Why Your Home Bakery Needs a Website

Why Your Home Bakery Needs a Website

Why Your Home Bakery Needs a Website

WEBSITES. Yes, I’ve dropped the “W” bomb! But trust me, it’s only because I’m thinking of YOU and your success 🙂

We HAVE to talk about your Home Bakery’s website my friend. And if a website is still a figment of your imagination at this point, there’s no shame! Today’s post will be exactly what you need.

My friend Kirsty Montgomery, from Bake This Happen, knows a lot about Home Bakery Website building and logo design. In fact, she offers these services to bakers if you want to check it out.

Kirsty has written this useful guest post for you all about Home Bakery Websites.



Why Your Home Bakery Business Needs a Website

(and why not to be afraid of it!)

Pretty much all businesses need a website. It’s just a fact of the world we live in today.

Whenever someone is looking for something, they will Google the answer. Whenever someone comes across a new business, they will Google it for more information. If someone is looking for a baker in your area, you want someone to find you first when they Google it.

The single best way to be found through an internet search is to have a website.  


Sure, Facebook pages and other social media accounts may appear in search engines, but they are far less reliable and much more difficult to control. Having your own website puts you in control of the information you’re sharing about your home bakery business and how it will be found.

You may still be a bit resistant; I totally understand that!

If it’s something you’ve never done before you’re always going to be cautious, especially if you don’t think you are very internet or tech savvy.  

However, I’m betting you’ve never set up a baking business before and look at you now! 

A website doesn’t have to be complicated, or expensive.

As with everything, there are options for whatever stage you and your business are at, and the benefits of having a website will outweigh any initial worries you may have.  


Even a simple website can bring so much to your business. You will find it starts to act as a second employee saving you time and bringing in more orders without effort from you.

So, let’s look at the benefits in more detail…


The Pros of Having a Home Bakery Website:

  • You can be found in a Google search = more customers
  • Look professional = impress potential customers turning them into future orders
  • Cohesive branding across your business = sets you apart from competition
  • Showcase your best work = showcase the types of cakes/bakes you want to work on to attract those types of orders
  • Can funnel all order enquiries through your site to keep things organised = save yourself time by keeping all your orders coming into your email via one contact form on your website
  • Attract ideal customers = your branding, images and language on your site can be targeted to the specific types of customers you want to attract
  • Answer FAQ’s simply and easily = save yourself time answering the same questions over and over again by directing customers to your frequently asked questions page on your site


Even if you can see the benefits of a website there can still be some niggling doubts or issues that are stopping you from taking the plunge.

Building a website for your Home Bakery isn't complex or expensive! In this post you'll learn why a website is SO important for your baking business's success and which options are the most practical, cost effective and beneficial! #homebakery #bakingbusiness #cakebusiness


“I Don’t Have the Time to Build a Website.”

I totally get that. When you are constantly in the kitchen baking it’s difficult to find the time to even think about a website, let alone spend time on it.  

There is no denying that there is a bit of time required at the start of your website journey – whether you plan to DIY it or employ a designer to put it together for you.  

However, the good news is that once you’ve spent this time at the beginning, maintaining your website will be far less time heavy and weekly updates to your gallery or blog should be all that’s required.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners


“It’s Too Expensive to Create a Website.”

This cost involved with a website can vary vastly depending upon whether or not you will do it yourself or hire a web designer.  

If you do it yourself the costs will be low, but you will be spending your valuable time on it – so you must consider if the lost hours of baking are more important to you.  

RELATED: 5 Tips to Save Money in Your Home Bakery

Using a designer can be a bit of an outlay, but it is just a once-off cost. They will save you lots of time and hopefully set you up with a perfect website for your business.

Free web-builders are available, but these usually do not allow you to use your own web address (URL) such as bakethishappen.com, so it’s best to avoid these if you can. 

WordPress and Squarespace websites will usually cost you less than £10 per month and buying your own URL is often around £5-10 for a full year.


“Isn’t a Facebook Page Good Enough?”

Facebook is hugely popular, but the first thing people do when they want to find out more about… well, anything, is to ‘Google it’.  

As I’ve mentioned above, your dedicated business website is more likely to show up on a Google results page than your Facebook business page is – all because of some complicated search engine optimisation.  

Another thing to consider is, although it looks as though Facebook is here to stay for a while longer, what happens when it’s no longer about, or no longer popular? 

With a website you will always have a space to showcase your work, share prices and allow customers to contact you. It can also reflect your brand and show off exactly what you are about and what potential customers expect when they work with you.


“I Don’t Know How to Build a Website.”

You’re a baker not a web designer, so unless you happen to be wonderfully multi-talented, I don’t imagine you’re too confident in building your very own website from the ground up.  

If you’ve decided that you’re not able to invest in a web designer then fear not, there are excellent DIY options out there.

Using a web builder can be a great, budget saving solution for new businesses and many of the builders come with professional looking templates. It’s also possible to purchase excellent themes to be used with WordPress to give you a powerful blogging website with a more bespoke design.  

Each situation is different.

In my experience websites that include an active blog will work best with WordPress and Squarespace. Sites that are looking to sell physical or digital products are easiest to produce on Squarespace.

Other builders such as Wix and Weebly also integrate sales pages and plug-ins can be used on WordPress to seamlessly integrate a shop, they just take a little more techy know how.

I recommend doing a little research on the topic, most builders will offer a free trial so you can get a feel for it before you make a financial commitment.


I hope this gives you some inspiration for getting your awesome Home Bakery Business online and dispels some of the fears you may have about the process!

To learn more about using a designer vs doing it yourself feel free to check out this post.

Wishing you the best in your baking journey!



Here’s more from Kirsty about websites for your baking business:

Free Introduction to Squarespace for Bakers Course

Shop the Premade Baking Business Website


Thank you so much for sharing your expertise with us Kirsty! If you have any questions for her, go ahead and share it in the comments below 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery Has Changed My Life

Hey there Home Baker!

I usually share posts about Baking Tips, Home Bakery Business Tips or Refined Recipes. But today I want to break from my usual format and share a side of my story with you that I rarely ever talk about…

I want to give you a closer look inside my life as a full time home baker and more importantly I want to share with you how my Home Bakery has CHANGED my life.

Because my Home Bakery Business HAS changed my life – in ways I NEVER thought possible.


There’s so much to say, but I think the best way to go about it is to share the top 11 ways my Home Bakery has changed my life.

So get your cup of coffee, laughing abs and tissues ready!


1. My Home Bakery has Given me the Opportunity to Work at Home

Pencil skirts, heels and hair do’s have never been my thing at all. The whole corporate scene in fact just wasn’t a good fit for me… I used to feel “weak and pathetic” for not coping in that stressful environment, but thankfully I see it differently now!

The corporate system is what it is – but I have been made to be ME. It’s like a square peg in a round hole. They just don’t fit and that’s okay 🙂 It doesn’t make either of them “better” or “weaker” but just DIFFERENT.

Some people (like my husband *cough-cough!*) love going on road trips, all kinds of adventures and outings to just “get out”, but honestly I just don’t get that! Lol!

I LOOOOOOOOOOOOOOOOOOOOVE being at home!! Always have. Even as a kid I always wanted to stay at home. Sure, I was very insecure, but that’s not why I loved being at home. I love home now for the same reason I did back then.

Home is cozy, friendly, accepting and fun.

I can wear WHATEVER I want! A bad hair day has ZERO relevance. I can have dance parties while I’m baking and sing along to the endless string of musicals I watch on max volume. And NO, after 6 years I’m still not over it!

Along with this comes all the other perks of working at home like never sitting in traffic – like ever! Going for walks outside when I want. Having pets and a garden around (corporate doesn’t offer that benefit). Having peace and quiet. Knowing my bed is only 10 feet away at all times.

These are the kind of things that really boost life’s AWESOME factor for me!


2. I Can Decide How & When I Spend My Time

Want to know something REALLY cool? I pretty much never wake up with an alarm clock. Baking is a very physical profession, so I decided to grant my body all the rest it needs to recover from the day’s work.

I sleep till about 07h30, spend time with the Lord, eat breakfast on our couch in the sunshine, shower and only start working at about 09h30.

I realize that things are a bit more complex when you have kids. But I fully believe and have seen that God grants parents the physical strength they need to get through a day when they haven’t had enough sleep.

But the bottom line is that when you have a Home Bakery, you can decide what’s more important to you and structure your work day according to that.

RELATED: How to Plan Your Home Bakery’s Weekly Work Schedule


When I have our car I can go shopping when the grocery stores are totally empty. Yes I totally do dance moves when a good song is playing!

How starting a home bakery has changed my life

If I have something urgent happening on any given day, I can just clear my schedule – simple as that.

When a friend or family member needs me, I can plan my work day around that.

I can work and stop working when I choose to.

I don’t take this for granted. It’s such a huge blessing to live this way and I wouldn’t ever want to change it!


3. Baking has Helped Me to Understand My Value

This is a more intense one. Have that tissue box close by my friend!

So, my life has not been easy – I mean, whose really has?

But here’s the true story.

I had a tumour (Astrocytoma) in my spinal cord and brain as a baby. It started developing when I was about 2 weeks old, but they only discovered it when I was 1 year old.

MRI scan technology wasn’t available yet in my parents’ small town. I kept on screaming my head off every day and my mom knew something was very wrong with me, but nothing showed up on the X-rays. The MRI when I was 1 year old revealed everything that was going on…

The doctors said that if they operate I’d be paralyzed, but if they don’t operate I’ll die because the tumour was growing rapidly and was already at the breathing centre of my brain.

Everyone my parents knew started praying. The church started a 24 hour prayer chain. My dad came into my room every day and rebuked the growth in the name of Jesus Christ and spoke life and healing into my body in the name of Jesus Christ.

