The 5 Best Resources to GROW Your Home Bakery Business

The 5 Best Resources to GROW Your Home Bakery Business

The 5 Best Resources to Grow Your Home Bakery Business

Honestly, I should have written this post AGES ago!

In this post I’ll share the BEST resources I’ve come across that have actually helped my Home Bakery to GROW. This post is ideal for you if you’ve already started your business and want to GROW it into a part-time or full-time gig.

Over the past few years I’ve been sharing these resources with bakers in emails when they ASKED for it. But it somehow never occurred to me that there are probably thousands of home bakers who have these questions too, but never ask them.

Questions like:

>> “I know my baking tastes really good, but I’m struggling to get clients consistently! How do I get more clients & sales?”

>> “I’ve had a few sales! I feel very excited, but I also feel totally overwhelmed… What am I supposed to do next to grow my business?”

>> “I’m working 24/7, but I’m barely making enough money to cover my expenses. What am I doing wrong? How do I grow my income?

 

This post is here to answer such questions and point you to resources that will help you to reach Home Bakery Success FASTER.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

1. Pricing Calculation System

This is probably the most important part of a baking business, but home bakers often don’t realize how serious this is.

You can have the best website in the world and be the best baker in the world – that doesn’t guarantee a successful Home Bakery.

Even if you can have the best recipes in town and have a massive client base… Even if you’re fully booked for months in advance it does NOT guarantee a successful Home Bakery!

We bakers often forget that a baking business is in fact a BUSINESS.

It’s super easy for us to get wrapped up in the BAKING part of it, but a successful Home Bakery is actually only 30% great baking and 70% great BUSINESS strategy.

That’s why large commercial bakeries with average baking are so successful. They KNOW that their BUSINESS strategy matters more than double as much as the quality of their baking!

They may score low on their baking quality, but they’ve got their business strategy down! They’re great business people and therefor their companies thrive.

I’ve told you all of this as an intro to the ONE most important business strategy tip you need.

Here’s my top tip: Businesses need MONEY to stay alive.

It’s not about being greedy at all. Just like plants need water to stay healthy and grow, businesses need money to stay healthy and grow.

If your Home Bakery doesn’t make enough money, it’s going to die. Simple as that. It’s a fact.

Yes, it’s super forward of me to say this so straight. And honestly I wish someone told me things so straight when I first started out!

The MAIN source of income you have is selling your baked goods. That’s where the money is at and it’s VITAL to your success that this part of your business functions properly!

If you undercharge for your baked goods or give all your family’s orders to them for free, you’ll need to address this as soon as possible.

Remember, your business needs money to stay healthy and grow.

If you struggle with undercharging and pricing in general you can check out this blog post >> 6 Steps for Pricing Your Baked Goods with Confidence.

You can also get my Pricing Calculator when you subscribe to my FREE Resource Library! It’s a super nifty PDF file that calculates the recommended selling price FOR you based on your ingredient costs, time spent, etc.

When you have your pricing system in place, your business will make the money it’s supposed to make.

When you price correctly you’re setting your Home Bakery up for growth and success!

2. Beginner Marketing Resource

Some of the best advice I can offer you is to start educating yourself on MARKETING as soon as possible!

The best products don’t get the most sales. The best MARKETING gets the most sales!

Marketing is ALL about learning how to make strangers realize that YOUR baked goods are exactly what they’ve been looking for.

Bakers tend to view business in a very outdated way. I did too at first!

They believe that there are 2 things you need to do to build a successful Home Bakery Business; bake great treats and advertise them. This strategy may have worked in the 80’s, but it’s not enough anymore!

I’m sure you’ve been experiencing this reality first hand and that’s why you’re here looking for answers.

Down that path the inevitable happens… We believe we just need to “bake great treats and advertise them” but no matter how hard we try, we just DON’T get more clients and sales.

It sucks!

And we start assuming that the reason why it’s not working is because we:

A] Aren’t “good enough” bakers or
B] Aren’t spending enough money on advertising.

This is TOTAL GARBAGE my friend. You’re a victim of totally outdated information!

First of all I want to tell you that businesses don’t struggle because their products aren’t good enough. They also don’t struggle because they don’t advertise enough. And they definitely don’t struggle because they don’t spend “enough money” on advertising.

Want to hear a shocking fact?

For 4 whole years I didn’t need to spend a single cent on advertising and my Home Bakery was fully booked every month! And it’s all because of this ONE thing – Effective Marketing.

Truth is that if you’re not getting clients you have a marketing problem. NOT an advertising problem.

Advertising and marketing isn’t the same thing.

Here’s the difference between Advertising and Marketing:

Marketing is about all the things you do to ATTRACT people to your business.

When you understand marketing and apply it effectively to your business you’re essentially turning your biz into a high-intensity MAGNET that attracts your ideal clients to you on autopilot.

Advertising on the other hand is like deep sea fishing… You go OUT and hope to find clients. It’s stressful. It’s risky. And most of all it gets expensive very fast! I’m sure you’ve felt that with your advertising efforts!

The honest truth: My Home Bakery has been fully booked 98% of the time (sometimes for 3 months in advance) with ZERO advertising.

When I started out in 2013 I DID TRY advertising and I didn’t get any business from it whatsoever! But investing my time in learning about MARKETING has made all the difference in my business.

And the great news is that marketing doesn’t need to be this super expensive mission to learn! It’s actually super cheap and effective to learn from books! That’s what I did and it works ๐Ÿ™‚

You don’t need to go to an expensive university to understand marketing. YOU have the power to take control of your education.

I picked up my first ever marketing book I highly recommend that you start with the book just after my baking biz lost a HUGE client and hence 70% of my income – overnight!

I picked up a book (thanks to my legit husband), studied it, applied everything I learned, and a year later my Home Bakery was booked solid for 3 months in advance.

This book is a fantastic introduction to marketing in a small business and it’s called The $100 Startup by Chris Guillebeau. It changed everything in my Home Bakery!

Get it as soon as you can. Read a bit of it every day. Apply what you learn and I promise you – your Home Bakery Business WILL grow.

3. An Effective Website

As a home baker I totally get how daunting it seems to set up a website!

But the website building world has CHANGED drastically in the past few years. Don’t be scared off by the technological aspect of website building my friend. It’s really not a big deal at all.

Since I built my first, super embarrassing website back in 2012; some amazing, USER FRIENDLY software has been developed to help non-techies like us to build beautiful websites in no time!

But before we get to the “how?” of building a website, it’s essential that we cover the “why?”.

Why do you need a Website?

A] It’s professional:

Home Bakeries are all about approachability and connection. But when it comes to your website, it’s the one place you really need to be super professional.

According to a survey done by CNBC, a staggering 45% of small businesses don’t have a website!

And the fact of the matter is that today’s consumers LIVE online – so you need to be online to reach them.

Having a website communicates to clients that you take your Home Bakery very seriously and that you take them and their needs seriously as well.

If you don’t have a website, there will also be confusion over your availability to bake for them. If you only have, say a Facebook page, it may seem to them that your Home Bakery is just a casual thing you do for friends and family.

Having a website communicates to people that you mean business!

