Home Bakery Day Links

Home Bakery Day Links

Home Bakery Day Links

Hey baking friend!

If you’re here for the Home Bakery Day Links, then go ahead and scroll on down to get them 😊

But if you’re new here and don’t know what “Home Bakery Day” is, here’s how it works:

On my Instagram Account, I often give an opportunity (every other Wednesday @5pm CAT time) for home bakers like you to ask me whatever questions they want about how to create a successful Home Bakery Business. And people often ask me baking questions too, which is awesome!

In my answers I often refer people to blog posts that I and other bakers wrote because sometimes a question requires a bit more than a 5 minute response. This post is a Library (of sorts) with alllll of those links I tell you about throughout Home Bakery Day.

I like to share my knowledge and experience with Home Bakers like you, because I know how hard it is to feel stuck in your baking journey – with no one to turn to! Let’s save you some frustration, exhaustion and tears. Let’s get you closer to that success you’re working so hard for.

xxx

Aurelia

 

Here are your Home Bakery Day Links:

📚 Here’s the link to join my Free Resource Library (with the pricing calculator, free guides, secret recipes & templates).

PRICING RELATED LINKS:

💰 6 Steps for Pricing Your Home Baking with Confidence.
💰 How to use the Pricing Calculator (Video).
💰 How to Raise Your Prices.

BUSINESS RELATED:

🧁 The Ultimate Guide to Starting a Home Bakery Business.
🧁 How to Deal with Difficult/Dissatisfied Clients.
🧁 How to Get Client Testimonials.
🧁 Home Bakery Certificates and the Licensing & Inspection Process.
🧁 How to Choose a Great Business Name.
🧁 Do You Have What it Takes to Open a Storefront Bakery? (Interview with Tina McJunkin).
🧁 4 Lies Home Bakers Believe about Opening a Storefront Bakery (Interview with Tina McJunkin).
🧁 How to Plan Your Work Schedule.
🧁 Time Management – How to Get Your Baking Done Faster.
🧁 How to create a Home Bakery Business Plan.
🧁 Create Your Own Website on Wix (it’s suuuper easy to use and cheap!)
🧁 Books that have Saved & Transformed my Home Bakery.
🧁 5 Things You Must Know before Selling at Food Markets.
🧁 BEST Book for Scaling your Business & Employing Staff – The E-myth Revisited by Michael Gerber.

MARKETING RELATED:

🚀 The 4 Essentials of Home Bakery Marketing.
🚀 How to Get More Exposure & Promote Your Business.
🚀 BEST Marketing Book – Building a Storybrand by Donald Miller.

PHILOSOPHY OF YUM ONLINE COURSES:

🎓 All my Home Bakery Courses (to help you get consistent orders and add flare to your baking).
🎓 Check out the Confident Pricing & Profit Kit (get my pricing & bookkeeping templates to get you more income with less stress).
🎓 Join the Wait List for Home Bakery PRO.

BAKING TIPS:

🍪 How to Bake Perfectly Flat Cake Layers Without Domes.
🍪 How to Stabilize Whipped Cream.
🍪 14 Tools & Appliances You Need to Start a Home Bakery.
🍪 Hand Mixer Shopping Guide – 6 Things to Consider.
🍪 Ultimate Guide to baking a perfect cheesecake (no cracking or sinking!)
🍪 How to Do a Perfect Caramel Drip on Cakes.
🍪 My favourite Cookie scoop.
🍪 How to Find Your Own Baking Style.
🍪 Tips for High altitude baking.
🍪 When a bake flops there are always reasons WHY. How to Avoid a Soggy Bottom answers a whopping 150 essential baking questions!

MY RECIPES/TUTORIALS:

🍰 My Ultimate Vanilla Frosting (no butter).
🍰 Frosting Piping 101.
🍰 My Ultimate Chocolate Cupcake Recipe.
🍰 My Perfect Baked Vanilla Cheesecake Recipe.
🍰 How to Make Gorgeous Chocolate Shavings (they taste GREAT and make your bakes look more valuable so you can charge more!)
🍰 How to Make White Chocolate Curls
🍰 My Gluten Free Cake Flour Blend Recipe.
🍰 How to Bake Perfect Cupcakes (Troubleshooting).
🍰 How to Bake Perfect Cupcakes (Advanced Tips).
🍰 How to Get a Shiny Crust on Your Brownies.
🍰 How to Fix Split/Grainy/Oily/Broken Ganache.
🍰 How to Write on Cakes Without Free-Handing.
🍰 The Easy, Foolproof Way to Temper Chocolate.

MINDSET RELATED:

💡 How to Deal with Self-Doubt in Your Home Bakery.
💡 How to Overcome the Fear of Failure.
💡 How to Stay Inspired & Motivated on Your Home Bakery Journey.
💡 How to Know When You’re Ready to Start a Home Bakery.

That’s all of them! If I accidentally missed one, please let me know in the comments below.

Join me every other Tuesday on my Instagram Account, for Home Bakery Day to get your Home Bakery questions answered! I answer the questions LIVE on Instagram every other Tuesday @5pm CAT time.

Hope to see you there! 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

The 4 Essentials of Home Bakery Marketing

The 4 Essentials of Home Bakery Marketing

The 4 Essentials of Home Bakery Marketing

“Home Bakery Marketing” sure doesn’t get your heart racing as much as the thought of trying out a new recipe, right? You’re so not alone!

But if you’re here reading this post it means you’ve probably realized there’s MORE to a successful Home Bakery than JUST the BAKING part.

“Bake great treats and advertise them.” That’s what I thought I had to do to get more Home Bakery Clients and sales. Maybe this is your approach right now?

This strategy may have worked in the 80’s, but honestly it’s just not enough anymore!

I’m sure you’ve been experiencing this reality first hand and that’s why you’re here looking for answers.

Down that path the inevitable happens…

We bake our hearts out and spend hours hunting for better & better recipes.

You post your baking on social media and you feel so proud and hopeful!
But then you get crickets and no one orders anything…

And it hurts! Because no matter how hard we try; we just DON’T get more customers and orders.

