How to Start a Home Bakery Business in 2024 – Ultimate Guide!

How to Start a Home Bakery Business in 2024 – Ultimate Guide!

How to Start a Home Bakery Business in 2024: The Ultimate Guide!

Welcome to the Ultimate Guide on how to start your own Home Bakery Business!

If baking super delicious treats has captured your heart and you want to sell your yummy baking for profit, you’re totally in the right place 😊

This information comes from first-hand experience in 10+ years of professional home baking.

There wasn’t a guide like this available when I started my Home Bakery, and it was tremendously frustrating to figure everything out by myself.

But I’ve put together this super thorough guide so that YOU DON’T NEED TO FIGURE EVERYTHING OUT ON YOUR OWN. In this post, you’ll essentially get my roadmap for creating a side-hustle, part-time or full-time Home Bakery Business.

Because let’s face it; many people talk about how to START a Home Bakery. But no one really talks about how to make it your FULL-TIME career.

I’ll show you exactly how this process works, starting from zero all the way up to full-time home baking.

If you’re more of a VIDEO person, watch my YouTube video on How to Start a Home Bakery Business 🙂

In this post you’ll learn the 3 different phases of a Home Bakery and what you can do in each different phase to start or grow your own Home Bakery business.

RELATED: When are you READY to Start a Home Bakery?

If we haven’t met yet; hi! I’m Aurelia Lambrechts. I’ve been a full-time home baker in Cape Town, South Africa for 6+ years. Now it’s my mission to help flavour-obsessed home bakers like you create a Home Bakery with consistent orders so they never have to worry about a stable income.

If you want to become a confident & successful Home Bakery Business owner, I’m here to help you make it happen!

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

Before I get to the 3 Phases of Starting a full-time Home Bakery, here’s the most important thing you need to know…


Understand that Building up a Home Bakery Business is a GRADUAL Process

There’s a HUGE misconception among Home Bakers today! They often seem to think; “I need to leave my day job TODAY so I can start my home bakery TOMORROW!”

This misconception leads to 2 different responses which are both wrong.

A] You’ll be filled with dread and fear. You might be wondering: “HOW am I going to do this? What’s going to happen to my finances? How’s my family going to survive?!

B] Then, on the other hand, you get people who react in ignorance and blind optimism. In which case you might be thinking: “Yes! Let’s do this! I am going to make heaps of money in no time. My baking is delicious, I just need some quick sales tips and tricks. Two weeks from now, I’m going to have a full-time bakery!”

This is NOT how a Home Bakery works. If anyone has been telling you a Home Bakery will make you rich in a few weeks, they’re totally lying.

You absolutely CAN make a good living from Home Baking, but it doesn’t happen in a few weeks.

But know right now that you don’t need to be filled with fear as in point A above. And you also need to understand that a full-time Home Bakery isn’t an “overnight success path” as in point B.


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Here’s the TRUTH you need to know about starting a Home Bakery Business:

  1. First of all, the journey to a full-time home bakery is very SAFE. You’re not going to be putting your family at risk financially. The journey to a successful business isn’t reckless or spontaneous.
  2. Home bakery success does not happen by accident. It’s planned. It’s very strategic. You apply specific strategies to get results and reach success. You don’t just bake delicious things, post them on social media, “hope for the best”, and then it works out. That’s not how it works.
  3. The journey to a full-time home bakery is very GRADUAL. You’ll never be diving into the deep end and suddenly have to make things work, and if you make one mistake then it’s all over. Gosh, no! That’s way too much pressure and certainly no way to build a successful business.

This process can and should be sustainable. You can start and grow your baking business extremely gradually. You can even stretch out the process from starting your home bakery to baking full time over a year (or more) if you want to.

Because the beauty of a Home Bakery is that YOU are your own boss! This means YOU can control the pace at which you grow.

That’s why a Home Baking Business is such a fantastic business model. It’s ideal for moms. It’s ideal for wives and husbands. A Home Bakery is perfect for people who want to stay home and be there with their kids.

All because it’s a gradual and safe process that you can plan around YOUR unique lifestyle and responsibilities.

I asked my Home Bakery Pro students if they experienced the journey to full-time home baking as a safe, planned, and gradual process. Here’s what Angie Watts from Glow Life Foodie had to say.

I’ve also been in positions where I was sick, or my husband & family needed my help with something. And because I’m my own boss I could take a week off from work.

As Angie says, “you’re the driver of your business so you get to decide how fast or slow you go”.

That’s the reality of a home bakery business. It’s not overnight, all-of-a-sudden, “full time home baking in two weeks – here we go!”. That’s not how it works. Starting a Home Bakery Business is gradual, safe and planned.

Growing a home bakery is very much like growing a plant from a seed. It starts very small but as you nurture it, it grows into something amazing.

You start with good soil in a flower pot and you plant a seed in it (phase 1). Then it grows to fill the pot (phase 2). And only then do you plant it into the large garden bed (phase 3). It’s a very nurtured, gradual process of growth that happens one step at a time.