And lastly, to be honest, NOT having a website in this online era will ONLY damage your business’s perceived value.

The very first thing people do when they are interested in a business is to check out their website.

The last thing you want is for someone to be interested in your bakes, but then dismiss your home bakery as sub-standard because you don’t have a website.

Think of a website as your 21st century business card.

Have you ever been in a conversation where you tell people about your baking biz and then they love it so much that they ask for your business card, but then you don’t have one?

It’s such a sucky and embarrassing feeling isn’t it?!

Well, NOT having a website is the 21st Century equivalent of that!

You absolutely need a website to get business and sales to grow your business.

 

B] A Website Increases your Business’s credibility & reach:

As soon as your business has a website, it’s seen as a LEGIT business. It’s like having an online office/shop address.

A Website provides an opportunity for SEO (Search engine optimisation). This sounds complicated, but it’s really simple. SEO is about strategies that websites use to communicate to Google that you are a high quality bakery in your town/city/suburb.

This makes it easier for NEW potential clients to find your business on Google search which means more sales and profit for you!

Without a website, Google unfortunately and literally can’t recommend you to people searching for bakeries online.

 

C] A Website is an Opportunity to Exhibit What You Do:

See your website as a portfolio of what VALUE your Home Bakery has to offer.

If you fail to communicate online WHAT exactly it is that you do and how people can benefit from that, you are losing out on sales – BIG TIME.

Your home bakery essentially has a “job interview” with every single client that’s considering to order from you. And not having a website is like not even showing up for your job interview! Shocking!

 

D] A Website Saves You Time:

It does take some time to set up a website in the beginning, but it’s the most valuable time investment you’ll ever make.

On a website you can put ALL the details about your business and services out there for clients to see. It brings them up to speed with your business workings.

This means that you won’t spend hours answering the same questions over and over again every time someone wants to order from you.

Questions like: Do you bake for weekends? How many people does your 9 inch cake serve? Is there corn flour in your gluten free bakes? Do you deliver?

Prospective clients usually check out your website first before they will actually order from you. If they can find all the answers to their questions on your website, that means clearer communication for them and less work for you.

Even if your home bakery is just starting out as a part time venture, build a website as soon as possible. I built mine when I was just baking once a week! And it has been a backbone of success in my business.

 

HOW to Build a Website:

If you haven’t built a website yet, I strongly urge you to use Wix. They make it SO EASY to create a website – for free!

My very first website was on Wix, but my cousin offered to help me build me a website on WordPress because she knew WordPress very well. When I became more serious about my blog I bought a super expensive WordPress theme that has helped my blogging endeavours in particular.

But if I had to choose a platform for my HOME BAKERY’S website today, I’d absolutely choose WIX. I bought that ridiculously expensive WordPress theme because I was ignorant – to be honest.

I had no idea that Wix had become so incredible.

Squarespace is nice as well, but Wix’s free website themes & templates are better in my honest opinion and Wix is WAY more user friendly and cheaper than Squarespace.

Wix has this very nifty “Wix ADI” which is built in software that creates a whole website FOR YOU based on the information you provide! So awesome!

What’s also great about Wix is that they have a built in SEO program. SEO stands for Search Engine Optimization. When your SEO is good, then Google will give you a higher ranking which increases your chances of being seen when people Google bakeries in your town/city.

SEO usually takes a lot of time & effort and it’s a steep learning curve to master it. Knowing that Wix takes care of all that will preserve your sanity.

So, my friend, even if you are technologically challenged, you will be able to get the results you want without breaking a sweat.

Another wonderful perk is that lifetime technical support is included! This means they have a team of people online 24/7 to assist you if you get stuck during the website building process.

Click here to start building your website on Wix. With their amazing templates you could be DONE creating your website in like 4 hours max!

And here’s a YouTube tutorial to help you build your Wix website.

4. Build a Story Brand for Your Home Bakery Business

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe you feel that way right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to overcome those problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we are Daniel LaRusso at the end of the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too. It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website and have worked through the book The $100 Startup already.

Building a StoryBrand has changed my life! You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

5. Curated Home Bakery Business Training

I’ve shared a lot of valuable resources with you in this post.

Personally I had to digest all these resources and at least 100 others – I’m talking more books, endless podcast episodes, expensive online courses and more.

Then I had to spend years TESTING & TWEAKING all this info to see what works specifically for a Home Bakery and what doesn’t.

I’ve already gone through this effort, so that means you don’t have to figure it all out by yourself! I’d like to invite you to my next free Home Bakery Masterclass where I’ll share my top Home Bakery Business Secrets with you.

Click the button below to join the wait list for my next FREE Home Bakery Masterclass.

That’s it for this post ๐Ÿ™‚ I hope that you’ve enjoyed discovering what resources I’ve used to get my Home Bakery Business to where it is today!

Dive in and take control of your own education. Apply everything you learn and I guarantee you that your Baking Business WILL GROW.

Cheerio

Aurelia

Got a question? Something to add? Letโ€™s chat in the comments section down below! (I respond to every single comment)ย ๐Ÿ™‚

Why I’m Scaling Down From Full-Time to Part-Time Home Baking

Why I’m Scaling Down From Full-Time to Part-Time Home Baking

Why I’m Scaling Down From Full-Time to Part-Time Home Baking

Hey baking friends ๐Ÿ™‚

This post has been on the back-burner for quite some time. I’ve felt so unsure about sharing this important update with you, but I’ve decided to finally post it.

For 6 years I baked out my heart and soul – and my body as well as it turned out!

It’s hard to believe how much I was baking every week from Jan 2013 – Dec 2018. At one point I was baking for 7 Different Coffee shops AND all my direct clients. There was even a time when I was fully booked for up to 3 months in advance!

I’m extremely grateful for my entire Home Bakery Business journey… It’s grown me into the person I am today. Starting my Home Bakery has been one of the most incredible adventures of my life.

However, over the past 2 years things have been changing in my business. That’s what today’s post is about.

I really want to be honest with you about the reality of my baking business. I’ve been so hesitant to share these things with you because I’ve been afraid.

There’s a fear inside me that you’ll think I’m not a “legit home bakery owner” if I don’t bake full-time anymore. And that you therefor won’t be open to anything I want to teach you about the business of home baking anymore.

But despite these fears I still desire to be honest with you, because that’s what friends do.

So here goes…

Here are all the reasons why I’ve decided to scale down from full-time home baking to part-time home baking.

 

1. My ankle (and the rest of my body) is annnnngggrrrry

If you’ve been following me on Instagram you’ll know that my right ankle started giving major trouble in August 2019.

I was just wrapping up a day of baking and suddenly felt quite a lot of pain in my right ankle. With every step the pain escalated severely.

I knew something was VERY wrong.

Less than a minute after the pain started I couldn’t put any weight on my foot at all anymore. I couldn’t even put my foot on the floor.

I went to a physio and apparently my walking action has been wrong for the past 19 years. This made me overuse a certain tendon in my leg & ankle.

For 2 weeks I couldn’t stand or walk. I had to cancel all my clients’ orders and take a month off from baking.

Despite exercises and stretching my ankle still isn’t doing that great. I can literally only bake 1 day per week otherwise my ankle freaks out.