Here’s the big secret my friend…

The best products don’t get the most sales. The best MARKETING gets the most sales! I always tell my Home Bakery Students a successful Home Bakery is 30% great baking and 70% great BUSINESS STRATEGY.

That explains why bakeries with average quality baking often get MOST of the sales! Sure, their baking doesn’t taste as great as yours, but they’re ACING that 70% Business Strategy – and that’s why they’re getting sales consistently, without fail.

If you’re serious about making a profit, you can’t afford NOT to learn about business & marketing.

The GREAT news is that ANYONE can learn marketing! It’s not something you’re “born with” or not.

If you’re open to learning you can also become a marketing ninja!

Before I dive in, I just have to tell you that you’re amazing and I’ve got HEAPS of hope for your home baking career!

Not many home bakers realize that the success of their Home Bakery completely DEPENDS on their Marketing Strategy.

The Home Bakery Business scene is NOT a Baking Competition… It’s a Marketing (and Business) Skills Competition!

The fact that you’re here reading this post tells me you think differently about your baking business. It tells me you’ve got what it takes to make your baking dreams a reality.

So, congrats on being awesome and being so dedicated to your success!

Here are the 4 essential Home Bakery Marketing Tips you need to know…

 

1. Marketing is About STRATEGY, Not “Quick-Fix-Tips”

The most important thing you need to know right off the bat is that Marketing isn’t about a few quick tips. There’s no silver bullet that will “fix everything” and suddenly attract hundreds of customers.

Is there ONE ingredient in a super delicious recipe?

Is there ONE step in the method?

Nope.

Struggling to get consistent Home Bakery clients & sales? You bake your heart out and know for a fact you've got great bakes, so WHY aren't people buying? Truth is, if you're struggling to get sales, you've got a MARKETING problem. In this post you'll learn the 4 Essentials of REAL Home Bakery Marketing that every home bakery business owner needs to know. This is your marketing survival kit! #baking #homebaking #homebakery #bakingbusiness

Some recipes have over 30 ingredients and 40 method steps in them.

In the same way, effective home bakery marketing doesn’t have just one ingredient or one method-step in it.

When a baking business succeeds it’s because there are lots of elements working together in harmony. Just like with the best recipes.

Effective Marketing is about many things working together to create a powerful result. That’s what “strategy” is all about.

So, IF you’ve been hoping for shortcuts, silver bullets, quick tips etc. that will get you hundreds of clients in 1 month, I encourage you to let that expectation go. Save yourself the frustration and disappointment!

>> Don’t look for “quick fixes”. Those might get you 1 or 2 orders this week, but next week you’ll be stuck hunting for customers again. Repeat orders require effort and, most importantly, CHANGE.

Through my own painful, frustrating experiences I’ve found that when we look for quick fixes, we’re really just avoiding our own growth – and success.

If you want a home bakery that gets consistent sales every week; pursue LEARNING & GROWING. The more you truly learn and grow, the more your business will grow.

MANY home bakers don’t want to learn & grow. They just want to BAKE. I totally understand that because I felt the exact same way for YEARS! I didn’t want to know anything about business or marketing at all.

But the bakers who don’t want to learn and grow are the ones who eventually need to close their baking businesses and return to a desk job.

If you want DIFFERENT results, you’ll need to CHANGE the way you do things.

Here’s the biggest thing I wish I knew when I started my home bakery:

The day you decided to start SELLING your bakes, you signed up to become MORE than just a baker. In that moment you signed up to become a BUSINESS OWNER & ENTREPRENEUR.

And if you want more customers & orders, you’ll need to be as devoted (actually even more) to developing your business skills as you are in developing your baking skills.

Marketing is almost like learning a new language.

REAL Marketing is a whole NEW way of approaching your entire business.

Effective Marketing isn’t about promotions and discounts.

REAL Marketing will make you re-evaluate EVERYTHING about your business; your business name, what you bake, how you interact with customers and everything in between.

RELATED: How to Choose a GREAT Home Bakery Business Name

And if you’re worried that I’m going to tell you to pour thousands into advertising, don’t be 😊

Paid advertising is not how I roll – just ask my course students. Ads only amplify what’s already going on in your business.

If a business needs to pay for advertising, it never made the effort to understand PROPER marketing.

Great news is; you can totally create a sold-out home bakery without ever paying for advertising! I’ve done it and so have my students. And YOU can do it too!

 

2. Understand the Difference Between Marketing and Advertising

Marketing is ALL about learning how to make strangers see & understand that YOUR baked goods are exactly what they’ve been looking for.

Bakers tend to view business in a very outdated way. I did too at first! They believe that there are 2 things you need to do to build a successful Home Bakery Business; bake great treats and advertise them.

But since there are so many bakers to choose from, this strategy simply doesn’t work anymore.

Pretty much everyone has great quality products, so why would a customer choose YOU over another baker?

Don’t get me wrong; it’s great that you’re devoted to creating high quality bakes! I’m simply saying that this isn’t enough anymore because PLENTY of bakers are devoted to quality.

I’m sure you’ve been experiencing this reality first hand and that’s why you’re here looking for answers.

We believe we just need to “bake great treats and advertise them” but no matter how hard we try, we just DON’T get more customers and orders.

It sucks!

And we start assuming that the reason why it’s not working is because we:

A] Aren’t “good enough” bakers or we
B] Aren’t spending enough money on advertising.

This is TOTAL GARBAGE my friend. You’re a victim of totally outdated information!

 

First of all, I want to tell you that businesses don’t struggle because their products aren’t good enough. They also don’t struggle because they don’t advertise enough. And they definitely don’t struggle because they don’t spend “enough money” on advertising.

Want to hear a shocking fact?

For 4 whole years I didn’t need to spend a single cent on advertising and my Home Bakery was fully booked every month! And it’s all because of this ONE thing – Effective Marketing.

Truth is that if you’re not getting consistent orders you’ve got a MARKETING problem. NOT an advertising problem.

Advertising and marketing are NOT the same thing.

Here’s the difference between Advertising and Marketing:

Marketing is about all the things you do to ATTRACT people to your business.

When you understand marketing and apply it effectively to your business, you’re essentially turning your biz into a high-intensity MAGNET that attracts your ideal clients to you on autopilot.

Your clients then come looking for YOU, instead of you trying to hunt them down.

