Home Bakery Marketing Ideas: How to Promote Your Home Bakery Business &amp; Get More Exposure

Home Bakery Marketing Ideas: How to Promote Your Home Bakery Business & Get More Exposure

Hey fellow baking nerd!

If you’re here reading this post it probably means that:

You know your baking tastes GREAT (your friends & family keep raving about it!).
But you’ve realized it’s quite hard to find PEOPLE who will buy your bakes! Where do you find them?! How do you market your delicious home baking to them?

Knowing how to market your Home/Micro Bakery Business is essential for every Home Bakery Owner! Getting the word out and getting more exposure is how you get customers, right?

For some home bakers, this isn’t such a big deal and they get on with their ideas for spreading the word about their home bakery. For other home bakers, it’s a source of panic and dread to tell people about their business!

I absolutely fall in the last category! So there’s no shame whatsoever if the thought of “getting the word out” makes you sweaty and anxious.

These tips work for BOTH introverted and extroverted home bakers!

The most important thing you need to know right off the bat is that there’s no silver bullet that will fix everything and suddenly get you hundreds of home bakery clients.

Is there ONE ingredient in a super delicious bake?

Is there ONE step in the method?

Nope.

Some recipes have over 30 ingredients and 40 method steps in them – especially if it’s from incredible desserts like Adriano Zumbo’s for example.

In the same way, a successful home bakery doesn’t have just one ingredient or one method-step in it.

When a baking business succeeds it’s because there are lots of elements working together in harmony. Just like with the best recipes.

So IF you’ve been hoping for shortcuts, silver bullets, quick tips, etc. that will get you hundreds of clients in 1 month, I encourage you to let that go.

Please save yourself the frustration and disappointment!

>> Try not to look for quick fixes.

Through my own painful, frustrating experiences I’ve found that when we look for quick fixes, we’re really just avoiding our own growth – and success. These beginning phases are a vital part of your journey and story.

If you want a home bakery that gets consistent sales every week; pursue LEARNING & GROWING. The more you truly learn and grow, the more your business will grow.

When I started my goal was to have a successful home bakery. Maybe that’s your goal right now?

But over time I’ve found that this is actually a very random and difficult goal. This goal makes it very hard to live your life day to day because the goal is sooooo far into the future that it makes you feel like you’re failing right now!

🌟 The BEST goal is to endeavour to be a better Home Bakery owner than you were yesterday.

When learning & growing are your focus, your success becomes INEVITABLE! That’s just how it works and you’ll learn to love it!

Okay, let me step down from my soap box and give you 4 tips to get the word out when you want more exposure for your Home Bakery Business 🙂

And no, you’re not going to pay money for advertising.

Paid advertising is not how I roll – just ask my course students. If a business needs to pay for advertising, it means it wasn’t built the right way. The great news is; that you can totally create a sold-out home bakery without ever paying for advertising! I’ve done it and so have my students. And so can YOU!

Here’s how you get the word out, get more exposure and promote your Home Bakery Business…

Getting the word out about your Home Bakery Business is VITAL for getting clients! If that makes you feel confused or panicked, just use my 5 tips to get you started :) These tips apply for BOTH introverted and extroverted home bakers! #baking #homebaking #bakingbusiness #homebakery

1. You Start by Marketing Your Home/Micro Bakery to Your Network of Friends, Family, Colleagues, etc.

“Duh! Thanks Captain Obvious.”

I know.

But before I share any other tips with you, you need to know this foundational tip first.

Every single business on planet earth STARTS by telling your friends & family about it. And then they might tell other friends about it who could be interested in your products or services.

I’m sure you also want REAL clients and feel that friends & family kind of “don’t count as clients”. I felt this way too! But this thought is SO not true! Family & friends who buy from you ABSOLUTELY count as clients. (Side note – never give them more than a 10% discount though. If you feel too guilty about charging 90% or struggle with pricing your bakes >> check out my post on pricing.)

But honestly, there’s no way around this CRUCIAL first step and it’s where every humble new business begins.

If you want to start a new business, reach out to the network of people you already have in your life right now.

**Note: If you moved recently and/or don’t have a network of friends & family to promote your baked goods to, that’s okay! You can create a thriving Home Bakery without a network of friends. You can change your marketing strategy and market your home baking to local businesses instead. The FREE *Repeat Order Ready* email series shows you how.**

I know first-hand how scary it is to contact all your friends & family to tell them you’re starting a home baking business – because I’ve been there!

But as I keep telling my students, fear isn’t a sign that you’re not ready. Fear is simply a sign that you’re HUMAN. That’s it.

Don’t complicate this step for yourself. It’s like ripping off a Band-Aid.

Just write a message, send it to everyone, and be done with it. If you wait to “feel 100% ready” to tell people about your business, you’ll be waiting forever.

Commit yourself to just do it. Choose a date and time that you’re going to send the message. Put this date and time on your calendar. You’ll only do this if you put it on your calendar. If it’s not on your calendar, you’ll always find another reason to procrastinate.

Then when the date and time roll around – honour your OWN commitment!

2. Strategic Local Marketing Ideas for Your Home Bakery

Now we’re going to get into some more intense tips. Don’t move on to these next tips if you didn’t do tip #1 yet. Promise me!

Okay cool, let’s move on.

Certain ingredients just taste better when they’re local, right?

Like honey, eggs, certain cheeses, wine, olive oil, and sometimes even things like chocolate and butter!

Yes, they’re often more expensive.

But don’t let that get in your way because there’s a great opportunity here!

Let’s say there’s a local chocolaterie whose chocolate you absolutely love. They’ve got a great reputation, lots of fans, and a large social media following.

Go to their store. Take a photo of yourself at their store. Share the photo on your Instagram stories with text describing why you love their chocolate so much and tag the chocolaterie in the post too.
Buy some chocolate, and take it home.
Bake something super yummy with it. Take beautiful photos of the bakes.
Put them in a box with your logo on it. Take a photo of the box and share it on your Instagram stories and tag the chocolaterie in the post too.
Take the bakes as a FREE GIFT to the chocolate shop for the owners & staff with a handwritten note to say thank you for their amazing chocolate that’s the best in the world.

Odds are they’ll give you a shout-out on their social media! With such a kind gesture – and PRAISE for their product that makes THEM look good – they’ll probably give you a shout-out!

I’ve done this with lots of high-quality local products. And as a result, I get seen by their customers on their social media – who clearly already love delicious food (hint-hint *ideal customer alert!).

This strategy also increases your business’s reputation because you’re associating yourself with a high-rep, established business. And they’re associating themselves with you. This does wonders for your reputation – especially when you’re a NEW business.

Please note that you need to be HONEST here. Don’t say their product is “the best in the world” if you don’t mean it.

And your photos need to look nice. If they don’t look nice the business might not be so eager to share your photos spontaneously. Click here to get some of the photo tips I’ve shared on Instagram.

3. Use local, food-related Hashtags on Instagram

I used to think hashtags are just these random things you use on Instagram because everyone’s doing it. But hashtags are SUPER STRATEGIC my friend!

I learned everything I know about hashtags from Instagram expert Carla Biesinger.

As a local business, you need to use LOCAL hashtags to get seen by your ideal clients – who are local!

Let me use my own Home Bakery as an example:

I live in Cape Town, so if I want Cape-Townians to find me on Instagram, it won’t help to use the hashtag #baking. First of all, it’s a super popular hashtag, so my post will just disappear down the line.

Secondly, it doesn’t reach my IDEAL client who LOVES food and lives in Cape Town!

Better hashtags to use will be #capetownfood #capetowndesserts #capetownfoodie.

They’re all very specific to my area AND they all revolve around food. These are the hashtags my ideal clients are using in THEIR posts, so odds are they check out these hashtags’ feed at least once a week.

You can find your best local food hashtags by going to the free Instavast Instagram Hashtag Generator. Click on free tools >> hashtag generator >> Keyword. Then type in your town/city in one word e.g. cape town.

Then they’ll give you a bunch of different ideas of local hashtags that are being used on Instagram already.

Just make sure you don’t use hashtags that have been used more than 200k times. When a hashtag is huge it becomes very difficult for small accounts to trend for this hashtag. Meaning, that your post won’t make it to the top 9 posts and get seen by lots of people.

And please use a local hashtag even if it’s tiny! if the hashtags are small and have only been used a few thousand times – use them! Quality matters here, not quantity.

Imagine if it’s only been used 2000 times, but then your post makes it to the top 9, and 63 ideal clients see your post! Imagine if just 10% of those people order, it’s still 6 orders which is a lot!

Using smaller, local food hashtags increases your chances of being discovered by your ideal clients.

4. Sell Your Baked Goods at Local Farmers’/Food Markets

Local Food Markets can be a brilliant way to showcase your bakes, get more exposure, and make some good money. Some annual Food Markets/Food Shows boast attendances of up to 20 000 people – craaaazy!

If there’s one thing that humans LOVE to do, and never seem to get tired of, it is eating GOOD food.

I’ve had my fair share of Food Market Stalls over the last 7 years. Was it worth it? YESSS!!!

If you can manage to trade at the exact same local Food Market for at least 6 months, you’ll build up a LOT of credibility and trust.

People might not see or notice your business the first 2 times. But when they KEEP SEEING you and your bakes, the odds that they’ll buy from you increases.

The repeated exposure you get from Food Markets is amazing. Plus, it’s the BEST way for you to learn how to interact with clients and confidently speak about your bakes.

Confidence mostly comes through repetition!

Want my tips for making your Food Market Stand stand out and attract more customers? Then join my FREE Home Bakery Resource Library to get those tips in a handy pdf.

Want more home bakery clients, but struggling to get more exposure? Whether you're an introvert or extrovert I've got 5 practical tips for you to start getting more exposure for your baking business today! Click through to get the tips :) #baking #homebaking #cakebusiness #bakingbusiness #homebakery

5. Why Word-of-Mouth Still Wins for Marketing Your Home Bakery to Direct 1:1 Customers

Word of mouth is still, by far, the best strategy to grow a business! Whether you’ve just started your home bakery or been going for years; word of mouth trumps any other form of marketing.

Seriously; 1000 flyers are less effective than 1 person telling their best friend “Jane, you’ve GOT to order from this bakery!”

Remember this line: People buy from businesses they know, like, and trust.

If these things aren’t in place, people simply just won’t buy.

Word of mouth is SO effective because you’re essentially piggy-backing on the trust that people already have in their relationships.

Jane will buy from you because she trusts her best friend. With word of mouth, it’s irrelevant whether Jane trusts YOUR business or not.

So make sure your current clients (even if it’s just 2 friends and 3 family members right now) have the BEST possible experience with you!

If you take great care of your clients they WILL talk about your business. When a client loves your business, they’ll promote your business FOR you – and for free! It’s SO rad!

And here’s a little secret >> their experience with you is about so much more than just baked goods!

Remember that home baking is all about family and love. So, every single moment you’re in contact with a client you need to CARE.

Care about the things THEY care about. Care about the important details in their lives that you’re baking for. Always follow up. Always be kind and excited to see them.

Your business exists to serve your clients and make them feel good & special.

If you want more clients, be faithful with the clients you have now. Do for 4 people what you’re eager to do for 400.

6. Have you been struggling to get consistent orders?

Maybe you feel discouraged and hurt when customers who loved your baked goods just don’t order again?

I understand how you feel and you’re not alone!

I’d love to help and that’s why I’m suuuper excited to invite you to my FREE Email Series – Repeat Order Ready – that’s about…

How to ditch the one-off customer hustle and start getting consistent orders from local businesses instead.

IN THE FREE *REPEAT ORDER READY* EMAIL SERIES, YOU’LL DISCOVER…

… Why customers only order once and never again (even if they genuinely loved your baking)

… Cottage Food Law restrictions for repeat clients (spoiler: even if you can’t legally bake wholesale, you still have MANY options!)