Now please don’t worry that something like this will happen to you if you stand and bake a lot!

You’ll be just fine!

This is just happening because my body is FAR from normal.

Long story short I had a tumour in my spinal cord and brain as a baby. The doctor surgically removed half of it. The Lord Jesus Christ made the other half disappear. The doctor even wrote “miracle” on my file.

I still can’t believe this really happened, but it did. All glory to Father God.

The tumour had grown inside me for more than a year though and in that time it caused a lot of damage to my nervous system.

My entire right side of my body is smaller and weaker than my left side. My right side also has quite a lot less functionality. This is a photo of my feet and ankles.

When I was 12 I also had to undergo surgery on my right leg to make it straight because it was completely skew. During this massive operation the doctors also operated on my foot and ankle.

So with all these operations and permanent nerve damage and scoliosis – it’s safe to say that my body is FAR from normal.

I’ve been trying to ignore this fact my entire life.

All my life I’ve tried with every ounce of will power in me to look normal. All my life I’ve been trying to PROVE to other people (and myself) that I’m normal. And in the process I’ve totally overextended myself.

I’ve been pushing my body to do MORE than it’s able to… For YEARS now.

The TRUTH is that I’m NOT normal.

And I’m starting to realize that that’s okay.

My body is different. It’s weak and limited. And it’s not a reflection on who I am as a person. My body IS just different.

So I’m deciding to finally cut my body some slack. It’s been going along with all the crazy amounts of work I’ve forced it to do.

Now it’s my turn to go along with what my body really needs.

And that’s physical rest.

Over the past few months I’ve figured out that my limit is baking 1 day per week. If I bake more than that my ankle just starts hurting again.

I’m EXTREMELY grateful that I CAN at least bake for 1 day per week. It could just as well have been the end of my Home Bakery Business, but thankfully it’s not.

 

2. Right now, my help is needed more elsewhere

Philosophy of Yum was originally just the name of my Home Bakery Business. I never thought I’d start a blog.

As I kept baking the same things over and over and over again for my wholesale and direct clients I began to discover some fascinating baking tips & tricks!

Baking tips like:
How to bake perfect cupcakes.
How to get a shiny crust on your brownies.
The EASIEST way in the world to temper chocolate.
How to fix split chocolate ganache.
And so many more!

I figured that this info will be helpful to other home bakers out there and a blog seemed like the best way to share this info.

Eventually people started asking me questions about my Home Bakery Business and reaching out to me for help in starting their own.

I then realized that it might be a good idea to show people how to start & grow their own Home Bakery. Online courses seemed like a great way to help home bakers right around the world!

In August 2017 took an online course to help me create my own online courses. And the feedback has been INCREDIBLE!

Like Cameron’s story:

“In the course I felt empowered to just keep moving forward and not to be afraid even if I don’t have everything figured out and don’t feel ready. Then I decided on a date and launched my business. Week 1 – I sold out! Week 2 I’ve sold out again!”

And Angie Watts’s story:

“Since I’ve started working with Aurelia, I haven’t had one week go by without an order! It’s the best investment in myself & my business I’ve made. THANK YOU! I feel more confident in myself as a baker and moving forward in my home bakery business!”

After baking full time from home for 7 years I've started making some drastic changes. I want to keep being honest with you so that you make good decisions in your Home Bakery Business. Here are the reasons why I'm scaling down to part-time Home Baking... #homebakery #homebaking #bakingbusiness #cakebusiness

 

>> I never thought that I’d be a teacher or coach. And never in my wildest dreams did I think my little life would help bakers around the world to believe in themselves and start their own businesses.

What’s happened in the process is that the more students enroll, the more time I need to invest in supporting them. My students have become my top priority. Their success is my priority. Once they’re part of my programs, they have my support 100%.

There aren’t many people online who help home bakers to build successful businesses. There’s help for cake decorators yes, but for humble home bakers like you and me – not so much.

Look, I know that cake decorators have taken over the baking scene. There’s a time and place for cake decorating, but you and I both know that tasteless decorations can’t comfort people and connect families like DELICIOUS home baking can.

So it’s my mission to help flavour-obsessed home bakers to get the confidence and business skills they need so they don’t feel intimidated to share their irreplaceable gift of comforting home baking with people who need it.

These amazing home bakers deserve to get the help they need. Their community, the world, NEEDS their delicious home baking. And if I can show bakers how to reach those people, it would be wrong to just keep my head down and do nothing to help them.

Baking is still super important to me.

But helping other flavour-obsessed bakers to reach more people with their baking is now MORE important to me in this season of my life.

 

May I just say that I’m extremely grateful to the Father for TIMING everything so… so… perfectly (which seems like a total understatement).

He knew all along that my body would get to a point where it can no longer bake full-time.

He knew.

And He started carving out a new way for me 2 whole years before it happened… I’m just beyond humbled by His faithfulness.

 

If I’m totally honest I still would’ve preferred to have a stronger, normal body that could bake all day long. That would’ve been AWESOME.

That would’ve been a lot simpler.

I wouldn’t have needed to learn so many new things about blogging, online business, creating courses, optimizing my SEO (aka getting found on Google) and so many other complicated things.

I could’ve stayed in my comfort zone – my tiny kitchen – keeping to myself and never needing to put myself out there.

BUT…

I also wouldn’t have met YOU.

Or any of the other gold-hearted home bakers I’m blessed enough to support in their journey to confidence and success.

God’s way is BETTER.

It’s not easier.

And it’s not un-complicated.

It requires us to stop hiding and step into who He has MADE us to be.

It requires us to open up to letting mountains go and open up to His healing, Lordship and restoration.

His ways are higher than our ways.

And I’ve come to see that the more I look to Him and His ways, the more I become exactly who I REALLY am.

 

I hope this post encourages you to also open up to who God has REALLY made YOU to be. That you’ll stop fighting Him.

That you’ll stop running away.

That you’ll join me in surrendering to our glorious Father. And surrender to who He has made you to be; therein lies so much freedom.

We were made for Him.

And a kinder, more loving or patient being than Him has never existed.

Join me in continually hearing from Him who we REALLY are and not what the world tells us we’re “supposed to be”.

Lots of love

Aurelia

Got a question? Something to add? Letโ€™s chat in the comments section down below! (I respond to every single comment)ย ๐Ÿ™‚

How to Find Your Own Baking Style

How to Find Your Own Baking Style

How to Find Your Own Baking Style

A few weeks ago I did a poll on my Instagram stories and 99% of you said you’d LOVE to know how to find/discover/develop your own, unique baking style!

🌟 This is incredibly exciting because it means that deep down inside of you, you know there’s MORE to you than just copying other bakers’ cakes.

You know you’ve got creativity hiding inside of you and you’re longing to unleash it!

And if you’re here reading this post you’ve probably had ENOUGH of replicating Pinterest cakes that your clients email you, right?

It’s the best feeling when people can see a picture of a cake you made and KNOW instantly that it’s YOUR work.

 

But now the only question that remains is HOW do you find your own baking style?

