re going to need more than just heaps of orders.

You’re going to need each order to be as profitable as it can be.

 

“Why Should I Raise My Prices When Customers Prefer Cheap Products?”

Be very careful how you think about pricing and customers. If it were true that all clients prefer cheap products, then companies with super expensive products (like Ferrari, Prada and Rolex) wouldn’t exist.

Truth is that all customers are NOT the same!

YOU are not your ideal client. Just because YOU wouldn’t spend a certain amount of money on baked goods, doesn’t mean all other people won’t.

All people don’t want the same things. All of them don’t have the same spending priorities as you.

People spend money on fascinating things!

My in-laws, for example, never ever eat out at a restaurant. BUT they’ve spent thousands on collecting drawers upon drawers full of DVD’s. Home entertainment is a priority for them, so that’s where they spend their money.

My husband and I were quite poor when we just got married. We slept on single mattresses on the floor during the first year of our marriage. BUT, we ate out at least once every 2 weeks – because eating delicious food is a priority for us!

All clients don’t prefer cheap products with cheap quality. Don’t fall for the assumption your mind is making.

There are thousands upon thousands of people out there who will gladly pay good money for superior products like yours.

RELATED: 6 Steps to Pricing Your Home Baking With Confidence

Have you been struggling to turn a profit in your home baking business? You’re working super hard, saying no to most social events and you’re baking practically every day of the week! Then you look at your financials at the end of the month and see that your home bakery is STILL earning small change! My friend, I know exactly how you feel because I’ve been there. You need to RAISE your home bakery's prices! Here's how to do it... #homebaking #baking #cakepricing #homebakery #bakingbusiness

 

“Isn’t it Greedy to Charge Higher Prices?”

In short, not at all. Just like plants need water to survive, businesses need money to survive.

If you want to bake as a hobby, that’s fine. But if you want to turn your baking into a business that actually gets you a salary every month, you need to charge properly.

Charging your clients decent prices is not about being “obsessed with money” or “greedy” or “milking clients” for crazy profits.

It’s just a basic fact of business. Businesses need to make money or else they die. It’s just that simple.

 

The Hamster Wheel that Doesn’t Get Your Home Bakery More Profit

Deep down we KNOW our baking business needs to make more money so we try to fix this. But we try to fix it the wrong way!

1. We so easily assume that our businesses aren’t growing because we “need more Instagram followers” for example. But it’s 100% possible to have a huge Instagram following and still not make enough money to even bake part-time!

In fact I know bakers with a following of like twenty thousand people but they are not making enough money from their baking business to do it full-time. “Popularity doesn’t pay the bills.” Jasmine Star

2. Another super popular misconception most home bakers have is that they just need MORE clients and MORE orders for their business to do well. And they think the way to achieve that is MORE advertising – resonate with this one?

But it’s a flawed and dangerous approach.

Even if you advertise and market your business and bring in more clients, your business will STILL struggle.

It doesn’t help if you have a heap of clients but you still undercharge ALL of them. That’s not a recipe for success, that’s just a recipe for burn-out.

The answer to your problems of burn-out and lack of profit isn’t getting more and more clients.

Here’s a metaphor to explain my point better…

Let’s say your success is this water tank on the right. When it’s full you’ve reached your profit goals. But YOU have to fill your success tank with water from this river on the left – which represents your potential clients & profit. The only tool you can use is a water bucket to carry profit from the river to the tank.

How to raise your home bakery's prices

When you’re undercharging your clients it’s like your water bucket has a hole in the bottom. So no matter how hard you try, loads and loads of water won’t make it to your profit tank.

And now you’ve got 2 options:

1. Run faster and faster from the river to the tank and scoop larger and larger amounts of water that you can barely carry.

OR option 2 which is to…

2. Plug the hole in your bucket!

Which option do you think is more logical? Which option is more sustainable? 

It’s to plug the hole in your bucket, right?

In the exact same way the answer to your combination of burn-out and low profit won’t be solved by working faster and scooping up more clients.

The solution to home bakery burn-out lies in charging enough for the clients that you DO have right now so that all the water you carry and all the work you do goes into your success tank and contributes to your profit & success.

Does this make sense?