… Pricing for repeat clients so you earn enough profit, but aren’t too expensive for them to say yes.

… How to keep up with orders if you have a small kitchen and a super busy life.

… Getting over the fear of rejection.

… Where to find ideal repeat clients that order from you repeatedly and consistently – not just once!

Join Free Email Series

Let’s get you those consistent orders you’re working so hard for!

I’ll see you in the series 🥳

Aurelia

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

Free Home/Micro Bakery Business Plan Template

What info are you looking for?

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Want to start a Home Bakery Business? Or maybe you have a business but you want more customers and consistent orders? Here's a free library full of resources, tips, tools, secret recipes and ideas to grow your Home Baking Business. Click through to access the free library! #homebakery #homebaking #bakingbusiness #cakebusiness

You absolutely DO NOT need to make fondant cakes to have a successful Home Bakery Business! Learn how I've been baking, full-time, for 6 years without EVER touching fondant! Click to learn how you can do it too... #homebakery #bakingbusiness #cakebusiness #homebaking #baking

One of the BEST ways to make your home bakery business stand out from your competition, is to pick a business name that actually attracts customers! In this post you'll get a behind the scenes look at what customers look for in a business name. You'll finally understand which types of business names attract them to a baking business, and which types of names put them off or bore them. Click the post to get the tips now! #homebakery #bakingbusiness #businessname #baking #homebaking

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Don't throw out your split chocolate ganache! You can save it and make is 100% smooth & shiny! :D Click through for all the tips you need to fix and prevent split/oily/grainy chocolate ganache. #chocolateganache #splitganache #bakingtips #bakingtipsandtricks

Want to get that thin, super shiny crust on top of your brownies? Great news is, you don't need to drop your favourite brownie recipe in search of a shiny-top brownie recipe! You can use this simple baking tip to get a shiny crust on ANY brownie recipe that contains dairy and sugar! Click through to get the step by step method for baking brownies with a shiny crust on top... #baking #bakingtips #brownies #homebaking #bakingtipsandtricks

What info are you looking for?

Do you dream of starting a home bakery, but then thoughts of self-doubt like these start flooding your mind… “People aren’t going to think my baking is worth it. All the other bakers are better than me. I’m not good enough.” Truth is pretty much ALL home bakers get these thoughts! You’re not alone! In this post you’ll learn how to beat self doubt so you can be free to pursue your baking business goals. Click through to get the tips now… #homebaking #selfdoubt #homebakery #bakingbusiness #baking

Plan your Home/Micro Bakery in 1 afternoon. Download this free Home/Micro Bakery Business Plan template to start turning your passion for baking into an income.

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

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← 7 Books Every Home Bakery Business Owner Needs to Read 6 Reasons Why Home Bakeries Should NOT Bake Wedding Cakes →

7 Books Every Home Bakery Business Owner Needs to Read

7 Books Every Home Bakery Business Owner Needs to Read

First of all you’ve got to know that I hate reading.

There, I’ve said it.

My husband, Adriaan, can read for hooouuuuurs on end.

But to me, reading is just… well… boring.

So the fact that I’m recommending books to you today means that these books are nothing short of MIRACULOUS.

Books may be boring to me in general, yes.

But when a book has the power to turn your business around from losing 70% of your profit to being fully booked – FOR 3 MONTHS IN ADVANCE – then it’s everything but “boring”, right?!

Books have saved my Home Bakery Business.

The amount of knowledge experts share in books is astounding!

They’ll honestly share $1500 worth of info in a book that you can buy for just $15.

Books are the most AFFORDABLE way to transform your life and business. Period.

I do offer a whole bunch of online courses to help home bakers get consistent sales and grow their home baking into a full-time career, but I realize that this route isn’t for everyone.

Very often, it’s just impossible – financially – to join an online course.

But an online course isn’t the only way to be successful.

Gosh, there sure weren’t any online courses to help ME on my home bakery journey! So the ONLY option I had was to fall on my face >> thousands of times.

And eventually my husband convinced me to stop whining about how tough life is and read a book about how to MAKE my baking business successful.

It took about 6 years of trial & error, reading, testing strategies, tweaking strategies, making mistakes, apologizing, learning and GROWING…

But it was worth it!

Reaching your goals and GROWING as a person is always worth it.

Doing it all yourself often just takes a long time.

The great advantage of my online courses is that you’ll take a severe shortcut to home bakery business success. I’ve got a student who’s gone from a full-time desk job to full-time home baking in 10 months – which is a whole lot shorter than 6 years, right?

But I repeat; an online course isn’t the only way to be successful.

You CAN absolutely DIY your Home Bakery success path!

And books are the most affordable and effective way to do that.

Please note: This post has affiliate links. This means that if you purchase some of these products I get a tiny commission – but at NO extra cost to you. I’m super proud to recommend these resources to you because they’ve completely transformed my Home Bakery Business!

Let me fill you in on the 7 Books every Home Bakery owner needs to read.

I’m going to list them in order of importance from a beginner level Home Bakery (thinking about starting) to an advanced level Home Bakery (baking full-time).

1. The Heart to Start – David Kadavy

This is a short, funny and sweet book that’s perfect for any creative person – which absolutely includes home bakers!

>> If you struggle with self-doubt…

>> Or with having the guts to put yourself and your baking out there…

>> Or you’re a perfectionist that finds excuses NOT to start your Home Bakery (totally raising my own hand too, by the way!)…

This is the book you need.

The Heart to Start breaks down all the reasons we don’t start putting ourselves out there. When you understand WHY you’re hesitant to let your creativity shine, it becomes so much simpler to overcome your procrastination.

He gives it to you straight. He gives you truckloads of perspective that will OPEN YOUR EYES like never before!

You’ll finally understand yourself and how to get out of your own way so you can START the things you were meant to start.

2. The $100 Startup – Chris Guillebeau

Where do I begin to express my deep gratitude for this book?…

I was a stubborn home baker that didn’t want to learn ANYTHING about business and marketing. I just wanted to BAKE!

To me the business side felt overwhelming, super scary and boring all at the same time.

For the first 4 years in my Home Bakery Business I kept praying that God would send me someone to handle the business side FOR me.

“Aurelia; you just handle the baking, I’ll handle the business stuff and we’ll all live happily ever after.”

This is what I wanted.

But God did not give me this…

You see dear friend, we spend so much time praying for things to be easier.

And instead of miraculously making our lives easier, God often gives us opportunities to GROW – which will eventually make our lives a bit easier (in that department at least).

But it’s NOT instant.

So when we see the opportunities to GROW instead of the miracle quick-fix, we get upset.

I understand because I often do this too! Even still today!

But because I’d just lost my biggest client and 70% of my income I literally had nothing else to do but read this book.

Guess what happened?

The $100 Startup made me fall in love with business & marketing.

And I’ve been smitten ever since!

This book helped me to realize that if you’re serious about making a profit, you can’t afford to NOT learn about business & marketing.

Business & Marketing isn’t like the dishes and cleaning in your business. This is not something you ignore and hand off to someone else to handle for you.

If you’re serious about making baking your career, you’ll grab the opportunity to learn from this book as soon as possible.

It’s easy to read, realistic and it gets you results.

3. How to Avoid a Soggy Bottom – Gerard Baker

This is my favourite baking book of all time. But here comes the plot twist… it’s NOT a recipe book!

How to Avoid a Soggy Bottom is all about the technical science of baking.

There’s nothing worse than baking up a flop and assuming that you were “just unlucky today”.

There’s no such thing.

Baking is a SCIENCE. That’s one of the things I love most about it!

When a bake flops there are always reasons WHY.

Understanding the science of baking is the BIGGEST leap you can take towards improving the quality of your baking.

The better you can understand the science of baking, the better your bakes will turn out and the more consistent your baking will be.

How to Avoid a Soggy Bottom answers a whopping 150 essential baking questions! And with this knowledge your flops will be a thing of the past.

4. Show Your Work – Austin Kleon

For YEARS I thought I always had to put my “best foot forward” in my business to be successful. Maybe you think that’s what you should do too?

We home bakers tend to follow hundreds of popular bakers on Instagram. We see their perfect baked goods, with perfect photos taken in their perfect kitchens.

Then we assume we need to replicate that perfection before our work is “good enough” to share on Instagram.

You see, we make the mistake of thinking that we’re either:

a] Baking for ourselves OR
b] Baking for our baking-heroes

While NEITHER of these is true.

>> Your clients don’t follow hundreds of bakers on Instagram like you do!

>> They don’t stare at your average-ish website criticizing it for hours on end like you do.

>> They’re not looking up every single baker in your town or city and laying out a crime investigation board with photos to determine who the “best” and “most deserving” baker is!

You’re not baking for yourself and you’re not baking for your “competition”. You’re baking for your CLIENTS.

If you want to become a successful entrepreneur, spend your energy thinking about what matters to your CLIENTS.

And one of the biggest things your clients want is to feel like they’re included in something meaningful. They want to be PART of something special.

Show Your Work gives you practical tips for how to make your customers feel like they are a vital PART of your business.

The book shows you how to INCLUDE your clients in your business and as a result you’ll win their attention, hearts and they’ll sing your praises from their rooftops!

5. Building a Story Brand – Donald Miller

For the first 5 years in my Home Bakery Business I always positioned my Home Bakery to “impress people”. I thought that’s what you need to do to get people’s attention. You need to IMPRESS them.

Maybe that’s how you feel right now in your business?

But people don’t buy because they’re impressed.

They buy when they clearly (and quickly) see that you UNDERSTAND their problems and can help them to solve their problems.

Here’s the most shocking truth of why businesses fail: They position themselves as the hero of the story. They make the story all about them and how amazing their company is.

But meanwhile all clients are only interested in ONE story – their OWN story!

Here’s a practical example:

We all tend to think we (and our home bakery business) are Daniel LaRusso in the Karate Kid movie.

On our social media and websites we parade around with our trophy trying to show people “Look at me & my business! My home bakery it legit! Look at the delicious things I make! Look at the list of organic ingredients I use! Come over here and read my life story that’s all about me!”

I did this too.

It’s how we all start out and there’s no shame in that because it’s what we see so many other businesses do.

But if you want your Home Bakery Business to GROW, you’re going to need to start to approach your business’ story DIFFERENTLY.

Truth is, my dear friend, we are NOT the hero of the story.

YOUR CLIENT is the hero.

Your business’ story is about guiding your client to success.

You’re Mr. Miyagi!! You are the GUIDE, not the hero.

A successful business is the one guiding Daniel (your client) and helping him to overcome his problems and reach success.

When your business is all about YOU, it won’t attract new clients. Plain and simple.

But when your business starts to revolve around your clients’ success, they start flocking to you automatically!

Believe it or not this is just ONE of the SEVEN steps that Donald Miller teaches you in his best-selling book – Building a StoryBrand.

When I started positioning my Home Bakery Business as the GUIDE and the client as the hero, things in my biz totally transformed!

Building a StoryBrand is THE BEST book on Marketing I’ve ever read. Period.

(The strategies in this book are a bit more advanced though. This book will only be beneficial to you once you’ve already got a website.)

Building a StoryBrand has changed my life!

You can also check out their podcast which is free and incredible >> Building a StoryBrand Podcast. But start at EPISODE 1! Don’t skip ahead and miss all the gold!

6. Deep Work – Cal Newport

Technology brings a lot of WONDERFUL advantages to our lives. If it weren’t for technology, my blog wouldn’t exist right now!

You’d have needed to WAIT for your hair to dry naturally this morning. And before that you would’ve needed to boil water over a fire for your bath!

Technology is awesome and it’s powerful.

But with great power comes great responsibility, right?

In Cal Newport’s book Deep Work, he fills us in on the greatest disadvantage of technology.

Fact is, technology has TRAINED us to be distracted.

