Hey baking nerd!

🍩 You worry your baking isn’t “professional enough” because you didn’t go to pastry school.

🍰 You think you need a gorgeous kitchen, fancy equipment, and lots of money before you’re ready.

🎂 You want your baking to bring more freedom, joy, and income into your life… not become another thing that burns you out.

I’m Aurelia (pronounced oh-really-huh)

I didn’t start my Home Bakery because I was brave. I started it because my “respectable” architecture career had led to anxiety-induced insomnia (with meds), exhaustion, and surviving on peanut butter sandwiches.

With a borrowed hand mixer, an ugly yellow mixing bowl, $40,000 in student debt, and no capital or investors, I began selling cupcakes from my tiny student kitchen.

When reaching out in my community brought in zero orders, I had to learn to think differently — and started pitching coffee shops instead.

Within 3 months, I’d replaced my salary! Eeek! For 6½ years, my Home Bakery provided a full-time income through steady, repeat clients.

But what truly changed my business wasn’t just learning business strategy. It was unlearning the belief that I had to undercharge and overwork to get customers and become successful…