How much income is your home bakery missing out on every month because you keep undercharging for your baking? It shouldn't be this way! You deserve to be paid well for your hard work! In this post you'll learn how to stop feeling guilty for charging customers full price. Then you'll get step-by-step tips for raising your prices so you can start earning more income from your home baking :) #homebakery #homebakerypricing #cakebusiness #homebakingbusiness

 

The REAL Reason You Feel Guilty to Charge Full Price

Now we get to plugging the hole in your bucket!

Here’s a REAL life story about undercharging. The story is about my friend’s mother – let’s call her Gwen. Gwen has a catering business. She’s had this business for decades now – she’s been selling her food for about twenty years and she’s a fantastic cook. 

Her food is absolutely incredible.

She takes so much care in what she does.

She deals with people extremely well, she cares about her clients.

It’s like all the boxes are ticked but here’s the thing… Her business is barely surviving and has been barely surviving for the last twenty years. She has a great product and heaps of clients so those aren’t the reasons why her business is struggling. 

The real problem is that she always undercharges.

My friend had a conversation with her mother a while back about all the discounts she gives. And as I was listening, something suddenly clicked for me about undercharging.

Gwen told her directly that she doesn’t want to charge people a lot of money. If they just tell her that her food was delicious and that they enjoyed it then that’s MORE than enough for her!

Can you relate to that? If people just tell you “Thank you so much! This cake just made my day. I appreciate it so much. It’s made my birthday spectacular. It’s the most delicious cake I’ve ever had.”

Does that positive of feedback help you to feel amazing about yourself as a person? Does it make you feel valued and treasured and like you matter?

You’re not alone! All of us feel so appreciated and valued when someone enjoys our baking. 

It’s a good thing that people appreciate your bakes. But it can turn into a problem. Let me explain why…

What if I told you that people are actually already paying you full price for your bakes but you might not necessarily be aware of it?

When you keep undercharging clients over and over again it’s because: 

Whatever people don’t pay you in money, or whatever you don’t charge them in money, you’re subconsciously expecting them to pay in validation.

That’s the truth bomb of today. I hope you understand what I’m saying here. 

Here’s an illustration to help you understand.

how to charge higher prices for your home baking

The top level is full price. Now you charge them less which is the marked level further down.

If you charge them less you think you’re making a financial choice, but the reality is that you’re subconsciously expecting them to make up this difference in validation – so that you’ll feel okay about yourself and about your business. 

I know this because I did this myself for YEARS without knowing it!

We basically charge our clients less so that they can pay us in validation to make us feel worthy. We undercharge so our clients make us feel valued, to make us feel like we are enough. 

It’s really scary, I know, but it’s the truth and you need to know this otherwise you’ll be under-charging for your baking for the rest of your life. 

But I also want you to know that it’s not your fault that you feel this way. It’s not your fault that you’re doing this. It’s incredibly normal and I did this too.

 

How to Charge Higher Prices: Step-by-Step

1. Spell out for yourself what makes you valuable as a human being.

It’s not your work (because babies are valuable even though they do zero work). It’s not people’s praise (because people are biased, flawed and lie regularly). It took me a long time to see it, but eventually God helped me realize that I’m valuable because HE loves me. Not because a client loves me.

Really take time to think about what it is that makes you valuable as a person. Once you establish this, you’ll feel way more liberty to charge the prices you’re supposed to.

2. Download the Pricing Calculator that calculates your recommended selling prices FOR you!

No need to do complicated math!

🌟 You can download the Pricing Calculator in the Free Resource Library >> click here to join the Library. If you’ve already joined the library, then open the last email I sent you and click the blue link to the Library right at the bottom of my email.

3. Read the instructions for how to use the Pricing Calculator. Then calculate the selling prices of your baked goods.

4. Update your prices! Simple as that! If the price increase is quite drastic, then you can increase your prices halfway now and the rest of the way 3 months from now.

 

“What if I Feel the Recommended Selling Price is too High?”

The most important thing you need to know about home bakery pricing is that it’s not about your feelings! I know this sounds harsh, but let me explain.

Pricing is a mathematical, LOGICAL thing. If you build a business according to your feelings, you won’t make sound business decisions.

Logically, you need to charge the prices the Pricing Calculator recommends if you have any hope of CARRYING ON with your Home Bakery. I know it’s hard! But I’ve come to understand that a successful business is built on logical decisions, not emotional ones.