So often I’ll grab my phone because I wanted to do something specific – like making a note of an idea.

Then suddenly, 10 minutes later, I realize I’ve been on Instagram (again) and completely forgot the reason I picked up my phone in the first place!

Come on, you know it’s happened to you too. Just admit it! No shame here.

The problem is that in such a distracted world of constantly checking emails, text messages, Instagram, Facebook, Twitter, Tik Tok, et freakin cetera… we spend so little time digging into the REAL creativity – the GOLD – within ourselves.

The kind of creativity, productivity, clarity of mind and deep work that requires more than 15 minutes of focus to access.

To get to your TRUE GENIUS, you need to focus on one thing for a few hours – not minutes.

>> Deep Work has helped me to access my BEST ideas.

>> It helps me to GET MORE DONE in LESS TIME every single day.

>> It’s helped me to organize my life to be less distracted and more present.

This book helps me DEFINE what exactly I want and how to get there faster, with more calm and less anxiety.

If you want to uncover your deepest creative genius,
and have a calmer life with less noise & more clarity,
and be more efficient & productive…

This is the book you need to get there.

7. The E-Myth Revisited

This book is NOT for beginners.

When we start our Home Bakery Business, the one thing we keep wishing & praying for is MORE clients.

But as your Home Bakery grows so do the responsibilities and sense of overwhelm & obligation.

Over time you start longing for the days when things were smaller and simpler.

You’ll long for the days you could just bake 1 thing at a time – soaking in the beauty of baking.

Now you need to crank out 20 times that per day. You need to employ staff, but you’re SO scared they won’t care about your business the same way YOU do.

So you just soldier on and do everything yourself.

If you’ve been getting to that point where your Home Bakery is constantly fully booked, you’re baking 24/7 and feel like you’re juggling 100 balls at once – this book is SO for YOU!

The “E-Myth” stands for the “Entrepreneur-Myth”. Weird name, I know. But don’t let that put you off.

This single book has the power to save your life and your business – before it swallows you whole (which inevitably happens in EVERY small business).

In this book Michael Gerber tells us the story of his coaching journey with Sarah and her Pie Baking Business. (And let’s pause for a moment and acknowledge how beyond cool is it that his case study is a home baker, right?!)

You get to be a fly on the wall witnessing all their conversations.

The book starts where Sarah’s working 20 hours a day (yes, 20 hours isn’t a typo), 6 days a week. (And I know this is true because I’ve been there too.)

And it ends with she’s able to take a WEEK OFF while her business runs smooth as butter without her needing to be there. Isn’t that incredible?!

The E-myth Revisited asks you the questions you don’t want to hear.

It challenges you like no other book challenges a small business owner.

It will force you to acknowledge that businesses, like people, are destined to grow!

And you’ll learn exactly how to facilitate that growth of your business – without sacrificing quality, your marriage or health for it.

This book will help you to navigate and calm the storm of a growing business.

It will SIMPLIFY the growth process for you and help you to get more profit AND more balance back into your life.

TOTAL must read for advanced Home Bakery Owners!

8. Find Your Why – Simon Sinek

Okay fine, I lied… There are 8 books. I just knew that “8 books” in the post title would look WAY more scary than 7!

But there’s another book I just CANNOT leave out.

And it’s Find Your Why.

“People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won’t truly buy into a product, service, movement, or idea until they understand the WHY behind it.

Start With Why shows that the leaders who’ve had the greatest influence in the world all think, act, and communicate the same way — and it’s the opposite of what everyone else does.” – Excerpt from simonsinek.com.

So essentially this book is all about understanding how your clients THINK.

Why is that important to your business?

Because, dear friend, before a client buys from you they THINK a whole bunch of things that lead them to buying from you – OR from your competition.

The success of your business hinges on what your clients think and how they make decisions.

Find Your Why will help you understand why your clients aren’t connecting with you or your business and what you can do to fix that.

Final Thoughts

There are SO many more books I could recommend, but maybe it’s best that I stop myself here.

Once again, I repeat – I really DON’T like reading at all. But these books have literally changed my Home Bakery Business and my life.

They’ve also been the perfect way SAVE MONEY & GROW at the same time. For example; my cousin who’s a marketing lecturer learned more from the Building a Story Brand book (which costs $16) than in his entire university education (which cost OVER $10,000).

Learning doesn’t need to be expensive.

Special shout-out; I’m extremely grateful to my bookworm husband that persisted in encouraging me to read. If you’re reading this, THANK YOU Fish-pie.

Please don’t be a book-allergic idiot like I was for the first 4 years in my business.

Start reading these books NOW so you can start changing the future of your business and life.

Reading is boring, but success sure isn’t!

Struggling to get home bakery clients & sales? Books are THE easiest, cheapest way to grow your baking business! I know reading seems boring - I mean, hate reading - but being successful sure isn't boring! Click through to learn about the books that transformed my home bakery into a fully booked success! #baking #homebakery #bakingbusiness #cakebusiness

And now I want to hear from YOU! Are there any books YOU’VE read that have made a significant impact on your baking or baking business?

Chat soon

Aurelia

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING TIPS

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5 Tips to Help Your Home Bakery Business During COVID-19

5 Tips to Help Your Home Bakery Business During COVID-19

In December 2019 I made a long list of all the blog posts I’ll be writing this year… THIS post definitely wasn’t one of them.

Wherever you are in the world right now, I’m sure you can feel the tension, fear and mourning across the globe… COVID-19 has made its way around the world. Every day things are changing and escalating.

Schools are closed.
Businesses are closing.
Hospitals are overflowing.

And now comes the question; What should Home Bakery Business owners do during the COVID-19 pandemic?

In this post I’ll share some facts to help you feel more prepared and confident about what you CAN do during this time of uncertainty.

1. COVID-19 will absolutely affect your Home Bakery Business

The COVID-19 situation WILL affect your sales. That’s a guarantee. We need to accept that and make peace with this fact as fast as we can manage. You won’t be able to carry on with “business as usual” and still get the same income.

You’ll need to open yourself to the idea of doing things a bit DIFFERENTLY during this pandemic.

Whether you feel panic OR that people are exaggerating, none of your feelings are really relevant in your BUSINESS right now.

During this time your business will be shaped by how your CLIENTS are feeling.

Some clients will be too cautious to buy any goods from you and others will feel that it’s actually safer to buy from a home business (which it IS by the way! More on that later).

You can’t control how your clients are feeling about this pandemic.

And honestly I feel everyone has a right to feel and do whatever they feel is necessary to cope with the situation – whether it be to panic or to be in denial. One response isn’t “better” or “worse” than the other. It’s just how we cope with our emotions and we all cope differently with uncertainty and fear.

That’s okay.

But the bottom line is here that WE (Home Bakers) are PEOPLE and our clients are PEOPLE. People have emotions. And scientifically we know that emotions determine our decisions and actions.

So it’s not so much the virus itself that will directly influence your baked goods or something. The real thing that WILL affect your business is the EMOTION that people are experiencing.

All of the emotion in other people is totally beyond your control.

And please don’t judge any of your clients that are too scared to buy baked goods from you in this time. Make a point of respecting their emotions and their decisions.

You will get fewer sales. Your income will feel it. Try to make peace with this as soon as you can because you can’t avoid this effect and it’s outside your control.

That being said there are things WITHIN your control that you CAN at least try. You might not be able to make money from your Home Bakery the same way you always have, but that doesn’t mean there’s nothing you can do!

There’s plenty other income ideas you can test. Some of them will work more effectively for you than others. It all depends on how your clients respond. But it’s totally worth a shot! Some of these tips might really help you to use your home baking skills in NEW ways to earn money.

2. COMMUNICATE with your clients.

Personally I feel that the one WORST thing you can do in this time is to say NOTHING about COVID-19. You need to say something about it to your clients. Even if you just talk about what you’re feeling right now.

When you say nothing you’ll unfortunately come across as a heartless person and business. You and both know that’s not who you are. But when something serious like this is happening, your CLIENTS NEED you to show your humanity.

Your humanity is what connects your clients to you.

Home bakery businesses are all about humanity! The word “home” is in our trade. We HAVE to always represent the humanity of “home” to our clients.

So I encourage you to share an Instagram post, Facebook post and preferably also an email with your clients and followers to share your feelings and thoughts about the COVID-19 situation.

And since we’re talking about client-communication, also inform your clients THOROUGHLY about the extra precautions you’re taking to keep them safe.

Wash your hands, wear gloves while you’re baking. Tell them that your entire family is staying home during this time for THEIR safety (hopefully you are). Don’t just tell your clients about these precautions, SHOW them as well.

You can also offer to deliver goods to their home or to take goods to them in their car when they park outside your home.

Explain how it’s a LOT safer to park alone outside an isolated home than it is to go buy baked goods in a public grocery store with loads of people! Home Based businesses are safer because the public don’t gather there.

3. Alternative Income Options for Your Home Bakery

As I’ve said earlier, no matter how many extra measures you take to keep your clients safe, some of them just won’t buy from you anymore during this time of pandemic fear.

You’ll need to start getting creative with using your baking skills in DIFFERENT ways to generate an income for yourself.

I don’t have all the answers here, I only have suggestions. You’ll need to take responsibility to tap into your own creativity and brainstorm ideas!

You could consider hosting online baking classes through Zoom or doing a bake-along video like Cupcake Jemma on YouTube. People are confined to their homes so they ARE spending more time on social media and watching videos online.

Be sure to ask your clients if they’d be interested in something like this before you do it. That way you’ll know if it will actually add value to your clients’ lives.

You could also do Instagram lives while you’re decorating your bakes. Your skills might be boring to you, but they’re extraordinary to your followers! This is a great time to show people what goes into baking goods at your home and build relationships with them.

If you keep creating regular opportunities to connect online with your clients during this time, you’ll come out the other end with STRONG client relationships. And when a client has to choose between 2 bakers who bake similar goods they’ll ALWAYS choose the baker they feel they know, like and trust more!

Another idea is to make and sell baking kits for your recipes to your clients!

Package the measured and weighed dry ingredients and extras in baggies, print out instructions and put everything together in a pretty box. Since people are at home it might be a fun activity for them to bake with their kids.

This way they also have the peace of mind that any possible traces of the virus are being killed in their own oven. If they BAKE the goods in their own protected home, the treats will be 100% safe.

Baking from scratch seems too overwhelming for people who don’t bake often, but with a baking kit you’re making it easier for them.

Focus on easier things like brownies, cookies and various muffins. It’s baking fun to keep your clients and their kids busy!

4. USE your extra time WISELY!

In April 2015 I went through the most HORRIBLE & STRESSFUL time in the history of my Home Bakery Business.

First, one of my wholesale clients cancelled because they wanted to cut costs and try to rather bake themselves. I was sad, but this wasn’t a huge setback because this client provided about 15% of my income.

But then, just 2 weeks later, my biggest wholesale client cancelled… I baked everything for their FIVE coffee shops! So in a way I was losing FIVE clients, not just one.

In total I lost over 70% of my income in just 2 weeks.

It was devastating. My husband and I were honestly just getting by, living from month to month in between all the study debt and mortgage breathing down our necks every month.

That worst case scenario we all imagine… That picture we have of FAILING… Here it was! It was happening. It was REAL.

Fortunately this failure wasn’t because my products were bad. It was because my products were GOOD and not cheap.

For the first time in my baking journey I didn’t feel inferior to the coffee shop owners. I always thought that they were better than me in some way because they were more successful.

But in this case I knew that I did nothing wrong as a BAKER. As a business owner I did plenty of things wrong, lol! But as a BAKER I’d done nothing wrong.

And it was the first time I really started EMBRACING my unique baking voice. I’m NOT willing to compromise on quality and flavour just to save or make a buck. I’m NOT going to apologize for having a great product.

The WORST experiences in our lives can transform into DEFINING MOMENTS when we become humble and teachable.