Advertising on the other hand is like deep sea fishing…

You spend lots of money to go OUT and hope to find customers. It’s stressful. It’s risky. And most of all it gets expensive very fast! I’m sure you’ve felt that with your advertising efforts!

The honest truth: My Home Bakery has been fully booked 98% of the time (sometimes for 3 months in advance) with ZERO advertising.

When I started out in 2013 I DID TRY advertising and I didn’t get any business from it whatsoever! But investing my time in learning about MARKETING has made all the difference in my business.

Your home baking tastes great, you're posting on social media, but for some reason you're just not getting clients & sales in your home bakery! It's frustrating and it hurts. I understand, because I've also been there. But there's hope my friend! Truth is that if you’re not getting clients in your baking business, you’ve got a MARKETING problem. NOT a baking problem. Good news is that ANYONE can learn effective Home Bakery Marketing! This post is the perfect place to start... #baking #homebakery #homebaking #baking business

 

3. The FOUNDATION of Proper Home Bakery Marketing

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Impress them with your baking, your long list of ethically sourced ingredients, your fancy logo, with your social media, etc.

If you WOW them the most, they’ll choose you over another baker, right?

Maybe you feel that way right now in your business?

The socking fact is that people DON’T buy because they’re impressed! They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to overcome those problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their business is.

But meanwhile all customers are only interested in ONE story – their OWN story! Not yours.

Here’s a practical example:

We all tend to think WE are Daniel LaRusso at the end of the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too. It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do so we assume we need to do the same.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CUSTOMER is the hero.

Your business’ story is about guiding your customers to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your customer) and helping him to overcome his problems and reach success.

Customers are constantly on the lookout for business who understand that everything is about them (the customer). When your business is all about YOU, it won’t attract new customers.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

So, spend less time talking about yourself; all the “did you know” facts about your business, the high quality ingredients you use, etc. Your customers don’t really care about this.

Start talking about your customers’ problems and how you can help to solve their problems.

When you talk about the problems they’re ALREADY thinking about, you start breaking through the noise. When you empathize with their problems and present a solution, you suddenly start becoming USEFUL to them.

🌟 People don’t buy products or services; they buy SOLUTIONS to their PROBLEMS.

So, spend some time to really think about this. Write down any and all problems your ideal customer faces in their day.

Then include those words in your social media posts, your website, etc. and explain how your products solve those problems for them.

If you want to learn more about marketing, then you HAVE to read “Building a StoryBrand” by Donald Miller. This book transformed my business! If you read ONE book this year, let it be this one.

books for home bakery business owners - building a story brand by Donald Miller

 

4. Be a HUMAN, Not a Robotic Business

As I’ve said earlier, I always assumed that people buy when they’re impressed by a business and their products.

But I was wrong!

Do yourself a favour and memorize this line right now: People buy from people they know, like and trust.

Meaning, people are WAY more likely buy from people they can relate to and connect with. We’re relational beings. Acknowledge your own and your customers’ humanity.

Here are 2 ways you can do that:

A] Speak in the first person. Don’t say “we”, “us” and “our” on your website & social media if you’re just ONE person running the show. Be honest. Be REAL. If you’re one person, use “I”, “me” and “my”.

Speak to your clients & followers in a human-to-human way. Don’t talk to them like a cold, huge, robotic corporation. This is HOME baking, not a legal institution.

B] And show your FACE!

I’m forever grateful to Instagram Expert Carla Biesinger for stretching me outside my comfort zone on this one!

For the first 2 years in my Home Bakery I was so shy. I NEVER showed my face anywhere on Instagram.

This was such a big mistake!

I know it’s difficult, but I urge you to be bold and SHOW YOUR FACE on Insta! Use a photo of yourself as your profile photo.

And use your first name in your profile!

The fact that you, a real person, are baking everything they see is a MAJOR asset to your business! Don’t hide the fact that YOU are the baker.

 

Have you been struggling to get consistent orders?

Or maybe felt so unsure about how to promote your baking to customers that you’ve been avoiding it altogether?

I understand how you feel and you’re not alone!

I’d love to help and that’s why I’m suuuper excited to invite you to my FREE Home Bakery Masterclass that’s about…

How to Get Consistent Orders Without Wasting Time & Money on Marketing that Doesn’t Work.

BY THE END OF THE CLASS YOU’LL KNOW HOW TO:

​🧁 Get orders every week using the Consistent Orders System.
🧁 Create a stable income from your baking without needing to work 24/7 & burning out.
🧁 Follow the secrets to attracting your ideal customers automatically.

If you’re a flavor-obsessed home baker that wants to get consistent orders and a stable income, this Masterclass is perfect for you!

Let’s get you those customers & orders you’re working so hard for!

I’ll see you in the Masterclass 🥳 

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

The 5 Best (and cheapest!) Resources to GROW Your Home Bakery Business

The 5 Best (and cheapest!) Resources to GROW Your Home Bakery Business

The 5 Best (and cheapest!) Resources to Grow Your Home Bakery Business


Honestly, I should have written this post AGES ago!

In this post I’ll share the BEST resources I’ve come across that have actually helped my Home Bakery to GROW. This post is ideal for you if you’ve already started your business and want to GROW it into a part-time or full-time gig.

Over the past few years I’ve been sharing these resources with bakers in emails when they ASKED for it. But it somehow never occurred to me that there are probably thousands of home bakers who have these questions too, but never ask them.

Questions like:

>> “I know my baking tastes really good, but I’m struggling to get clients consistently! How do I get more clients & sales?”

>> “I’ve had a few sales! I feel very excited, but I also feel totally overwhelmed… What am I supposed to do next to grow my business?”

>> “I’m working 24/7, but I’m barely making enough money to cover my expenses. What am I doing wrong? How do I grow my income?

 

This post is here to answer such questions and point you to resources that will help you to reach Home Bakery Success FASTER.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

1. Pricing Calculation System

This is probably the most important part of a baking business, but home bakers often don’t realize how serious this is.

You can have the best website in the world and be the best baker in the world – that doesn’t guarantee a successful Home Bakery.

Even if you can have the best recipes in town and have a massive client base… Even if you’re fully booked for months in advance it does NOT guarantee a successful Home Bakery!