Now that we’ve covered this super important point, you’re ready for the next part of this post…

The 3 DIFFERENT PHASES of starting a Home Bakery Business – from starting at zero, all the way up to full-time home baking.

In this post you’re essentially getting my secret Home Bakery Business Roadmap!

You can also join my Free Resource Library to get a clear, condensed illustration of this Roadmap (if you want to skip all the detail in this post).

PHASE 1: STARTING OUT (You’re just starting or you haven’t started yet)


You start by baking for the people you know. That’s how every single business starts.

You start by baking for friends, family, and acquaintances for weekends.

(If you live in a town/city where you don’t know anyone or none of your family & friends will support your business, then you can look into supplying baked goods to a coffee shop / restaurant. If baking wholesale is against the law where you live, then you can look into baking for a local B&B or hotel. Or you can even look into hosting decorating/baking classes at home! Most municipalities don’t have a problem with this at all!)

That’s how you start. This way you don’t have to leave your job before you can start! You start your Home Bakery as a Side-Hustle.

This is the way I started as well when I was still working in architecture. I would bake every Thursday night after work. I literally started by baking one batch of cupcakes.

Over time it gradually grew to about ninety items every Thursday & Friday night for clients. 180 items per weekend were my weekly limit when I still had a desk job.

During this “Side-Hustle period” you can start saving up the profit you’re making to use in the future for expenses.

You don’t need to have it “all figured out before” you can start your Home Bakery Business.

You can do this after hours one night per week to start with. That’s how a home bakery starts. You don’t necessarily need to rent a commercial kitchen space just yet. You can start very, very small with what you have.


A] You’ll need to get a certificate from the Health Department in order to bake legally at your Home. You can read this blog post to help you with that >> Home Bakery Certificates, Licenses, and Insurance.

B] Filling out the free Home Bakery Business Plan workbook will help to give you clarity about your new business! In the workbook you’ll get lots of important questions you might not be thinking of yet. Join the free Resource Library to download the Business Plan Template.

C] You need to choose a great business name that stands out from your competition and attracts customers. This video post can help you >> Home Bakery business NAME mistakes to avoid + what to name your business so you attract customers.

D] You’ll need to price your bakes correctly and I’ve got just the blog post to help you with that >> 6 Steps to Pricing Your Baked Goods with Confidence.

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  1. During this phase you really want to focus on getting your baked goods even more delicious. Improving the quality of your baking is very important in this first phase. Focus on improving your baking skills.

I’ve got 2 guides for you in the Free Resource Library to help you improve the quality your baking:

How to grow your baking skills for free” AND “5 Weekly Habits to become a Better Baker”.

Join the Free Resource Library to get these free guides today.

Stretch and challenge yourself to bake new things that you’ve always want to bake. Research recipes and baking techniques. Read a lot of blogs and watch YouTube videos about baking.

So, before you bake a cheesecake for example, don’t just get any recipe and dive in! The chances of a failed bake are HUGE if you don’t research!

Home bakers often ask me how I can afford to practice my baking. But the KEY here is that you don’t practice with ingredients. You practice with RESEARCH. That’s how you improve your baking without wasting ingredients and money.

Before I baked my first cheesecake, I watched every single video on YouTube about baking cheesecake so I didn’t risk having a flop and wasting expensive ingredients.

I read every single blog post and watched every single YouTube video I could find on baking cheesecake before I baked my first one. And as a result, the first cheesecake I made was already good enough to sell.

So, before you bake ANYTHING, research it as thoroughly as possible. That’s how you make your learning process economical.


  1. In this phase you can also START an Instagram account and a Facebook page. BUT (super important) don’t spend a lot of time on social media yet!!

I see this all the time with new home bakers. They think; “if I just create an Instagram account or a Facebook page then I’m suddenly going to get a lot of orders and then life is going to be perfect.”

That’s not how it works. Just posting baked goods on social media and hoping to get sales does NOT work.

Instagram and Facebook are great platforms but they are also platforms that need to be used STRATEGICALLY. Social media is just a lifeless tool. It’s what you DO with it that matters!

Later in your Home Bakery journey, social media can be amazing for your business. But it’s not worth your time to spend all your time on Instagram and on Facebook when you’re just starting your Home Bakery.

Don’t focus on getting likes and feeling popular on social media during phase 1.

Rather focus on improving the quality of your baked goods. And also focus on the relationships that you’re building with the people you’re selling your bakes to.


3. In your home bakery journey you’re going to go through A LOT of trial & error to get consistent sales and success. This is normal!

But, if you want to skip 4 years of trial & error (because that’s how long it typically takes to really get a thorough grip on CONSISTENT Home Bakery sales),
and you want precise systems and strategies to get you weekly sales,
and if you’re tired of worrying where your next sale is coming from

Then my free Home Bakery Masterclass is perfect for you >> Register here.

If you want to do this all by yourself, that’s fine too! Just know the DIY route is going to take MUCH longer. Be patient with yourself and your learning process!