Before this whole incident happened my husband told me for MONTHS to read this book called “The $100 Startup” #ad.

I kept telling him “WHY should I read it? My business is doing great!” That, my dear friend, is what pride sounds like. And nothing destroys a business as quickly as pride does.

"How is my Home Bakery Business going to survive the COVID-19 pandemic"... That's what most baking business owners are thinking right now! Read this post to get tips and ideas for how you can keep growing your home bakery during this difficult time AND stay safe. #homebakery #bakingbusiness #homebaking #cakebusiness

When I lost those clients and 70% of my income I unexpectedly had some TIME available!

I started reading this book my husband kept going on about; not because I felt I needed to. I was still too proud to admit that! In my mind it was still the coffee shop owners’ faults. But I started reading this book because I didn’t have much else to do!

Over the next few days of reading I finally realized how little I actually know about building a successful small business! I was humbled. And therefore I finally became teachable.

The information in this book helped my business to go from -70% income to being fully booked for 3 months in advance just a year later.

And it’s all because (by FORCE of circumstances) I had TIME to invest in my knowledge and skills.

So right now you may be facing unfortunate circumstances with COVID-19, you’re also now in the fortunate position to have TIME. Use it wisely!

Don’t spend all this time being sad or frustrated. USE THIS TIME YOU’VE BEEN GIVEN. Use it to educate yourself on business and marketing.

Use this time to GET AHEAD in your skills! This pandemic will end at some point. Won’t it be amazing if you’re way ahead of other Home Bakers simply because you considered your FUTURE instead of present reality?

I know it sucks t have less sales. This is NOT ideal.

But PLEASE do your future self a favour and start using this extra time to grow your marketing knowledge and skills. Read my previous blog post! Here’s the link >> The 5 best (and cheapest) resources to grow your Home Bakery Business!

5. Be HONEST with yourself and be safe

Here’s where I’m going to get a bit fierce. If there’s even a 1% risk that you might have the Coronavirus, please close your Home Bakery for now. You could always get tested to make sure and then re-open your Home Bakery.

Please consider your clients’ safety as if they were your own children. Don’t sell them things if you’re not 100% sure that you’re fine.

BUT please keep baking for as long as you feel it’s safe though, because people really need comforting home baked goods right now!

They need experiences that remind them of the BEAUTY of life.
They need HOPE and perspective.
Home Baked goods provide that for people.

Be the band that plays on the Titanic while it’s sinking. Super sad analogy, but I saw it on Cupcake Jemma’s Instagram Stories and I feel it’s such a noble pursuit to serve people with BEAUTY during panic.

And then as a last encouragement I just want to tell you that 80,9% of COVID-19 cases are mild.

Be careful what you consume in the media. The media knows that people are scared and they’re taking advantage of the situation by creating “click-worthy” articles and titles.

Their goal is to make money from people’s fear. And they do this by getting as many people onto their websites with ads.

Please be careful and only consume information from credible sources.

I struggle a lot with fear and anxiety – I’ve had to use strong medication for it in the past. I’ve resolved to only watch videos from Doctor Mike on YouTube. He’s really on top of things and has an “Alert, but not anxious” policy which I feel is very helpful and sustainable.

Also feel free to tell your friends not to send you panic-inducing content if it triggers you. Protect your body from stress, because stress only weakens your immune system.

Please be safe.

We’re going to get through this. It shall pass 🙂

Aurelia

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING TIPS

POPULAR BAKING BIZ TIPS

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

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Why I’m Scaling Down From Full-Time to Part-Time Home Baking

Why I’m Scaling Down From Full-Time to Part-Time Home Baking

Hey baking friends 🙂

This post has been on the back-burner for quite some time. I’ve felt so unsure about sharing this important update with you, but I’ve decided to finally post it.

For 6 years I baked out my heart and soul – and my body as well as it turned out!

It’s hard to believe how much I was baking every week from Jan 2013 – Dec 2018. At one point I was baking for 7 Different Coffee shops AND all my direct clients. There was even a time when I was fully booked for up to 3 months in advance!

I’m extremely grateful for my entire Home Bakery Business journey… It’s grown me into the person I am today. Starting my Home Bakery has been one of the most incredible adventures of my life.

However, over the past 2 years things have been changing in my business. That’s what today’s post is about.

I really want to be honest with you about the reality of my baking business. I’ve been so hesitant to share these things with you because I’ve been afraid.

There’s a fear inside me that you’ll think I’m not a “legit home bakery owner” if I don’t bake full-time anymore. And that you therefor won’t be open to anything I want to teach you about the business of home baking anymore.

But despite these fears I still desire to be honest with you, because that’s what friends do.

So here goes…

Here are all the reasons why I’ve decided to scale down from full-time home baking to part-time home baking.

1. My ankle (and the rest of my body) is annnnngggrrrry

If you’ve been following me on Instagram you’ll know that my right ankle started giving major trouble in August 2019.

I was just wrapping up a day of baking and suddenly felt quite a lot of pain in my right ankle. With every step the pain escalated severely.

I knew something was VERY wrong.

Less than a minute after the pain started I couldn’t put any weight on my foot at all anymore. I couldn’t even put my foot on the floor.

I went to a physio and apparently my walking action has been wrong for the past 19 years. This made me overuse a certain tendon in my leg & ankle.

For 2 weeks I couldn’t stand or walk. I had to cancel all my clients’ orders and take a month off from baking.

Despite exercises and stretching my ankle still isn’t doing that great. I can literally only bake 1 day per week otherwise my ankle freaks out.

Now please don’t worry that something like this will happen to you if you stand and bake a lot!

You’ll be just fine!

This is just happening because my body is FAR from normal.

Long story short I had a tumour in my spinal cord and brain as a baby. The doctor surgically removed half of it. The Lord Jesus Christ made the other half disappear. The doctor even wrote “miracle” on my file.

I still can’t believe this really happened, but it did. All glory to Father God.

The tumour had grown inside me for more than a year though and in that time it caused a lot of damage to my nervous system.

My entire right side of my body is smaller and weaker than my left side. My right side also has quite a lot less functionality. This is a photo of my feet and ankles.

When I was 12 I also had to undergo surgery on my right leg to make it straight because it was completely skew. During this massive operation the doctors also operated on my foot and ankle.

So with all these operations and permanent nerve damage and scoliosis – it’s safe to say that my body is FAR from normal.

I’ve been trying to ignore this fact my entire life.

All my life I’ve tried with every ounce of will power in me to look normal. All my life I’ve been trying to PROVE to other people (and myself) that I’m normal. And in the process I’ve totally overextended myself.

I’ve been pushing my body to do MORE than it’s able to… For YEARS now.

The TRUTH is that I’m NOT normal.

And I’m starting to realize that that’s okay.

My body is different. It’s weak and limited. And it’s not a reflection on who I am as a person. My body IS just different.

So I’m deciding to finally cut my body some slack. It’s been going along with all the crazy amounts of work I’ve forced it to do.

Now it’s my turn to go along with what my body really needs.

And that’s physical rest.

Over the past few months I’ve figured out that my limit is baking 1 day per week. If I bake more than that my ankle just starts hurting again.

I’m EXTREMELY grateful that I CAN at least bake for 1 day per week. It could just as well have been the end of my Home Bakery Business, but thankfully it’s not.

2. Right now, my help is needed more elsewhere

Philosophy of Yum was originally just the name of my Home Bakery Business. I never thought I’d start a blog.

As I kept baking the same things over and over and over again for my wholesale and direct clients I began to discover some fascinating baking tips & tricks!

Baking tips like:
How to bake perfect cupcakes.
How to get a shiny crust on your brownies.
The EASIEST way in the world to temper chocolate.
How to fix split chocolate ganache.
And so many more!

I figured that this info will be helpful to other home bakers out there and a blog seemed like the best way to share this info.

Eventually people started asking me questions about my Home Bakery Business and reaching out to me for help in starting their own.

I then realized that it might be a good idea to show people how to start & grow their own Home Bakery. Online courses seemed like a great way to help home bakers right around the world!

In August 2017 took an online course to help me create my own online courses. And the feedback has been INCREDIBLE!

Like Cameron’s story:

“In the course I felt empowered to just keep moving forward and not to be afraid even if I don’t have everything figured out and don’t feel ready. Then I decided on a date and launched my business. Week 1 – I sold out! Week 2 I’ve sold out again!”

And Angie Watts’s story:

“Since I’ve started working with Aurelia, I haven’t had one week go by without an order! It’s the best investment in myself & my business I’ve made. THANK YOU! I feel more confident in myself as a baker and moving forward in my home bakery business!”

After baking full time from home for 7 years I've started making some drastic changes. I want to keep being honest with you so that you make good decisions in your Home Bakery Business. Here are the reasons why I'm scaling down to part-time Home Baking... #homebakery #homebaking #bakingbusiness #cakebusiness

>> I never thought that I’d be a teacher or coach. And never in my wildest dreams did I think my little life would help bakers around the world to believe in themselves and start their own businesses.

What’s happened in the process is that the more students enroll, the more time I need to invest in supporting them. My students have become my top priority. Their success is my priority. Once they’re part of my programs, they have my support 100%.

There aren’t many people online who help home bakers to build successful businesses. There’s help for cake decorators yes, but for humble home bakers like you and me – not so much.

Look, I know that cake decorators have taken over the baking scene. There’s a time and place for cake decorating, but you and I both know that tasteless decorations can’t comfort people and connect families like DELICIOUS home baking can.

So it’s my mission to help flavour-obsessed home bakers to get the confidence and business skills they need so they don’t feel intimidated to share their irreplaceable gift of comforting home baking with people who need it.

These amazing home bakers deserve to get the help they need. Their community, the world, NEEDS their delicious home baking. And if I can show bakers how to reach those people, it would be wrong to just keep my head down and do nothing to help them.

Baking is still super important to me.

But helping other flavour-obsessed bakers to reach more people with their baking is now MORE important to me in this season of my life.

May I just say that I’m extremely grateful to the Father for TIMING everything so… so… perfectly (which seems like a total understatement).

He knew all along that my body would get to a point where it can no longer bake full-time.

He knew.

And He started carving out a new way for me 2 whole years before it happened… I’m just beyond humbled by His faithfulness.

If I’m totally honest I still would’ve preferred to have a stronger, normal body that could bake all day long. That would’ve been AWESOME.

That would’ve been a lot simpler.

I wouldn’t have needed to learn so many new things about blogging, online business, creating courses, optimizing my SEO (aka getting found on Google) and so many other complicated things.

I could’ve stayed in my comfort zone – my tiny kitchen – keeping to myself and never needing to put myself out there.

BUT…

I also wouldn’t have met YOU.

Or any of the other gold-hearted home bakers I’m blessed enough to support in their journey to confidence and success.

God’s way is BETTER.

It’s not easier.

And it’s not un-complicated.

It requires us to stop hiding and step into who He has MADE us to be.

It requires us to open up to letting mountains go and open up to His healing, Lordship and restoration.

His ways are higher than our ways.

And I’ve come to see that the more I look to Him and His ways, the more I become exactly who I REALLY am.

I hope this post encourages you to also open up to who God has REALLY made YOU to be. That you’ll stop fighting Him.

That you’ll stop running away.

That you’ll join me in surrendering to our glorious Father. And surrender to who He has made you to be; therein lies so much freedom.

We were made for Him.

And a kinder, more loving or patient being than Him has never existed.

Join me in continually hearing from Him who we REALLY are and not what the world tells us we’re “supposed to be”.

Lots of love

Aurelia

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING BIZ TIPS

POPULAR BAKING TIPS

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

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Why Your Home Bakery Needs a Website

Free Introduction to Squarespace for Bakers Course

Why Your Home Bakery Needs a Website

WEBSITES. Yes, I’ve dropped the “W” bomb! But trust me, it’s only because I’m thinking of YOU and your success 🙂

We HAVE to talk about your Home Bakery’s website my friend. And if a website is still a figment of your imagination at this point, there’s no shame! Today’s post will be exactly what you need.