I sincerely wish I could tell you to just clap your hands 3 times, twirl around twice and then your style will come to you… Sadly, it’s not that quick or simple!

👉 If you REALLY want to find your baking style, you’ll need to dig a bit deeper here into yourself. You’ll need to access parts of yourself you’ve been steered away from your whole life.

But it’s TOTALLY worth it!

Here are my 5 Secrets for Finding your Baking Style…

 

1. Stop Policing Your Creativity

When’s the last time you saw young kids paint?

Do you ever see them run out of ideas?

I recently babysat our friends’ kids; a boy and a girl aged 3 and 4. Adorable munchkins, but after 2 hours of trampoline jumping I was EXHAUSTED!! Yet they still wanted to keep going!

It’s hard to remember a time that I EVER had that much energy…

I was desperate for a more relaxing activity; one where I got to SIT down for a few hours!

And then it came to me – let’s draw!! That’ll be fun!

But when we sat down to start drawing I had zero ideas.

By the time I’d sifted through my “bad, horrible and stupid ideas”, the kids had already drawn 4 or 5 pictures each!! And they were having a BLAST! Not for a second did they consider to care whether they were “doing it right” or not. They never stopped and freaked out because they made a mistake.

To them, there were no mistakes.

They haven’t learned that lingo yet. They were bottomless pits of creativity and originality.

I know I was like that once upon a time and I’m SURE you were too! We were ALL born with a bottomless supply of creativity and originality. If we’re not sure, we’ll take a chance!

 

Sir Ken Robinson is the speaker at one of my Top 5 Favourite TED Talks EVER. He’s an advocate for change in the global education system – AND he happens to be quite hilarious too!

His ground-breaking Ted Talk that I was referring to is entitled: “Do Schools Kill Creativity?”. Here’s one of my favourite snippets in that Presentation…

So clearly, as we get older, school teaches us that things get done a certain way. Anything beyond that is a mistake and “mistakes are unacceptable and even punishable”.

And so we eventually BELIEVE with our entire being that we must avoid mistakes at any cost…

 

I once saw this quote by James Wedmore that just changed my entire understanding of mistakes and failure:

“There is no such thing as failure. Either you succeed OR you learn what you needed to learn.”

I feel that one of the huge lies we believe today is that success is an EVENT.

🌟 While the truth is that mistakes are 100% PART OF success.

Thomas Edison said “I didn’t fail 1,000 times. The light bulb was an invention with 1,000 steps. Great success is built on failure, frustration, even catastrophe.”

 

The very notion that ANY type of learning or growth needs to happen without mistakes is ridiculous and FALSE.

Mistakes form a VITAL PART of your creative process! You NEED to go through them to get to the good stuff.

So stop avoiding mistakes & failure!

We’re not in school anymore. Go for it! Try things, make mistakes and improve. It’s ESSENTIAL for your growth and the process of discovering and cultivating your baking style.

RELATED: How to Overcome the Fear of Failure in Your Home Bakery

 

2. 100% Embrace Who YOU Really Are

WHEN exactly do we suddenly start becoming self-aware and comparing ourselves to others?

When do the lies about our unique creativity start creeping in and make us sensor and compromise our TRUE style?

It should come as no surprise that SCHOOL is where all this drama starts.

Now don’t get me wrong; I’m a HUGE fan of learning and growing!! The problem with school though is that the learning is overshadowed by ACHIEVING and being better than everyone else.

And if your art isn’t the “best” or at least “better than” Sally, Michael and Joe’s – then you suck. We’ve been conditioned to believe that if our creativity isn’t being praised by certain people, our uniqueness is embarrassing and not “good enough”.

 

THAT’S where we start to SUPPRESS or ALTER our true self.

We push down any parts of our creativity that isn’t what people are looking for.

And the rest of our creativity we BEND to suit people’s requirements.

And if you do this long enough, you’ll entirely forget how to express YOUR creativity.

It’s not because of learning and receiving an education. It’s just the fruit of being educated within a system that’s BASED on comparison, achievements and approval.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

And at such impressionable ages we become addicted to achievements, comparison and approval from superiors!

Why do you think we all want our cakes to be “perfect”? Because we were taught that mistakes are bad and embarrassing.

Why do you think we want 1000 Facebook & Instagram followers? Because school made us addicted to approval from others.

So finding your baking style is not so much about learning NEW strategies or steps as it is about UNLEARNING everything false that we learned about ourselves as kids.

Through our years at school, our minds come to fully BELIEVE that our purest creativity is unwanted, unnecessary and often even embarrassing.

 

Hans Zimmer is one of the best examples here…

He’s a LEGENDARY score composer, meaning he composes music for movies.

He’s created music for hundreds of films and is arguably the BEST score composer of this age! Think of him as the Mozart of today.

Some of his film scores include; The Lion King, Gladiator, Sherlock Holmes, Pirates of the Caribbean, Interstellar, Inception, The Prince of Egypt – just to name a few!

(I cry every single time I hear the score music from The Prince of Egypt! Give it a listen. It’s incredibly moving and beautiful.)

What most people don’t know is that Hans was kicked out of Piano class after just 2 weeks. He was an impossible child that got kicked out of 8 schools as well!

“I grew up modifying the piano, shall we say, which made my mother gasp in horror.”

Lucky for Hans he WAS incredibly stubborn and difficult! Because that helped him to stick to his process and not compromise his creativity!

A unique baking style makes your Home Bakery Business STAND OUT in the crowd! And believe it or not, YOU also have your own style hiding inside of you. With a few simple steps you can unleash your creativity and find your own baking style. Click through to learn how! #baking #homebaking #cakes #homebakery #bakingbusiness

But bakers like you and me on the other hand have soft hearts, am I right?

We LOVE making people happy! And if it means we need to compromise our true self and true creativity, so be it.

Now we are adults though and NO ONE’S happiness is your responsibility anymore.

You don’t need to please your parents or teachers or peers anymore.

And you definitely don’t need their stamp of approval anymore either! (In fact, you never actually did…)

Just look at Hans’s creativity, style and success! And he NEVER had his teachers or parents’ approval. He TRUSTED in the talents, perspectives and creativity God gave him. He never restricted it to please anyone.

So you’ll need to make an intentional CHOICE to encourage your mind that it’s TOTALLY SAFE, GOOD and NECESSARY to unleash its creativity.

The ONLY way for your creativity to come out of hiding is to TOTALLY accept yourself and PRACTICE your creativity.

Regularly give yourself permission to go wild!

Whether it’s with drawing, dancing, painting – ANYTHING creative. Not just baking. When you learn to let loose in these areas you’ll start to get new ideas for your baking too.

 

And this is not a once-off thing!

You need to KEEP ON accepting and EMBRACING all that you are for your creativity to reveal itself – layer by layer.

Your style is exactly that; YOUR style. YOU are the center of it. So, the better you know, discover and embrace who you’ve been made to be, the clearer your style will become.

 

An Important Side Note:

👉 Honestly, it’s entirely possible and probable that your creativity/style won’t IMPRESS you!

You may think it’s a bit boring compared to other bakers’ work. Or that it needs to be FANCIER!

On top of that there will be thousands of people out there who won’t be impressed by your style either.