We bakers often forget that a baking business is in fact a BUSINESS.

It’s super easy for us to get wrapped up in the BAKING part of it, but a successful Home Bakery is actually only 30% great baking and 70% great BUSINESS strategy.

That’s why large commercial bakeries with average baking are so successful. They KNOW that their BUSINESS strategy matters more than double as much as the quality of their baking!

They may score low on their baking quality, but they’ve got their business strategy down! They’re great business people and therefor their companies thrive.

I’ve told you all of this as an intro to the ONE most important business strategy tip you need.

Here’s my top tip: Businesses need MONEY to stay alive.

It’s not about being greedy at all. Just like plants need water to stay healthy and grow, businesses need money to stay healthy and grow.

If your Home Bakery doesn’t make enough money, it’s going to die. Simple as that. It’s a fact.

Yes, it’s super forward of me to say this so straight. And honestly I wish someone told me things so straight when I first started out!

The MAIN source of income you have is selling your baked goods. That’s where the money is at and it’s VITAL to your success that this part of your business functions properly!

If you undercharge for your baked goods or give all your family’s orders to them for free, you’ll need to address this as soon as possible.

Remember, your business needs money to stay healthy and grow.

If you struggle with undercharging and pricing in general you can check out this blog post >> 6 Steps for Pricing Your Baked Goods with Confidence.

You can also get my Pricing Calculator when you subscribe to my FREE Resource Library! It’s a super nifty PDF file that calculates the recommended selling price FOR you based on your ingredient costs, time spent, etc.

When you have your pricing system in place, your business will make the money it’s supposed to make.

When you price correctly you’re setting your Home Bakery up for growth and success!

2. Marketing for Beginners

Some of the best advice I can offer you is to start educating yourself on MARKETING as soon as possible!

The best products don’t get the most sales. The best MARKETING gets the most sales!

Marketing is ALL about learning how to make strangers realize that YOUR baked goods are exactly what they’ve been looking for.

Bakers tend to view business in a very outdated way. I did too at first!

They believe that there are 2 things you need to do to build a successful Home Bakery Business; bake great treats and advertise them. This strategy may have worked in the 80’s, but it’s not enough anymore!

I’m sure you’ve been experiencing this reality first hand and that’s why you’re here looking for answers.

Down that path the inevitable happens… We believe we just need to “bake great treats and advertise them” but no matter how hard we try, we just DON’T get more clients and sales.

It sucks!

And we start assuming that the reason why it’s not working is because we:

A] Aren’t “good enough” bakers or
B] Aren’t spending enough money on advertising.

This is TOTAL GARBAGE my friend. You’re a victim of totally outdated information!

First of all I want to tell you that businesses don’t struggle because their products aren’t good enough. They also don’t struggle because they don’t advertise enough. And they definitely don’t struggle because they don’t spend “enough money” on advertising.

Want to hear a shocking fact?

For 4 whole years I didn’t need to spend a single cent on advertising and my Home Bakery was fully booked every month! And it’s all because of this ONE thing – Effective Marketing.

Truth is that if you’re not getting clients you have a marketing problem. NOT an advertising problem.

Advertising and marketing isn’t the same thing.

Here’s the difference between Advertising and Marketing:

Marketing is about all the things you do to ATTRACT people to your business.

When you understand marketing and apply it effectively to your business you’re essentially turning your biz into a high-intensity MAGNET that attracts your ideal clients to you on autopilot.

Advertising on the other hand is like deep sea fishing… You go OUT and hope to find clients. It’s stressful. It’s risky. And most of all it gets expensive very fast! I’m sure you’ve felt that with your advertising efforts!

The honest truth: My Home Bakery has been fully booked 98% of the time (sometimes for 3 months in advance) with ZERO advertising.

When I started out in 2013 I DID TRY advertising and I didn’t get any business from it whatsoever! But investing my time in learning about MARKETING has made all the difference in my business.

And the great news is that marketing doesn’t need to be this super expensive mission to learn! It’s actually super cheap and effective to learn from books! That’s what I did and it works 🙂

You don’t need to go to an expensive university to understand marketing. YOU have the power to take control of your education.

I picked up my first ever marketing book I highly recommend that you start with the book just after my baking biz lost a HUGE client and hence 70% of my income – overnight!

I picked up a book (thanks to my legit husband), studied it, applied everything I learned, and a year later my Home Bakery was booked solid for 3 months in advance.

This book is a fantastic introduction to marketing in a small business and it’s called The $100 Startup by Chris Guillebeau. It changed everything in my Home Bakery!

Get it as soon as you can. Read a bit of it every day. Apply what you learn and I promise you – your Home Bakery Business WILL grow.

3. An Effective Website

As a home baker I totally get how daunting it seems to set up a website!

But the website building world has CHANGED drastically in the past few years. Don’t be scared off by the technological aspect of website building my friend. It’s really not a big deal at all.

Since I built my first, super embarrassing website back in 2012; some amazing, USER FRIENDLY software has been developed to help non-techies like us to build beautiful websites in no time!

But before we get to the “how?” of building a website, it’s essential that we cover the “why?”.

Why do you need a Website?

A] It’s professional:

Home Bakeries are all about approachability and connection. But when it comes to your website, it’s the one place you really need to be super professional.

According to a survey done by CNBC, a staggering 45% of small businesses don’t have a website!

And the fact of the matter is that today’s consumers LIVE online – so you need to be online to reach them.

Having a website communicates to clients that you take your Home Bakery very seriously and that you take them and their needs seriously as well.

If you don’t have a website, there will also be confusion over your availability to bake for them. If you only have, say a Facebook page, it may seem to them that your Home Bakery is just a casual thing you do for friends and family.

Having a website communicates to people that you mean business!

And lastly, to be honest, NOT having a website in this online era will ONLY damage your business’s perceived value.

The very first thing people do when they are interested in a business is to check out their website.

The last thing you want is for someone to be interested in your bakes, but then dismiss your home bakery as sub-standard because you don’t have a website.

Think of a website as your 21st century business card.

Have you ever been in a conversation where you tell people about your baking biz and then they love it so much that they ask for your business card, but then you don’t have one?

