7 Books Every Home Bakery Business Owner Needs to Read

7 Books Every Home Bakery Business Owner Needs to Read

 7 Books Every Home Bakery Business Owner Needs to Read

First of all you’ve got to know that I hate reading.

There, I’ve said it.

My husband, Adriaan, can read for hooouuuuurs on end.

But to me, reading is just… well… boring.

So the fact that I’m recommending books to you today means that these books are nothing short of MIRACULOUS.

Books may be boring to me in general, yes.

But when a book has the power to turn your business around from losing 70% of your profit to being fully booked – FOR 3 MONTHS IN ADVANCE – then it’s everything but “boring”, right?!

 

Books have saved my Home Bakery Business.

The amount of knowledge experts share in books is astounding!

They’ll honestly share $1500 worth of info in a book that you can buy for just $15.

Books are the most AFFORDABLE way to transform your life and business. Period.

I do offer a whole bunch of online courses to help home bakers get consistent sales and grow their home baking into a full-time career, but I realize that this route isn’t for everyone.

Very often, it’s just impossible – financially – to join an online course.

But an online course isn’t the only way to be successful.

YES, reading is “boring”, but a successful baking business sure isn’t! Don't avoid reading books like I did for the first 4 years in my home bakery. Experts seriously share $1500 worth of information in their books which they sell for $10 - $15! When I finally started reading books to help my business, I became fully booked for up to months in advance. Start reading these books NOW so that you can get more home baking business clients & sales! #homebaking #homebakery #bakingbusiness #athomebakery

 

Gosh, there sure weren’t any online courses to help ME on my home bakery journey! So the ONLY option I had was to fall on my face >> thousands of times.

And eventually my husband convinced me to stop whining about how tough life is and read a book about how to MAKE my baking business successful.

It took about 6 years of trial & error, reading, testing strategies, tweaking strategies, making mistakes, apologizing, learning and GROWING…

But it was worth it!

Reaching your goals and GROWING as a person is always worth it.

Doing it all yourself often just takes a long time.

The great advantage of my online courses is that you’ll take a severe shortcut to home bakery business success. I’ve got a student who’s gone from a full-time desk job to full-time home baking in 10 months – which is a whole lot shorter than 6 years, right?

But I repeat; an online course isn’t the only way to be successful.

You CAN absolutely DIY your Home Bakery success path!

And books are the most affordable and effective way to do that.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

Let me fill you in on the 7 Books every Home Bakery owner needs to read.

I’m going to list them in order of importance from a beginner level Home Bakery (thinking about starting) to an advanced level Home Bakery (baking full-time).

 

1. The Heart to Start – David Kadavy

This is a short, funny and sweet book that’s perfect for any creative person – which absolutely includes home bakers!

>> If you struggle with self-doubt

>> Or with having the guts to put yourself and your baking out there…

>> Or you’re a perfectionist that finds excuses NOT to start your Home Bakery (totally raising my own hand too, by the way!)…

This is the book you need.

The Heart to Start breaks down all the reasons we don’t start putting ourselves out there. When you understand WHY you’re hesitant to let your creativity shine, it becomes so much simpler to overcome your procrastination.

He gives it to you straight. He gives you truckloads of perspective that will OPEN YOUR EYES like never before!

You’ll finally understand yourself and how to get out of your own way so you can START the things you were meant to start.

books for home bakery business owners - the heart to start by David Kadavy

 

2. The $100 Startup – Chris Guillebeau

Where do I begin to express my deep gratitude for this book?…

I was a stubborn home baker that didn’t want to learn ANYTHING about business and marketing. I just wanted to BAKE!

To me the business side felt overwhelming, super scary and boring all at the same time.

For the first 4 years in my Home Bakery Business I kept praying that God would send me someone to handle the business side FOR me.

“Aurelia; you just handle the baking, I’ll handle the business stuff and we’ll all live happily ever after.”

This is what I wanted.

But God did not give me this…

You see dear friend, we spend so much time praying for things to be easier.

And instead of miraculously making our lives easier, God often gives us opportunities to GROW – which will eventually make our lives a bit easier (in that department at least).

But it’s NOT instant.

So when we see the opportunities to GROW instead of the miracle quick-fix, we get upset.

I understand because I often do this too! Even still today!