That’s GOOD.

You know you’re onto something if some people love it and others don’t.

 

And truth be told, my baking style really doesn’t impress me. To me it feels quite “basic”. Sometimes I wish I enjoyed making more elaborate, decorative cakes that get shared on Wilton’s Instagram feed!

But here’s what’s important; my style may not impress me, BUT it feels 100% COMFORTABLE and RIGHT.

All my most loyal clients love my style and to THEM it’s impressive ๐Ÿ™‚ And there will be a heap of clients who feel the same way about YOUR style my friend!

 

3. Spark & Chase Your Curiosity

I recently heard a fantastic tip for overcoming writers block. Cool thing is that this tip actually works for pretty much ANY creative who feels stuck in their creative process!

Here’s what you do… Just ask yourself the question “what if?”

What if a wolf jumped out behind the tree?

What if the rudder of the ship broke?

Or what if the Villain is actually the hero’s father?

 

The phrase “what if” sparks our curiosity and opens up worlds of possibilities we haven’t considered before!

When I think about it, most of my baking philosophies, recipes and style come from asking myself this very question – even though I might have been unaware of it at the time.

Super sweet Fondant cakes with dry cake layers were EVERYWHERE when I started out.

I HATED their flavour (or lack thereof!)…

But WHAT IF cake could actually taste freakin delicious? Moist, soft and yummy in its own right – without drenching the cake layers in sugar syrup.

WHAT IF I could develop a different frosting that wasn’t just a paste of fat and sugar, but actually had FLAVOUR?

WHAT IF I garnished my cupcakes like the flower crown I wore this past weekend?

Or what if I just used recognizable, delicious ingredients to garnish my cakes?

 

The question “what if” helps us to get out of our current, plain point of view and see things from an entirely new perspective ๐Ÿ™‚

Creating curiosity for yourself is like an invitation to take a boat ride around the island you’re living on.

And once that curiosity boat pulls up, get in it! Embrace it, chase it and see how far it will take you.

This exercise may be a bit outside your comfort zone, but that’s where the magic happens! And I promise, after you’ve done it 3 times you’ll LOVE it! It makes you feel ALIVE again.

Imagine how your Home Baking Business will STAND OUT if you have your own, unique baking style... Deep down inside of you, you know there’s MORE to you than just copying other bakers’ cakes. You know you’ve got creativity hiding inside of you and you’re longing to unleash it! Click through to learn how to find your own baking style... #baking #homebaking #homebakery #bakingbusiness #cake

 

4. Time and Persistence Bring Growth

It’s so easy for us to look at creative, successful bakers and assume that they had their awesome style right from the start.

But what we don’t see is that it took hundreds and often even thousands of attempts to get to their style.

It’ll take time, repetition and persistence to uncover all the layers of protection you’ve built around your creativity.

We all tend to focus on Thomas Edison’s most amazing invention – the light bulb. But did you have any clue that he actually created 1093 patents of which less than 5 were triumphs??

Everyone adores Mozart’s famous compositions and yes he was a prodigy, but EVEN HE had to create 600 pieces of which only 6 are included in the 50 Greatest Compositions of All Time!

“If you want to be original, the most important possible thing you could do is to do a huge volume of work.”Ira Glass

 

It takes patience, repetition and persistence to strike gold because our first ideas are usually the most conventional ones.

But the more we produce, the higher our chance of originality becomes!

In my case it took about 2 years of baking the same 8 layer cakes over and over and over again to START developing my own style.

What’s now known as my “iconic swirl” to my Instagram followers only came about after 4 years of baking full-time!

 

5. Don’t Let Your Style Search Hold You Back

Now you may be thinking: “4 Years?! I can’t wait that long to become a successful baker!”

But your style is NOT essential to the success of your Home Bakery Business my friend.

So many bakers get stuck on having everything perfectly in place before they dare to sell any of their bakes. Don’t do that to yourself!

As I’ve said, I baked FULL-TIME from Home for 4 years (making a full salary) before my style really came to life. All that time I was baking thousands of treats every month and earning good money for them.

Way before I had a “style” a client told me: “Your bakes have brightened up so many horrible days at work.” That matters. Delicious baked goods matter to people and that’s why we bake, right?

Your style won’t be the magic ingredient that suddenly brings you success or meaning. It will only ADD to your success.

 

The ONLY way to be successful is to TAKE ACTION.

You’ve got SO MUCH to give and your town/city NEEDS your delicious baking!

So I invite you to take action right now and download your Free Home Bakery Business Plan Workbook below ๐Ÿ™‚

Got a question? Something to add? Letโ€™s chat in the comments section down below! (I respond to every single comment)ย ๐Ÿ™‚

Why Your Home Bakery Needs a Website

Why Your Home Bakery Needs a Website

Why Your Home Bakery Needs a Website

WEBSITES. Yes, I’ve dropped the “W” bomb! But trust me, it’s only because I’m thinking of YOU and your success ๐Ÿ™‚

We HAVE to talk about your Home Bakery’s website my friend. And if a website is still a figment of your imagination at this point, there’s no shame! Today’s post will be exactly what you need.

My friend Kirsty Montgomery, from Bake This Happen, knows a lot about Home Bakery Website building and logo design. In fact, she offers these services to bakers if you want to check it out.

Kirsty has written this useful guest post for you all about Home Bakery Websites.

Enjoy!

 

Why Your Home Bakery Business Needs a Website

(and why not to be afraid of it!)

Pretty much all businesses need a website. It’s just a fact of the world we live in today.

Whenever someone is looking for something, they will Google the answer. Whenever someone comes across a new business, they will Google it for more information. If someone is looking for a baker in your area, you want someone to find you first when they Google it.

The single best way to be found through an internet search is to have a website.  

 

Sure, Facebook pages and other social media accounts may appear in search engines, but they are far less reliable and much more difficult to control. Having your own website puts you in control of the information you’re sharing about your home bakery business and how it will be found.

You may still be a bit resistant; I totally understand that!

If it’s something you’ve never done before you’re always going to be cautious, especially if you don’t think you are very internet or tech savvy.  

However, I’m betting you’ve never set up a baking business before and look at you now! 

A website doesn’t have to be complicated, or expensive.

As with everything, there are options for whatever stage you and your business are at, and the benefits of having a website will outweigh any initial worries you may have.  

 

Even a simple website can bring so much to your business. You will find it starts to act as a second employee saving you time and bringing in more orders without effort from you.

So, let’s look at the benefits in more detail…

 

The Pros of Having a Home Bakery Website:

  • You can be found in a Google search = more customers
  • Look professional = impress potential customers turning them into future orders
  • Cohesive branding across your business = sets you apart from competition
  • Showcase your best work = showcase the types of cakes/bakes you want to work on to attract those types of orders
  • Can funnel all order enquiries through your site to keep things organised = save yourself time by keeping all your orders coming into your email via one contact form on your website
  • Attract ideal customers = your branding, images and language on your site can be targeted to the specific types of customers you want to attract
  • Answer FAQ’s simply and easily = save yourself time answering the same questions over and over again by directing customers to your frequently asked questions page on your site

 

Even if you can see the benefits of a website there can still be some niggling doubts or issues that are stopping you from taking the plunge.