My friend Kirsty Montgomery, from Bake This Happen, knows a lot about Home Bakery Website building and logo design. In fact, she offers these services to bakers if you want to check it out.

Kirsty has written this useful guest post for you all about Home Bakery Websites.

Enjoy!

Why Your Home Bakery Business Needs a Website

(and why not to be afraid of it!)

Pretty much all businesses need a website. It’s just a fact of the world we live in today.

Whenever someone is looking for something, they will Google the answer. Whenever someone comes across a new business, they will Google it for more information. If someone is looking for a baker in your area, you want someone to find you first when they Google it.

The single best way to be found through an internet search is to have a website.

Sure, Facebook pages and other social media accounts may appear in search engines, but they are far less reliable and much more difficult to control. Having your own website puts you in control of the information you’re sharing about your home bakery business and how it will be found.

You may still be a bit resistant; I totally understand that!

If it’s something you’ve never done before you’re always going to be cautious, especially if you don’t think you are very internet or tech savvy.

However, I’m betting you’ve never set up a baking business before and look at you now!

A website doesn’t have to be complicated, or expensive.

As with everything, there are options for whatever stage you and your business are at, and the benefits of having a website will outweigh any initial worries you may have.

Even a simple website can bring so much to your business. You will find it starts to act as a second employee saving you time and bringing in more orders without effort from you.

So, let’s look at the benefits in more detail…

The Pros of Having a Home Bakery Website:

You can be found in a Google search = more customers
Look professional = impress potential customers turning them into future orders
Cohesive branding across your business = sets you apart from competition
Showcase your best work = showcase the types of cakes/bakes you want to work on to attract those types of orders
Can funnel all order enquiries through your site to keep things organised = save yourself time by keeping all your orders coming into your email via one contact form on your website
Attract ideal customers = your branding, images and language on your site can be targeted to the specific types of customers you want to attract
Answer FAQ’s simply and easily = save yourself time answering the same questions over and over again by directing customers to your frequently asked questions page on your site

Even if you can see the benefits of a website there can still be some niggling doubts or issues that are stopping you from taking the plunge.

Building a website for your Home Bakery isn't complex or expensive! In this post you'll learn why a website is SO important for your baking business's success and which options are the most practical, cost effective and beneficial! #homebakery #bakingbusiness #cakebusiness

“I Don’t Have the Time to Build a Website.”

I totally get that. When you are constantly in the kitchen baking it’s difficult to find the time to even think about a website, let alone spend time on it.

There is no denying that there is a bit of time required at the start of your website journey – whether you plan to DIY it or employ a designer to put it together for you.

However, the good news is that once you’ve spent this time at the beginning, maintaining your website will be far less time heavy and weekly updates to your gallery or blog should be all that’s required.

“It’s Too Expensive to Create a Website.”

This cost involved with a website can vary vastly depending upon whether or not you will do it yourself or hire a web designer.

If you do it yourself the costs will be low, but you will be spending your valuable time on it – so you must consider if the lost hours of baking are more important to you.

Using a designer can be a bit of an outlay, but it is just a once-off cost. They will save you lots of time and hopefully set you up with a perfect website for your business.

Free web-builders are available, but these usually do not allow you to use your own web address (URL) such as bakethishappen.com, so it’s best to avoid these if you can.

WordPress and Squarespace websites will usually cost you less than £10 per month and buying your own URL is often around £5-10 for a full year.

“Isn’t a Facebook Page Good Enough?”

Facebook is hugely popular, but the first thing people do when they want to find out more about… well, anything, is to ‘Google it’.

As I’ve mentioned above, your dedicated business website is more likely to show up on a Google results page than your Facebook business page is – all because of some complicated search engine optimisation.

Another thing to consider is, although it looks as though Facebook is here to stay for a while longer, what happens when it’s no longer about, or no longer popular?

With a website you will always have a space to showcase your work, share prices and allow customers to contact you. It can also reflect your brand and show off exactly what you are about and what potential customers expect when they work with you.

“I Don’t Know How to Build a Website.”

You’re a baker not a web designer, so unless you happen to be wonderfully multi-talented, I don’t imagine you’re too confident in building your very own website from the ground up.

If you’ve decided that you’re not able to invest in a web designer then fear not, there are excellent DIY options out there.

Using a web builder can be a great, budget saving solution for new businesses and many of the builders come with professional looking templates. It’s also possible to purchase excellent themes to be used with WordPress to give you a powerful blogging website with a more bespoke design.

Each situation is different.

In my experience websites that include an active blog will work best with WordPress and Squarespace. Sites that are looking to sell physical or digital products are easiest to produce on Squarespace.

Other builders such as Wix and Weebly also integrate sales pages and plug-ins can be used on WordPress to seamlessly integrate a shop, they just take a little more techy know how.

I recommend doing a little research on the topic, most builders will offer a free trial so you can get a feel for it before you make a financial commitment.

I hope this gives you some inspiration for getting your awesome Home Bakery Business online and dispels some of the fears you may have about the process!

To learn more about using a designer vs doing it yourself feel free to check out this post.

Wishing you the best in your baking journey!

Kirsty

Here’s more from Kirsty about websites for your baking business:

Shop the Premade Baking Business Website

Thank you so much for sharing your expertise with us Kirsty! If you have any questions for her, go ahead and share it in the comments below 🙂

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING BIZ TIPS

What info are you looking for?

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

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How Starting a Home Bakery has Changed My Life

How Starting a Home Bakery Has Changed My Life

Hey there Home Baker!

I usually share posts about Baking Tips, Home Bakery Business Tips or Refined Recipes. But today I want to break from my usual format and share a side of my story with you that I rarely ever talk about…

I want to give you a closer look inside my life as a full time home baker and more importantly I want to share with you how my Home Bakery has CHANGED my life.

Because my Home Bakery Business HAS changed my life – in ways I NEVER thought possible.

There’s so much to say, but I think the best way to go about it is to share the top 11 ways my Home Bakery has changed my life.

So get your cup of coffee, laughing abs and tissues ready!

1. My Home Bakery has Given me the Opportunity to Work at Home

Pencil skirts, heels and hair do’s have never been my thing at all. The whole corporate scene in fact just wasn’t a good fit for me… I used to feel “weak and pathetic” for not coping in that stressful environment, but thankfully I see it differently now!

The corporate system is what it is – but I have been made to be ME. It’s like a square peg in a round hole. They just don’t fit and that’s okay 🙂 It doesn’t make either of them “better” or “weaker” but just DIFFERENT.

Some people (like my husband *cough-cough!*) love going on road trips, all kinds of adventures and outings to just “get out”, but honestly I just don’t get that! Lol!

I LOOOOOOOOOOOOOOOOOOOOVE being at home!! Always have. Even as a kid I always wanted to stay at home. Sure, I was very insecure, but that’s not why I loved being at home. I love home now for the same reason I did back then.

Home is cozy, friendly, accepting and fun.

I can wear WHATEVER I want! A bad hair day has ZERO relevance. I can have dance parties while I’m baking and sing along to the endless string of musicals I watch on max volume. And NO, after 6 years I’m still not over it!

Along with this comes all the other perks of working at home like never sitting in traffic – like ever! Going for walks outside when I want. Having pets and a garden around (corporate doesn’t offer that benefit). Having peace and quiet. Knowing my bed is only 10 feet away at all times.

These are the kind of things that really boost life’s AWESOME factor for me!

2. I Can Decide How & When I Spend My Time

Want to know something REALLY cool? I pretty much never wake up with an alarm clock. Baking is a very physical profession, so I decided to grant my body all the rest it needs to recover from the day’s work.

I sleep till about 07h30, spend time with the Lord, eat breakfast on our couch in the sunshine, shower and only start working at about 09h30.

I realize that things are a bit more complex when you have kids. But I fully believe and have seen that God grants parents the physical strength they need to get through a day when they haven’t had enough sleep.

But the bottom line is that when you have a Home Bakery, you can decide what’s more important to you and structure your work day according to that.

When I have our car I can go shopping when the grocery stores are totally empty. Yes I totally do dance moves when a good song is playing!

How starting a home bakery has changed my life

If I have something urgent happening on any given day, I can just clear my schedule – simple as that.

When a friend or family member needs me, I can plan my work day around that.

I can work and stop working when I choose to.

I don’t take this for granted. It’s such a huge blessing to live this way and I wouldn’t ever want to change it!

3. Baking has Helped Me to Understand My Value

This is a more intense one. Have that tissue box close by my friend!

So, my life has not been easy – I mean, whose really has?

But here’s the true story.

I had a tumour (Astrocytoma) in my spinal cord and brain as a baby. It started developing when I was about 2 weeks old, but they only discovered it when I was 1 year old.

MRI scan technology wasn’t available yet in my parents’ small town. I kept on screaming my head off every day and my mom knew something was very wrong with me, but nothing showed up on the X-rays. The MRI when I was 1 year old revealed everything that was going on…

The doctors said that if they operate I’d be paralyzed, but if they don’t operate I’ll die because the tumour was growing rapidly and was already at the breathing centre of my brain.

Everyone my parents knew started praying. The church started a 24 hour prayer chain. My dad came into my room every day and rebuked the growth in the name of Jesus Christ and spoke life and healing into my body in the name of Jesus Christ.

The doctors could finally operate when I was 15 months old because until then I was just too small to operate on.

After a gruelling 8 hour operation, the Neuro Surgeon reported that they could only remove about half of the tumour and by some miracle I wasn’t paralyzed yet.

They recommended radiation, but my parents just didn’t have peace about putting such a small baby through that.

Everyone kept on praying.

My mom said that after the operation I was finally calm and she could see that having so much of the tumour removed definitely increased my comfort.

I made it past the one month mark, then 2 months, 3 months…

At the age of 2 (on my birthday) I started walking for the very first time, down the aisle at church while everyone celebrated and cheered at the Lord’s faithfulness…

I went back for check-ups with the Neuro Surgeon, but somehow the remaining half of the tumour had vanished completely. The Doctor wrote “MIRACLE” on my file.

If you look up case studies on Astrocytomas, the mortality rates are practically 100%. Because they usually grow back. After going for check-ups for nine years, the Doctor told us with a chuckle that he thinks we can stop coming!

So yes, that’s what Jesus Christ has done. He is alive. He is beyond powerful. He is 100% REAL and He loves us like no one has ever loved.

Where it gets tricky is that a lot of permanent nerve damage was done to the entire right side of my body. My whole right side is smaller and weaker. My shoes differ 2 sizes, I have scoliosis, limited function on the entire right side of my body and had a skew right leg (which doctors operated on when I was 12).

Unfortunately kids aren’t very tactful – especially when you look different.

So I was excluded, rejected, bullied, tripped, and ridiculed in public throughout my school years…

This made me believe that I am worthless, faulty, not good enough, unworthy, embarrassing to people and that I have no real value to offer anyone.

But baking was a haven. It’s something that I can do WELL. And somehow, cakes I made with my own two hands made people HAPPY… What a gift to bring HAPPINESS to someone’s life?!

It took a while, but seeing that I bring joy, comfort and inspiration to people’s lives through baking made me SEE that I have so much to share with the world and that I am incredibly valuable…

All that stuff that happened with those other kids was a total lie.

4. My Business has Helped to Heal My Confidence

A very interesting thing happens whenever you start any business; whatever is going on inside you WILL come out.

Over my last 6 years of full-time baking it’s become crystal clear that our baking talents or resources are not the key factors that determine our business’s success at all!

We keep thinking the reasons our Home Bakery is struggling are our recipes, abilities and lack of resources, but they are not to blame.