In this phase your client base has grown a lot since phase 1. Your weekend, side-hustle home bakery is fully booked. You started baking one batch of something for Fridays. Eventually it will become two batches, three batches, four batches until you’re fully booked for Fridays.

Then you’ll start baking for Saturdays as well.


A] While you’re still working full-time at your day job, don’t bake more than 2 evenings per week. If you do more, it’s going to start putting a lot of pressure on your family life. Baking every single night of the week after work is not sustainable. Two nights per week maximum, okay? Don’t put your family under unnecessary pressure and don’t wear yourself out.

B] In this phase it’s crucial that you price your baked goods properly. Because if you undercharge, you’re not going to make enough profit and you won’t be able to grow your business.

RELATED: 6 Steps to Pricing Your Baked Goods with Confidence.

C] If you want to scale your side-hustle home bakery to a legit part-time business, you’ll need to DEFINE A NICHE. This means you specialize in solving a specific problem for clients. If you “bake anything for any occasion” you’ll get lost in the crowd. Defining a niche for your Home Bakery is the ONLY way to stand out!

Lucky for you there’s a guide in the Free Resource Library called “How to Find the Perfect Niche for Your Home Bakery“. Join the Free Resource Library now to get the free guide.

So, now that your weekends are fully booked, it’s time to grow.



  1. The reality is, you can’t progress to a part-time home bakery AND have a full-time day job. That’s impossible. You’re going to burn out. Your family is going to suffer. You are going to suffer. It just doesn’t work.

To progress to a part-time Home Bakery, you’ll need to scale down your day job to a part-time position.

It’s crucial that you don’t make this move too early!

Every weekend in your Home Bakery should be fully booked for at least two months and then you know that it’s safe to progress to a part-time Home Bakery.

Move over to a part time day job so that you free up more time for your baking. But note that this part-time day job won’t necessarily be in the same line of work you’re in right now.

You may need to compromise and take a part-time day job that isn’t necessarily your first choice. But remember that this change is a means to an end because you have a vision of your future and your home bakery that you are building.

To make that happen, you need to scale down to a part-time day job. So, that might mean reception work for someone or freelance work. Use whatever skills you have to get a part-time job.

You’re doing this so you still have stable income from a day job, but also have more time available to grow your home bakery. If you don’t make that space of time available, your home baking won’t be able to GROW to fill it up.

It’s like digging an extension to a dam in advance so that you can catch more rain in the future.

This change to a part-time job does come down to a bit of a leap of faith. You can’t have a full-time day job AND a full-time Home Bakery Business at the same time!

As you let go of your past reality you can start grabbing onto your future. You can’t hold onto your past and hold onto your future at the same time. You’ll to get torn to pieces!

So, at some point, you need to start letting go of your current reality so that you can grab hold of the future success that you want.

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  1. If you’ve scaled down to a part-time day job, you’ve now got more time for baking.

Now you can start looking out for a couple of wholesale clients. The benefits of wholesale clients are VAST! But the best one is probably that you only need ONE wholesale client to make HUNDREDS of sales.

From a marketing perspective; wholesale clients are so much less effort than direct clients! Because then sales no longer depend on YOUR effort.

With wholesale clients, the sales depend on THEIR effort. They make a profit from your bakes AND you’re just raking in more sales and profit from their effort. It’s awesome!

But you don’t have to bake for wholesale clients if you don’t want to.

Regardless, you always need to continue to grow your direct client base. Always focus on growing the relationships with your direct clients. Focus on giving them great products and great quality service.

And most importantly; connect with your direct clients as people.

Because remember, home baking is a very relational thing. It’s something that our mothers and grandmothers did for us. It’s a very family-orientated thing.

Relationships are so KEY to building a successful home bakery.

RELATED: 6 Easy Steps to Deal with Difficult/Dissatisfied Home Bakery Clients.


  1. The next thing you can focus on in phase 2 is to learn beginner marketing strategies and skills.

It’s vital for your success that you learn marketing skills and business skills.

Home bakers often ask me; “how do I get more clients and sales?” I understand WHY they ask this because who doesn’t want heaps of clients and sales?!

But if you take away ONLY ONE THING from this blog post, let it be this…

A Home Bakery isn’t as simple as just baking high-quality things, getting a few “quick sales tips and tricks” and then everything works out. That’s not how a Home Bakery Business works.

A successful Home Bakery is planned. Success comes from strategy.

If you want to start a successful Home Bakery Business, you need to understand how clients THINK and WHY they buy things!

Let me give you a silly, but effective example. I was actually looking at my cat as she was busy drinking water.

She WANTS water. She knows she needs it. But if I pick her up and hold her close to the water and tell her; “Drink Kitty! Drink the water” She undoubtedly WILL scramble and run away – even though she wants that water.

Even though she’s thirsty she won’t bow to what I’m asking her to do. If I forcefully hold her there and ask her to drink the water, she’s going to just have the opposite reaction and run away.

And that’s what we often do with our clients. We bake something really tasty (that they actually do want) but we use terrible sales techniques that send them running away.