The doctors could finally operate when I was 15 months old because until then I was just too small to operate on.

After a gruelling 8 hour operation, the Neuro Surgeon reported that they could only remove about half of the tumour and by some miracle I wasn’t paralyzed yet.

They recommended radiation, but my parents just didn’t have peace about putting such a small baby through that.

Everyone kept on praying.

My mom said that after the operation I was finally calm and she could see that having so much of the tumour removed definitely increased my comfort.

I made it past the one month mark, then 2 months, 3 months…

At the age of 2 (on my birthday) I started walking for the very first time, down the aisle at church while everyone celebrated and cheered at the Lord’s faithfulness…

I went back for check-ups with the Neuro Surgeon, but somehow the remaining half of the tumour had vanished completely. The Doctor wrote “MIRACLE” on my file.

If you look up case studies on Astrocytomas, the mortality rates are practically 100%. Because they usually grow back. After going for check-ups for nine years, the Doctor told us with a chuckle that he thinks we can stop coming!

So yes, that’s what Jesus Christ has done. He is alive. He is beyond powerful. He is 100% REAL and He loves us like no one has ever loved.


Where it gets tricky is that a lot of permanent nerve damage was done to the entire right side of my body. My whole right side is smaller and weaker. My shoes differ 2 sizes, I have scoliosis, limited function on the entire right side of my body and had a skew right leg (which doctors operated on when I was 12).

Unfortunately kids aren’t very tactful – especially when you look different.

So I was excluded, rejected, bullied, tripped, and ridiculed in public throughout my school years…

This made me believe that I am worthless, faulty, not good enough, unworthy, embarrassing to people and that I have no real value to offer anyone.


But baking was a haven. It’s something that I can do WELL. And somehow, cakes I made with my own two hands made people HAPPY… What a gift to bring HAPPINESS to someone’s life?!

It took a while, but seeing that I bring joy, comfort and inspiration to people’s lives through baking made me SEE that I have so much to share with the world and that I am incredibly valuable…

All that stuff that happened with those other kids was a total lie.


4. My Business has Helped to Heal My Confidence

A very interesting thing happens whenever you start any business; whatever is going on inside you WILL come out.

Over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!


We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on INSIDE YOU.

Michael Gerber wrote this incredible book from his own experiences of working with struggling small businesses (The E-Myth Revisited). At one point he says:

“Your business is nothing more than a distinct reflection of who you are. So if your business is to change – as it must to continually thrive – you must change first. If you are unwilling to change, your business will never be able to give you what you want.”

The moment you decided to start a Home Bakery was the moment you agreed to a never-ending journey of personal growth and transformation.

There’s no escaping it and trust me, you’ll learn to love it!

YOU are the center of your business. Not your baking, but YOU as a person.

YOUR inner constitution directly shapes your business every single day. Your thoughts influence your feelings, your feelings influence your actions and your actions determine your results.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners


A Home Bakery DOES change your life - in ways I NEVER imagined possible. It's given me the opportunity to work from home, leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

So when my business was struggling at first, it FORCED me to start opening up my issues. I had to! There was no way around it! So I gradually started releasing and repenting (because I’m a Christian) from my false beliefs that I embraced as “truth” for most of my life.

Actual TRUTH started replacing those lies and guess what? A confident, secure Aurelia started emerging on the other side 😀 How extraordinary, right?!

The Lord works in mysterious ways!


5. My Home Bakery has Helped Me to Mature

Now because of my difficult childhood, I subconsciously expected (even demanded) that the rest of my life should be smooth sailing.

Out of the thousands of kids in all the schools in my hometown, I was the only one that had to put up with such physical and emotional struggles.

I remember always feeling like I’m not disabled enough to get all the benefits and I’m also not normal enough to be accepted.

It was TOTALLY unfair.

And after my sister died… Man… That was just ridiculous.

The world owed me – BIG time. I was the victim and at a massive disadvantage.

I blamed God and the world for EVERYTHING. And when my business wasn’t doing well it was also obviously God’s fault.

It also seemed like everyone around me that had rich parents that pulled out their credit card whenever their kids want to start a business, or travel places or study anything.

Why can’t my life just be “easy” like everyone else’s? Why doesn’t God send me more clients? Why does everything have to be this constant struggle? I work super hard; can’t God just let it go WELL for me just once?

Oh boy I was so deeply snuggled in my twisted victim blanket…


Through the Lord’s mercy He never answered those questions directly. He patiently and faithfully SHOWED me, over time, what was really going on.

I blamed God for not sending me more clients and not “blessing” my business, when in fact He was not to blame.

Truth is, it was MY FAULT.

I’d been ignorant and didn’t educate myself in business, marketing and sales. A successful business doesn’t fall out of the sky for ANYONE.

Starting my business was one thing, but GROWING it forced me to start taking RESPONSIBILITY for my situation.

We all are dealt a hand of cards.

Are we going to spend our entire lives grumbling about our hand OR are we going to say: “Hmm, interesting. Let me humble myself and ask God what I should do next. Let’s be teachable and read a book on cards and interview and learn from some experts to see what a good move will be.”

I’ve had to GROW UP and MATURE in order for my business (and relationships) to grow and mature.

And for this I’m DEEPLY GRATEFUL. Maturing has meant throwing away and repenting from my victim blanket.

And you know what – I don’t miss that blanket AT ALL. In reality it just WEIGHED ME DOWN my whole life.

Maturing has brought freedom and joy.


6. My Home Bakery Eliminated the Need for Anxiety Meds

Back in 2012 I worked as an Architectural technologist for about 7 months and it was one of the most challenging times of my life. The work itself was totally fine, but the office environment was absolutely horrid.

You see, the Architecture industry is intense in its very nature. It’s kind of a given when millions are at stake. But this pressure unfortunately brings out the worst in people and my boss was no exception.

She was in a difficult position with starting her own company and securing great projects to sustain her new business.

The pressure she carried on her shoulders hung like a thick cloud in the office on a daily basis. Whenever something didn’t work out the way she wanted, she shouted; at herself, the printer, the phone – whatever wasn’t cooperating.

Fortunately she never shouted at ME, but every day I was petrified that she would. This is what caused my anxiety to rage out of control, keeping me lying awake every night, completely unable to sleep – for up to 3 nights in a row. And so I had to go on medication to help me cope.

I remember it so vividly; crying while swallowing my anti-depressants, thinking… I’m only 24. Is this going to be my whole future?? I used to be happy and enjoy life. How did I get here?”

I was completely stuck. And I didn’t feel like I could go on like this for another 40 years. I was only at the 6 month mark now!

Looking back I realize it was my boss’s first experience having an employee so she didn’t necessarily know how to interact with me or how to be a good boss.

She was incredibly hard on herself and that completely dominated the office environment every day.

My negative first job experience as an Architectural technologist is not necessarily the rule for every architecture firm, but come on, it’s not exactly a low-stress job or industry. PLUS, I’m a softie! And that’s not “weak” or “bad”, but just different.


I basically had to choose:

High pressure job with secure income and meds, or low pressure job with more risk and without meds.

I chose the latter.

And it’s BAFFLING to me how the first option has become “normal”?

I decided to take the road less traveled – with less prestige and less security, BUT also with less (in fact NO) meds.

I had baked after hours to keep me sane while I was working in Architecture and like you, perhaps, I dreamed of baking at home…

Baking at my own pace, surrounded with beautiful aromas and the calm of home.

But I had NO training or any idea how to start a business or if anyone would even PAY for my goods!
But I gave it my all, educated myself through books and constant practice and my Home Bakery steadily grew into a full time Home Bakery Business (YES, I’m still baking).

And also a Home Bakery Blog so that I can support you in your Home Bakery goals!

I’m BEYOND GRATEFUL that I took this road.

And in the process I learned that WE HAVE THE CHOICE to remove ourselves from abusive situations… Be it work or relationships. We always have a choice – if we are open to it.


Discover all the incredible effects a Home Bakery has on your life - and some are totally unexpected! It's helped me to leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness


7. My Business has Connected me With Others in Unexpected Ways

Wow. This is a big one…

Most of my life I’ve felt misunderstood – it happens to so many creatives.

I didn’t (and couldn’t) follow the traditional path of studying and working my way up in a prestigious job.

So many family members and friends were really awkward about me baking from home. They thought I was “capable of so much more”.

My husband, late sister and cousins were always SUPER SUPPORTIVE!! And they mean the world to me.

And although they were always supportive and eager to help at Markets, Events, etc. – I wasn’t able to share my PASSION for home baking with anyone.

That is, until I finally started an Instagram account…

I never realized HOW MANY dear, amazing home bakers there are right around the world!

Connecting with all of you on Instagram has literally changed my life and I’m so grateful to now have friends who’s hearts are also made of butter.

And honestly – I never feel lonely or misunderstood anymore. And it’s all thanks to all my baking friends on Instagram! Love you guys!


8. Baking Lets Me Express My Creativity

Back when I was working as an Architectural Technologist, the only day I got excited was Thursdays because Thursdays it was “Cupcake Night”! I baked after work, late into the night and LOVED every second of it!!

MANY of my University friends that have remained in Architecture often express how the REALITY of working as an Architect is so much different than the IDEA we were presented with while we were studying.

In our studies we could go crazy with our creativity! But in the REAL world, it isn’t like that at all. Your creativity hardly ever gets expressed – especially when you’re starting out.

What’s also been awesome in this journey is that you get to be creative in MANY different areas, not just in your baking. This includes graphic design, website design and food photography!

All of them are so fun and definitely satisfy my need to be creative in my work.

I’m just SO THANKFUL that I have been in a work setup where I get to be as creative as I want to be. My Home Bakery Business is a platform for my creativity – what a blessing and JOY!