But because I’d just lost my biggest client and 70% of my income I literally had nothing else to do but read this book.

Guess what happened?

The $100 Startup made me fall in love with business & marketing.

And I’ve been smitten ever since!

This book helped me to realize that if you’re serious about making a profit, you can’t afford to NOT learn about business & marketing.

Business & Marketing isn’t like the dishes and cleaning in your business. This is not something you ignore and hand off to someone else to handle for you.

If you’re serious about making baking your career, you’ll grab the opportunity to learn from this book as soon as possible.

It’s easy to read, realistic and it gets you results.

books for home bakery business owners - the $100 startup by Chris Guillebeau

 

3. How to Avoid a Soggy Bottom – Gerard Baker

This is my favourite baking book of all time. But here comes the plot twist… it’s NOT a recipe book!

How to Avoid a Soggy Bottom is all about the technical science of baking.

There’s nothing worse than baking up a flop and assuming that you were “just unlucky today”.

There’s no such thing.

Baking is a SCIENCE. That’s one of the things I love most about it!

When a bake flops there are always reasons WHY.

Understanding the science of baking is the BIGGEST leap you can take towards improving the quality of your baking.

The better you can understand the science of baking, the better your bakes will turn out and the more consistent your baking will be.

How to Avoid a Soggy Bottom answers a whopping 150 essential baking questions! And with this knowledge your flops will be a thing of the past.

books for home bakery business owners - how to avoid a soggy bottom by Gerard Baker

 

4. Show Your Work – Austin Kleon

For YEARS I thought I always had to put my “best foot forward” in my business to be successful. Maybe you think that’s what you should do too?

We home bakers tend to follow hundreds of popular bakers on Instagram. We see their perfect baked goods, with perfect photos taken in their perfect kitchens.

Then we assume we need to replicate that perfection before our work is “good enough” to share on Instagram.

You see, we make the mistake of thinking that we’re either:

a] Baking for ourselves OR
b] Baking for our baking-heroes

While NEITHER of these is true.

>> Your clients don’t follow hundreds of bakers on Instagram like you do!

>> They don’t stare at your average-ish website criticizing it for hours on end like you do.

>> They’re not looking up every single baker in your town or city and laying out a crime investigation board with photos to determine who the “best” and “most deserving” baker is!

You’re not baking for yourself and you’re not baking for your “competition”. You’re baking for your CLIENTS.

If you want to become a successful entrepreneur, spend your energy thinking about what matters to your CLIENTS.

And one of the biggest things your clients want is to feel like they’re included in something meaningful. They want to be PART of something special.

Show Your Work gives you practical tips for how to make your customers feel like they are a vital PART of your business.

The book shows you how to INCLUDE your clients in your business and as a result you’ll win their attention, hearts and they’ll sing your praises from their rooftops!

books for home bakery business owners - show your work by Austin Kleon

 

5. Building a Story Brand – Donald Miller

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe that’s how you feel right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to solve their problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we (and our home bakery business) are Daniel LaRusso in the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look at me & my business! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too.

It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr. Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients. Plain and simple.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

 

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

(The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website.)

Building a StoryBrand has changed my life!

You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

books for home bakery business owners - building a story brand by Donald Miller

 

6. Deep Work – Cal Newport

Technology brings a lot of WONDERFUL advantages to our lives. If it weren’t for technology, my blog wouldn’t exist right now!

You’d have needed to WAIT for your hair to dry naturally this morning. And before that you would’ve needed to boil water over a fire for your bath!

Technology is awesome and it’s powerful.

But with great power comes great responsibility, right?

In Cal Newport’s book Deep Work, he fills us in on the greatest disadvantage of technology.

Fact is, technology has TRAINED us to be distracted.

So often I’ll grab my phone because I wanted to do something specific – like making a note of an idea.

Then suddenly, 10 minutes later, I realize I’ve been on Instagram (again) and completely forgot the reason I picked up my phone in the first place!

Come on, you know it’s happened to you too. Just admit it! No shame here.

The problem is that in such a distracted world of constantly checking emails, text messages, Instagram, Facebook, Twitter, Tik Tok, et freakin cetera… we spend so little time digging into the REAL creativity – the GOLD – within ourselves.

The kind of creativity, productivity, clarity of mind and deep work that requires more than 15 minutes of focus to access.