Here’s one example of these “terrible sales techniques” I’m speaking of: we just post something on Instagram and expect people to jump and order.

But asking people to buy your stuff without any kind of strategy or understanding is like forcefully holding them up to a bucket and saying; “drink clients, drink!

And it doesn’t work.

Quick sales tips and tricks” aren’t going to give you a successful business. They might give you a few sales but they won’t give you a successful business. Do you understand the difference?

A few quick sales are not the same thing as a sustainably, consistently successful home bakery business. They are two different things.

So, it’s unavoidable; if you want to build a successful Home Bakery Business, you’re going to need to learn how to think like a business owner.

You’re going to need to grow as an entrepreneur. You’re going to need to learn marketing skills. And the great news is that anyone can learn these things! I honestly mean that!

RELATED: The 4 Essentials of Home Bakery Marketing.

Doctors need to learn all kinds of skills to practice medicine.
Lawyers need to learn all kinds of skills to practice law.
Chefs need to go through chef school to learn all kinds of skills to be a chef in a restaurant.

And in the same way, if you want to be a home bakery business owner, you need to learn business and marketing skills.

Be open to learning those things. If you just keep baking delicious things and hoping for the best, you’re constantly going to struggle to get clients.

You will get SOME sales based on talent and recipe quality alone. But you’ll struggle to build a CONSISTENTLY successful business that you can scale into a part-time or full-time one.


  1. During phase 2 you definitely need to create a website as well.

This is where you’re really going to start getting more sales.

I know it seems daunting to create a website for your Home Bakery, but it’s actually very simple! You can seriously create a website in one afternoon. It doesn’t have to be a big deal. It’s actually very simple and easy to create a website on Wix – just use one of their drag-and-drop templates. SUPER easy.

Don’t put this off, okay? You must create a website for your Home Bakery in phase 2. Simply because a website communicates to people that you take your business seriously.

If you don’t have a website, they’ll assume that you’re just baking as a hobby. If you just have an Instagram page and a Facebook page, they’ll assume that you’re just baking casually and that it isn’t necessarily a business.

But when you have a website, you’re telling people you take yourself AND their needs seriously.

With a website it’s also becomes possible for people to order online from you. People live online nowadays so you need to be online to reach them. That’s a simple fact of 21st-century century business.


  1. In phase 2 you also need to start paying more attention to your photography.

If baked goods don’t look delicious on a photo it’s tough for people to imagine themselves eating it. It’s tough for them to believe that it’s delicious if it doesn’t look delicious on the photo.

You can get some Photography tips for free on my Instagram “Photo Tips” story highlights and if you want my step-by-step system for taking drool-worthy photos of your baking, check out my course Irresistible Photography 😊

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You have a consistent income every week that you can depend on and now you can just make that income MORE.

At this point when you are fully booked as a part-time baker. You’ve maybe got 1 or 2 wholesale clients and/or a direct client base that keeps you busy.

You essentially have a part-time day job and a part-time Home Bakery Business.

Pay attention to when that part-time baking is filled up completely for at least three months. Then you can start to move on to a full-time baking job and leave your day job for an employer altogether.

This is a scary step. I get it. But, at the same time it’s exactly the same as in phase two where you have to let go of your current reality to start embracing your future success. It comes down to the same thing.

It’s still a very safe and gradual process as you can see. You don’t drop everything immediately to bake full time and suddenly make a full salary from your baking.

Starting a Home Bakery is gradual – but as with anything NEW, there are still small steps of faith involved.

But please note that you can save up for this phase if you’re scared your finances might suffer. If you’re worried that you won’t have enough money to make a full salary when you start baking full time, save up the money you make in phase 2 of part time baking.



  1. The most important thing to focus on in phase 3 is giving your clients an AMAZING experience with you.

This is where you really need to understand what creates client loyalty.

Clients nowadays have a whole array of businesses to choose from. If you don’t know how to cultivate loyalty with your customers, they might move on to another baker.

That’s not the end of the world, you can always get more clients. But you need to understand how your clients think and what turns them into loyal customers, so research that online or in books.

I highly recommend the book “Superfans” by Pat Flynn!


  1. In phase 3 you really need to ace your marketing game.

You need to know about copywriting. Copywriting is just a fancy word for all the writing you do in your business. This includes the words that you use on your website, words in your e-mails, words you use on social media, etc.

As a business owner, you need to understand how to get through to your clients.
You need to understand completely how they think.
You need to understand what makes them buy,
what attracts them to a business, and
what puts them off.

All of that comes down to marketing.

Fortunately, marketing isn’t a skill you’re “born with” or not. Anyone can learn how to be great at marketing! Read my post about Home Bakery Marketing.

There are also loads of books out there you can learn from. You don’t have to necessarily take an online course to learn these things. You can bootstrap and do it yourself.

RELATED: 7 Books every Home Bakery owner needs to read.

The perk of my Home Bakery Business courses is that I’ve read through all of those books. I’ve applied those theories to my home bakery business and tested them.