RELATED: 6 Ways to Restore Your Baking Inspiration


9. My Work Environment Smells INSANELY Amazing

There are so many creative careers out there, BUT there are very few that smell like Butter, Cinnamon, Chocolate, Berries, Caramel… Wow, let me stop and wipe the drool off my keyboard!

Geez we are SO LUCKY to do work that smells so incredible!! Smells are therapeutic man. Working in such an environment every day does something to your happiness.

I’m quite convinced that my bones smell like cinnamon rolls by now. And that’s why I have little dance parties while I bake J


10. My Skills & Experience have Grown Like CRAZY!

I was under the impression that I would just BAKE in my Baking Business and therefore only grow my BAKING skills. Wow – I was so naïve!

You see, what most bakers don’t realize about Starting a Home Bakery is that they are willingly stepping into the BUSINESS WORLD. We’re not just bakers anymore! When we don’t learn how to become GREAT businesswomen/men, we stunt the growth of our Home Bakeries.

So I have learned WAAAAYYYYYY MORE skills than I bargained for (once I stopped being stubborn and whiny and finally became TEACHABLE) – and I’m so grateful!!

I’ve learned all the following skills since I started my Home Bakery:



Food Photography

Social Media Strategy

Brand Strategy

Website Design


Graphic Design


Business Mindsets

People Skills

And of course my Basking Skills have also grown massively!

RELATED: 4 MYTHS That are Delaying You from Starting a Home Bakery Business


When we don’t have money to employ pro’s to do all these things FOR us in our business, we inevitably need to LEARN how to do it ourselves! And I honestly see that as an INCREDIBLE opportunity!

Other businesses (outside the world of baking) started approaching me a while back to help with their Brand Strategy, Website Design and Marketing – SO RAD!

So yes, starting ANY Business is an opportunity to dive in and become excellent at a whole range of new and INCREDIBLY VALUABLE skills. I got way more than I bargained for and my skillset has grown way beyond anything I ever imagined was possible.


11. Starting My Business has Helped Me to Discover Who I REALLY am

I guess this one ties in a lot with point number 4 (My Baking Business has helped to heal my confidence).

When you start any business, whatever is going on inside you WILL come out.

So just as much as it is an uncomfortable process of growth, it’s also incredible to see all the AMAZING things that were was hiding inside you – often your entire life!

I’ve discovered that I can be confident in my baking abilities for what they really ARE – a talent from God that truly makes a difference in people’s lives and brings them joy.

In the process of embracing this talent, my desires to please people (instead of expressing my creativity) started to fall off me.

Slowly, but surely my own style started to emerge. Who knew I had a style?!? I still find it hilarious, but also awesome!


I discovered that I do actually have a voice… And that’s it’s a valuable and interesting voice. Yours is too. I’m 100% convinced of it.

Through being exposed to (and learning) so many different skills in growing my Baking Business, I’ve discovered many other hidden talents I never knew I had! And they are also part of me.

We all have so many hidden talents – many of which might never see the light of day – but starting a business has done the inevitable…

It has crushed me (in a GREAT way) and refined me so that everything that was false and oppressive could fall off me.

This gradually uncovered the TRUE Aurelia and I just feel so free, humbled, grateful and excited!

Starting a Home Bakery has Changed My Life.


If I had to do it all over again, I would.

Lamentations 3:23 -24: “Because of the LORD’s loving devotion we are not consumed, for His compassions never fail. They are new every morning; great is Your faithfulness!”


And that concludes my story 🙂 Feels good to have finally written it down!

If you have any fears or doubts about Starting a Home Bakery Business, I’d love to help. Share your thoughts below in the comments section.

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

5 Secrets for Creating a GREAT Home Bakery Business Name

5 Secrets for Creating a GREAT Home Bakery Business Name

5 Secrets for Creating a GREAT Home Bakery Business Name

One of the first things you’ll need to do when you start your own Home Bakery is to choose a Business Name!

This process can be huge fun or a total headache. Your experience will depend entirely upon your attitude to be honest. So I hope you will dive in with a positive mind! 🙂

As you know, my Home Bakery is called Philosophy of Yum. It is quite a unique business name, but I didn’t come across it overnight.


Finding the right name can often take a while, but I want you to know that that’s TOTALLY okay!

Everyone’s journey is different, so don’t put pressure on yourself to rush this process.


Here are the 5 Secrets for Creating a GREAT Home Bakery Business Name.


1. Your Biz Name Should Mean Something to OUTSIDERS

Naming your business after yourself is a SUPER popular thing to do. It’s been popular for ages. But it really isn’t ideal.

My Home Baking Business Name was initially actually Aureo’s Confectionery, believe it or not!

My own name, Aurelia, is quite long and well, Italian, which made it a bit tough for South Africans to pronounce or even just remember.

When Oreo cookies finally arrived in South Africa in my first year of high school, my super cute and easy nickname became Aureo. This was how I introduced myself all throughout university as well – “just call me Aureo! :)”

So when I started baking for fun and had to choose a business name, Aureo’s Confectionery was the logical choice. It was personal, it was slightly punny (which is so me) and made sense…



I made the mistake of thinking my business is about ME so I named my business for MYSELF, not for my clients.

The problem with naming your Home Baking Business after yourself is that it doesn’t say anything about your BUSINESS at all. And it definitely doesn’t say anything about how you help your clients at all.

In an outsider’s subconscious mind they’ll be thinking: “Yes, you are the baker, but how does that benefit me?”


RELATED: 5 Mindset Shifts of Successful Home Bakery Owners


Let’s do a little test…

If you read through a list on Google of Bakeries in your area and you see:

Tiffany’s Bakery

Nicole’s Cakes

Katie’s Cookies

Philosophy of Yum

Justine’s Confections


Which one stands out and sparks your interest? Which one already informs you what the bakery is about before you’ve even been to their website?


When I started trading at Food Markets in Cape Town, I kept trying to think of a great tagline I could write on my blackboard sign. I wanted to come up with a tagline to better describe what I do since Aureo’s Confectionery didn’t mean much in a city where no one knows me.

I ended up writing “Our philosophy is yumminess”, since FLAVOUR and QUALITY totally form the foundation my bakes (and business) and make them so special.

This is what sets me apart from my competitors and the main-steam decoration obsessed bakeries we find today.

After much thought I realized that my tagline represented my bakes better than my actual business name did. It should not be this way.

After 3 years of baking as “Aureo’s Confectionery”, I decided to change my Home Baking Business Name to “Philosophy of Yum”. Best decision EVER.


So remember that you are not naming your business for yourself since your business is not about you.

Your Business Name should ideally sum up how your baking benefits your IDEAL CLIENT.


Want YOUR Home Bakery Business Name to stand out in the crowd? Struggling to choose the perfect name for your baking business? This is the post you've been looking for :) Discover the 5 secrets for creating a GREAT Home Bakery Business Name. Click through to read it now! #homebakery #cakebusiness #cupcakebusiness #bakingbusiness


2. Your Business Name Should Be Easy to Pronounce

Foreign languages have so many beautiful words that sound super poetic. BUT be careful with these words.

You might like many French words like “Toujours” because it’s beautiful, but will at least 90% of the people in your city understand what it means or even just know how to pronounce it?!

My one friend in Canada has a Home Bakery called Bake Toujours. It means Bake Always. She can totally do this in Canada because most Canadians understand French. French is their official second language.

In South Africa this would not work at all! People would spend the first 30 seconds on my website trying to figure out how to pronounce this weird word and then give up. What a missed opportunity!

I could have given them a Business Name that already hooks them and draws them in. But people feel frustrated and confused when they can’t pronounce your business name.

So make your business name easy to understand and easy to pronounce.

When you do this you are considering your client’s needs above your own – and that’s the mark of a great business owner.


3. Business Name Brain Dumping

Here’s a practical exercise to help you find the perfect name for your Home Baking Business. In your Workbook, do a little brain dumping.

This means writing down any and every word (and sentence) that comes to mind about your bakes and business ideals.

Choose descriptive words, meaningful words, words that best describe what clients can experience when eating one of your creations. Words that represent ideals your business stands for.

You can even get some close family and friends to help you with this process.

Also, don’t rush this. If you don’t feel you have the right words yet; wait a day or two and do some research to find the perfect words.

Search for synonyms to your words online. Often you’ll be so close in the idea of what you want to say with your business name, but then a synonym was all you needed.

Once you feel all the words on your page encompass what your bakes are about, you can proceed to rearrange them in different ways.

You’ll know it’s “the one” when you find it!

If you’re not 100% satisfied and HAPPY about the new name, go back and keep rearranging.

Sometimes it’s a good idea to let it simmer a day or two or even a few weeks if necessary before you make a final decision.


4. Make Sure Your Business Name is Unique

When you feel you’re onto a winning name, be sure to do your homework and see if this name is indeed available!

The last thing you want is to create a logo, print business cards and only then find out that someone in your city has the exact same Home Bakery name!

The way you avoid this is to educate yourself online to see if your business name has been used already for a website domain or if it is still available.

Search for your prospective business name with .com, .org and then also for domain names specific to your own country like .co.za (for South Africans), .co.uk (for those in the UK), dot com.au (for Australians).

If no one has snapped up the domain name yet, then it’s safe to go ahead and pick your prospective business name as your official business name.


RELATED: 14 Tools You Need to Start a Home Bakery Business


5. Make Sure No One Steals Your Business Name

And now it’s time for some insurance. You obviously don’t want anyone to steal your business name. Trademarking your name and logo is an option, but it can be a very expensive, stretched out process.

The easiest way to protect your name is to reserve your website domain (yourhomebakeryname.com) through Wix. Here’s a tutorial to show you how to do this.

You don’t have to build a website right now if you don’t want to, but reserve your domain so that no one takes your business name.

You can either sign up to Wix’s premium plan which includes a free domain registration, or you can buy your chosen domain for just under US$15 per YEAR which means it’s just over US$1 per month – it’s really not much and so worth it!