To get to your TRUE GENIUS, you need to focus on one thing for a few hours – not minutes.

>> Deep Work has helped me to access my BEST ideas.

>> It helps me to GET MORE DONE in LESS TIME every single day.

>> It’s helped me to organize my life to be less distracted and more present.

This book helps me DEFINE what exactly I want and how to get there faster, with more calm and less anxiety.

If you want to uncover your deepest creative genius,
and have a calmer life with less noise & more clarity,
and be more efficient & productive…

This is the book you need to get there.

books for home bakery business owners - deep work by Cal Newport

 

7. The E-Myth Revisited

This book is NOT for beginners.

When we start our Home Bakery Business, the one thing we keep wishing & praying for is MORE clients.

But as your Home Bakery grows so do the responsibilities and sense of overwhelm & obligation.

Over time you start longing for the days when things were smaller and simpler.

You’ll long for the days you could just bake 1 thing at a time – soaking in the beauty of baking.

Now you need to crank out 20 times that per day. You need to employ staff, but you’re SO scared they won’t care about your business the same way YOU do.

So you just soldier on and do everything yourself.

If you’ve been getting to that point where your Home Bakery is constantly fully booked, you’re baking 24/7 and feel like you’re juggling 100 balls at once – this book is SO for YOU!

The “E-Myth” stands for the “Entrepreneur-Myth”. Weird name, I know. But don’t let that put you off.

This single book has the power to save your life and your business – before it swallows you whole (which inevitably happens in EVERY small business).

In this book Michael Gerber tells us the story of his coaching journey with Sarah and her Pie Baking Business. (And let’s pause for a moment and acknowledge how beyond cool is it that his case study is a home baker, right?!)

You get to be a fly on the wall witnessing all their conversations.

The book starts where Sarah’s working 20 hours a day (yes, 20 hours isn’t a typo), 6 days a week. (And I know this is true because I’ve been there too.)

And it ends with she’s able to take a WEEK OFF while her business runs smooth as butter without her needing to be there. Isn’t that incredible?!

The E-myth Revisited asks you the questions you don’t want to hear.

It challenges you like no other book challenges a small business owner.

It will force you to acknowledge that businesses, like people, are destined to grow!

And you’ll learn exactly how to facilitate that growth of your business – without sacrificing quality, your marriage or health for it.

This book will help you to navigate and calm the storm of a growing business.

It will SIMPLIFY the growth process for you and help you to get more profit AND more balance back into your life.

TOTAL must read for advanced Home Bakery Owners!

books for home bakery business owners - the e-myth revisited by Michael Gerber

 

8. Find Your Why – Simon Sinek

Okay fine, I lied… There are 8 books. I just knew that “8 books” in the post title would look WAY more scary than 7!

But there’s another book I just CANNOT leave out.

And it’s Find Your Why.

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.” – Excerpt from simonsinek.com.

So essentially this book is all about understanding how your clients THINK.

Why is that important to your business?

Because, dear friend, before a client buys from you they THINK a whole bunch of things that lead them to buying from you – OR from your competition.

The success of your business hinges on what your clients think and how they make decisions.

Find Your Why will help you understand why your clients aren’t connecting with you or your business and what you can do to fix that.

books for home bakery business owners - find your why by Simon Sinek

 

Okay, now I’m REALLY done!

There are SO many more books I could recommend, but maybe it’s best that I stop myself here.

Once again, I repeat – I really DON’T like reading at all. But these books have literally changed my Home Bakery Business and my life.

They’ve also been the perfect way SAVE MONEY & GROW at the same time. For example; my cousin who’s a marketing lecturer learned more from the Building a Story Brand book (which costs $16) than in his entire university education (which cost OVER $10,000).

Learning doesn’t need to be expensive.

Special shout-out; I’m extremely grateful to my bookworm husband that persisted in encouraging me to read. If you’re reading this, THANK YOU Fish-pie.

Please don’t be a book-allergic idiot like I was for the first 4 years in my business.

Start reading these books NOW so you can start changing the future of your business and life.

Reading is boring, but success sure isn’t!

Struggling to get home bakery clients & sales? Books are THE easiest, cheapest way to grow your baking business! I know reading seems boring - I mean, hate reading - but being successful sure isn't boring! Click through to learn about the books that transformed my home bakery into a fully booked success! #baking #homebakery #bakingbusiness #cakebusiness

 

And now I want to hear from YOU! Are there any books YOU’VE read that have made a significant impact on your baking or baking business?