I’ve learned in my eight years of home baking that a home bakery is a very unique type of business. So, that’s the advantage of doing my courses; I give you the strategies that actually work so you don’t have to go through all of that trial and error yourself.

If you want to learn the exact system that got my Home Bakery fully booked for 3 months in advance, then my Home Bakery Masterclass is perfect for you! You can register for my free Masterclass here.

If you read books and apply what you learn, you CAN do it all by yourself. But it’ll probably take about 3-4 years of trial and error to refine the strategies you learn in books. It takes time before you actually figure out how to generate consistent income in your Home Bakery.


  1. You need to optimize your website to rank high on Google.

This is so important because you need a consistent stream of new clients coming into your business.

Consistent sales come down to two things:

A] Your current clients are loyal. They stick with you and buy from you over and over again.

B] You also have a steady stream of new clients coming in and Google is the best way to do that. Getting new clients from Google has revolutionized my business.

But you can’t just create a website and then hope that people find you on Google.

There are all kinds of specific strategies you need to use. They call it SEO which stands for “search engine optimization.”

This just refers to the things that you do to make Google like you so that they’ll recommend you to people when they search for bakers in your town/city.

You can do things with your website on the back-end and on Google so that when people search for baked goods in your area, you’re the first one to pop up. You can seriously do this without paying a cent for advertising!

And then when people click through to your website, you say exactly the right things to make them understand that you are the baker need.

Then they click and order from you. If you can get this right, you’ll never need to worry about getting new clients again.

RELATED: How to Promote Your Home Bakery Business & Get More Exposure.


  1. You need to build a strong brand.

Now, a brand is often a very elusive thing. People often think a brand is just your logo, colours, fonts, business cards, etc. (I used to think this too!)

But all that stuff is NOT your brand. Those things are PART of your brand, but it’s actually just branding DESIGN. It’s just one leg of your brand.

Yes, of course, your branding design needs to be beautiful. You need to have a beautiful website, and beautiful food photography that draws people in. All of that MATTERS.

But your brand is MORE than just the graphics of your Home Bakery Business.

Your brand is actually WHAT YOUR CLIENTS THINK & FEEL about your business. So, that goes WAY beyond a “pretty logo”.

A brand is about the message that your business is putting out there. It’s about what your home bakery stands for. It’s the vision that you have, the beliefs that you have, the principles that you have in your home bakery. These are the things that make up a strong brand.

And the words that you say (copywriting) are a massive part of this.

You need to have the right words on your website, e-mails, Facebook posts, etc.

You need to understand how to communicate effectively with your clients so that they know your baking is the solution to their problems.

Do you want to start to bake from home for a living? This is the Ultimate Guide on how to start a home bakery business and grow it into a part-time or full-time business you can depend on! No fluff, just solid business advice from a 6+ years full-time Home Bakery owner. Click through to get all the insider info! #baking #bake #homebaking #bakingbusiness #homebakery

Phew! Congrats for making it this far!

Let’s do a quick recap of what you’ve learned today.

# To start and grow a home bakery business is a safe and gradual process. You start small with one batch of bakes. Then you build your business up very gradually so you’re always getting an income. Your family will never be at risk. Your finances will never be at risk because you’re always getting an income.

# Note that you don’t need a flawless website and epic marketing before you can START selling your home baking! You only need to start learning about marketing & website building in phase 2.

# You can absolutely start selling now already. The beauty of a Home Bakery is that you can earn money from your baking while you learn business & marketing skills in the background.

# Good news is; anyone can learn marketing skills! You can do that though studying business & marketing books and testing out their strategies. Or you can read this blog post to get proven Home Bakery Business marketing strategies >> The 4 Essentials of Home Bakery Marketing.


Download the Home Bakery Business Roadmap

We covered quite a lot in this post so I’m sure it’ll feel a bit overwhelming!

To make your life a bit easier, I’ve created a short & sweet Roadmap for you to remind you of what you’ve learned today.

>> You can get the Home Bakery Business Roadmap for free when you join the Free Resource Library.

Thanks for reading! It was great to have you here.

If you’re confused about anything, let me know in the comments below. I love helping home bakers and seeing them just reach success faster. Let’s start and grow your home bakery business together!

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How to Know if You’re READY to Start a Home Bakery

How to Know if You’re READY to Start a Home Bakery

How to Know if You’re READY to Start a Home Bakery

Starting a Home Bakery Business has become a super attractive idea and topic over the last few years!

In this post I’m going to be brutally honest with you about the awesomeness AND the reality of starting a Home Bakery.

Here’s what going on; MANY families around the world have lost their jobs due to Covid-19…

If that’s happened to your family, I’m deeply sorry for the difficult time you’ve been going through.

Know right now that your story is not over yet! God loves you way too much to ever let anything happen to you without GREAT reason.

It might be a very difficult season for you now.

A Home Bakery Business can certainly help with the practical struggles you’re facing – like providing for your family. YES, it does work and it CAN help you and your family.

But I’m not promising that life’s going to be “perfect” a few years down the line. I’m not promising that a Home Bakery will “fix everything” for you.