Building a website for your Home Bakery isn't complex or expensive! In this post you'll learn why a website is SO important for your baking business's success and which options are the most practical, cost effective and beneficial! #homebakery #bakingbusiness #cakebusiness

 

“I Don’t Have the Time to Build a Website.”

I totally get that. When you are constantly in the kitchen baking it’s difficult to find the time to even think about a website, let alone spend time on it.  

There is no denying that there is a bit of time required at the start of your website journey – whether you plan to DIY it or employ a designer to put it together for you.  

However, the good news is that once you’ve spent this time at the beginning, maintaining your website will be far less time heavy and weekly updates to your gallery or blog should be all that’s required.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

 

“It’s Too Expensive to Create a Website.”

This cost involved with a website can vary vastly depending upon whether or not you will do it yourself or hire a web designer.  

If you do it yourself the costs will be low, but you will be spending your valuable time on it – so you must consider if the lost hours of baking are more important to you.  

RELATED: 5 Tips to Save Money in Your Home Bakery

Using a designer can be a bit of an outlay, but it is just a once-off cost. They will save you lots of time and hopefully set you up with a perfect website for your business.

Free web-builders are available, but these usually do not allow you to use your own web address (URL) such as bakethishappen.com, so it’s best to avoid these if you can. 

WordPress and Squarespace websites will usually cost you less than £10 per month and buying your own URL is often around £5-10 for a full year.

 

“Isn’t a Facebook Page Good Enough?”

Facebook is hugely popular, but the first thing people do when they want to find out more about… well, anything, is to ‘Google it’.  

As I’ve mentioned above, your dedicated business website is more likely to show up on a Google results page than your Facebook business page is – all because of some complicated search engine optimisation.  

Another thing to consider is, although it looks as though Facebook is here to stay for a while longer, what happens when it’s no longer about, or no longer popular? 

With a website you will always have a space to showcase your work, share prices and allow customers to contact you. It can also reflect your brand and show off exactly what you are about and what potential customers expect when they work with you.

 

“I Don’t Know How to Build a Website.”

You’re a baker not a web designer, so unless you happen to be wonderfully multi-talented, I don’t imagine you’re too confident in building your very own website from the ground up.  

If you’ve decided that you’re not able to invest in a web designer then fear not, there are excellent DIY options out there.

Using a web builder can be a great, budget saving solution for new businesses and many of the builders come with professional looking templates. It’s also possible to purchase excellent themes to be used with WordPress to give you a powerful blogging website with a more bespoke design.  

Each situation is different.

In my experience websites that include an active blog will work best with WordPress and Squarespace. Sites that are looking to sell physical or digital products are easiest to produce on Squarespace.

Other builders such as Wix and Weebly also integrate sales pages and plug-ins can be used on WordPress to seamlessly integrate a shop, they just take a little more techy know how.

I recommend doing a little research on the topic, most builders will offer a free trial so you can get a feel for it before you make a financial commitment.

 

I hope this gives you some inspiration for getting your awesome Home Bakery Business online and dispels some of the fears you may have about the process!

To learn more about using a designer vs doing it yourself feel free to check out this post.

Wishing you the best in your baking journey!

Kirsty

 

Here’s more from Kirsty about websites for your baking business:

Free Introduction to Squarespace for Bakers Course

Shop the Premade Baking Business Website

 

Thank you so much for sharing your expertise with us Kirsty! If you have any questions for her, go ahead and share it in the comments below ๐Ÿ™‚

Got a question? Something to add? Letโ€™s chat in the comments section down below! (I respond to every single comment)ย ๐Ÿ™‚

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery Has Changed My Life

Hey there Home Baker!

I usually share posts about Baking Tips, Home Bakery Business Tips or Refined Recipes. But today I want to break from my usual format and share a side of my story with you that I rarely ever talk about…

I want to give you a closer look inside my life as a full time home baker and more importantly I want to share with you how my Home Bakery has CHANGED my life.

Because my Home Bakery Business HAS changed my life – in ways I NEVER thought possible.

 

There’s so much to say, but I think the best way to go about it is to share the top 11 ways my Home Bakery has changed my life.

So get your cup of coffee, laughing abs and tissues ready!

 

1. My Home Bakery has Given me the Opportunity to Work at Home

Pencil skirts, heels and hair do’s have never been my thing at all. The whole corporate scene in fact just wasn’t a good fit for me… I used to feel “weak and pathetic” for not coping in that stressful environment, but thankfully I see it differently now!

The corporate system is what it is – but I have been made to be ME. It’s like a square peg in a round hole. They just don’t fit and that’s okay ๐Ÿ™‚ It doesn’t make either of them “better” or “weaker” but just DIFFERENT.

Some people (like my husband *cough-cough!*) love going on road trips, all kinds of adventures and outings to just “get out”, but honestly I just don’t get that! Lol!

I LOOOOOOOOOOOOOOOOOOOOVE being at home!! Always have. Even as a kid I always wanted to stay at home. Sure, I was very insecure, but that’s not why I loved being at home. I love home now for the same reason I did back then.

Home is cozy, friendly, accepting and fun.

I can wear WHATEVER I want! A bad hair day has ZERO relevance. I can have dance parties while I’m baking and sing along to the endless string of musicals I watch on max volume. And NO, after 6 years I’m still not over it!

Along with this comes all the other perks of working at home like never sitting in traffic – like ever! Going for walks outside when I want. Having pets and a garden around (corporate doesn’t offer that benefit). Having peace and quiet. Knowing my bed is only 10 feet away at all times.

These are the kind of things that really boost life’s AWESOME factor for me!

 

2. I Can Decide How & When I Spend My Time

Want to know something REALLY cool? I pretty much never wake up with an alarm clock. Baking is a very physical profession, so I decided to grant my body all the rest it needs to recover from the day’s work.

I sleep till about 07h30, spend time with the Lord, eat breakfast on our couch in the sunshine, shower and only start working at about 09h30.

I realize that things are a bit more complex when you have kids. But I fully believe and have seen that God grants parents the physical strength they need to get through a day when they haven’t had enough sleep.

But the bottom line is that when you have a Home Bakery, you can decide what’s more important to you and structure your work day according to that.

RELATED: How to Plan Your Home Bakery’s Weekly Work Schedule

 

When I have our car I can go shopping when the grocery stores are totally empty. Yes I totally do dance moves when a good song is playing!

How starting a home bakery has changed my life

If I have something urgent happening on any given day, I can just clear my schedule – simple as that.

When a friend or family member needs me, I can plan my work day around that.

I can work and stop working when I choose to.

I don’t take this for granted. It’s such a huge blessing to live this way and I wouldn’t ever want to change it!

 

3. Baking has Helped Me to Understand My Value

This is a more intense one. Have that tissue box close by my friend!

So, my life has not been easy – I mean, whose really has?

But here’s the true story.

I had a tumour (Astrocytoma) in my spinal cord and brain as a baby. It started developing when I was about 2 weeks old, but they only discovered it when I was 1 year old.