It’s not really everything outside you that’s holding your business back, but everything that’s going on INSIDE YOU.

Michael Gerber wrote this incredible book from his own experiences of working with struggling small businesses (The E-Myth Revisited). At one point he says:

“Your business is nothing more than a distinct reflection of who you are. So if your business is to change – as it must to continually thrive – you must change first. If you are unwilling to change, your business will never be able to give you what you want.”

The moment you decided to start a Home Bakery was the moment you agreed to a never-ending journey of personal growth and transformation.

There’s no escaping it and trust me, you’ll learn to love it!

YOU are the center of your business. Not your baking, but YOU as a person.

YOUR inner constitution directly shapes your business every single day. Your thoughts influence your feelings, your feelings influence your actions and your actions determine your results.

A Home Bakery DOES change your life - in ways I NEVER imagined possible. It's given me the opportunity to work from home, leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

So when my business was struggling at first, it FORCED me to start opening up my issues. I had to! There was no way around it! So I gradually started releasing and repenting (because I’m a Christian) from my false beliefs that I embraced as “truth” for most of my life.

Actual TRUTH started replacing those lies and guess what? A confident, secure Aurelia started emerging on the other side 😀 How extraordinary, right?!

The Lord works in mysterious ways!

5. My Home Bakery has Helped Me to Mature

Now because of my difficult childhood, I subconsciously expected (even demanded) that the rest of my life should be smooth sailing.

Out of the thousands of kids in all the schools in my hometown, I was the only one that had to put up with such physical and emotional struggles.

I remember always feeling like I’m not disabled enough to get all the benefits and I’m also not normal enough to be accepted.

It was TOTALLY unfair.

And after my sister died… Man… That was just ridiculous.

The world owed me – BIG time. I was the victim and at a massive disadvantage.

I blamed God and the world for EVERYTHING. And when my business wasn’t doing well it was also obviously God’s fault.

It also seemed like everyone around me that had rich parents that pulled out their credit card whenever their kids want to start a business, or travel places or study anything.

Why can’t my life just be “easy” like everyone else’s? Why doesn’t God send me more clients? Why does everything have to be this constant struggle? I work super hard; can’t God just let it go WELL for me just once?

Oh boy I was so deeply snuggled in my twisted victim blanket…

Through the Lord’s mercy He never answered those questions directly. He patiently and faithfully SHOWED me, over time, what was really going on.

I blamed God for not sending me more clients and not “blessing” my business, when in fact He was not to blame.

Truth is, it was MY FAULT.

I’d been ignorant and didn’t educate myself in business, marketing and sales. A successful business doesn’t fall out of the sky for ANYONE.

Starting my business was one thing, but GROWING it forced me to start taking RESPONSIBILITY for my situation.

We all are dealt a hand of cards.

Are we going to spend our entire lives grumbling about our hand OR are we going to say: “Hmm, interesting. Let me humble myself and ask God what I should do next. Let’s be teachable and read a book on cards and interview and learn from some experts to see what a good move will be.”

I’ve had to GROW UP and MATURE in order for my business (and relationships) to grow and mature.

And for this I’m DEEPLY GRATEFUL. Maturing has meant throwing away and repenting from my victim blanket.

And you know what – I don’t miss that blanket AT ALL. In reality it just WEIGHED ME DOWN my whole life.

Maturing has brought freedom and joy.

6. My Home Bakery Eliminated the Need for Anxiety Meds

Back in 2012 I worked as an Architectural technologist for about 7 months and it was one of the most challenging times of my life. The work itself was totally fine, but the office environment was absolutely horrid.

You see, the Architecture industry is intense in its very nature. It’s kind of a given when millions are at stake. But this pressure unfortunately brings out the worst in people and my boss was no exception.

She was in a difficult position with starting her own company and securing great projects to sustain her new business.

The pressure she carried on her shoulders hung like a thick cloud in the office on a daily basis. Whenever something didn’t work out the way she wanted, she shouted; at herself, the printer, the phone – whatever wasn’t cooperating.

Fortunately she never shouted at ME, but every day I was petrified that she would. This is what caused my anxiety to rage out of control, keeping me lying awake every night, completely unable to sleep – for up to 3 nights in a row. And so I had to go on medication to help me cope.

I remember it so vividly; crying while swallowing my anti-depressants, thinking… “I’m only 24. Is this going to be my whole future?? I used to be happy and enjoy life. How did I get here?”

I was completely stuck. And I didn’t feel like I could go on like this for another 40 years. I was only at the 6 month mark now!

Looking back I realize it was my boss’s first experience having an employee so she didn’t necessarily know how to interact with me or how to be a good boss.

She was incredibly hard on herself and that completely dominated the office environment every day.

My negative first job experience as an Architectural technologist is not necessarily the rule for every architecture firm, but come on, it’s not exactly a low-stress job or industry. PLUS, I’m a softie! And that’s not “weak” or “bad”, but just different.

I basically had to choose:

High pressure job with secure income and meds, or low pressure job with more risk and without meds.

I chose the latter.

And it’s BAFFLING to me how the first option has become “normal”?

I decided to take the road less traveled – with less prestige and less security, BUT also with less (in fact NO) meds.

I had baked after hours to keep me sane while I was working in Architecture and like you, perhaps, I dreamed of baking at home…

Baking at my own pace, surrounded with beautiful aromas and the calm of home.

But I had NO training or any idea how to start a business or if anyone would even PAY for my goods!
But I gave it my all, educated myself through books and constant practice and my Home Bakery steadily grew into a full time Home Bakery Business (YES, I’m still baking).

And also a Home Bakery Blog so that I can support you in your Home Bakery goals!

I’m BEYOND GRATEFUL that I took this road.

And in the process I learned that WE HAVE THE CHOICE to remove ourselves from abusive situations… Be it work or relationships. We always have a choice – if we are open to it.

Discover all the incredible effects a Home Bakery has on your life - and some are totally unexpected! It's helped me to leave behind my anxiety meds, heal my confidence and SO MUCH MORE. Click through to discover how starting a Home Bakery Business can change your life. #homebakery #cakebusiness #bakingbusiness

7. My Business has Connected me With Others in Unexpected Ways

Wow. This is a big one…

Most of my life I’ve felt misunderstood – it happens to so many creatives.

I didn’t (and couldn’t) follow the traditional path of studying and working my way up in a prestigious job.

So many family members and friends were really awkward about me baking from home. They thought I was “capable of so much more”.

My husband, late sister and cousins were always SUPER SUPPORTIVE!! And they mean the world to me.

And although they were always supportive and eager to help at Markets, Events, etc. – I wasn’t able to share my PASSION for home baking with anyone.

That is, until I finally started an Instagram account…

I never realized HOW MANY dear, amazing home bakers there are right around the world!

Connecting with all of you on Instagram has literally changed my life and I’m so grateful to now have friends who’s hearts are also made of butter.

And honestly – I never feel lonely or misunderstood anymore. And it’s all thanks to all my baking friends on Instagram! Love you guys!

8. Baking Lets Me Express My Creativity

Back when I was working as an Architectural Technologist, the only day I got excited was Thursdays because Thursdays it was “Cupcake Night”! I baked after work, late into the night and LOVED every second of it!!

MANY of my University friends that have remained in Architecture often express how the REALITY of working as an Architect is so much different than the IDEA we were presented with while we were studying.

In our studies we could go crazy with our creativity! But in the REAL world, it isn’t like that at all. Your creativity hardly ever gets expressed – especially when you’re starting out.

What’s also been awesome in this journey is that you get to be creative in MANY different areas, not just in your baking. This includes graphic design, website design and food photography!

All of them are so fun and definitely satisfy my need to be creative in my work.

I’m just SO THANKFUL that I have been in a work setup where I get to be as creative as I want to be. My Home Bakery Business is a platform for my creativity – what a blessing and JOY!

9. My Work Environment Smells INSANELY Amazing

There are so many creative careers out there, BUT there are very few that smell like Butter, Cinnamon, Chocolate, Berries, Caramel… Wow, let me stop and wipe the drool off my keyboard!

Geez we are SO LUCKY to do work that smells so incredible!! Smells are therapeutic man. Working in such an environment every day does something to your happiness.

I’m quite convinced that my bones smell like cinnamon rolls by now. And that’s why I have little dance parties while I bake J

10. My Skills & Experience have Grown Like CRAZY!

I was under the impression that I would just BAKE in my Baking Business and therefore only grow my BAKING skills. Wow – I was so naïve!

You see, what most bakers don’t realize about Starting a Home Bakery is that they are willingly stepping into the BUSINESS WORLD. We’re not just bakers anymore! When we don’t learn how to become GREAT businesswomen/men, we stunt the growth of our Home Bakeries.

So I have learned WAAAAYYYYYY MORE skills than I bargained for (once I stopped being stubborn and whiny and finally became TEACHABLE) – and I’m so grateful!!

I’ve learned all the following skills since I started my Home Bakery:

Marketing

Sales

Food Photography

Social Media Strategy

Brand Strategy

Website Design

Copywriting

Graphic Design

Management

Business Mindsets

People Skills

And of course my Basking Skills have also grown massively!

When we don’t have money to employ pro’s to do all these things FOR us in our business, we inevitably need to LEARN how to do it ourselves! And I honestly see that as an INCREDIBLE opportunity!

Other businesses (outside the world of baking) started approaching me a while back to help with their Brand Strategy, Website Design and Marketing – SO RAD!

So yes, starting ANY Business is an opportunity to dive in and become excellent at a whole range of new and INCREDIBLY VALUABLE skills. I got way more than I bargained for and my skillset has grown way beyond anything I ever imagined was possible.

11. Starting My Business has Helped Me to Discover Who I REALLY am

I guess this one ties in a lot with point number 4 (My Baking Business has helped to heal my confidence).

When you start any business, whatever is going on inside you WILL come out.

So just as much as it is an uncomfortable process of growth, it’s also incredible to see all the AMAZING things that were was hiding inside you – often your entire life!

I’ve discovered that I can be confident in my baking abilities for what they really ARE – a talent from God that truly makes a difference in people’s lives and brings them joy.

In the process of embracing this talent, my desires to please people (instead of expressing my creativity) started to fall off me.

Slowly, but surely my own style started to emerge. Who knew I had a style?!? I still find it hilarious, but also awesome!

I discovered that I do actually have a voice… And that’s it’s a valuable and interesting voice. Yours is too. I’m 100% convinced of it.

Through being exposed to (and learning) so many different skills in growing my Baking Business, I’ve discovered many other hidden talents I never knew I had! And they are also part of me.

We all have so many hidden talents – many of which might never see the light of day – but starting a business has done the inevitable…

It has crushed me (in a GREAT way) and refined me so that everything that was false and oppressive could fall off me.

This gradually uncovered the TRUE Aurelia and I just feel so free, humbled, grateful and excited!

Starting a Home Bakery has Changed My Life.

Forever.

If I had to do it all over again, I would.

Lamentations 3:23 -24: “Because of the LORD’s loving devotion we are not consumed, for His compassions never fail. They are new every morning; great is Your faithfulness!”

And that concludes my story 🙂 Feels good to have finally written it down!

If you have any fears or doubts about Starting a Home Bakery Business, I’d love to help. Share your thoughts below in the comments section.

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING TIPS

What info are you looking for?

POPULAR BAKING BIZ TIPS

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

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← 5 Secrets for Creating a Home Bakery Business Name that Attracts Customers Why Your Home Bakery Needs a Website →

5 Secrets for Creating a Home Bakery Business Name that Attracts Customers

5 Secrets for Creating a Home Bakery Business Name that Attracts Customers

One of the first things you’ll need to do when you start your own Home Bakery is to choose a Business Name!

This process can be huge fun or a total headache. Your experience will depend entirely upon your attitude to be honest. So I hope you will dive in with a positive mind! 🙂

As you know, my Home Bakery is called Philosophy of Yum. It is quite a unique business name, but I didn’t come across it overnight.