This world we’re in places a LOT of emphasis on dreams and how fulfilling them will finally give you joy and contentment. Let me save you the suspense and tell you right now that no earthly thing has the power to do that.

No matter how shiny that dream is, it just won’t fulfill you. I’ve experienced this first-hand.

I believe and have seen that only Jesus Christ can fulfill you – because we were made by him and for him. If a car is made to function on diesel, no amount of petrol will EVER make it go.

Over time I’ve learned that if you’re not content WITHOUT your dreams being fulfilled, you won’t be content WITH them being fulfilled (email me if you want to chat about it).

If you expect a Home Bakery to fulfill you, it will become a HEAVY BURDEN instead of a delight. A new business struggles to grow well under such pressure.

A home bakery can absolutely be a wonderful thing! Truth be told, it’s certainly changed my life.

RELATED: How Starting a Home Bakery has Changed My Life

If you’ve been brain storming ideas of how to make an income with the baking skills you DO have, you’re totally in the right place!

And now I’m guessing you’re also here because you’re not sure if you’re truly READY to start a Home Bakery Business…

Are you wondering if you’re skilled enough? 
Prepared enough? 
What it’s going to take to build a successful home bakery? 
What are the first steps to start a baking business from home?

These are the type of questions I’m covering in this post.

Want to use your home baking to make an income for you & your family? Maybe you've been thinking about it for some time. But how can you know when you're truly READY to start a Home Bakery Business? Here's how to know if you're ready to it! #baking #homebaking #bakingbusiness #homebakery


I’m going give you all the specific checkpoints you need so you can judge for yourself if you are ready to start a home bakery business.

This blog post is here to give you more clarity – especially if you haven’t started a home bakery yet.

But even if you have started your business (that’s struggling to make profit) this post will help you tremendously! You may recognize some of these checkpoints that may have been holding you back.

Through this blog post you’ll understand how to overcome them so your business can start growing.

If we haven’t met yet; hi! I’m Aurelia Lambrechts. I’ve been a full-time home baker in Cape Town, South Africa for 6+ years.

Now it’s my mission to help flavor-obsessed home bakers to get the confidence and business skills they need so that they can confidently share their baking gifts with the world.

If you want to become a confident & successful Home Bakery Business owner, I’m here to help you make it happen!

Let’s get to it 😊


How NOT to Judge if You’re Ready

First, we need to go through some common misconceptions of how people judge their ready-ness to start a home bakery.

Here’s how NOT to judge your ready-ness.

1. “I need to have more baking experience and confidence in my knowledge before I am ready to start selling my baked goods to people.

I hear this all the time and I just want you to know that this is NOT a sign that you’re not ready.

When I started out, I literally baked one batch of cupcakes as an experiment just because I felt like some cake and it tasted great, and about a week or two later I was selling them.

That was the extent of my baking experience. Here’s a photo of how amateurish my bakes looked when I first started selling them.

Do your recipes & baked goods need to be "perfect" before you can start selling them? Actually, NO!! Not at all! Many home bakers assume they need to be a super experienced baker that develops their own recipes before they can start a Home Bakery. And it's a total LIE! Here's the truth about what it takes to start a Home Baking Business... #homebaker #baking #bakingbusiness #homebaking #homebakery


Sure, I baked a bit earlier in university and as a kid, but really just in the same way any normal girl bakes in her life. I didn’t have masses of baking experience or whatever.

Truth is, you need very limited baking experience before you can start a Home Bakery.

When I baked brownies for example in university, we had to raise money for charity. Baking treats was my go-to when I had to raise money for ANYTHING.

Sure, the brownies that I baked back then weren’t perfect, but they were still VERY delicious!

The brownie recipe I’m using now I’ve been tweaking and tweaking through the thousands of times I’ve made these brownies. But it doesn’t mean those first brownies were bad. They were still pretty darn tasty!

If your baking TASTES good then you’re good to go. You’re ready. It just has to TASTE delicious. It doesn’t have to be perfect.

Your baking doesn’t need to be the “most mind-blowing goods” you’ve ever had in your life or whatever. That’s not necessary. It just has to taste good and then you are ready.

Because baking experience, confidence and knowledge are things that you can LEARN. You can learn them on the go. You don’t need to have it “all figured out” before you’re ready to start a home bakery business.


2. “I need to have a spacious kitchen and fancy appliances before I can start.

I’m going to give it to you straight. This is a total LIE. A complete and total LIE.

We see spacious kitchens and fancy appliances on social media ALL the time, right?

We see bakers with these fancy KitchenAid mixers – some even have like three of them! We see bakers with like twenty spatulas and a massive commercial oven.

The BIG mistake we then make is to assume that we’d need all that fancy kitchen gear TOO before we can start a home bakery. But it’s so NOT true.

I started my side-hustle home bakery while I was working as an architectural technologist. I had a tiny salary and a heap of student debt, so there was NO WAY I could buy fancy appliances!

Back then I was living in a student house and the oven in the kitchen was unfortunately broken.