If you keep undercharging and giving discounts because of your feelings, you’ll burn out OR your business will.

I HAVE SOME DEEPER QUESTIONS FOR YOU:

>> Be honest: are you pretty much working all the time? Weekends? After hours?

>> Does you take in every order you get because you feel you NEED this money for your business to survive?

>> Are you undercharging because you’re so scared that if you raise your prices, your customers will get upset and leave?

>> Are you close to burning out? Are your relationships suffering because you’re maxed out and can’t keep up with everything?

All these are symptoms of not pricing correctly.

If you raised your hand to any of these symptoms, then the “Confident Pricing & Profit Kit” is the perfect fit for you! The Confident Pricing & Profit Kit is an online course for home bakers that takes the stress out of Home Bakery Pricing & Bookkeeping with done-for-you templates and systems.

👉 Click here to check out the Confident Pricing & Profit Kit

Frustrated that you're baking 24/7 and still not earning enough money in your home bakery? I know exactly how you feel! The solution is to raise your prices. I know you might feel too guilty or awkward to charge higher prices for your baking, so let me show you how to raise your prices step-by-step! Click through to learn how... #baking #homebaking #cakepricing #homebakery #bakingbusiness

 

What if a Client Complains About Your Prices?

If a client complains about your prices, then they are simply NOT your ideal client.

Truth is there will absolutely be clients who aren’t a good fit for your home bakery – and that’s ok! You don’t need everyone to like your business in order to be successful!

Handmade, homemade baked goods are luxury items and extremely valuable. Clients get something that’s made FRESH, just for them with top quality ingredients. It’s not a week old and with cheap ingredients like in the grocery store! 

Even though there’s a huge market for this HIGH QUALITY type of home baking, it’s not for everyone – especially not “budget clients”. I’m sure you’ve encountered budget clients before!

If someone complains about your prices, you can politely refer them to the cheap, semi-stale stuff you find in the grocery store’s baking section.

How you determine your prices is none of your client’s business.

Do these clients do the same thing when they go to restaurants?… “Excuse me KFC cashier, but that cook of yours back there has a trainee badge and is new to the cooking scene. So, I’m only going to pay half for my order.”

No! It’s not even an option at ANY restaurant.

YOUR PRICES ARE YOUR PRICES. It’s not your job to “convince” clients that your prices are fair. Don’t take the bait! If they doubt your prices or complain, politely refer them to the grocery store’s baking section.

You can use this script:

“Hi NAME 🙂 I would have loved to bake for you, but unfortunately my prices are my prices. Every item is handmade with high quality ingredients and care. These things are very important in my business and cost a lot to keep going. If you’d like something more affordable, I highly recommend [local commercial bakery/grocery store]. I hope your event is wonderful! Best regards.”

 

A Bonus Tip on “Budget-Clients”

On this note, be careful not to market your baking as “for everyone and every occasion” because then you WILL attract budget clients who complain and ask for discounts!

Instead, focus on the fact that your bakes are a full on luxury, HIGH QUALITY, gourmet experience.

RELATED: 4 Essential Tips for Marketing Your Home Bakery Business

 

Closing Thoughts on Raising Your Home Bakery Prices

I know first-hand how scary it is to raise your prices! I get it.

But your business NEEDS you to raise your prices. Because if you don’t, it won’t survive.

Clients that aren’t willing to pay more for your high quality, homemade baked goods, probably weren’t your ideal clients in the first place!

But take heart because there are PLENTY more clients for you out there!

 

“What if I STILL feel too guilty to charge full price?”

It’s totally possible that you may read through this entire post and still feel too guilty to charge full price for your bakes. There’s no shame in that. I struggled with the same thing for YEARS!

NOW I HAVE SOME DEEPER QUESTIONS FOR YOU:

>> Be honest: are you pretty much working all the time? Weekends? After hours?

>> Do you take in every order you get because you feel you NEED this money for your business to survive?

>> Are you undercharging because you’re so scared that if you raise your prices, your customers will get upset and leave?

>> Are you close to burning out? Are your relationships suffering because you’re maxed out and can’t keep up with everything?

All of these are symptoms of not pricing correctly.