It’s such a sucky and embarrassing feeling isn’t it?!

Well, NOT having a website is the 21st Century equivalent of that!

You absolutely need a website to get business and sales to grow your business.

 

B] A Website Increases your Business’s credibility & reach:

As soon as your business has a website, it’s seen as a LEGIT business. It’s like having an online office/shop address.

A Website provides an opportunity for SEO (Search engine optimisation). This sounds complicated, but it’s really simple. SEO is about strategies that websites use to communicate to Google that you are a high quality bakery in your town/city/suburb.

This makes it easier for NEW potential clients to find your business on Google search which means more sales and profit for you!

Without a website, Google unfortunately and literally can’t recommend you to people searching for bakeries online.

 

C] A Website is an Opportunity to Exhibit What You Do:

See your website as a portfolio of what VALUE your Home Bakery has to offer.

If you fail to communicate online WHAT exactly it is that you do and how people can benefit from that, you are losing out on sales – BIG TIME.

Your home bakery essentially has a “job interview” with every single client that’s considering to order from you. And not having a website is like not even showing up for your job interview! Shocking!

 

D] A Website Saves You Time:

It does take some time to set up a website in the beginning, but it’s the most valuable time investment you’ll ever make.

On a website you can put ALL the details about your business and services out there for clients to see. It brings them up to speed with your business workings.

This means that you won’t spend hours answering the same questions over and over again every time someone wants to order from you.

Questions like: Do you bake for weekends? How many people does your 9 inch cake serve? Is there corn flour in your gluten free bakes? Do you deliver?

Prospective clients usually check out your website first before they will actually order from you. If they can find all the answers to their questions on your website, that means clearer communication for them and less work for you.

Even if your home bakery is just starting out as a part time venture, build a website as soon as possible. I built mine when I was just baking once a week! And it has been a backbone of success in my business.

 

HOW to Build a Website:

If you haven’t built a website yet, I strongly urge you to use Wix. They make it SO EASY to create a website – for free!

My very first website was on Wix, but my cousin offered to help me build me a website on WordPress because she knew WordPress very well. When I became more serious about my blog I bought a super expensive WordPress theme that has helped my blogging endeavours in particular.

But if I had to choose a platform for my HOME BAKERY’S website today, I’d absolutely choose WIX. I bought that ridiculously expensive WordPress theme because I was ignorant – to be honest.

I had no idea that Wix had become so incredible.

Squarespace is nice as well, but Wix’s free website themes & templates are better in my honest opinion and Wix is WAY more user friendly and cheaper than Squarespace.

Wix has this very nifty “Wix ADI” which is built in software that creates a whole website FOR YOU based on the information you provide! So awesome!

What’s also great about Wix is that they have a built in SEO program. SEO stands for Search Engine Optimization. When your SEO is good, then Google will give you a higher ranking which increases your chances of being seen when people Google bakeries in your town/city.

SEO usually takes a lot of time & effort and it’s a steep learning curve to master it. Knowing that Wix takes care of all that will preserve your sanity.

So, my friend, even if you are technologically challenged, you will be able to get the results you want without breaking a sweat.

Another wonderful perk is that lifetime technical support is included! This means they have a team of people online 24/7 to assist you if you get stuck during the website building process.

Click here to start building your website on Wix. With their amazing templates you could be DONE creating your website in like 4 hours max!

And here’s a YouTube tutorial to help you build your Wix website.

4. Build a Story Brand for Your Home Bakery Business

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe you feel that way right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to overcome those problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we are Daniel LaRusso at the end of the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too. It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website and have worked through the book The $100 Startup already.

Building a StoryBrand has changed my life! You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

5. Curated Home Bakery Business Training

I’ve shared a lot of valuable resources with you in this post.

Personally I had to digest all these resources and at least 100 others – I’m talking more books, endless podcast episodes, expensive online courses and more.

Then I had to spend years TESTING & TWEAKING all this info to see what works specifically for a Home Bakery and what doesn’t.

I’ve already gone through this effort, so that means you don’t have to figure it all out by yourself! I’d like to invite you to my next free Home Bakery Masterclass where I’ll share my top Home Bakery Business Secrets with you.

Click the button below to join the wait list for my next FREE Home Bakery Masterclass.

That’s it for this post 🙂 I hope that you’ve enjoyed discovering what resources I’ve used to get my Home Bakery Business to where it is today!

Dive in and take control of your own education. Apply everything you learn and I guarantee you that your Baking Business WILL GROW.

Cheerio

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

Do You Have What it Takes to Open a Retail Bakery?

Do You Have What it Takes to Open a Retail Bakery?

Do You Have What it Takes to Open a Retail Bakery?


**Guest content further down by Tina McJunkin from The Cautiously Optimistic Kitchen**

Welcome back to PART 2 of my Retail Bakery Series! If you missed my last post, I strongly encourage you to read it. I had the privilege of chatting with Tina McJunkin from the cautiously optimistic kitchen about the 4 LIES Home Bakers Believe about Owning a Storefront Bakery.

She shared her TRUE story of what it was like to run her own Retail Bakery for 2 years. Her story is absolutely incredible! It has really brought a HEAP of perspective and truth about the realities of owning your own bakery.

If you’ve read last week’s post and you STILL feel that opening your own Retail Bakery is a dream you want to pursue, today’s post is for you!

Tina has put together some questions for you to figure out if you have what it takes to open your own Retail Bakery.

 

Please note that Tina & I are NOT doing this Retail Bakery series to trample on your dreams, but rather because we want you to make INFORMED decisions and be successful!

Over to Tina 🙂

 

Dearest Home Baker,
I have been right where you are now.

 

Dreaming and obsessing over all the things I would do if I had my own cute little cake shop. How I would decorate the front of house and how I would charm every customer with a free sample as they strolled in the door. How people would FINALLY take me seriously as a baker!

Oh yes, I’ve been there.

I’ve also been on the other side of there.

I’ve actually owned and operated a real life Retail Bakery. And that, my friends, is why I’m here today. You really NEED to think about these things before you take the leap and dive in!

So… do you have what it takes to open a retail bakery? Let’s find out!