So, I would drive to my boyfriend’s (now husband) house to make my bakes there. After everything was baked, I drove back home and finished my bakes there – slicing brownies, frosting cupcakes, packaging everything.

Here’s the honest truth; I know life often doesn’t feel fair and it feels like other home bakers have it easier than you… But where there’s a will, there’s a way. You can MAKE this work.

If you don’t have a lot of space in your kitchen, that’s fine too!

After my first year of baking on the side, we got married. Then I decided to scale my side-hustle home bakery into a full-time one. For the first year and a half of full-time baking we lived in a tiny one-bedroom apartment and the kitchen was three square meters. I kid you not. Here’s a photo of our little kitchen.

I had two little counter tops and the oven in the middle and that was it. That was my entire kitchen.

In that tiny, 3 square meter kitchen I baked full-time for a year and a half! So, I repeat; you can MAKE it work.

Whatever your kitchen setup looks like, you can make it work. And if it seriously can’t work in your kitchen then ask a friend or family if you can bake in their kitchen once a week.

You don’t need a spacious kitchen to start a home bakery.

In my tiny kitchen I even baked for a massive event called the Good Food and Wine Show. In that tiny space I baked 1000 treats in four days. Where there’s a will, there’s a way.

You don’t need heaps of resources to be successful. Success isn’t reserved for people who have an “easy life” or bottomless resources. Success goes to the people who use effective business strategies, are determined and work with what they have.

That’s what it takes to be successful.

So, whatever your situation is right now, you can make it work. Don’t let your kitchen size or lack of fancy appliances hold you back or determine whether you’re ready or not.

Your resources (or lack thereof) are NOT a sign of your ready-ness at all.


3. “I need to create my own recipes & they need to be perfect before I’m ready.

I already covered this a little bit in point number 1.

The very first brownies I made and sold weren’t perfect at all, but they still tasted really good! They weren’t the “ultimate chocolate brownies” that I bake now, but they were still pretty darn tasty.

Your baking does NOT have to be perfect before you’re ready to start a home bakery.

No-one is going to ask for your baking qualification or whatever. No-one cares. If it tastes good then people will buy from you. Your recipes don’t need to be perfect. Your baking just needs to taste good.

There are loads of amazing recipes online. You don’t need to develop your own recipes before you can sell your baked goods!

You can just find a delicious recipe online from Baker by Nature, Cleobuttera, Sally’s Baking Addiction, Brown-Eyed Baker or whoever else has a recipe with a high star-rating.

There are so many amazing baking blogs out there with stunning recipes. Always look at the star rating of the recipe and then make them. Make them, follow the recipe to the T and then taste it, if it tastes great then start selling them.

This is not a copyright infringement at all. If you started a blog and you copy their recipe and claim that it’s your own, that’s not okay. That would be illegal.

But, you may bake whatever recipes you find online and sell them. That’s totally okay and legal.

Of course, if you post that bake on social media it’s just good manners to tag the recipe’s creator in your caption. Please always do that.


4. “I’ll feel ready (not scared) when I’m ready to start a home bakery business or when it’s time for me to start one.

This is so not the case.

You see, our brains are very interesting things. Have you watched The Croods? It is such a great example!

It’s about this family of cave people and the father has this rule in their household that anything new is BAD. He’s so set on this rule that anything new is BAD because that’s how their family has survived for years and years. NOT avoiding new things is the reason why all their neighbours have died.

This is exactly the way many home bakers approach something like starting a home bakery!

Your brain will ALWAYS make you scared of things that are NEW.

Fear is NOT a sign that you’re not supposed to start a Home Bakery.

Fear is NOT a sign that you’re not ready. It’s just a sign that you’re HUMAN, that’s all. Don’t let the feeling of nervousness and fear make you assume that you’re not ready to start a home bakery.


Now that we’ve discussed how NOT to judge your ready-ness, let’s go over the ACTUAL signs that you’re ready to start a home bakery.

The 3 Signs that You’re READY to Start a Home Bakery Business:

1. You’re not looking for a “get-rich-quick shortcut” but you actually LOVE baking.

During Covid-19 people’s eyes have been opened to the benefits of a home bakery business.

You get to be at home – which is mandatory during quarantine and lockdown. You get to make money from the comfort of your own home and you’re able to be there for your family.

There are so many benefits to a home bakery business.

And now during Covid-19 I’ve received so many e-mails from people saying; “my wife and I are at home and we realize we have this time, let’s start a baking business!”

That’s great and all but you need to realize that if you’re going to start a home bakery you’re going to be baking – A LOT.

If you don’t love baking, you’re going to have a very tough time having a BAKING business! A home bakery is not a get-rich-quick scheme. It’s not a shortcut to quickly make money.

You’re going to have to grow. You are going to learn how to be a business owner.

In the beginning you’ll be baking after hours as you build up a side-hustle home bakery. Are you willing to make that commitment?

And then, when you’re baking full-time, you’re going to be baking about four to five days per week. Every week. Do you love baking enough to do it five days per week?

If you do, then that’s GREAT! Then you’re ready to start a Home Bakery.