If you raised your hand to any of these symptoms, then the “Confident Pricing & Profit Kit” is the perfect fit for you! The Confident Pricing & Profit Kit is an online course that helps home bakers to do their pricing & bookkeeping the RIGHT way so they can earn more income without feeling guilty for charging their customers full price.

👉 Click here to check out the Confident Pricing & Profit Kit

I trust that this post has FINALLY given you everything you needed to settle the issues of raising your prices in your home bakery!

If you have any further questions, share them with me in the comments below and I’ll get back to you as soon as I can! 😉

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

The 5 Best (and cheapest!) Resources to GROW Your Home Bakery Business

The 5 Best (and cheapest!) Resources to GROW Your Home Bakery Business

The 5 Best (and cheapest!) Resources to Grow Your Home Bakery Business


Honestly, I should have written this post AGES ago!

In this post I’ll share the BEST resources I’ve come across that have actually helped my Home Bakery to GROW. This post is ideal for you if you’ve already started your business and want to GROW it into a part-time or full-time gig.

Over the past few years I’ve been sharing these resources with bakers in emails when they ASKED for it. But it somehow never occurred to me that there are probably thousands of home bakers who have these questions too, but never ask them.

Questions like:

>> “I know my baking tastes really good, but I’m struggling to get clients consistently! How do I get more clients & sales?”

>> “I’ve had a few sales! I feel very excited, but I also feel totally overwhelmed… What am I supposed to do next to grow my business?”

>> “I’m working 24/7, but I’m barely making enough money to cover my expenses. What am I doing wrong? How do I grow my income?

 

This post is here to answer such questions and point you to resources that will help you to reach Home Bakery Success FASTER.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

1. Pricing Calculation System

This is probably the most important part of a baking business, but home bakers often don’t realize how serious this is.

You can have the best website in the world and be the best baker in the world – that doesn’t guarantee a successful Home Bakery.

Even if you can have the best recipes in town and have a massive client base… Even if you’re fully booked for months in advance it does NOT guarantee a successful Home Bakery!

We bakers often forget that a baking business is in fact a BUSINESS.

It’s super easy for us to get wrapped up in the BAKING part of it, but a successful Home Bakery is actually only 30% great baking and 70% great BUSINESS strategy.

That’s why large commercial bakeries with average baking are so successful. They KNOW that their BUSINESS strategy matters more than double as much as the quality of their baking!

They may score low on their baking quality, but they’ve got their business strategy down! They’re great business people and therefor their companies thrive.

I’ve told you all of this as an intro to the ONE most important business strategy tip you need.

Here’s my top tip: Businesses need MONEY to stay alive.

It’s not about being greedy at all. Just like plants need water to stay healthy and grow, businesses need money to stay healthy and grow.

If your Home Bakery doesn’t make enough money, it’s going to die. Simple as that. It’s a fact.

Yes, it’s super forward of me to say this so straight. And honestly I wish someone told me things so straight when I first started out!

The MAIN source of income you have is selling your baked goods. That’s where the money is at and it’s VITAL to your success that this part of your business functions properly!

If you undercharge for your baked goods or give all your family’s orders to them for free, you’ll need to address this as soon as possible.

Remember, your business needs money to stay healthy and grow.

If you struggle with undercharging and pricing in general you can check out this blog post >> 6 Steps for Pricing Your Baked Goods with Confidence.

You can also get my Pricing Calculator when you subscribe to my FREE Resource Library! It’s a super nifty PDF file that calculates the recommended selling price FOR you based on your ingredient costs, time spent, etc.

When you have your pricing system in place, your business will make the money it’s supposed to make.

When you price correctly you’re setting your Home Bakery up for growth and success!

2. Marketing for Beginners

Some of the best advice I can offer you is to start educating yourself on MARKETING as soon as possible!

The best products don’t get the most sales. The best MARKETING gets the most sales!

Marketing is ALL about learning how to make strangers realize that YOUR baked goods are exactly what they’ve been looking for.

Bakers tend to view business in a very outdated way. I did too at first!

They believe that there are 2 things you need to do to build a successful Home Bakery Business; bake great treats and advertise them. This strategy may have worked in the 80’s, but it’s not enough anymore!