Chat soon

Aurelia

 

 

5. Building a Story Brand – Donald Miller

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe that’s how you feel right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to solve their problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we (and our home bakery business) are Daniel LaRusso in the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look at me & my business! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too.

It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients. Plain and simple.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

 

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website and have worked through the book The $100 Startup already.

Building a StoryBrand has changed my life!

You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

books for home bakery business owners - building a story brand by Donald Miller

 6. Deep Work – Cal Newport

Technology brings a lot of WONDERFUL advantages to our lives. If it weren’t for technology, my blog wouldn’t exist right now!

You’d have needed to WAIT for your hair to dry naturally this morning. And before that you would’ve needed to boil water over a fire for your bath!

Technology is awesome and it’s powerful.

But with great power comes great responsibility, right?

In Cal Newport’s book Deep Work, he fills us in on the greatest disadvantage of technology.

Fact is, technology has TRAINED us to be distracted.

So often I’ll grab my phone because I wanted to do something specific – like making a note of an idea.

Then suddenly, 10 minutes later, I realize I’ve been on Instagram (again) and completely forgot the reason I picked up my phone in the first place!

Come on, you know it’s happened to you too. Just admit it! No shame here.

The problem is that in such a distracted world of constantly checking emails, text messages, Instagram, Facebook, Twitter, Tik Tok, et freakin cetera… we spend so little time digging into the REAL creativity – the GOLD – within ourselves.

The kind of creativity, productivity, clarity of mind and deep work that requires more than 15 minutes of focus to access.

To get to your TRUE GENIUS, you need to focus on one thing for a few hours – not minutes.

>> Deep Work has helped me to access my BEST ideas.

>> It helps me to GET MORE DONE in LESS TIME every single day.

>> It’s helped me to organize my life to be less distracted and more present.

This book helps me DEFINE what exactly I want and how to get there faster, with more calm and less anxiety.

If you want to uncover your deepest creative genius,
and have a calmer life with less noise & more clarity,
and be more efficient & productive…

This is the book you need to get there.

books for home bakery business owners - deep work by Cal Newport

 

7. The E-Myth Revisited

This book is NOT for beginners.

When we start our Home Bakery Business, the one thing we keep wishing & praying for is MORE clients.

But as your Home Bakery grows so do the responsibilities and sense of overwhelm & obligation.

Over time you start longing for the days when things were smaller and simpler.

You’ll long for the days you could just bake 1 thing at a time – soaking in the beauty of baking.

Now you need to crank out 20 times that per day. You need to employ staff, but you’re SO scared they won’t care about your business the same way YOU do.

So you just soldier on and do everything yourself.

If you’ve been getting to that point where your Home Bakery is constantly fully booked, you’re baking 24/7 and feel like you’re juggling 100 balls at once – this book is SO for YOU!

The “E-Myth” stands for the “Entrepreneur-Myth”. Weird name, I know. But don’t let that put you off.

This single book has the power to save your life and your business – before it swallows you whole (which inevitably happens in EVERY small business).

In this book Michael Gerber tells us the story of his coaching journey with Sarah and her Pie Baking Business. (And let’s pause for a moment and acknowledge how beyond cool is it that his case study is a home baker, right?!)

You get to be a fly on the wall witnessing all their conversations.

The book starts where Sarah’s working 20 hours a day (yes, 20 hours isn’t a typo), 6 days a week. (And I know this is true because I’ve been there too.)

And it ends with she’s able to take a WEEK OFF while her business runs smooth as butter without her needing to be there. Isn’t that incredible?!

The E-myth Revisited asks you the questions you don’t want to hear.

It challenges you like no other book challenges a small business owner.

It will force you to acknowledge that businesses, like people, are destined to grow!

And you’ll learn exactly how to facilitate that growth of your business – without sacrificing quality, your marriage or health for it.

This book will help you to navigate and calm the storm of a growing business.

It will SIMPLIFY the growth process for you and help you to get more profit AND more balance back into your life.

TOTAL must read for advanced Home Bakery Owners!

books for home bakery business owners - the e-myth revisited by Michael Gerber

 

8. Find Your Why – Simon Sinek

Okay fine, I lied… There are 8 books. I just knew that “8 books” in the post title would look WAY more scary than 7!