Finding the right name can often take a while, but I want you to know that that’s TOTALLY okay!

Everyone’s journey is different, so don’t put pressure on yourself to rush this process.

Here are the 5 Secrets for Creating a GREAT Home Bakery Business Name.

1. Your Biz Name Should Mean Something to OUTSIDERS

Naming your business after yourself is a SUPER popular thing to do. It’s been popular for ages. But it really isn’t ideal.

My Home Baking Business Name was initially actually Aureo’s Confectionery, believe it or not!

My own name, Aurelia, is quite long and well, Italian, which made it a bit tough for South Africans to pronounce or even just remember.

When Oreo cookies finally arrived in South Africa in my first year of high school, my super cute and easy nickname became Aureo. This was how I introduced myself all throughout university as well – “just call me Aureo! :)”

So when I started baking for fun and had to choose a business name, Aureo’s Confectionery was the logical choice. It was personal, it was slightly punny (which is so me) and made sense…

BUT THIS BUSINESS NAME ONLY MADE SENSE TO THE PEOPLE WHO KNEW ME – AND NO ONE ELSE.

I made the mistake of thinking my business is about ME so I named my business for MYSELF, not for my clients.

The problem with naming your Home Baking Business after yourself is that it doesn’t say anything about your BUSINESS at all. And it definitely doesn’t say anything about how you help your clients at all.

In an outsider’s subconscious mind they’ll be thinking: “Yes, you are the baker, but how does that benefit me?”

Let’s do a little test…

If you read through a list on Google of Bakeries in your area and you see:

Tiffany’s Bakery

Nicole’s Cakes

Katie’s Cookies

Philosophy of Yum

Justine’s Confections

Which one stands out and sparks your interest? Which one already informs you what the bakery is about before you’ve even been to their website?

When I started trading at Food Markets in Cape Town, I kept trying to think of a great tagline I could write on my blackboard sign. I wanted to come up with a tagline to better describe what I do since Aureo’s Confectionery didn’t mean much in a city where no one knows me.

I ended up writing “Our philosophy is yumminess”, since FLAVOUR and QUALITY totally form the foundation my bakes (and business) and make them so special.

This is what sets me apart from my competitors and the main-steam decoration obsessed bakeries we find today.

After much thought I realized that my tagline represented my bakes better than my actual business name did. It should not be this way.

After 3 years of baking as “Aureo’s Confectionery”, I decided to change my Home Baking Business Name to “Philosophy of Yum”. Best decision EVER.

So remember that you are not naming your business for yourself since your business is not about you.

Your Business Name should ideally sum up how your baking benefits your IDEAL CLIENT.

Want YOUR Home Bakery Business Name to stand out in the crowd? Struggling to choose the perfect name for your baking business? This is the post you've been looking for :) Discover the 5 secrets for creating a GREAT Home Bakery Business Name. Click through to read it now! #homebakery #cakebusiness #cupcakebusiness #bakingbusiness

2. Your Business Name Should Be Easy to Pronounce

Foreign languages have so many beautiful words that sound super poetic. BUT be careful with these words.

You might like many French words like “Toujours” because it’s beautiful, but will at least 90% of the people in your city understand what it means or even just know how to pronounce it?!

My one friend in Canada has a Home Bakery called Bake Toujours. It means Bake Always. She can totally do this in Canada because most Canadians understand French. French is their official second language.

In South Africa this would not work at all! People would spend the first 30 seconds on my website trying to figure out how to pronounce this weird word and then give up. What a missed opportunity!

I could have given them a Business Name that already hooks them and draws them in. But people feel frustrated and confused when they can’t pronounce your business name.

So make your business name easy to understand and easy to pronounce.

When you do this you are considering your client’s needs above your own – and that’s the mark of a great business owner.

3. Business Name Brain Dumping

Here’s a practical exercise to help you find the perfect name for your Home Baking Business. In your Workbook, do a little brain dumping.

This means writing down any and every word (and sentence) that comes to mind about your bakes and business ideals.

Choose descriptive words, meaningful words, words that best describe what clients can experience when eating one of your creations. Words that represent ideals your business stands for.

You can even get some close family and friends to help you with this process.

Also, don’t rush this. If you don’t feel you have the right words yet; wait a day or two and do some research to find the perfect words.

Search for synonyms to your words online. Often you’ll be so close in the idea of what you want to say with your business name, but then a synonym was all you needed.

Once you feel all the words on your page encompass what your bakes are about, you can proceed to rearrange them in different ways.

You’ll know it’s “the one” when you find it!

If you’re not 100% satisfied and HAPPY about the new name, go back and keep rearranging.

Sometimes it’s a good idea to let it simmer a day or two or even a few weeks if necessary before you make a final decision.

4. Make Sure Your Business Name is Unique

When you feel you’re onto a winning name, be sure to do your homework and see if this name is indeed available!

The last thing you want is to create a logo, print business cards and only then find out that someone in your city has the exact same Home Bakery name!

The way you avoid this is to educate yourself online to see if your business name has been used already for a website domain or if it is still available.

Search for your prospective business name with .com, .org and then also for domain names specific to your own country like .co.za (for South Africans), .co.uk (for those in the UK), dot com.au (for Australians).

If no one has snapped up the domain name yet, then it’s safe to go ahead and pick your prospective business name as your official business name.

5. Make Sure No One Steals Your Business Name

And now it’s time for some insurance. You obviously don’t want anyone to steal your business name. Trademarking your name and logo is an option, but it can be a very expensive, stretched out process.

The easiest way to protect your name is to reserve your website domain (yourhomebakeryname.com) through Wix. Here’s a tutorial to show you how to do this.

You don’t have to build a website right now if you don’t want to, but reserve your domain so that no one takes your business name.

You can either sign up to Wix’s premium plan which includes a free domain registration, or you can buy your chosen domain for just under US$15 per YEAR which means it’s just over US$1 per month – it’s really not much and so worth it!

Reserving your domain is your insurance because no one in their right mind is going to pick a business name that they cannot use as their website address.

And that’s it my friend! I hope these secrets help you to find the ideal business name for your Home Bakery 😀

What info are you looking for?

Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

What info are you looking for?

philosophyofyum

POPULAR BAKING TIPS

POPULAR BAKING BIZ TIPS

What info are you looking for?

Got a question? Something to add? Let’s chat in the comments section down below! (I respond to every single comment)

Click here to see my favourite, affordable chef’s knife.

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← 14 Tools, Appliances, and Equipment You Need to Start a Home Bakery How Starting a Home Bakery has Changed My Life →

14 Tools, Appliances, and Equipment You Need to Start a Home Bakery

by Aurelia Lambrechts | Baking Tips and Tricks, Home Baking Biz Tips

14 Tools, Appliances, and Equipment you Need to Start a Home Bakery

Kitchen appliance envy…

It’s a thing man.

Everywhere on Instagram and YouTube, we see strings of bakers with the most amazing baking equipment; like 2 or 3 Kitchen-Aid Mixers in pretty pastel colours, huge ovens, and a jar with 30 spatulas.

And so we automatically assume that we need all of those things before our kitchen is “good enough” to start our own Home Bakery Business.

But today I’m telling you once and for all that you don’t need a whole heap of fancy kitchen equipment to start a successful Home Bakery Business!

I got by with the cheapest hand mixer for a year and hand-me-down mixing bowls. All these other expensive appliances are not essential; they just look prettier and make things a tiny bit easier.

Please note: This post contains affiliate links, meaning I get a small commission if you end up buying one of these products – but it’s at no extra cost to you. I handpicked all of these items and believe each one of them is the best value for money. I’m proud to recommend these tools to you because I know they’ll enhance your baking life at the most affordable rate possible.

1. Your Oven

Most importantly you need an oven… In theory you could use a mini oven, but you won’t be able to bake much at a time, so I recommend that you invest in an 81 litre oven. It’s about 0,6 m x 0,6 m and is usually the standard domestic oven used in homes. It’s the perfect size; you don’t need anything bigger than this.

I’ve used this size oven since the very start of my Home Bakery and I still do. My oven is a Defy and I LOVE it! It’s dependable, accurate and bakes perfectly. I bought it secondhand for $200.

Of course, most homes already have an oven, so you probably won’t even need to buy one!

2. Digital Kitchen Scale (Battery Powered)

Great baking requires GREAT precision. And if you want to bake for paying customers, you’ll need to make sure your baking is consistent!

A customer needs to have the exact same experience when they order the same bake from you more than once. I’m sure you’ve experienced eating something at a restaurant that was mind-blowing and then when you order it again a month later it’s just not up to the same standard.

I’m sure you don’t want your customers to have that experience with your Home Bakery, right?

To bake for paying customers, you need consistent accuracy in your baking. Unfortunately baking with cup measurements just doesn’t give you the consistent accuracy you need.

For example; a cup of flour can weigh anywhere from 140 g – 200 g. This can make a cake turn out dry and dense instead of moist and tender. Every gram of flour makes a significant difference in your results!

Do yourself and your customers a favour and invest in a digital kitchen scale. They are really inexpensive (like $16 – $20) and will give you great precision and results in your baking!

Another awesome perk of digital scales is that you can mix batter much faster! Measuring ingredients in 5 different cup sizes can take forever, but with a scale you can just weigh ingredients directly into your bowl, press the zero button and weigh the next ingredient directly into the bowl.

This obviously also saves a lot of washing up since you’re weighing all ingredients into the bowl and not dirtying your measuring cups.

A digital kitchen scale is my favourite Home Bakery tool by far. Best $20 I ever spent!

<a href="https://amzn.to/3jBvVqX">Click here to see my favourite, affordable Digital Kitchen Scale.</a> <img loading="lazy" decoding="async" class="wp-image-30183 aligncenter size-full" src="https://philosophyofyum.com/wp-content/uploads/2019/04/tools-and-appliances-you-need-to-start-a-home-bakery-business-pin-2.jpg" alt="Feel like you need a huge oven or fancy mixer before you can start selling your home baking?? Truth is, you DON'T need all that before you start a Home Bakery Business! Here are the tools you REALLY need - and most of them are $20 or less :D Click through to get the list of 14 Tools you need to start your Home Bakery Business. #homebaking #cakebusiness #bakingbusiness #homebakery" width="600" height="900" srcset="https://philosophyofyum.com/wp-content/uploads/2019/04/tools-and-appliances-you-need-to-start-a-home-bakery-business-pin-2.jpg 600w, https://philosophyofyum.com/wp-content/uploads/2019/04/tools-and-appliances-you-need-to-start-a-home-bakery-business-pin-2-480x720.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" />   <h2>Other Tools</h2> When it comes to other tools it really depends on WHAT you’re planning on baking. If you’re starting with cupcakes and brownies for example, there’s no need for cake tins just yet. So you don’t NEED ALL of this stuff, but you can choose your own essentials from this list (beyond standard kitchen items like spoons, knives, pots, pans, etc.).   <h2>3. Plastic Mixing Bowls</h2> Many bakers use ceramic, pyrex glass or stainless steel bowls. I prefer plastic bowls simply because the hand mixer’s beaters make way less noise against the sides of plastic mixing bowls. You should have at least 1 Large, 1 medium and 1 small mixing bowl. I love the OXO plastic Mixing bowls because they have a rubber lining on the bottom which stops them from sliding around when you’re busy mixing. They also have rubber linings on the top rim for better grip when you’re pouring batter. The OXO Plastic mixing bowls come in sets of 3 in the exact sizes you’ll need. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B007U256CS&asins=B007U256CS&linkId=61a7e7b534f5d585c9d0f3f9557dabc6&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://www.amazon.com/gp/product/B007U256CS/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B007U256CS&linkId=aa828db4ed21d44e75b17efab772c4b3">Click here to see my favourite, affordable mixing bowls.</a>   <h2>4. Sieve/Strainer</h2> You should absolutely, always sieve your dry ingredients. This gets rid of any lumps in your flour, cocoa powder, etc. It also catches any strange, hard bits that somehow got in there. Sieving also aerates and mixes your dry ingredients. Ideally you want a sieve with 2 hooks that can rest on the top edge of your mixing bowl. SO many sieves only have one triangular piece of steel to rest on your mixing bowl which doesn’t give you enough stability! It will rock back and forth and sometimes even fall into your mixing bow – #annoying! A sieve like this one with 2 hooks (Shrek ears) works SO much better. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B001VZ5E40&asins=B001VZ5E40&linkId=69eb40be5bf117ca4f270494c82e97b6&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://www.amazon.com/gp/product/B001VZ5E40/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B001VZ5E40&linkId=39d411f13348fa474294db9c199c55e2">Click here to see my favourite, affordable sieve</a>.   <h2>5. Large Chef’s Knife</h2> Every baker needs a big knife. First of all because it makes you feel and look like you’re a pro! And secondly because a chef’s knife is super useful. I use mine every single day; to slice and chop apples and vegetables for cakes, finely chop citrus zest, chop nuts, slice brownies, chop chocolate and even to make <a href="https://philosophyofyum.com/chocolate-shavings/">chocolate shaving decorations.</a> Now please note that it doesn’t have to be an expensive chef’s knife. Mine was like $20. It’s very important that it’s 8 inches (20 cm) though. Anything bigger or smaller becomes difficult to handle and won’t create the same beautiful chocolate shavings – if you plan on making them to give your cakes a professional edge. <iframe sandbox="allow-popups allow-scripts allow-modals allow-forms allow-same-origin" style="width:120px;height:240px;" marginwidth="0" marginheight="0" scrolling="no" frameborder="0" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=as_ss_li_til&ad_type=product_link&tracking_id=philosophyofy-20&language=en_US&marketplace=amazon&region=US&placement=B086QN9JFV&asins=B086QN9JFV&linkId=d68d24d13b884429b05aaa833e2e7922&show_border=true&link_opens_in_new_window=true">