I’m sure you’ve been experiencing this reality first hand and that’s why you’re here looking for answers.

Down that path the inevitable happens… We believe we just need to “bake great treats and advertise them” but no matter how hard we try, we just DON’T get more clients and sales.

It sucks!

And we start assuming that the reason why it’s not working is because we:

A] Aren’t “good enough” bakers or
B] Aren’t spending enough money on advertising.

This is TOTAL GARBAGE my friend. You’re a victim of totally outdated information!

First of all I want to tell you that businesses don’t struggle because their products aren’t good enough. They also don’t struggle because they don’t advertise enough. And they definitely don’t struggle because they don’t spend “enough money” on advertising.

Want to hear a shocking fact?

For 4 whole years I didn’t need to spend a single cent on advertising and my Home Bakery was fully booked every month! And it’s all because of this ONE thing – Effective Marketing.

Truth is that if you’re not getting clients you have a marketing problem. NOT an advertising problem.

Advertising and marketing isn’t the same thing.

Here’s the difference between Advertising and Marketing:

Marketing is about all the things you do to ATTRACT people to your business.

When you understand marketing and apply it effectively to your business you’re essentially turning your biz into a high-intensity MAGNET that attracts your ideal clients to you on autopilot.

Advertising on the other hand is like deep sea fishing… You go OUT and hope to find clients. It’s stressful. It’s risky. And most of all it gets expensive very fast! I’m sure you’ve felt that with your advertising efforts!

The honest truth: My Home Bakery has been fully booked 98% of the time (sometimes for 3 months in advance) with ZERO advertising.

When I started out in 2013 I DID TRY advertising and I didn’t get any business from it whatsoever! But investing my time in learning about MARKETING has made all the difference in my business.

And the great news is that marketing doesn’t need to be this super expensive mission to learn! It’s actually super cheap and effective to learn from books! That’s what I did and it works 🙂

You don’t need to go to an expensive university to understand marketing. YOU have the power to take control of your education.

I picked up my first ever marketing book I highly recommend that you start with the book just after my baking biz lost a HUGE client and hence 70% of my income – overnight!

I picked up a book (thanks to my legit husband), studied it, applied everything I learned, and a year later my Home Bakery was booked solid for 3 months in advance.

This book is a fantastic introduction to marketing in a small business and it’s called The $100 Startup by Chris Guillebeau. It changed everything in my Home Bakery!

Get it as soon as you can. Read a bit of it every day. Apply what you learn and I promise you – your Home Bakery Business WILL grow.

3. An Effective Website

As a home baker I totally get how daunting it seems to set up a website!

But the website building world has CHANGED drastically in the past few years. Don’t be scared off by the technological aspect of website building my friend. It’s really not a big deal at all.

Since I built my first, super embarrassing website back in 2012; some amazing, USER FRIENDLY software has been developed to help non-techies like us to build beautiful websites in no time!

But before we get to the “how?” of building a website, it’s essential that we cover the “why?”.

Why do you need a Website?

A] It’s professional:

Home Bakeries are all about approachability and connection. But when it comes to your website, it’s the one place you really need to be super professional.

According to a survey done by CNBC, a staggering 45% of small businesses don’t have a website!

And the fact of the matter is that today’s consumers LIVE online – so you need to be online to reach them.

Having a website communicates to clients that you take your Home Bakery very seriously and that you take them and their needs seriously as well.

If you don’t have a website, there will also be confusion over your availability to bake for them. If you only have, say a Facebook page, it may seem to them that your Home Bakery is just a casual thing you do for friends and family.

Having a website communicates to people that you mean business!

And lastly, to be honest, NOT having a website in this online era will ONLY damage your business’s perceived value.

The very first thing people do when they are interested in a business is to check out their website.

The last thing you want is for someone to be interested in your bakes, but then dismiss your home bakery as sub-standard because you don’t have a website.

Think of a website as your 21st century business card.

Have you ever been in a conversation where you tell people about your baking biz and then they love it so much that they ask for your business card, but then you don’t have one?

It’s such a sucky and embarrassing feeling isn’t it?!

Well, NOT having a website is the 21st Century equivalent of that!

You absolutely need a website to get business and sales to grow your business.

 

B] A Website Increases your Business’s credibility & reach:

As soon as your business has a website, it’s seen as a LEGIT business. It’s like having an online office/shop address.