Reserving your domain is your insurance because no one in their right mind is going to pick a business name that they cannot use as their website address.


And that’s it my friend! I hope these secrets help you to find the ideal business name for your Home Bakery 😀

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

14 Tools You Need to Start a Home Bakery

14 Tools You Need to Start a Home Bakery

14 Tools you Need to Start a Home Bakery

Kitchen gear envy…

It’s a thing man.

Everywhere on Instagram and YouTube we see strings of bakers with like 2 or 3 Kitchen Aid Mixers in pretty pastel colours, huge ovens and a jar with 30 spatulas.

And so we automatically assume that we need all of those things before our kitchen is “good enough” to start our own Home Bakery.

But today I’m telling you once and for all that you don’t need a whole heap of fancy kitchen appliances to start a successful Home Bakery Business!

I got by with the cheapest hand mixer for a year and hand-me-down mixing bowls. All these other expensive appliances are not essential; they just look prettier and make things a tiny bit easier.


1. Your Oven

Most importantly you need an oven… In theory you could use a mini oven, but you won’t be able to bake much at a time, so I recommend that you invest in an 81 litre oven. It’s about 0,6 m x 0,6 m and is usually the standard domestic oven used in homes. It’s the perfect size; you don’t need anything bigger than this.

I’ve used this size oven since the very start of my Home Bakery and I still do. My oven is a Defy and I LOVE it! It’s dependable, accurate and bakes perfectly. I bought it secondhand for $200.

Of course, most homes already have an oven, so you probably won’t even need to buy one!


2. Digital Kitchen Scale (Battery Powered)

Great baking requires GREAT precision.

Unfortunately baking with cup measurements will not give you the same results.

For example; an egg can weigh anywhere from 40 g – 70 g. Every gram of egg makes a significant difference in the end results. I encourage you to buy a digital kitchen scale. They are really inexpensive (like $16 – $20) and will give you great precision and results in your baking!

Another awesome perk of digital scales is that you can bake mix batter much faster! Measuring ingredients in 5 different cup sizes can take forever, but with a scale you can just weigh ingredients directly into your bowl, press the zero button and weigh the next ingredient directly into the bowl.

This obviously also saves a lot of washing up since you’re weighing all ingredients into the bowl and not dirtying your measuring cups.

A digital kitchen scale is my favourite Home Bakery tool by far. Best $20 I ever spent!

Click here to see my favourite, affordable Digital Kitchen Scale.


Other Tools

When it comes to other tools it really depends on WHAT you’re planning on baking.

If you’re starting with cupcakes and brownies for example, there’s no need for cake tins just yet.

So you don’t NEED ALL of this stuff, but you can choose your own essentials from this list (beyond standard kitchen items like spoons, knives, pots, pans, etc.).


3. Plastic Mixing Bowls

Many bakers use ceramic, pyrex glass or stainless steel bowls. I prefer plastic bowls simply because the hand mixer’s beaters make way less noise against the sides of plastic mixing bowls.

You should have at least 1 Large, 1 medium and 1 small mixing bowl.

I love the OXO plastic Mixing bowls because they have a rubber lining on the bottom which stops them from sliding around when you’re busy mixing.

They also have rubber linings on the top rim for better grip when you’re pouring batter. The OXO Plastic mixing bowls come in sets of 3 in the exact sizes you’ll need.

Click here to see my favourite, affordable mixing bowls.


4. Sieve

You should absolutely, always sieve your dry ingredients. This gets rid of any lumps in your flour, cocoa powder, etc. It also catches any strange, hard bits that somehow got in there. Sieving also aerates and mixes your dry ingredients.

Click here to see my favourite, affordable sieve.


5. Large Chef’s Knife

Every baker needs a big knife.

First of all because it makes you feel and look like you’re a pro!

And secondly because a chef’s knife is super useful. I use mine every single day; to slice and chop apples and vegetables for cakes, finely chop citrus zest, chop nuts, slice brownies, chop chocolate and even to make chocolate shaving decorations.

Now please note that it doesn’t have to be an expensive chef’s knife. Mine was like $20. It’s very important that it’s 8 inches (20 cm) though. Anything bigger or smaller becomes difficult to handle and won’t create the same beautiful chocolate shavings – if you plan on making them to give your cakes a professional edge.

Click here to see my favourite, affordable chef’s knife.


6. Silicone Spatula (flat, not indented)

I adore a good silicone spatula! There are few things I enjoy more than scraping every last drop of batter into a cake tin.

Even if you don’t have OCD tendencies like me, a spatula is still essential for scraping the sides and bottom of your mixing bowl throughout the mixing process. This ensures that you won’t have a surprize lump of butter or flour hiding in a corner of your bowl somewhere.

Spatulas are an essential tool for mixing a well incorporated batter.

But it takes a very specific type of spatula to scrape a bowl clean. Some are too flimsy and don’t have enough strength to obey your commands without bending over in the opposite direction – very annoying.

Some spatulas are too hard and don’t give you a “close shave” against the side of the mixing bowl.

Some spatulas are like flat spoons, so you end up needing another spatula to scrape out the indented part of the spatula! Very annoying.

FLAT-sided silicone spatulas are perfect! Because you can just scrape them on the rim of your mixing bowl to get the batter off it and nothing will be stuck to it afterwards.

Click here to see my favourite silicone spatulas.


Nope, you don't need a Kitchen Aid Mixer or a huge oven to start your Home Bakery! You can get by with very few tools and appliances and still turn a GREAT profit with your Home Baking. Here's a list of the essential tools you'll need when you Start your Home Bakery Business. #homebakery #cakebusiness #bakingbusiness


7. Sturdy Balloon Whisk

Sometimes a spoon just doesn’t cut it.

Like when you’re saving split chocolate ganache, or making lemon curd, or reviving frozen creme patisserie, or salted caramel, or making any kind of sauce or filling.

Stirring with a balloon whisk just gives you a much smoother result and prevents clumping or burning stuff.

It’s worth it to buy a good quality one though because the el cheapos end up coming undone where the wires join the handle. You’ll be whisking along, unsuspected, and then suddenly a wire will shoot loose and flick hot custard in your face – it’s happened to me before.

Trust me, rather buy 1 great balloon whisk instead of 10 cheapies that keep breaking.

Click here to see my favourite, affordable balloon whisk.


8. Electric Hand Mixer

Let me tell you a little secret…

You don’t need a stand mixer to start a Home Bakery Business! Yep, I’ve said it. You can totally get by with an electric hand mixer.

I’ve written a very thorough blog post on buying the perfect hand mixer if you want to go into deeeeeep detail; Hand Mixer Shopping Guide. Most importantly you want something that doesn’t fall over easily, is not too heavy and gives you a lot of control in the speed settings.

A high price doesn’t necessarily mean high quality. Be careful. You can buy a perfectly awesome hand mixer for under $20 that will last for years to come.

Click here to see my favourite, affordable Electric Hand Mixer.


9. Piping Bags (Preferably Reusable)

Let’s all do our bit in helping the environment shall we?

There are so many things I did wrong in the first few years of baking full time, but I’m so grateful that I bought reusable piping bags from the very start!

Mostly because it makes sense financially; you by one bag in 5 years. If you use disposable piping bags for 5 years you end up spending WAY more.

They’re easy to clean and really inexpensive.

There are many different sizes, but in my experience anything larger than 30 cm (12 inches) is just too big to control effectively while you’re piping.

Click here to see my favourite, affordable reusable piping bag.


10. Stainless Steel Piping Tips

Oh, the many millions of piping tips on the market today are staggering!

Of course the ones you buy depend entirely upon what type of frosting piping you want to do. But you totally don’t need to be fancy here.

The only 2 piping tips you really NEED are a closed star tip (Wilton 2D) and a large round tip (Wilton 1A).


You’ll use the Wilton 2D to pipe frosting onto cupcakes. I like to pipe my frosting from the inside out so that it looks like a rose. So classic and beautiful!

RELATED: Piping Frosting 101 – The Frosting Piping Manual.

And the large round Wilton 1A is great for piping perfectly round blobs of frosting onto cupcakes, piping out macaron batter, piping macaron fillings onto macarons and piping frosting onto layer cakes.


11. Muffin/Cupcake Tins

Most home bakers begin by selling cupcakes, muffins, cookies and brownies. They are easier to bake and less intimidating than layer cakes or cheesecakes for example!

I recommend buying at least 2 non-stick muffin tins. This way you can use one tin to refill with batter while another one is busy baking. They’re easy to clean and can last a lifetime if you take good care of them.

Click here to see my favourite, affordable Cupcake/Muffin Tins.


12. Non-Stick Baking Sheet

A Baking sheet is really a go-to item in any home bakery. You can use them for cookies, macarons, roasting nuts, baking pastries and more!

Generally a 15 x 10 inch pan works great in domestic ovens, but be sure to measure the inside of your oven just to be sure they will fit inside!

Click here to see my favourite, affordable Non-Stick Baking Sheet.


13. 2 Inch Cookie Scoop

Although this is not really an “essential” item, it will make your life a heck of a lot easier and will make your cookies look more uniform. The domed shape of the cookie dough will also end up making the center of your cookies thicker and sides thinner. Translation = crispy outside, gooey center!

Click here to see my favourite cookie scoop.


14. Non-Stick Brownie Tin

Brownies, bars and squares are always a great crowd pleaser! In fact, brownies were the very first items I started selling back in 2008 when I was studying architecture.

I still adore baking brownies and have also found a new love for baking blondies. You could also do layered bars and squares in your brownie tin.

8 x 8 Inch is the standard size that works great for Home Bakery.

Click here to see my favourite, affordable Brownie Tin.