1. Do You Know WHY You Want a Retail Bakery?

I know you dream of doing this, but why are you REALLY doing this?

Do you want to make more money than you are now? Or maybe you want the fame of having a wildly successful bakery?

Is it because you want to be busier with more customers? Do you just want all that cake stuff out of your house and to stop taking over every spare inch you can find to shove more supplies?

Could it be because you want the opportunity to hire employees and delegate some of the work so that you have more time for your own family?

Do you have what it takes to open your own retail bakery? Here are 6 questions for you to answer so you can know for sure!

If you are only opening a bakery to satisfy your daydreams, you may need to think about the next few things first.


2. How Much Time are You Willing to Sacrifice?

Operating a retail bakery will take ALL of your time. I truly mean that.

As the owner, you will work 24/7/365.

Not. Even. Kidding.

If you have a storefront you will absolutely be busier than in your home bakery. Not only will you need to spend time on actually making cakes, you will spend time on so many more admin & logistical issues like:

The book work, paying bills, ordering supplies, taking inventory, hiring/firing/managing employees, handling advertising, answering calls/emails only you as the owner can respond to, creating recipes/menus, shopping, etc., etc.

It’s everything you are already doing in your home bakery, but 100 fold. So take the amount of time you spend working on your cakes now and multiply that by 100. Now you have how many hours you will work in a week.

You might think it’s impossible to work a 130 hour work week, but I’m telling you now that it’s very real and imminent when you own a Retail Bakery.


3. Do You Have a Plan?

I don’t just mean a plan of how things are going to look and how everyone is going to think your yummies are the best in town. I mean a real deal business plan.

If you are going to finance this venture, you will be required to have a plan anyway. But even if you aren’t financing you MUST have a plan!!

You Need a Plan for ALL the following things:

  • Know what your operating hours will be.
  • How many employees you will need and what schedule they will work.
  • If you will purchase ingredients locally or if you will use a food service.
  • Have your menu and recipes ready and flawless.
  • Have business cards and brochures printed before you ever open your doors.
  • Know exactly how much your items, supplies, packaging and ingredients cost per unit.
  • Know exactly how much your overhead will cost you.
  • How much will your workers comp insurance, unemployment insurance and liability insurance cost?
  • Will you pay sick days or maternity leave?
  • How much will you pay out in salaries, sales taxes, business licenses, and deposits?
  • Call the utility office and ask what an average bill costs for the unit you are going to operate in.
  • Is your building already set up for a food service business?
  • Will you need to get permits or build out your building?
  • What is the cost of your equipment?
  • How long will it take the Health Department to allow you to open once you’re ready?
  • Shop around for internet, phone, advertising, insurance, etc.
  • KNOW HOW MUCH THINGS ARE GOING TO COST.

There will be even more things added to this list as you get deeper into it and it is absolutely essential that you have a SOLID plan.

 

All Home Bakers DREAM of having their own Storefront Bakery with a line of eager customers wrapping around the block! But it's not the party we imagine it to be. Here are 6 questions for you to answer and figure out if YOU have what it takes to open your own retail/storefront bakery. #homebakery #bakingbusiness #cakebusiness #retailbakery


4. To Finance or Not to Finance?

How are you going to fund this venture?

If you are going to finance your bakery yourself you will need to have that business plan ready. There are different types of loans you can get, so be sure you research them all. You can find tons of free information on small business loans and other funding options on bank websites.

Decide if you need a down payment, collateral, or if you will be using credit cards. Also, be sure to think about how you will handle the financial situation if you are not able to make those payments.

 

How is that going to affect other aspects of your life? Are you using your home or vehicle as collateral and will you lose those items? Are you about to sink your entire life savings into this? Will you be maxing out those credit cards?

Once you decide on how you will finance your Retail Bakery’s start up don’t forget about those operating costs.

Be sure you have some kind of financial cushion for slow times!

Whether that is a personal stockpile of cash you have set aside, a line of credit, or one credit card you held back from maxing. Whatever it may be, just be sure you have it at the ready. You will need it – even if you’re 100% sure you won’t.

 

 

5. Are You Ready to Be a Boss?

Are you really prepared to be a boss?

Now look, I’m the first to admit I can be considered to be a bit bossy (Or so I’m told by my younger sisters, my kids, my husband) I’m the eldest child in my family, what can I say, I come by it honestly, right?

But here’s the kicker. I may be great at being bossy, but I’m a terrible boss!!!

There’s more to being a boss than bossing. You’ve got to be able to manage people. You need to be prepared to interview, hire, delegate, and even fire people.

 

Trust me it’s much harder than it sounds. You also need to be able to be respected (and be respectful). You need to be taken seriously, you need to be fair, and you need to be able to set standards that you expect to be met by all your employees.

Also remember that you are their employer, not their friend. You must keep those two relationships separate, even if you’re friendly with your employees (and you definitely should be!). If you don’t you separate the two you will never be able to manage employees to the best of your ability.

One other thing you will realize pretty fast is that YOU are the employee of the month – actually of the year!

You will need to know how to perform EVERY job and be willing and able to do them. If you have an employee call in sick, be prepared to jump into that position.

Be prepared to work every position at once because sometimes you just might have to!

 

There may be times when it’s slow enough that you need to decide if it’s worth it to pay another person to do a job you can actually do yourself.

Holidays and weekends are another time when you get to work but may decide to let your employees enjoy the time off. You will need to consider these things when you are deciding on how much time you’re willing to put in as well when you are creating your business plan costs.


6. Are You Ready to Develop a THICK Skin?

Once those doors open, you are now considered a professional. If you are still working on those decorating skills and you’ve only been doing this just a little while, no one will be considerate of that. As soon as you establish yourself in a brick and mortar store, the customers will expect you to be an absolute expert.

There won’t be much room for error.

  • Everything you do will be under scrutiny.
  • Everything your employees say and do will be under scrutiny.
  • Anything and everything that goes out your door will be criticized and picked apart.

The fact is when you grow your audience you open yourself up to more opportunities to be placed under the microscope. Not everyone will like your work. Heck, not everyone likes your work now. But when you open a retail bakery, you lose that personal touch.