MRI scan technology wasn’t available yet in my parents’ small town. I kept on screaming my head off every day and my mom knew something was very wrong with me, but nothing showed up on the X-rays. The MRI when I was 1 year old revealed everything that was going on…

The doctors said that if they operate I’d be paralyzed, but if they don’t operate I’ll die because the tumour was growing rapidly and was already at the breathing centre of my brain.

Everyone my parents knew started praying. The church started a 24 hour prayer chain. My dad came into my room every day and rebuked the growth in the name of Jesus Christ and spoke life and healing into my body in the name of Jesus Christ.

The doctors could finally operate when I was 15 months old because until then I was just too small to operate on.

After a gruelling 8 hour operation, the Neuro Surgeon reported that they could only remove about half of the tumour and by some miracle I wasn’t paralyzed yet.

They recommended radiation, but my parents just didn’t have peace about putting such a small baby through that.

Everyone kept on praying.

My mom said that after the operation I was finally calm and she could see that having so much of the tumour removed definitely increased my comfort.

I made it past the one month mark, then 2 months, 3 months…

At the age of 2 (on my birthday) I started walking for the very first time, down the aisle at church while everyone celebrated and cheered at the Lord’s faithfulness…

I went back for check-ups with the Neuro Surgeon, but somehow the remaining half of the tumour had vanished completely. The Doctor wrote “MIRACLE” on my file.

If you look up case studies on Astrocytomas, the mortality rates are practically 100%. Because they usually grow back. After going for check-ups for nine years, the Doctor told us with a chuckle that he thinks we can stop coming!

So yes, that’s what Jesus Christ has done. He is alive. He is beyond powerful. He is 100% REAL and He loves us like no one has ever loved.

 

Where it gets tricky is that a lot of permanent nerve damage was done to the entire right side of my body. My whole right side is smaller and weaker. My shoes differ 2 sizes, I have scoliosis, limited function on the entire right side of my body and had a skew right leg (which doctors operated on when I was 12).

Unfortunately kids aren’t very tactful – especially when you look different.

So I was excluded, rejected, bullied, tripped, and ridiculed in public throughout my school years…

This made me believe that I am worthless, faulty, not good enough, unworthy, embarrassing to people and that I have no real value to offer anyone.

 

But baking was a haven. It’s something that I can do WELL. And somehow, cakes I made with my own two hands made people HAPPY… What a gift to bring HAPPINESS to someone’s life?!

It took a while, but seeing that I bring joy, comfort and inspiration to people’s lives through baking made me SEE that I have so much to share with the world and that I am incredibly valuable…

All that stuff that happened with those other kids was a total lie.

 

4. My Business has Helped to Heal My Confidence

A very interesting thing happens whenever you start any business; whatever is going on inside you WILL come out.

Over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!

 

We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on INSIDE YOU.

Michael Gerber wrote this incredible book from his own experiences of working with struggling small businesses (The E-Myth Revisited). At one point he says:

“Your business is nothing more than a distinct reflection of who you are. So if your business is to change – as it must to continually thrive – you must change first. If you are unwilling to change, your business will never be able to give you what you want.”

The moment you decided to start a Home Bakery was the moment you agreed to a never-ending journey of personal growth and transformation.

There’s no escaping it and trust me, you’ll learn to love it!

YOU are the center of your business. Not your baking, but YOU as a person.

YOUR inner constitution directly shapes your business every single day. Your thoughts influence your feelings, your feelings influence your actions and your actions determine your results.

RELATED: 5 Mindset Shifts of Successful Home Bakery Owners

 

A Home Bakery DOES change your life - in ways I NEVER imagined possible. It's given me the opportunity to work from home, leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

So when my business was struggling at first, it FORCED me to start opening up my issues. I had to! There was no way around it! So I gradually started releasing and repenting (because I’m a Christian) from my false beliefs that I embraced as “truth” for most of my life.

Actual TRUTH started replacing those lies and guess what? A confident, secure Aurelia started emerging on the other side ๐Ÿ˜€ How extraordinary, right?!

The Lord works in mysterious ways!

 

5. My Home Bakery has Helped Me to Mature

Now because of my difficult childhood, I subconsciously expected (even demanded) that the rest of my life should be smooth sailing.

Out of the thousands of kids in all the schools in my hometown, I was the only one that had to put up with such physical and emotional struggles.

I remember always feeling like I’m not disabled enough to get all the benefits and I’m also not normal enough to be accepted.

It was TOTALLY unfair.

And after my sister died… Man… That was just ridiculous.

The world owed me – BIG time. I was the victim and at a massive disadvantage.

I blamed God and the world for EVERYTHING. And when my business wasn’t doing well it was also obviously God’s fault.

It also seemed like everyone around me that had rich parents that pulled out their credit card whenever their kids want to start a business, or travel places or study anything.

Why can’t my life just be “easy” like everyone else’s? Why doesn’t God send me more clients? Why does everything have to be this constant struggle? I work super hard; can’t God just let it go WELL for me just once?

Oh boy I was so deeply snuggled in my twisted victim blanket…

 

Through the Lord’s mercy He never answered those questions directly. He patiently and faithfully SHOWED me, over time, what was really going on.

I blamed God for not sending me more clients and not “blessing” my business, when in fact He was not to blame.

Truth is, it was MY FAULT.

I’d been ignorant and didn’t educate myself in business, marketing and sales. A successful business doesn’t fall out of the sky for ANYONE.

Starting my business was one thing, but GROWING it forced me to start taking RESPONSIBILITY for my situation.

We all are dealt a hand of cards.

Are we going to spend our entire lives grumbling about our hand OR are we going to say: “Hmm, interesting. Let me humble myself and ask God what I should do next. Let’s be teachable and read a book on cards and interview and learn from some experts to see what a good move will be.”

I’ve had to GROW UP and MATURE in order for my business (and relationships) to grow and mature.

And for this I’m DEEPLY GRATEFUL. Maturing has meant throwing away and repenting from my victim blanket.

And you know what – I don’t miss that blanket AT ALL. In reality it just WEIGHED ME DOWN my whole life.

Maturing has brought freedom and joy.

 

6. My Home Bakery Eliminated the Need for Anxiety Meds

Back in 2012 I worked as an Architectural technologist for about 7 months and it was one of the most challenging times of my life. The work itself was totally fine, but the office environment was absolutely horrid.

You see, the Architecture industry is intense in its very nature. It’s kind of a given when millions are at stake. But this pressure unfortunately brings out the worst in people and my boss was no exception.

She was in a difficult position with starting her own company and securing great projects to sustain her new business.

The pressure she carried on her shoulders hung like a thick cloud in the office on a daily basis. Whenever something didn’t work out the way she wanted, she shouted; at herself, the printer, the phone – whatever wasn’t cooperating.

Fortunately she never shouted at ME, but every day I was petrified that she would. This is what caused my anxiety to rage out of control, keeping me lying awake every night, completely unable to sleep – for up to 3 nights in a row. And so I had to go on medication to help me cope.

I remember it so vividly; crying while swallowing my anti-depressants, thinking… I’m only 24. Is this going to be my whole future?? I used to be happy and enjoy life. How did I get here?”