But there’s another book I just CANNOT leave out.

And it’s Find Your Why.

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.” – Excerpt from simonsinek.com.

So essentially this book is all about understanding how your clients THINK.

Why is that important to your business?

Because, dear friend, before a client buys from you they THINK a whole bunch of things that lead them to buying from you – OR from your competition.

The success of your business hinges on what your clients think and how they make decisions.

Find Your Why will help you understand why your clients aren’t connecting with you or your business and what you can do to fix that.

books for home bakery business owners - find your why by Simon Sinek

 

Okay, now I’m REALLY done!

There are SO many more books I could recommend, but maybe it’s best that I stop myself here.

Once again, I repeat – I really DON’T like reading at all. But these books have literally changed my Home Bakery Business and my life.

They’ve also been the perfect way SAVE MONEY & GROW at the same time. For example; my cousin who’s a marketing lecturer learned more from the Building a Story Brand book (which costs $16) than in his entire university education (which cost OVER $10,000).

Learning doesn’t need to be expensive.

Special shout-out; I’m extremely grateful to my bookworm husband that persisted in encouraging me to read. If you’re reading this, THANK YOU Fish-pie.

Please don’t be a book-allergic idiot like I was for the first 4 years in my business.

Start reading these books NOW so you can start changing the future of your business and life.

Reading is boring, but success sure isn’t!

Struggling to get home bakery clients & sales? Books are THE easiest, cheapest way to grow your baking business! I know reading seems boring - I mean, hate reading - but being successful sure isn't boring! Click through to learn about the books that transformed my home bakery into a fully booked success! #baking #homebakery #bakingbusiness #cakebusiness

 

And now I want to hear from YOU! Are there any books YOU’VE read that have made a significant impact on your baking or baking business?

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery Business

How to Overcome the Fear of Failure in your Home Bakery

Overcoming the Fear of Failure is one of the issues most of my readers & students have asked me to write about.

A number of unhealthy mindsets have plagued my Home Bakery, but anxiety and fear have challenged me most of my life, so believe me you are not alone.

 

SO many friends have told me: “Don’t worry about it! What’s the worst that can happen?

I know they mean well, but that question does not bring a baker comfort! In fact, when they ask me this I have a super detailed scenario in my mind of the “worst that can happen”:

What if I invest all this time and love and resources in my baking business and then no one likes my stuff?? And instead of talking to me about it, they end up writing a horrible Facebook review on my page and then no one orders from me again!

OR what if I bake this cake and it slides apart or breaks apart on the way to the wedding venue?? Then the bride has no wedding cake, freaks out and everyone at the wedding stares at me and says in unison: “It’s all your fault.”

That is the worst that can happen.

 

What I’m trying to say is that I honestly know how you feel.

I’ve had countless sleepless nights. The nights before food markets, before massive orders, food expo’s, weddings, birthday parties… Sleepless nights over frosting not setting in time, things over-baking, cupcakes shrinking, cakes falling, cakes cracking and more…

Another popular favourite in my early days of Baking was that my clients would lose interest over time and I would need to return to my desk job…

And then the biggest fear is that a client won’t be happy with what I baked for them.

I know how you feel.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

home baking business | fear of failure | home bakery tips | overcome fear of failure in home bakery

BUT I also know now that I DO NOT have to live my life like this… AND NEITHER DO YOU.

I’ve learned how to understand fear & anxiety works, how to manage them and how to overcome them.

Please note that these are my personal experiences on what has worked for me. These tips might not necessarily work for you or appeal to you. But I’m 99% confident that they will bring SIGNIFICANT relief to the quality of your baking life and release a lot of chains from your Home Bakery.

I’m convinced that it’s nearly impossible to build up a sustainable, successful baking business without dealing with your fear & anxiety issues.

Your future success is on the table here, so I encourage you to be open while reading this post.

I would love to see you live a healthy, happy, peaceful and successful baking life.

I’ll start by explaining the most obvious causes of Fear & Anxiety and how to overcome them.

 

1. Uncertainty Breeds Fear

Have you ever watched The Great British Bake Off?

All the contestants are home bakers just like you and me. And gosh that tent is LADEN with fear!!