A Website provides an opportunity for SEO (Search engine optimisation). This sounds complicated, but it’s really simple. SEO is about strategies that websites use to communicate to Google that you are a high quality bakery in your town/city/suburb.

This makes it easier for NEW potential clients to find your business on Google search which means more sales and profit for you!

Without a website, Google unfortunately and literally can’t recommend you to people searching for bakeries online.

 

C] A Website is an Opportunity to Exhibit What You Do:

See your website as a portfolio of what VALUE your Home Bakery has to offer.

If you fail to communicate online WHAT exactly it is that you do and how people can benefit from that, you are losing out on sales – BIG TIME.

Your home bakery essentially has a “job interview” with every single client that’s considering to order from you. And not having a website is like not even showing up for your job interview! Shocking!

 

D] A Website Saves You Time:

It does take some time to set up a website in the beginning, but it’s the most valuable time investment you’ll ever make.

On a website you can put ALL the details about your business and services out there for clients to see. It brings them up to speed with your business workings.

This means that you won’t spend hours answering the same questions over and over again every time someone wants to order from you.

Questions like: Do you bake for weekends? How many people does your 9 inch cake serve? Is there corn flour in your gluten free bakes? Do you deliver?

Prospective clients usually check out your website first before they will actually order from you. If they can find all the answers to their questions on your website, that means clearer communication for them and less work for you.

Even if your home bakery is just starting out as a part time venture, build a website as soon as possible. I built mine when I was just baking once a week! And it has been a backbone of success in my business.

 

HOW to Build a Website:

If you haven’t built a website yet, I strongly urge you to use Wix. They make it SO EASY to create a website – for free!

My very first website was on Wix, but my cousin offered to help me build me a website on WordPress because she knew WordPress very well. When I became more serious about my blog I bought a super expensive WordPress theme that has helped my blogging endeavours in particular.

But if I had to choose a platform for my HOME BAKERY’S website today, I’d absolutely choose WIX. I bought that ridiculously expensive WordPress theme because I was ignorant – to be honest.

I had no idea that Wix had become so incredible.

Squarespace is nice as well, but Wix’s free website themes & templates are better in my honest opinion and Wix is WAY more user friendly and cheaper than Squarespace.

Wix has this very nifty “Wix ADI” which is built in software that creates a whole website FOR YOU based on the information you provide! So awesome!

What’s also great about Wix is that they have a built in SEO program. SEO stands for Search Engine Optimization. When your SEO is good, then Google will give you a higher ranking which increases your chances of being seen when people Google bakeries in your town/city.

SEO usually takes a lot of time & effort and it’s a steep learning curve to master it. Knowing that Wix takes care of all that will preserve your sanity.

So, my friend, even if you are technologically challenged, you will be able to get the results you want without breaking a sweat.

Another wonderful perk is that lifetime technical support is included! This means they have a team of people online 24/7 to assist you if you get stuck during the website building process.

Click here to start building your website on Wix. With their amazing templates you could be DONE creating your website in like 4 hours max!

And here’s a YouTube tutorial to help you build your Wix website.

4. Build a Story Brand for Your Home Bakery Business

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe you feel that way right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to overcome those problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we are Daniel LaRusso at the end of the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too. It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website and have worked through the book The $100 Startup already.

Building a StoryBrand has changed my life! You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

5. Curated Home Bakery Business Training

I’ve shared a lot of valuable resources with you in this post.

Personally I had to digest all these resources and at least 100 others – I’m talking more books, endless podcast episodes, expensive online courses and more.

Then I had to spend years TESTING & TWEAKING all this info to see what works specifically for a Home Bakery and what doesn’t.

I’ve already gone through this effort, so that means you don’t have to figure it all out by yourself! I’d like to invite you to my next free Home Bakery Masterclass where I’ll share my top Home Bakery Business Secrets with you.

Click the button below to join the wait list for my next FREE Home Bakery Masterclass.

That’s it for this post 🙂 I hope that you’ve enjoyed discovering what resources I’ve used to get my Home Bakery Business to where it is today!

Dive in and take control of your own education. Apply everything you learn and I guarantee you that your Baking Business WILL GROW.

Cheerio

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)