I was completely stuck. And I didn’t feel like I could go on like this for another 40 years. I was only at the 6 month mark now!

Looking back I realize it was my boss’s first experience having an employee so she didn’t necessarily know how to interact with me or how to be a good boss.

She was incredibly hard on herself and that completely dominated the office environment every day.

My negative first job experience as an Architectural technologist is not necessarily the rule for every architecture firm, but come on, it’s not exactly a low-stress job or industry. PLUS, I’m a softie! And that’s not “weak” or “bad”, but just different.

 

I basically had to choose:

High pressure job with secure income and meds, or low pressure job with more risk and without meds.

I chose the latter.

And it’s BAFFLING to me how the first option has become “normal”?

I decided to take the road less traveled – with less prestige and less security, BUT also with less (in fact NO) meds.

I had baked after hours to keep me sane while I was working in Architecture and like you, perhaps, I dreamed of baking at home…

Baking at my own pace, surrounded with beautiful aromas and the calm of home.

But I had NO training or any idea how to start a business or if anyone would even PAY for my goods!
But I gave it my all, educated myself through books and constant practice and my Home Bakery steadily grew into a full time Home Bakery Business (YES, I’m still baking).

And also a Home Bakery Blog so that I can support you in your Home Bakery goals!

I’m BEYOND GRATEFUL that I took this road.

And in the process I learned that WE HAVE THE CHOICE to remove ourselves from abusive situations… Be it work or relationships. We always have a choice – if we are open to it.

 

Discover all the incredible effects a Home Bakery has on your life - and some are totally unexpected! It's helped me to leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

 

7. My Business has Connected me With Others in Unexpected Ways

Wow. This is a big one…

Most of my life I’ve felt misunderstood – it happens to so many creatives.

I didn’t (and couldn’t) follow the traditional path of studying and working my way up in a prestigious job.

So many family members and friends were really awkward about me baking from home. They thought I was “capable of so much more”.

My husband, late sister and cousins were always SUPER SUPPORTIVE!! And they mean the world to me.

And although they were always supportive and eager to help at Markets, Events, etc. – I wasn’t able to share my PASSION for home baking with anyone.

That is, until I finally started an Instagram account…

I never realized HOW MANY dear, amazing home bakers there are right around the world!

Connecting with all of you on Instagram has literally changed my life and I’m so grateful to now have friends who’s hearts are also made of butter.

And honestly – I never feel lonely or misunderstood anymore. And it’s all thanks to all my baking friends on Instagram! Love you guys!

 

8. Baking Lets Me Express My Creativity

Back when I was working as an Architectural Technologist, the only day I got excited was Thursdays because Thursdays it was “Cupcake Night”! I baked after work, late into the night and LOVED every second of it!!

MANY of my University friends that have remained in Architecture often express how the REALITY of working as an Architect is so much different than the IDEA we were presented with while we were studying.

In our studies we could go crazy with our creativity! But in the REAL world, it isn’t like that at all. Your creativity hardly ever gets expressed – especially when you’re starting out.

What’s also been awesome in this journey is that you get to be creative in MANY different areas, not just in your baking. This includes graphic design, website design and food photography!

All of them are so fun and definitely satisfy my need to be creative in my work.

I’m just SO THANKFUL that I have been in a work setup where I get to be as creative as I want to be. My Home Bakery Business is a platform for my creativity – what a blessing and JOY!

RELATED: 6 Ways to Restore Your Baking Inspiration

 

9. My Work Environment Smells INSANELY Amazing

There are so many creative careers out there, BUT there are very few that smell like Butter, Cinnamon, Chocolate, Berries, Caramel… Wow, let me stop and wipe the drool off my keyboard!

Geez we are SO LUCKY to do work that smells so incredible!! Smells are therapeutic man. Working in such an environment every day does something to your happiness.

I’m quite convinced that my bones smell like cinnamon rolls by now. And that’s why I have little dance parties while I bake J

 

10. My Skills & Experience have Grown Like CRAZY!

I was under the impression that I would just BAKE in my Baking Business and therefore only grow my BAKING skills. Wow – I was so naïve!

You see, what most bakers don’t realize about Starting a Home Bakery is that they are willingly stepping into the BUSINESS WORLD. We’re not just bakers anymore! When we don’t learn how to become GREAT businesswomen/men, we stunt the growth of our Home Bakeries.

So I have learned WAAAAYYYYYY MORE skills than I bargained for (once I stopped being stubborn and whiny and finally became TEACHABLE) – and I’m so grateful!!

I’ve learned all the following skills since I started my Home Bakery:

Marketing

Sales

Food Photography

Social Media Strategy

Brand Strategy

Website Design

Copywriting

Graphic Design

Management

Business Mindsets

People Skills

And of course my Basking Skills have also grown massively!

RELATED: 4 MYTHS That are Delaying You from Starting a Home Bakery Business

 

When we don’t have money to employ pro’s to do all these things FOR us in our business, we inevitably need to LEARN how to do it ourselves! And I honestly see that as an INCREDIBLE opportunity!

Other businesses (outside the world of baking) started approaching me a while back to help with their Brand Strategy, Website Design and Marketing – SO RAD!

So yes, starting ANY Business is an opportunity to dive in and become excellent at a whole range of new and INCREDIBLY VALUABLE skills. I got way more than I bargained for and my skillset has grown way beyond anything I ever imagined was possible.

 

11. Starting My Business has Helped Me to Discover Who I REALLY am

I guess this one ties in a lot with point number 4 (My Baking Business has helped to heal my confidence).

When you start any business, whatever is going on inside you WILL come out.

So just as much as it is an uncomfortable process of growth, it’s also incredible to see all the AMAZING things that were was hiding inside you – often your entire life!

I’ve discovered that I can be confident in my baking abilities for what they really ARE – a talent from God that truly makes a difference in people’s lives and brings them joy.

In the process of embracing this talent, my desires to please people (instead of expressing my creativity) started to fall off me.

Slowly, but surely my own style started to emerge. Who knew I had a style?!? I still find it hilarious, but also awesome!

 

I discovered that I do actually have a voice… And that’s it’s a valuable and interesting voice. Yours is too. I’m 100% convinced of it.

Through being exposed to (and learning) so many different skills in growing my Baking Business, I’ve discovered many other hidden talents I never knew I had! And they are also part of me.

We all have so many hidden talents – many of which might never see the light of day – but starting a business has done the inevitable…

It has crushed me (in a GREAT way) and refined me so that everything that was false and oppressive could fall off me.

This gradually uncovered the TRUE Aurelia and I just feel so free, humbled, grateful and excited!

Starting a Home Bakery has Changed My Life.

Forever.

If I had to do it all over again, I would.

Lamentations 3:23 -24: “Because of the LORD’s loving devotion we are not consumed, for His compassions never fail. They are new every morning; great is Your faithfulness!”

 

And that concludes my story ๐Ÿ™‚ Feels good to have finally written it down!

If you have any fears or doubts about Starting a Home Bakery Business, I’d love to help. Share your thoughts below in the comments section.

Got a question? Something to add? Letโ€™s chat in the comments section down below! (I respond to every single comment)ย ๐Ÿ™‚