Other, disposable items you’ll need:

  • Cupcake Liners
  • Non-stick baking parchment
  • 45 cm Roll of Heavy Foil
  • Non-Stick Spray (your best friend – seriously)
  • Small, medium and large Ziploc Bags


More Advanced Tools & Appliances:

As your Home Bakery Grows you can expand your collection with some more tools and appliances that make life easier.

And that is it my friend! I hope you understand and believe now that you really don’t need a lot of kitchen gear to start a Home Bakery.

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

How to Get Testimonials for your Home Bakery

How to Get Testimonials for your Home Bakery

How to Get Testimonials for your Home Bakery

Testimonials are one of the most powerful marketing tools you can use in your Home Bakery! A testimonial is like bite-sized Word of Mouth.

I like to include a testimonial on every single page of my website to boost my bakery’s credibility and value from the mouths of many different people.

A testimonial enables your prospective clients to imagine themselves having just as good an experience – before even tasting your cakes yet! That’s golden!

Before I get to HOW you can get Testimonials, we need to have a quick chat about one of the most powerful mental triggers in the Sales world…

Social Proof.


The Power of Social Proof

I first learned about Social Proof in Jeff Walker’s book called “Launch”. I’ll be quoting a few passages from his book throughout this post.

“Social proof is the idea that if we see other people taking action, then we will be inclined to take action as well.”

Buying anything for the first time is a risk for all of us. This risk makes us feel uncertain about what we should do next. We’re on the fence and something needs to show us that it’s safe and awesome on the other side.

“We are social creatures and it’s hard to overemphasize just how completely we are influenced by what we see other people around us doing.”


And Jeff is right!

Who of us can watch a movie nowadays WITHOUT checking its ratings and reviews first on Rotten Tomatoes?

Who can go to a restaurant WITHOUT checking its ratings on TripAdvisor, Google or Facebook?

ALL our decisions, and purchase decisions more than any other, are influenced by social proof.


Testimonials are Absolute

Another simple reason that Testimonials are so powerful is because they are TRUE. They can function as “deal sealers” for people because they are not open-ended. They are absolute and true because a testimonial is a real person’s real experience. No one can argue with it or even challenge it.

You can write 1000 words on your website about how awesome your baked goods are, but 3 words from a client’s testimonial will accomplish more than most things you can write.

And that’s because YOU are not part of the ocean of prospective clients in this case. In sales there is always an “us” and a “them”. Your clients feel like the “us” and unfortunately, by default, you fall under the “them” because you are trying to sell them something.

So even though your product might be “the best”, it won’t matter if you can’t bridge the gap between “us” and “them”.

Testimonials bridge that gap and show people that you can be trusted to give them what they need.

Learn how to get great testimonials from your Home Bakery Clients without annoying them! Testimonials are a powerful marketing tool you can use in your Home Bakery! They BOOST your bakery’s credibility and provide social proof to generate more trust and sales. Click through to learn more... #homebakery #bakingbusiness #cakebusiness

How to Get Home Bakery Testimonials

As with most things in life there is the easy way (which gets adequate results a lot faster) and the hard way (which takes more effort and time, but the results are incredible)


The EASY Way to Get Testimonials:

The easiest way to get testimonials from your clients is to just FOLLOW UP with your clients.

You should ALWAYS follow up with a client 2-3 days after they got baked goods from your Home Bakery!

Send them an email and simply ask if they enjoyed their baked goods. Don’t phone them because then they won’t have the liberty to be completely honest with you. Also don’t send a text message because that’s too informal. Email is best – it’s professional.

Now I know it can be super daunting to follow up with a client, because what if they didn’t enjoy their cake?? 


Honestly, I still get these doubts every single time I need to follow up with a client. But, then I need to remind myself that this phase is too important to skip for several reasons.


Here’s WHY you Should Follow Up with Every Client:

  1. It’s good policy.Caring about whether someone enjoyed your baking (which they paid good money for) is the good and decent thing to do. Following up tells a client a lot about what type of business owner and person you are. Home Bakers care.
  1. If something tastes bad or went wrong, you NEED TO KNOW so that it doesn’t happen again! Getting feedback gives you the opportunity to make changes in your Home Bakery Business moving forward. It also increases your chances of a high customer satisfaction rate.
  2. It provides another opportunity for interaction and relationship building. After the follow up there will be no real opportunity to connect with them again unless they order again. So the follow up provides the last window to leave a good impression with your client.
  3. It gets you those testimonials you need! So many bakers feel incredibly perplexed about asking their clients for testimonials, but this way you don’t even have to ask them. Some clients are naturally more expressive than others and they end up writing the most wonderful feedback your follow up emails! And feedback is exactly the same thing as a testimonial.


If a client happens to be dissatisfied, they will already like you more for caring enough to follow up with them.

This means they’ll be less emotional about it because they won’t be thinking: “The cake was dry and she didn’t even care to follow up! What a shocker!”

RELATED: 6 Steps to Deal with Difficult Home Bakery Clients


The Hard Way to Get Testimonials:

The hard way of getting testimonials comes into play when you want clients to leave Google or Facebook Page Reviews.

These reviews are essential for ranking higher on Google and Facebook Searches.

For example; let’s say there’s a very prestigious bakery in your area with zero Google Reviews or ratings, but your Home Bakery has a 5 star review on Google.

When someone goes on Google and searches for a bakery in your area, Google will place your Home Bakery above the prestigious bakery in the search results.

Google reviews matter a lot because pretty much everyone uses Google to search for everything they need to know. AND pretty much everyone TRUSTS whatever Google says.


You’ll need to be a whole lot more delicate when you approach a client to write a review for your business on Google or Facebook.

  1. I recommend that you only ask clients who have ordered from you AT LEAST 3 TIMES and LOVED your bakes all 3 of those times.
  2. Send them a polite email. First ask how they are before you get down to business.
  3. Express your gratitude over how much they’ve enjoyed your baked goods so far and how much you enjoy baking for them.
  4. Explain how you are trying to rank higher on Google’s Search Engine results and that a Google review from them would help you out a lot. Explaining your intentions to people really helps them to understand WHY you need this.
  5. ASK them if they are keen to write you a review. Don’t just assume that they will be. Tell them that IF they are keen to write a review, you will send them a link to where they need to go. But if they would prefer not to, you will totally understand – no pressure at all. Now wait for their response.
  6. If they respond positively, thank them and send along the link to your business’s “Google My Business” Page and explain to them briefly to click the “write a review” button.
  7. If they respond negatively, reaffirm that you totally understand and thank them all the same.


Testimonials are a powerful marketing tool you can use in your Home Bakery! They BOOST your bakery’s credibility and provide social proof to generate more trust and sales. Click through to learn how you can get testimonials from your clients... #homebakery #bakingbusiness #cakebusiness


And that’s how you get reviews and testimonials for your Home Bakery!

I hope you feel a lot more confident now that you know how to reach out to clients for their valuable testimonials.

Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

REAL Home Bakery Heroes – Pie, Pie My Darling (Chicago, USA)

REAL Home Bakery Heroes – Pie, Pie My Darling (Chicago, USA)

REAL Home Bakery Heroes: The Inspirational Story of Pie, Pie My Darling

The first time I encountered the wonders of Pie, Pie My Darling on Instagram I was MESMERIZED…

Firstly because ALL Heather’s cakes on her feed were just BEGGING me to eat them!! In a world of “pretty cakes” (brimming with overly sweet, flavourless, plastic, “edible” crap), it makes the kid in me instinctive leap for joy when I find baking that’s sole purpose is to BE and LOOK completely and utterly DELICIOUS.

Secondly, because it was so rare to find a home baker with an engaged following of over 50 000 people on their Instagram Account! People literally queue in lines up to 100 people, waiting to get their hands on her magical bakes. She ALWAYS sells out – even up to 2000 treats – at her pop up stores.


For a couple of weeks I kept going to back to Pie, Pie My Darling’s Instagram account… Endlessly scrolling and gawking at all Heather’s bakes…

There was a coherent effervescence of nostalgia…

A clear insight and conviction of the ROLE that baked goods fulfill in people’s lives…

A mutual belonging, devotion, care, loyalty and love between Heather and her clients… Her fans… Her people.

And that’s why I’m so honoured and excited to share this interview with you today!

Pie, Pie My Darling embodies the message of AUTHENTIC Home Baking to me. She’s a REAL Home Bakery Hero!

I’m confident that her story will comfort you, excite you and above all – inspire you.


Here we go!


For those who don’t know you; who are you, where do you live and what do you do?

My name is Heather and I’m the owner of an all vegan bakery in Chicago called Pie, Pie My Darling!

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago, Illinois, USA! Heather shares about her childhood, developing her unique style and building her amazing vegan bakery from scratch with no formal qualifications. Click through to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

Where did you grow up and what were your childhood experiences of cakes, desserts and baking?

I grew up in a little town about an hour west of Chicago called Oswego.

My mom was a health food hippie so everything in the house was all natural, refined sugar free, etc. I have memories of making carob brownies and sugar free apple crisp with her… but for the holidays sometimes we would get store-bought cookie dough or brownie mix.

I remember the one day I looked forward to all year was my birthday, because I got to have a super rich and super unhealthy chocolate cake with chocolate frosting and sprinkles. Best day ever.


Who first exposed you to baking?

I would say probably my mom, though again, we didn’t do much of it and it was suuuuuper minimalistic. As a teen/young adult I didn’t bake or go anywhere near my kitchen at all, so even though I’ve now been baking for several years, it’s still a fairly new thing in my life!


What were your school years like; how did you feel about yourself, about life and about other kids?

I hated school; hated every minute of it. I was bullied pretty bad by both the teachers and other students and would often fake sick so I didn’t have to go. I ended up graduating early and finishing my last semester from home because I just didn’t want to be around people anymore.

It was a really dark time for me and I’m just so glad to be past it and in a place in my life where I finally feel safe and accepted.