People aren’t afraid of hurting your feelings anymore if they aren’t completely pleased. Now they’re racing to social media to let the entire world know how awful you are, all without ever letting you know they were unhappy. It’s just reality.

The thing is that it will bother you. It will ruin your weekend when you get that first call complaining about your work.

The first time, the next time, and the last time will all hurt the same. Just be prepared and know that unfortunately not all people have the decency to treat others as they would like to be treated.

There are plenty of people who are ready to spew whatever junk comes to their minds. So you have to decide how you will handle the situation when it comes – because unfortunately, it WILL come.

Do you have what it takes to open a retail bakery? Every Home Baker carries this dream in their pocket at some point! Here are 6 questions for you to answer so you can know for sure if opening a storefront bakery is the right step for YOU! #cakebusiness #bakingbusiness #homebakery #retailbakery

 

So there you have my six things you definitely need to think about before opening a retail bakery.

Now that you’ve thought about these 6 questions, have you considered baking from home may be just where you need to be?

Tina

 

Thank you so much for sharing these questions with us Tina! If you haven’t read Tina’s full story on the Reality of Owning a Retail Bakery, you can read it here.

I hope Tina’s questions have brought some clarity, perspective and shed a lot of light on your baking journey – as it has done for me!

If you have any questions, please comment below and either Tina or I will respond.

Chat soon

Aurelia 🙂

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

How to Plan your Home Bakery’s Weekly Work Schedule

How to Plan your Home Bakery’s Weekly Work Schedule

How to Plan your Home Bakery’s Weekly Work Schedule

A few of my students have asked me for tips on how to plan your home bakery’s work schedule to prevent burn-out, but still make a substantial income AND spend time with my family.

As humans, we can’t speak about our work schedule without including our family responsibilities in the conversation!

There’s one struggle that EVERY home baker faces more often that we would like to… This struggle is none other than overworking ourselves.

The struggle gets especially hard to micromanage when you are baking part time on top of a normal day job, right?

To be more thorough and provide more perspective, I realized that I need to hear how other home bakers schedule THEIR work week because I can only speak as a full time baker & wife, but not a part time baker and mother!

So I’ve asked some of my amazing Instagram friends (7 of them), who also bake from home, how they plan their home bakery’s work schedule.

Some are single, some only bake part time, some have up to 4 kids ranging from infants to college students!

I’ll first share what they had to say and then lastly include my own schedule, plus a summary of key points that I’ve picked up across the board.

 

Lindsay from Vanilla Bean Home Bakery:

Check out Vanilla Bean Home Bakery on Instagram!

“I use my baby girl’s nap times for any admin during the day (and to shower 😂) but that gives me about an hour to reply to emails etc. And then my ‘work’ day starts at 18:30 once she is in bed for the night.

As most of my orders are due for the weekend, lately I’ve been trying to have Mondays – Thursdays as my actual baking days. Fridays are decorating and detailing days.

Unfortunately I often end up working the day away on Saturday and Sunday while my husband is home and able to take care of my daughter. But we are trying to get it done during the week so those can be family days.

I love focusing on macarons and cookies because they have a longer shelf life.

Macarons I can prep up to 3 months in advance so they are perfect to work on when I have extra time or really allow getting ahead and managing my time as I please.

Decorative cookies are definitely the most time consuming but they are my Home Bakery’s biggest attraction.”

 

Nicole from Bake Toujours:

Check out Bake Toujours on Instagram!

“I have two days a week where my kiddos go to school. I usually try to fit all production into those days. I have a production sheet and inventory sheet and just see what’s low and plan for the week accordingly.

I try to do my bakery shopping when I grocery shop for the house, but sometimes I need to run errands and do production that same day. Then I’m usually pressed for time and map out a plan to do a few things each night once the kids go down.”

Do you want to be more organized with your time in your Home Bakery Business? Or maybe you want to ditch the regular burn-out for a more consistent, sustainable approach to your home baking? In this post I interview a whole bunch of home bakers - ranging from single to married to Moms with kids - to get their best tips for time management! It IS possible to bake for profit AND have time for family. Here's how to do it... #baking #homebaking #bakingbusiness #homebakery #timemanagement

 

Candice from Eat More Cake:

Check out Eat More Cake by Candice on Instagram!

“I’m married, but don’t have any kids yet. I do an inventory check and shop on Sundays. Mondays – Wednesdays I prep ingredients and make frosting. Thursdays – Fridays I bake.

Saturdays I decorate and do deliveries. I do everything in the evenings since I work full time during the day.”

 

Dusty from Dusty Rose Cakes:

Check out Dusty Rose Cakes on Instagram!

“It’s a very hard balancing act, for sure!! I’m a mom to not only an 18 month old, but aslo a teenage son and a daughter in college. I also run a cleaning service for two hours every morning.

I write out my baking list on Monday mornings and make sure I have everything for the week. Then I get baking and planning the week’s orders.

I can do 4 bakes per day and I try to be done by Wednesday. Thursdays and Fridays I make buttercream and start decorating.

I try to get all my prep work done before bed time. Then after I get my daughter down, I decorate. I usually have everything done by 21h30, then I can chill and watch Netflix, do yoga, or spend time with my boyfriend.”

 

Tam from Sweetly Sifted:

Check out Sweetly Sifted on Instagram!

I am married! At the moment I work out of our apartment. My husband wears noise cancelling headphones when the mixer is on and I keep him sane with cake scraps and Netflix ✌🏻

As I work full time as well, I usually have a week long work plan with baking on Mondays usually, prepping any decor on Tuesday and Wednesday buttercream and fillings on Thursdays and decorating anytime.

I rest in between, whenever I can! Sometimes I think I am crazy for taking so much on but I love it!

I always make sure that I limit pickups on Fridays and Saturdays only, leaving some of Saturday and all of Sunday for me and husband to have together.

I have Mondays off work so I usually spend the whole day prepping planning answering emails and baking cakes, cupcakes, making cookie doughs, macaron shells, etc…

 

Astrid from Astrid’s Home Bakery:

Check out Astrid’s Bakery on Instagram!

“For me it’s easier… I’m single! Hehe, so I have a pretty flexible schedule. I tell my clients that orders need to be placed a week in advance, so that gives me the chance to plan ahead, buy any supplies and try out recipes (if I am doing something new).