If you only want to make a heap of money quickly then a home bakery business is not right for you. But, if you want to make an income AND the idea of baking on a very regular basis excites you, then you’re ready for a home bakery.

You LOVE baking and the idea of starting a baking business from home has been lingering in the back of your mind... But how can you know if you're really READY to Start a Home Bakery? If you've been doubting whether you're prepared enough, skilled enough, talented enough, experienced enough, etc. This post is for YOU! #baking #homebaking #homebakery #cakebusiness #homebusiness

2. You’re open to learning new things for the rest of your life.

Being open to learning new things is VITAL for the success of a home bakery business.

It’s fine if you feel like you don’t know enough. It is fine if you don’t have enough experience and knowledge right now and you don’t feel confident in your knowledge, that’s fine.

It’s only a problem if you don’t want to learn new skills or grow them.

Because learning new skills and growing them is the ONLY way you’re going to become a successful business owner.

A] You’re going to need to grow as a person.

Here’s a quote from small business expert Michael E Gerber (from his book The E-Myth Revisited): “Your small business will always be nothing more than a distinct reflection of who you are.”

Here’s what he’s saying: YOU are the center of your baking business. YOU are the person making all the decisions. And therefor your business will magnify YOUR weaknesses and strengths.

Every single business decision will be made in your mind. You are the person that makes those decisions.

So, if you’re very un-confident and insecure and doubt yourself then that’s going to come out in your baking business. It’s inevitable. It just happens.

I saw that in my own business and that’s why I had to grow so much as a person.

But once again, if you’re just OPEN to learning and growing and changing, then you are going to be totally fine. Then you’re ready to start a home bakery.


B] You’re also going to need to grow as a business owner.

School was a wonderful thing, I’m very grateful to have gone to school.

But you need to understand that school was created during the Industrial Revolution. It was a different time. School was intentionally designed to produce docile factory employees – someone that works for a boss.

The way you think, the way you function, the way you make decisions; ALL of it was shaped by the traditional schooling system.

Right now, you’re functioning like an employee that works for someone else. It’s not your fault. It’s not a bad thing. It’s just what school trained you for. That’s a fact.

But now that you want to become a successful business owner, you’re going to need to learn how to become an ENTREPRENEUR. That’s a totally different ball game.

The Employee mindsets, employee beliefs, employee ways of doing things (which you were taught in school) do not work when you’re trying to become an entrepreneur. Employee-thinking won’t help you when you want to become a successful business owner.

But once again, you just need to be OPEN to learning about entrepreneurship.

You just need to be open to learning new entrepreneurial skills and how to think like an entrepreneur, how to act like an entrepreneur.

Great news is that ANYONE who is open can learn how to be an entrepreneur!

It’s not something that you’re “born with” or not.

Anyone who is open can learn entrepreneurship skills. They are very simple. They are very straightforward and they can be taught. It can be learned.

You just need to be open and willing to learn; then you are ready.


3. You don’t have it all figured out. You’re scared but you’re ALSO excited!

I want you to imagine something for a moment. Picture yourself with a thriving home bakery. You are fully booked for this week and next week in advance.

You are baking full-time. You’re baking about four to five days per week.

Now, I want to ask you; does that thought make you feel tired and overwhelmed? OR does it make you feel nervous, but ALSO giddy and excited?

That’s how you know you’re ready to start a home bakery! If the thought is scary but it ALSO excites you.

In summary; what makes you ready is NOT the knowledge and experience you have. It’s NOT about feeling ready. It’s not about having a massive kitchen with fancy appliances.

None of those are signs that you are ready.


  1. You’re in love with baking,
  2. You’re open to learning new skills and
  3. The thought of a home bakery makes you feel nervous and scared, but ALSO very excited.


I’m READY! What do I do Next??

And now, if you’ve just realized you ARE ready to start a Home Bakery Business, I’d love to show you HOW to do it 😊 Yay!

Remember how I told you need to learn how to think & act like an entrepreneur – not an employee?

Well, here’s an entrepreneurship TRUTH you need to know: Home Bakery success doesn’t happen by accident or luck or talent alone. Success happens with STRATEGY.

Even if you’re one of the best bakers in your town/city, you’ll still need to grow beyond being a baker and LEARN how to become an ENTREPRENEUR.

Because a successful baking business is 30% great baking and 70% great Business Strategy. That explains why commercial bakeries are so successful. Their baking doesn’t taste as good as yours, but their business strategy is on point! Make sense?

Imagine how far you could go if you had the business skills to MATCH your delicious baking!

Here’s how to get consistent sales every week:

Learn about ENTREPRENEURSHIP and learn about how CLIENTS THINK before they buy (in other words, learn about Marketing). Invest in a proven STRATEGY to get clients & sales every week.

If you want a home bakery that gets consistent orders and a stable income; you need a proven STRATEGY to get you there.

So, come join me in my next, free Home Bakery Masterclass to learn my exact system for creating a fully-booked baking business.

I can’t wait to see you there! 😊


Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)