Did you always plan to be a baker or did you have other career plans at first?

Totally wasn’t in my plans at all! I always wanted to be a therapist, or a writer. Went to school for both and ended up dropping out because I just couldn’t focus. I was dealing with a lot of social anxiety that kind of spilled over from middle school.

I think in a way baking became an escape for me because I can do it alone and just kind of get lost in my thoughts and forget about all of the things that make me distressed or anxious.


Do you have any baking or business qualifications from a college or university?

Nope, totally self-taught and totally winging it! I considered going to pastry school at one point but never followed through with it. Everything I know was learned via trial and error & reading tons and tons of baking books.

RELATED: Library of FREE Resources for (aspiring) Home Bakery Owners


What happened that made you consider to bake for a living? What was that “oh wow! I could DO this!” moment for you?

I think the moment was at my first market when I baked a bunch of pies and they sold out within the first hour! I was just amazed and truly hadn’t expected that kind of a demand.

The next week my inbox was flooding with orders and people reached out with positive feedback and it just really made me feel like for once I had something to be proud of, something worth exploring.


How did Pie, Pie My Darling Start?

When I was 20 I worked at Whole Foods, had just dropped out of college, and felt really aimless and uninspired.

I started baking from home whenever I had a chance and bringing treats in to work for my co-workers to try, not really thinking much of it. It got to a point where I was baking so much and so often that my house was literally bursting with more treats than I could eat myself or share with friends/co-workers, so I decided to try selling them.

I went online and found a local market, picked a name for my business based on one of my favourite Misfits songs, and the rest is history!

RELATED: 5 Tips for Selling your Baked Goods at Food Markets


Were you scared to start your baking business and how did you deal with that?

Totally. I had no idea what I was doing and didn’t know what to expect.

I had major anxiety before my first popup. In my head it was like what if I make all these pies and literally no one buys them or cares? What am I even doing? There was so much doubt but I didn’t really have anything to lose by just trying it out once, so I went for it.


How did your family and friends respond to your desire to bake for a living? And how did you deal with that?

I think at first they were definitely a little skeptical, especially since I hadn’t ever really shown an interest in baking previously. But at the time I had been in a psychological rut for years so I think they were just happy to see me doing something positive with my time instead of being self-destructive.

More recently my dad grabbed lunch with me and told me how proud he was to see me owning my own business and calling the shots and just being creative and happy, and it really meant the world to me.

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago, Illinois, USA! Heather shares about finding herself, developing her own unique style and building her amazing, sold out vegan bakery from scratch with no formal qualifications. Click through to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

What were  the first bakes you ever sold? To whom did you sell them?

The first popup I ever sold treats at was this little market called Vegan Vortex in Chicago. It was super small and super affordable—just pay $40 for a table and you’re in.

I remember it was a Halloween market and I made 5 different flavours of mini pies in 6” and teeny little bite sized 3” tarts too. I think the flavours were pumpkin, apple, lemon cream, sweet potato, & chocolate cream.


How did you feel once you made your first sale? And how did it influence your life & plans?

Selling pies at that first little market was honestly life-changing for me.

I was so anxious and made all these little mini pies and didn’t know anyone there and was SO shy, but to my surprise I ended up selling out in the first hour!

People were asking me for my info so they could place orders and making posts about my stuff… it was crazy. I had just made my Instagram page a couple days before and had less than 10 Instagram followers. It was incredibly validating and made me think like wow…I could really make this a thing.


You have such a unique, stunning style. How did you find your baking style & voice?

Aww, thank you! I think in a lot of ways my baking style is influenced by the sheer fact that I’m not a professional, I’m a home baker at heart, and that reflects in my decoration choices.

I never learned how to make fondant or scrape a cake till it’s 100% smooth and perfect and pristine (and honestly never wanted to), so instead I chose to cover my cakes in colorful sprinkles or cookie crumbs or ganache drip.

Childhood nostalgia is the main inspiration for my baking—I’m not looking to impress necessarily—I want to make something that makes the kid in you squeal with joy. I want to make the treats my mom forbade me to eat when I was little 😂


How did you grow your baking skills to this level?

Lots and lots of practice, failure, and trial & error!

It’s interesting to look back at my photos from years ago and see how the growth was pretty organic. Like when I first started my ganache drip was a bit messy and frosting was more sloppy, and over time after doing hundreds and hundreds of cakes things just kind of naturally progressed.


How long did it take before you could bake full-time?

I think it took about two years! For the first year I had a full time job and baked on the side, and then towards the second year I went down to just three days a week, then two, then just one until things got so busy with PPMD that I just knew it was time to take the plunge into doing it full time.


Which books, podcasts, blog posts, videos or online courses helped most to grow you as a business woman?

To be honest, I haven’t read up much on how to run a business and even still to this day feel like I’m winging it and have a lot to learn!

For my baking influence, though, I give so much credit to Isa Chandra and all of her cookbooks + her website post punk kitchen. Her books not only made me feel like I could be vegan and still bake amazing treats, but they also made me feel like I can be myself and not some perfect cookie cutter cookbook model and still make it in the industry.


You have such a loyal group of utterly devoted fans. Why do you think people resonate so much with you and your brand?

I think some people may resonate with me and my story because I’m just an ordinary girl, you know?

I didn’t have any fancy training or schooling and I’m not above others in any way. I’m just a home baker who stumbled upon a passion and was lucky enough to make that passion into a career.

I’ve also been told by many customers/followers that my choice to share a lot about myself and my issues with mental illness, addiction/recovery/etc. brings me closer to them because they’re seeing the real me and lots of them can relate.

My customers are like friends to me, and actually many of them have become friends in real life! I feel incredibly lucky to have so much support and to feel like I finally found my people.


What are the 2 best decisions you’ve made in your Baking Business?

  1. Breaking ties with other business owners who were toxic and
  2. always staying true to myself and my passion/morals/aesthetic/worldview no matter what.


What are the 2 worst mistakes you’ve made in your Baking Business?

  1. Mistaking business relationships for friendships i.e.: expecting the other businesses you work closely with to care as much about your business as you do and have your best interest in mind.
  2. Overworking myself to the point of burnout.


What are the 2 most valuable lessons you’ve learned about running a baking business?

  1. Quality over quantity—you will never be able to please everyone, and there will always be people who want more from you than you are able to give.
  2. It’s OK to say no. The people who actually respect you and your work will always understand.


What are the 2 most valuable lessons you’ve learned about yourself in this process?

  1. I’ve learned that I’m stronger than I ever would have imagined, and that I’m not worthless, and do have value.
  2. I’ve also learned the importance of taking breaks and just stopping every now and then for self-care instead of constantly working myself into the ground. There is a lot of pressure to constantly be creating and I’ve learned that my mental health and sanity is worth more than that.


What are the 2 most valuable lessons you’ve learned about people/clients in this process?

  1. You can’t please everyone and for every person who will scold you for not being perfect/not giving them whatever they want when they want, there are 10 more people standing by supporting you, loving you, and caring for you.
  2. I love my customers so much and consider many of them to be my friends. I think as business owner you have the ability to teach people how to treat you, and if you let people step all over you there will always be a constant imbalance. The whole process is so much healthier when there is mutual respect on both ends.

RELATED: 6 Easy Steps to Deal with Difficult Home Bakery Clients

REAL Home Bakery Heroes: An Honest Interview with the sensational Vegan Bakery Pie, Pie my Darling in Chicago! Click to read this incredible interview! #veganbakery #homebakery #bakingbusiness #piepiemydarling

What are your plans & dreams for Pie, Pie My Darling going forward?

I would really love to make a storefront happen this year 🖤 It’s been a dream of mine for a long time and though there have been many, many roadblocks over the years, I’m never giving up on it. I would also like to let go of control a little and hire some full time bakers so I can grow and keep up with the demand.


What advice would you give to anyone wanting to start a Home Bakery, but feels they aren’t “good enough”?


I know this sounds corny but seriously, if I can do it, you can do it.

I literally started from nothing with no business or baking experience, no following, and a tiny little gas oven in my home kitchen and now it’s my full time job. All you need is the passion and drive and you can totally do it.

Remember to be yourself and make an effort to create things that are your own instead of trying to be like other bakers. What you’re looking for is inside you.

RELATED: 4 MYTHS that are Delaying you from Starting a Home Bakery


If you are lucky enough to live in Chicago, you can check out Pie, Pie My Darling’s website to order.

The rest of us will have to stick to licking our screens on Pie, Pie My Darling’s Instagram Account!

Thank you so much for sharing your story with us Heather! I’m sure your story will bless all the other Home Bakers just as much as it has blessed me.


Do you have any Home Bakery Heroes you would like me to interview?

Let me know in the comments below and I’ll try my best to make it happen!


Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

6 Easy Steps to Deal with Difficult Home Bakery Clients

6 Easy Steps to Deal with Difficult Home Bakery Clients

6 Easy Steps to Deal with Difficult Home Bakery Clients

Difficult or Unsatisfied clients are an absolute guarantee in your Home Bakery Business journey – sorry to burst that sugar bubble for you!

No matter how thorough, talented or organized you are, you or your baking will upset a client at some point.

It’s so important for every Home Bakery Owner to have a plan of action and “script” to follow when a client is being difficult or they are dissatisfied. Let’s get to it!


Distinguish between “Difficult” or “Dissatisfied”

Although both of these types of clients are inherently upset, it’s essential that you place them in 2 separate categories – emotionally and mentally.

Difficult clients are, in a nutshell, people who often try to take advantage of you and manipulate you into doing MORE for LESS money.

Dissatisfied clients are people you baked for, but for some reason they did not have a positive experience. This usually pertains to the quality of your baked goods, the quality of your services (delivery, prompt email responses, etc.) or the quality of your engagement (following up and caring).