I also like to bake one day and decorate the next day. I usually rest on Sundays as I’m very involved with my church.

So, that’s pretty much how I manage my time. I do take last minute orders but only if I know I have the time.”

Learn how to plan your Home Bakery's weekly work schedule for optimal efficiency and profit, without burning out or neglecting your family :) Includes input from 8 different Home Bakery owners! #cakebusiness #homebakery #bakingbusiness

 

Amie from Hot Hands Bakery:

Check out Hot Hands Bakery on Instagram!

“I split my time between freelance digital marketing and baking. Mondays – Fridays I usually work on the computer for the first half of the day and bake in the afternoon.

Usually I end up baking one night during the week and one day during the weekend.

My husband mostly works at home when he’s not traveling, so we just coordinate schedules. Sometimes we’ll take a day off during the week together and work Saturday, etc.”

 

Aurelia from Philosophy of Yum:

Check out Philosophy of Yum on Instagram!

Yep, so I’m married and a full time Home Baker! Over the past 6 years of baking full time at home, I have come to realize a sobering truth:

If I’m overworked, it is MY fault and no one else’s.

I used to bake for every day of the week because I was afraid my clients would move on to another bakery if I turned them down. And the biggest motivation for baking every day is obviously that I didn’t want to lose out on money.

I baked this way for 3 years and completely exhausted myself… It was not pretty.

If I had to list all the family and friends I turned down for BBQ’s, picnics, birthdays, dinners, etc., this post would be like 10 000 words long. It’s so bad and sad.

My husband played a KEY role in this area. I was so mad at him for not understanding my obligation to bake every day.

By God’s grace He often surrounds us with people who love us more than we love ourselves.

I decided to stop baking for Sundays and eventually for Mondays as well. This meant that I was off the whole weekend. The exact days my husband is off as well.

What happened to my clients? They just started planning ahead. In fact, my new work week made my bakes appear more exclusive! So rad!

What happened to my profit? Well, after I learned how to stop undercharging for my bakes, my profit is seriously almost exactly the same as when I worked 7 days a week.

What happened to my quality of life? It’s a million times better!!! I now actually have ENERGY and HEALTHY relationships and TIME. I finally have a LIFE.

So guys, don’t fall for it. YOU DO HAVE A CHOICE. You are your own boss, so you need to learn to be a KIND one.

I now have a timetable (which I HAVE to stick to ALWAYS). I bake for 2 coffee shops for Tuesdays and Fridays. I bake for a local deli for Wednesdays. And the rest of my business comes from direct clients. I bake for Saturday mornings, but by noon it’s all done.

With direct clients it works great for me to do all my baking the day before clients collect. And then I decorate everything the morning of their collection. But I do take care to prep all the decorations the day before, i.e. making sauces or jams, making chocolate decorations, chopping nuts etc.

So I work Mondays, Tuesdays, Wednesday mornings, Thursdays, Friday afternoons and Saturday mornings. So I basically work 4,5 full days a week and from noon on Saturdays I am (very intentionally) free the whole weekend!

I permit an exception at the end of each month, since folks over here love spending money on bakes when they get their pay checks!

During such a week I will work the whole Wednesday & Friday as well, but not on the weekend.

Resting on weekends with my husband, friends and family has increased my quality of life DRASTICALLY!! In fact, it has also helped me to recover from my work week better so now I bake with a LOT more speed and precision during the week.

And yes, I have thanked my husband and apologized repeatedly for being such a near sighted workaholic.

 

The Most Important Thing in Home Bakery Time Management:

Let’s be honest here. We LOVE baking. We gravitate towards it and it’s not going to stop any time soon.

My first step towards a balanced, healthy work life was to ACKNOWLEDGE that I can’t just carry on and hope that my work life and family life magically holds together. It doesn’t work.

I get it, there’s always stuff that NEEDS to be done. But taking at least 1 day where I have NOTHING to do with baking, has increased my passion & work performance drastically.

>> Don’t abuse your passion, rather set rules in place to maintain it.

You NEED to set up a schedule for your work week (including at least 1 day of TOTAL REST) and stick to it NO MATTER WHAT.

If YOU don’t respect your rules, then no one else will. Don’t make exceptions. It’s never “just this once”. If you allow clients to twist your arm once, they will do it again.

Just last week someone phoned me last minute and asked me to bake a gluten free cake for them for the next day.

My policy is that orders need to be placed at least 3 business days in advance. It is plastered all over my website. These folks were too late, so I politely said no, but then they even offered to pay me more!

PAUSE and digest for a minute, no matter how nice and persuasive they are!

By now I’ve learned how to politely decline, but in the beginning I had to spell out the consequences for myself:

# Aurelia, if you do this, then you will be working till 10pm and start working again at 6am.

# If you do this, then you won’t be able to spend any time with your husband tonight.

# If you do this then you will be teaching the client that it is totally okay for them to bribe you! You will be teaching them that you can be won over when they wave an extra $10 bill in your face.

# Do you really want to be someone who is manipulated by sweet speeches and money?

And what was my conclusion (in my mind)?

NO! I don’t want all those things to be my reality!

Spelling out the consequences for myself gave me the perspective I needed to politely decline orders that cross my boundaries.

RELATED: 6 Easy Steps to Deal with Difficult/Dissatisfied Home Bakery Clients.

A few of my students have asked me how I plan my home bakery's work schedule to prevent burn-out, but still make a substantial income AND spend time with my family! For a more thorough post & perspective I've included the work week schedules of 7 additional home bakery owners, as well as my own. #homebakery #cakebusiness #bakingbusiness

So once again, here’s the most important thing:

If YOU don’t respect your rules, then no one else will.

Don’t make exceptions. It’s never “just this once”. If you allow clients to twist your arm once, they will do it again.

In the end, something will suffer. And if YOU suffer, your husband, kids and friends will also suffer.

I sincerely hope that this post has given you some clarity and perspective on how to plan your Home Bakery’s work schedule!

RELATED: How to Get Your Baking Done FASTER – without Buying Fancy Gear!

If you have any questions or concerns, just comment below and then we can chat about it.

Chat soon

Aurelia

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)