Place 12 insecure, unqualified home bakers with limited experience in a foreign environment with 2 famously perfectionistic judges… All broadcast on TV for the world to see!!

It’s so hectic when you think about it… And that’s precisely why I would never do it.

The whole set-up is built to encourage uncertainty. Uncertainty elevates emotions like excitement and fear which makes great television, because your mind will constantly come up with different scenarios of how this might all pan out.

I’m sure you’ve seen some of the bakers make obvious mistakes that could easily have been prevented if they had just researched the bake’s techniques a bit more.

 

If they understood the required techniques they would have an exact strategy they could DEPEND on! But very often they don’t and now you see them in an utter PANIC, just “HOPING for the best.”

HOPE is a wonderful thing, but not in baking and absolutely not in business either.

If a doctor based his decisions and courses of action on hope instead of scientific research, he would run out of business really soon and possibly lose a lot of lives in the process.

I know this is an extreme example, but I’m using it intentionally to get my point across.

 

“Hoping” that a bake will turn out great WILL result in heaps of fear because you have nothing to depend on – no science, no study, no research, no proof. You are swimming in uncertainty.

And this is amplified even further in a Baking Business!

Just baking amazing cakes and hoping or assuming people will come running for them is nothing more than “hoping for the best”.

“Hoping” does not guarantee a successful bake, and it absolutely does not guarantee a successful Home Bakery.

My heart breaks when I see the contestants on GBBO mess up their bakes and then say: “I’m just not good enough. Things are not working out for me today.” Kind of like the world is against them and the other bakers are just lucky.

But the truth is that their failed bake has NOTHING to do with their luck or talent.

They should have done their homework!! They should have RESEARCHED their bake into the last detail so that they can UNDERSTAND the science of it and develop a STRATEGY to use on the day.

Their insecurities, talent, lack of qualifications, lack of resources and “luck” are NOT the reason they are failing. It’s because they didn’t do enough research or develop a strategy.

Not having a strategy leads to “hoping for the best” which leads to total uncertainty and results in total fear of failure.

And very often actual failure as well to be honest.

 

By resorting to “hoping for the best”, you are giving your brain no strategy to rely on. This gives it no other option but to imagine a list of scary outcomes so that you can be prepared for the worst and not be shocked to death by it.

It’s your mind’s way of protecting you.

But if you do your homework, research baking AND business, learn from experts and adopt their strategies; then you are GIVING YOUR BRAIN A COURSE OF ACTION IT CAN FOCUS & RELY on.

It will no longer need to prepare you for the worst and turn on your fear alarms.

Please remember this line: STRATEGY CULTIVATES CERTAINTY.

If you feel that your current approach in your Home Bakery is “hoping for the best”, I invite you to check out the FREE Resource Library with helpful tips, tools and even a Home Bakery Business Plan Workbook. These resources will help you to start developing a clear strategy for your Home Bakery 😀

When there is certainty, fear is not needed for your survival, so your brain won’t call on Mr Fear to protect you.

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2. Failure is just an Event, not an Identity

MOST home bakers are SEVERELY CRITICAL of themselves and their baking. And I am NO exception to that!!

I once received an email from one of my students about her fear of failure. The most heart-breaking line in her email was this: “It’s embarrassingly awkward to enter my online shop… I feel like I’ve failed, really. I have to do something about it or give up.

I honestly have felt the exact same way in the past… Have you? The key to stepping out of that miserable overwhelm of fear of failure is a total change in perspective. And here is the perspective:

LEARNING does not equal FAILING.

They are NOT the same thing. Do not mistake learning for failing!!

I bet if you look back to where you started out you will see how much you have grown and how much you have learned. Learning what does not work is just as important as what does work.

As a business owner you will need to learn to have grace for yourself – you are a wonderful, hardworking student of baking. Be kind to yourself.

A business is not successful because the owner never made any mistakes or never failed.

A business is successful because the owner knew how to learn everything he could from his mistakes and failures.

Mistakes and failure are inevitable on this journey 🙂

“There is actually no such thing as failure. You either get the result you wanted or the lesson you needed.” – James Wedmore

There’s no need to fear failure, there’s only a need to LEARN FROM IT.

REMEMBER: FAILURE IS AN EVENT, NOT AN IDENTITY.