Let’s discuss “Dissatisfied Clients” first because they are much simpler to deal with and make happy again 🙂

Difficult or Dissatisfied clients are an absolute guarantee in your Home Bakery Business journey – sorry to burst that sugar bubble for you! No matter how thorough, talented or organized you are, you or your baking will upset a client at some point.It’s so important for every Home Bakery Owner to have a plan of action and “script” to follow when a client is being difficult or they are dissatisfied. Let’s get to it! #homebakery #smallbusiness #cakebusiness


“Dissatisfied Client” Step #1: Preparation

First of all, you should ALWAYS follow up with a client 2-3 days after they got baked goods from your Home Bakery!

I know it can be super daunting to follow up with a client, because what if they didn’t enjoy their cake?? 😨

Honestly, I still get these doubts every single time I need to follow up with a client. But, then I need to remind myself that this phase is too important to skip for several reasons.

Here’s WHY you Should Follow Up with Every Client:

  1. It’s good policy. Caring about whether someone enjoyed your baking (which they paid good money for) is the good and decent thing to do. Following up tells a client a lot about what type of business owner and person you are. Home Bakers care.
  2. If something tastes bad or went wrong, you NEED TO KNOW so that it doesn’t happen again! Getting feedback gives you the opportunity to make changes in your Home Bakery Business moving forward. It also increases your chances of a high customer satisfaction rate.
  3. It provides another opportunity for interaction and relationship building. After the follow up there will be no real opportunity to connect with them again unless they order again. So the follow up provides the last window to leave a good impression with your client.

If a client happens to be dissatisfied, they will already like you more for caring enough to follow up with them.

This means they’ll be less emotional about it because they won’t be thinking: “The cake was awful and she didn’t even care to follow up! What a shocker!”

Following up sets you up for the win – even if it turns out the client is dissatisfied.


“Dissatisfied Client” Step #2: Listen & Empathize

If you follow up and it turns out that the client did not enjoy their baked goods, the most important first step is to LISTEN to them.

DO NOT go on defense mode here!! This is about THEM, not about you. Listen to them with TOTAL EMPATHY. Imagine how you would feel if you saved up to buy a cake for your birthday only to be disappointed by it and feeling embarrassed to serve it to your friends & family.

Empathize with them verbally saying things like:

“I am so sorry to hear that you’ve had such a bad experience. This should not have happened. I sincerely apologize.”

Acknowledging their feelings is the best way to distinguish any anger they might have (I learned this at a marriage conference actually! Lol!). This is an important step because you will need to dig a bit deeper into the problem and it helps if the client feels HEARD & UNDERSTOOD.

difficult home bakery clients 2


“Dissatisfied Client” Step #3: Find a Solution

Now it’s time to dig a bit deeper and find out from the client EXACTLY WHY they didn’t enjoy your baked goods.

Ask questions about the flavour, the texture, the freshness, how they stored the baked goods. Be a detective and find out from them what the problems were in as much detail as possible.

Explain to them what you think happened and why it happened. THANK them for their honesty and that you appreciate their willingness to talk to you about their experience.

For this next phase you will need to be as objective as possible.

1. Analyse everything the client has told you – objectively.

Grade their feedback on a scale from 1-10. 1 being a “petty complaint” with no real consequences and 10 being severe, legitimate complaints to the point of a bake not being edible (burnt, too much salt, had a hair in it).


Create 3 levels of reimbursement.

* Level 1: Any complaint ranking from 1-2. This level is for complaints like “the cake was a tad dryer than last time I ordered from you, but it was still delicious.”
In such cases you can just apologize that the cake did not entirely live up to their expectations. You’ll take extra care to ensure moist cakes next time by doing X,Y and Z.

* Level 2: Any complaints ranking from 3-6. This level is for complaints like “the cake was not as delicious as I usually get from you. We ate it and it was okay, but everyone agreed that we expect more from you.” In such cases I recommend a 20% discount on their next purchase.

* Level 3: Any complaints raking from 7-10. This level is for severe complaints like burned cake, a hair in the cake – anything that makes a cake inedible. In such cases I recommend giving the client a FREE cake. Yes, a totally 100% free cake. Remember that people talk. If you make such a grand gesture as this when your Home Bakery client is dissatisfied, they probably won’t ever say anything bad about your business.

Super Important: Do not give them a financial refund. You want to create another opportunity to change their mind about you and your baking business! Rather give them a free cake.


“Difficult Client” Step #1: Identification

First you will need to accurately identify a “Difficult Client”. It’s someone who:

* Keeps asking for price reductions

* Always sends you super elaborate images from Pinterest to recreate – for next to nothing

* Cancels their order last minute

* Manipulates you into adding extra things for free

* Manipulates you into baking things that you don’t want to bake

* Does not respect your time or privacy and spams you with 5 texts at 9 pm

* Delays their payment past the payment deadline

* Gets you to make exceptions for them “just this once” – regarding delivery, lead time, prices, designs, etc.

Difficult and Dissatisfied clients are guaranteed to cross your path in your Home Bakery Business journey. Even if you are a baking prodigy, super organized and your Dad's the president; you or your baking will undoubtedly upset a client at some point. In this post you'll learn how to listen, speak and appease such clients. Click through to get started! #homebakery #bakingbusiness #cakebusiness

Okay my friend, now listen up. This is the most important thing I can teach you about “difficult clients”…

They exist in EVERY SINGLE INDUSTRY. You can’t control them and their audacity. BUT, you can (and SHOULD) position your Home Bakery to REPEL them.


“Difficult Client” Step #2: Repellent

Yes, REPELLING those difficult clients is the best way to deal with them, because then you DON’T have to deal with them! Does that make sense?


So, HOW do you repel difficult clients?

1. Remember that Cheap Prices Attract Cheap Clients

If you’ve been charging too little for your baked goods, you’ve probably run into some pretty darn demanding, unrealistic, bartering sort of clients. Am I right?

Chances are that’s what drove you to start looking for solutions to dealing with your “difficult clients”! The type of clients you currently have are just becoming unbearable and you’re constantly second guessing yourself as a baker and business owner.

So here’s the deal. Cheap prices will attract clients that have a “cheap” type of character. These are the type of clients who take advantage of you. They’ll get you baking things you hate, on short notice for less money.

The way you get ideal, committed clients with better character (and repel the difficult clients) is by CHARGING MORE. This separates the cheapskates from the true cake appreciators.

YES, my friend, your dream clients are out there and there are MANY of them. But YOU need to make the decision to start pricing your bakes according to their VALUE and not according to what your difficult clients want.

RELATED: 6 Steps to Pricing your Cakes with Confidence


2. Clearly State on your Website What you DON’T Do

Here’s an example of this section on my website:

how to deal with difficult home bakery clients

Being upfront about what you do and don’t do will easily veer off all the clients you’d prefer not to bake for. People appreciate honesty and at the end of the day you’re also saving them, and yourself, time.


“Difficult Client” Step #3: Listen & Refer

You might not like these difficult clients, but fact is that they still need a cake for a very special event in their lives. Don’t disregard that.

Whenever a difficult type of client emails me about baking them an elaborate fondant cake and speak to me like they “own me”, I just politely refer them to a bakery that can help them.

Whether the client is difficult or not, you should still at least point them in a direction that can meet their needs. Provide them with a link to the Bakery that can help them and ALWAYS speak kindly – especially when they were rude in their first email.


Bonus Tip!

ALWAYS believe the best about Clients and don’t assume the worst.

We all have very dynamic lives full of challenges. Sometimes a client will just be having a difficult day and feel frustrated. This might influence their writing style when they email you with an inquiry and they’ll appear blunt and rude.

No matter how any potential client speaks to you (via phone or email), NEVER say anything bad about ANY CLIENTS beyond your most trusted friend or spouse.

Difficult clients are NOT a conversation topic for you to bring up at a party or even at a family event. People talk, news travels fast and speaking poorly of anyone will always reflect badly on your character – no matter how wrong they were and how right you are.

Apply this 1 rule to ALL current & potential clients: 

See no evil, hear no evil, and speak no evil.


That’s it my friend! The 6 Easy Steps to Deal with Dissatisfied and/or Difficult Home Bakery Clients 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂

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How to Create a Home Bakery Business Plan (Workbook Included!)

How to Create a Home Bakery Business Plan (Workbook Included!)

How to Create a Home Bakery Business Plan

I’m beyond excited that you’ve decided to take action to read this post because your life could be starting on a NEW path from here on out…

Deciding to create your Home Bakery Business Plan means that you are actively responding to your dream. Today your dream has officially started to become a reality.

Acknowledging that you are a baker at heart is extremely difficult in our corporate world. It’s frowned upon to pursue a career that’s RICH in CREATIVITY and IMAGINATION.

So I just want to give you a room full of applause for being brave enough to start accepting who you were made to be.

We are Home Bakers and the world needs us.

The world needs the comfort, joy and hope that pure home baking brings.

home bakery business plan


And that’s why I’ve made this post and FREE Workbook to help you create your own Home Bakery Business Plan!

I want to give you the jump start you need to start your Home Bakery.

Creating your business plan will give you a lot of insight into yourself, your ideal clients, what you want to bake and why you want to do it.

Most importantly it will help you figure out where you want to go

Because “If you don’t know where you’re going, any road will take you there.”

By outlining where you want your business to go, you have a much greater chance at success because you will always be aware of where you are heading.


Your free Home Bakery Business Plan workbook is waiting for you in my free Resource Library. Click below to access the library, download and print out your workbook.

Access your free workbook here:

home bakery business plan free workbook download


Awesome! Let’s get stared!




STEP #1: Your Executive Summary

It might sound super intimidating to create an “executive summary”, but don’t worry 🙂 An executive summary is super easy to create through answering a few questions. It’s basically just about WHAT you do and WHY you do it…



You might not be able to answer all of the questions below yet, BUT you can share your research and all the steps you’re taking to ensure your business’s success.



What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?



What is the purpose of your Home Bakery? What value do you add to your city/town? Why did you start your Home Bakery Business?



Write down a short summary of the products & services your Home Bakery will offer in order to make your business profitable.



Time to dream, my friend! What are your goals for your Home Bakery?

What do you want your business to look like 1 year from now, 2 years from now and 5 years from now?


STEP #2: Your Home Bakery Business Description


Now we are going to dive into your business culture & brand which is something that EVERY business is either working on or has figured out.



Why should someone buy from YOUR Home Bakery above others? What makes your business different?



Every business needs clients in order to survive and thrive! So it’s super important to define WHO your business’s ideal clients are:

How old are they?

What do they do for a living?

What do they care about most?

Why have they come to your baking business?

How can you help them?

What are their goals & aspirations?

What are their hobbies?

Which things make them happy?



Another way to think of “culture & brand” is simply to see it as your business’s personality & looks; it’s the first impression that clients get from your Home Bakery Business…

When people interact with your Home Bakery, what do you want them to feel?

How would you describe your Home Bakery’s Personality?

What purpose does your Home Bakery serve?



Organizational Structure simply refers to the legal definition of your business. If you are the only person working in your Home Bakery – which is pretty much always the case – then you are automatically defined as a “sole proprietor“.

Even if there’s one other person in your business who cleans for you or helps you out with deliveries or admin, etc. you are still a sole proprietor.

You’ll include this organizational structure definition when submitting your tax information each year.

Related: Home Bakery Certificates, Licenses and Insurance

If you decide to expand your Home Bakery in the future, you can do the necessary research to figure out whether you should register your business as a Partnership, CC, LLC, etc.

The motivation for changing your business to one of these other organizational structures is for financial reasons. If your business should go bankrupt while you are a sole proprietor, then YOU are by definition bankrupt as well.

But if you have an LLC, CC, etc. then only your business will be bankrupt and not YOU as a person.


This may sound like super scary stuff, but you don’t need to worry AT ALL, okay? Home Bakeries typically do not shuffle around tens of thousands of dollars each day so our risk is SIGNIFICANTLY lower.

We also typically do not buy like 5 company cars and employ 20 people and stuff like that.

Our Home Bakeries are small and safe 🙂


STEP #3: Competitor Analysis


Before launching your Home Bakery business, I encourage you to THOROUGHLY research your largest competitors (popular bakeries with an employment force) and other Home Bakeries in your city, town and suburb.

Doing this is important because it will enable you to make more informed decisions and chart your own, unique course moving forward that serves a REAL need in your community and beyond.


Be mindful when you’re researching & analyzing your competitors though…

It’s SO EASY to be swooped up in a wave of comparison when you look at other Bakeries; their high skill level, beautiful website & branding, EPIC social media…

Guard your heart and analyse with your HEAD. Be HAPPY for them because they’ve worked super hard to get to where they are.


They may be your competitors, but they are NOT your enemies.


See these businesses as inspiration for where YOU could be in a few months! It’s 100% possible!! By completing this home bakery business plan you’re taking a GIANT LEAP towards your own success!

Related: 5 Mindsets Shifts of Successful Home Bakery Owners

Also, I know all too well how tempting it is to just copy their cakes, their designs, their website design etc., but doing this will ONLY DAMAGE YOUR BUSINESS!!

They became successful by doing THEIR own thing and so will you if you do YOUR own thing.


Now, when doing your competitor analysis, you’ll want to take the following steps:



Now you’re going to list of all of your competitors. Which other Bakeries bake goods that are similar to yours (or similar to what you want to bake in the future)?

Write down the Bakery’s name with links to their website & social media:


The Free Home Bakery Business Plan Workbook has very handy spaces for you to easily fill in.

Access your free workbook here:

home bakery business plan free workbook download


If you’re brand new to the Home Bakery scene, then you may not know who your competitors are.

Here are a few ways to find them:

  • Search on Google: This is the easiest way to find your competitors. Search phrases like “delicious cake [your town/city]”. You can even get more specific by searching for “home bakery [your suburb]” which will give you results for Home Bakeries closest to you.I encourage you to click through to look at all result pages from 1 – 4 to get a more thorough scope (and because Home Bakeries mostly not listed first).
  • Search on Social Media: Social media – especially Instagram – is THE place to be for businesses today. Bakeries that are worthy competitors will have social media accounts. Search hashtags in Instagram like #[your city]cakes or #[your city]food. Or simply search for “Home Bakery [your city]”.



Cool, now that we know who your main competitors are we need to find out what their angle is for reaching their ideal clients – because you can learn from them and also readjust your own strategy accordingly.

What are they promoting? (Their products, services, lifestyles, feelings…)

What strategies do your competitors have in common? (Like Instagram lives, Facebook lives, certain types of promotions or giveaways…)

Which things set each competitor apart from the others on your list? (What do they do differently than all the rest?)

What goals do your competitors have? (I know you’re not a mind reader, but what assumptions can you make from analyzing their business? Sometimes Bakeries will even share their goals on their about pages on their websites…)



Check out the prices of all of your competitors for each different type of bake they sell. This will give you a better idea of what your future clients will be comfortable paying for baked goods.



Now that you’ve analysed each of your competitor’s websites, social media, products & services, you should have a pretty good idea of:

who they are,

what they are doing,

why they are doing it,

who they are doing it for and

where they are going with their business…


Let’s dig a little deeper. Use the next section on the home bakery business plan workbook to make a list of some of their strengths and weaknesses.

What are they super good at and what can they improve on or change completely?

home bakery business plan free download


STEP #4: Audience & Market Research


Back in STEP #2 of your home bakery business plan we identified and described your Home Bakery’s ideal client. Go ahead and look back to refresh your memory because now we’re going to dig deeper…



Surveys are hands-down the best way to gather priceless insights into the minds and needs of the people you want to serve – especially because surveys are anonymous.

People tend to share their TRUE desires and thoughts a lot easier when they have the security of anonymity.

Create your own FREE survey on SurveyMonkey or Typeform and then share it with your audience. I recommend sharing it with your email contacts, your social media, local family & friends.


You don’t want your survey to be too long – because then people will be too lazy to answer the questions! Trust me… Keep it to 3 questions 😉

What are the best 3 questions you can ask your audience to understand their needs & desires better?



In Step #2 we covered your brand’s personality and in Step 3 we defined the brand personality of your Competitors. With this information in mind, here are a few questions for you…


How can YOU, as a unique human being & baker, help your audience?

What makes your Home Bakery different from all other Bakeries (big & small)?

In what ways can your Home Bakery’s unique qualities benefit your ideal client that’s different from all the other Bakeries in your town/city & suburb?


STEP #5: Your Home Bakery’s Products & Services


And now it’s time for the BEST part – your baked goods & services! Yay! 😀

These are the 2 things that will bring profit to your Home Bakery, so it’s super important to put thought, heart and proper planning into this…



Which products do your ideal clients need? Refer back to the answers from your survey to get good ideas.

HOWEVER, I do believe that people are aware of what they want, but they aren’t necessarily always aware of what they NEED. So trust your own talents and passion on this as well…



Defining what you DON’T bake is just as important as defining what you DO bake. Which products will NOT be on your menu and why?



Which services do your ideal clients need? Refer back to the answers from your survey to get good ideas.

Will you offer delivery? Are you considering to offer customization? Will you offer on-site catering or set-ups? Will you offer rental services for cake stands etc.? Get specific here.



Defining which services you DON’T offer is just as important as defining which services you DO offer. Which services will you not offer and why?



Refer back to your competitor research: How are your products & services different from theirs? Is there anything you could add that would make your menu & services feel even more valuable than theirs?


This sure is a LOT of information to keep track of! You can easily have it all on hand by downloading your free Home Bakery Business Plan Workbook.

Access your free workbook here:

home bakery business plan free workbook download


STEP #6: Your Home Bakery’s Sales & Marketing Strategy


Wow! Look how far you’ve come already – I’m so proud of you for putting in all this hard work to create your Home Bakery’s Business Plan…

It’s the first and biggest step you can take to start turning your Home Bakery dreams into a reality! 😀

The last step in your home bakery business plan is working out your sales & marketing strategy. Without a strategy there’s nothing you can do besides “waiting and hoping” your business will grow. A strategy makes it all REAL! Let’s dive in!



Take some time to consider which platforms and methods you want to use to market your business and baked goods…

Do you want to use a Facebook group, page or ads? Are there some local Food Markets you’d like to trade at? Do you have some contacts and connections who love your baked goods you can ask to “spread the word” via email or with a flyer?

Once you’ve decided on some methods, research them online for better results.



It’s important to set a day and time aside for yourself to spend on Marketing – otherwise life will find a way of soaking up all of your time! When will it be?

Related: How to Plan your Home Bakery’s Work Schedule



If you haven’t started your Home Bakery yet, it will help to create a “launch” strategy for your business. How will your business officially come into existence?

What are some things you can do to launch your Home Bakery with a bang and get people excited about what you bake?



You’ve made it to the last question! Congrats! This last section is about coming up with strategies to grow your business.

This doesn’t necessarily mean employing staff and moving to a larger facility (or opening a retail bakery) – unless that’s what you desire.  This last section pertains more to how you will grow your profits and client base.


Will you outsource certain tasks like cleaning, branding, photography, deliveries, social media management, website building, etc.?

Will you expand your menu & services?

How will you look after your clients to keep them coming back?

Think about things that you can do to keep your Home Bakery Business growing and thriving.


And that concludes your Home Bakery Business Plan my friend! I’m so proud of you for deciding to take action and start turning your home bakery dreams into a reality 😀

home bakery business plan free download

Chat soon


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment) 🙂