 

3. Perfect Love Drives Out Fear

This is a famous Bible passage that most Christians are very familiar with.

There was a time that this verse actually caused anxiety for me instead of removing it! And it’s because the verse right after it says: “The one who fears is not made perfect in love.”

So my immediate reaction was “Oh no! I’m not made perfect in God’s love! What’s wrong with me?! I’m failing Him!”

But now that God has restored so much in my life – especially over the last 3 years – I have a much better understanding of this passage.

No matter who you are, who your parents are, what race you are, your financial situation, your talents and opportunities… NONE of it will save any of us from the fallen nature of humanity.

ALL of us experience pain in our lives and it is unavoidable.

And what happens when we experience pain?

Right in the heart of that pain, our being questions God’s heart and intentions. His character is questioned.

And then the enemy comes and plants a lie about our heavenly Father right in the centre of that pain.

That seed, that lie, grows into a strong tree and bears awful fruit that we will eat throughout our lives. The people close to us will also have to eat that fruit. Your relationships will absolutely be affected and even shaped by that fruit.

This awful fruit includes FEAR & ANXIETY.

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Your work life will eat that fruit too. Your relationships, business and entire life will end up being shaped by that tree – by that lie.

And there’s usually a whole lot more than just one lie.

And Father God is devoted to exposing those lies buried deep in your heart. But in order to get to them you will need to revisit and process that pain you’ve experienced at various points in your life.

This is extremely difficult and tearful, BUT right after the forgiveness and “letting go” happens, there’s LIBERTY like you’ve never known at the other end.

And most importantly, Father God will replace that LIE with His TRUTH.

This process is what “made perfect in love” LOOKS like.

 

And the main reason I’ve just explained this process is because one of the awful fruits that grow on “Lie Trees” is FEAR.

Because the lie has created UNCERTAINTY for us about the most basic strategy every human NEEDS more than air – My Dad has got me no matter what (aka Love).

God’s perfect love is a living, dynamic strategy that annihilates uncertainty.

 

You will now not just “know” that He loves you as an abstract thought…

You will believe with every fibre of your being that He is 100% devoted to your wellbeing and 100% trustworthy.

You know Him and His very nature INTIMATELY and you know you can build your life on that unshakable solidity.

 

Whenever finances are tight, or a relationship is struggling or you don’t know what to do in your business, you won’t experience fear anymore. Because you know that you can ask your loving Father God to show you where you should walk and that He’ll be thrilled to answer you!

 

4. Release the Expectation to be a Baking Prodigy

I can bake wedding cakes, but I hate making them because they consume me with fear.

So I don’t bake them anymore. Simple as that.

A successful Home Bakery is not built by trying to bake for EVERYONE. You don’t have to do this to yourself. Read my previous post’s section on Defining Your Niche!

If you’ve researched and practiced a specific bake but it still causes you anxiety, then do yourself a favour and remove it from your menu!

 

Certain bakes are just better suited with certain types of personalities.

Your reasons can even go beyond that. For example, I also don’t like baking wedding cakes because I find it too challenging to work with stressed brides.

Weddings are also typically on remote venues outside of town and that makes delivery an issue… Especially if there are dirt roads involved! I’ve once seen a wedding cake crack right in front of me due to all the shaking in the car. It was CRAZY scary!!

Do you have the desire to start a Home Bakery, but you feel overwhelmed and afraid that you might fail? Here are 4 incredible, insightful tips for home bakers to overcome the fear of failure and take that step to start their home bakery business. #homebakery #fearoffailure #cakebusiness #bakingbusiness #cakedecorator

 

All of these reasons combined just made me realize there’s way too much uncertainty, fear and frustration in the Wedding Cake scene, so I removed that service from my Home Bakery.

I’ve never looked back!

So look through your menu and list of services you offer. If they cause fear and anxiety in your life (even after you’ve researched effective strategies) then remove those items.

Your Home Bakery will be a lot more sustainable and successful once you remove them because all that fear will not be draining you every second of the day and night anymore!

Making bakes you are comfortable with and ENJOY baking will increase CERTAINTY in your home bakery. A niche enables you to produce higher quality bakes and eliminate buckets of anxiety in your baking life.

 

Do you have any more fear & anxiety challenges? Share your thoughts in the comments below because I would love to help 🙂

Chat soon

Aurelia

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