6. Silicone Spatula (flat, not indented)

I adore a good silicone spatula! There are few things I enjoy more than scraping every last drop of batter into a cake tin.

Even if you don’t have OCD tendencies like me, a spatula is still essential for scraping the sides and bottom of your mixing bowl throughout the mixing process. This ensures that you won’t have a surprize lump of butter or flour hiding in a corner of your bowl somewhere.

Spatulas are an essential tool for mixing a well incorporated batter.

But it takes a very specific type of spatula to scrape a bowl clean. Some are too flimsy and don’t have enough strength to obey your commands without bending over in the opposite direction – very annoying.

Some spatulas are too hard and don’t give you a “close shave” against the side of the mixing bowl.

Some spatulas are like flat spoons, so you end up needing another spatula to scrape out the indented part of the spatula! Very annoying.

FLAT-sided silicone spatulas are perfect! Because you can just scrape them on the rim of your mixing bowl to get the batter off it and nothing will be stuck to it afterwards.

Click here to see my favourite silicone spatula.

WAIT before you spend a fortune a Kitchen Aid Mixer or a huge oven to start your Home Bakery! You can get by with very few tools and appliances and still turn a GREAT profit with your Home Baking. Here's a list of the essential tools you REALLY need when you Start your Home Bakery Business :) #homebakery #cakebusiness #bakingbusiness #bakingtools

7. Sturdy Balloon Whisk

Sometimes a spoon just doesn’t cut it.

Like when you’re saving split chocolate ganache, or making lemon curd, or reviving frozen creme patisserie, or salted caramel, or making any kind of sauce or filling.

Stirring with a balloon whisk just gives you a much smoother result and prevents clumping or burning stuff.

It’s worth it to buy a good quality one though because the el cheapos end up coming undone where the wires join the handle. You’ll be whisking along, unsuspected, and then suddenly a wire will shoot loose and flick hot custard in your face – it’s happened to me before.

Trust me, rather buy 1 great balloon whisk instead of 10 cheapies that keep breaking.

<a href="https://www.amazon.com/gp/product/B00004OCNS/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B00004OCNS&linkId=eb912cf9f5aad69e66a6631c57843adc">Click here to see my favourite, affordable balloon whisk.</a>   <h2>8. Electric Hand Mixer</h2> Let me tell you a little secret… You don’t need a stand mixer to start a Home Bakery Business! Yep, I’ve said it. You can totally get by with an electric hand mixer. I’ve written a very thorough blog post on buying the perfect hand mixer if you want to go into deeeeeep detail; <a href="https://philosophyofyum.com/hand-mixer-shopping-guide/">Hand Mixer Shopping Guide.</a> Most importantly you want something that doesn’t fall over easily, is not too heavy and gives you a lot of control in the speed settings. A high price doesn’t necessarily mean high quality. Be careful. You can buy a perfectly awesome hand mixer for under $20 that will last for years to come. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B001CH0ZLE&asins=B001CH0ZLE&linkId=72ec943ad106cf681f786be7b51f46e7&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://amzn.to/2TnplJS">Click here to see my favourite, affordable Electric Hand Mixer.</a>   <h2>9. Piping Bags (Preferably Reusable)</h2> Let’s all do our bit in helping the environment shall we? There are so many things I did wrong in the first few years of baking full time, but I’m so grateful that I bought reusable piping bags from the very start! Mostly because it makes sense financially; you by one bag in 5 years. If you use disposable piping bags for 5 years you end up spending WAY more. They’re easy to clean and really inexpensive. There are many different sizes, but in my experience anything larger than 30 cm (12 inches) is just too big to control effectively while you’re piping. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B00004S7Y9&asins=B00004S7Y9&linkId=f30c6034de8d9255ae1e9a8957b308b8&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://www.amazon.com/gp/product/B00004S7Y9/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B00004S7Y9&linkId=780369c3488d189b502b3e2f16225b99">Click here to see my favourite, affordable reusable piping bag.</a>   <h2>10. Stainless Steel Piping Tips</h2> Oh, the many millions of piping tips on the market today are staggering! Of course the ones you buy depend entirely upon what type of frosting piping you want to do. But you totally don’t need to be fancy here. The only 2 piping tips you really NEED are a closed star tip (<a href="https://www.amazon.com/gp/product/B004BPW3C8/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B004BPW3C8&linkId=ea6f6ca276cc7e62eeb6723e73dacf55">Wilton 2D</a>) <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B004BPW3C8&asins=B004BPW3C8&linkId=049f068ec9894aa2c5b530fb12121ef0&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> and a large round tip (<a href="https://www.amazon.com/gp/product/B00DSNO3BI/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B00DSNO3BI&linkId=0eb2686ce269d84e0916231ffe7399ed">Wilton 1A</a>). <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B00DSNO3BI&asins=B00DSNO3BI&linkId=c25144b87b705c82096498af976e2e16&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> You’ll use the Wilton 2D to pipe frosting onto cupcakes. I like to pipe my frosting from the inside out so that it looks like a rose. So classic and beautiful! RELATED: Piping Frosting 101 – <a href="http://philosophyofyum.com/piping-frosting-101-manual/">The Frosting Piping Manual</a>. And the large round Wilton 1A is great for piping perfectly round blobs of frosting onto cupcakes, piping out macaron batter, piping macaron fillings onto macarons and piping frosting onto layer cakes. <h2></h2> <h2>11. Muffin/Cupcake Tins</h2> Most home bakers begin by selling cupcakes, muffins, cookies and brownies. They are easier to bake and less intimidating than layer cakes or cheesecakes for example! I recommend buying at least 2 non-stick muffin tins. This way you can use one tin to refill with batter while another one is busy baking. They’re easy to clean and can last a lifetime if you take good care of them. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B073P4RPFP&asins=B073P4RPFP&linkId=7311306966e8a0381e1121427324c311&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://www.amazon.com/gp/product/B073P4RPFP/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B073P4RPFP&linkId=97789bf401d55b48fea8656301696aa2">Click here to see my favourite, affordable Cupcake/Muffin Tins.</a>   <h2>12. Non-Stick Baking Sheet</h2> A Baking sheet is really a go-to item in any home bakery. You can use them for cookies, macarons, roasting nuts, baking pastries and more! Generally a 15 x 10 inch pan works great in domestic ovens, but be sure to measure the inside of your oven just to be sure they will fit inside! I also strongly recommend that you get a <a href="https://amzn.to/3qOZuv4">non-stick baking mat</a> or 2 to put on your cookie sheets. They save you a lot of money in the long run because you won’t need to use baking parchment. <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B01DR6ZN0K&asins=B01DR6ZN0K&linkId=a363f72191d4cc8ca3fa44cb7b5adee4&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://amzn.to/36jNe8l">Click here to see my favourite, affordable Non-Stick Baking Sheet.</a>   <h2>13. 2 Inch Cookie Scoop</h2> Although this is not really an “essential” item, it will make your life a heck of a lot easier and will make your cookies look more uniform. The domed shape of the cookie dough will also end up making the center of your cookies thicker and sides thinner. Translation = crispy outside, gooey center! <iframe style="width: 120px; height: 240px;" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ac&ref=qf_sp_asin_til&ad_type=product_link&tracking_id=philosophyofy-20&marketplace=amazon&region=US&placement=B08JZCWWY3&asins=B08JZCWWY3&linkId=5b866cc38d55ae708ea31252aee927e8&show_border=true&link_opens_in_new_window=true&price_color=333333&title_color=0066c0&bg_color=ffffff" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"> <a href="https://amzn.to/2Tz8N1w">Click here to see my favourite cookie scoop.</a>   <h2>14. Non-Stick Brownie Tin</h2> Brownies, bars and squares are always a great crowd pleaser! In fact, brownies were the very first items I started selling back in 2008 when I was studying architecture. I still adore baking brownies and have also found a new love for baking blondies. You could also do layered bars and squares in your brownie tin. 8 x 8 Inch is the standard size that works great for Home Bakery. <a href="https://www.amazon.com/gp/product/B01BX2RPR4/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B01BX2RPR4&linkId=c9011126ba53e30c5ea7d20d89456c8b">Click here to see my favourite, affordable Brownie Tin.</a> <img loading="lazy" decoding="async" class="wp-image-27432 aligncenter size-full" src="https://philosophyofyum.com/wp-content/uploads/2019/04/tools-and-appliances-you-need-to-start-a-home-bakery-business-e1569317449978.jpg" alt="Nope, you don't need a Kitchen Aid Mixer or a huge oven to start your Home Bakery! You can get by with very few tools and appliances and still turn a GREAT profit with your Home Baking. Here's a list of the essential tools you'll need when you Start your Home Bakery Business. #homebakery #cakebusiness #bakingbusiness" width="600" height="900" />   <h2>Other, disposable items you’ll need:</h2> <ul> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3YIMKme">Cupcake Liners</a></li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3E7Dcb8">Non-stick baking parchment</a></li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3KQ3baU">45 cm Roll of Heavy Foil</a></li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/45ioES1">Non-Stick Spray</a> (your best friend – seriously)</li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3qJAwNR">Small, medium and large Ziploc Bags</a></li> </ul>   <h2>More Advanced Tools & Appliances:</h2> As your Home Bakery Grows you can expand your collection with some more tools and appliances that make life easier. <ul> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3YLPXBJ">A STURDY pair of oven gloves with great grip</a> make life a lot easier! I like using BBQ gloves because they can handle higher temperatures and the fingers give you so much control when handling your baking pans.</li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B07DFR9L1Y/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B07DFR9L1Y&linkId=79ef6935917d7e5aeb7d59e31915bf9d">3 x 8 inch, loose bottom cake tins (not spring-form!)</a></li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3YI1VMI">Palette Knife (to decorate layer cakes)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B000WG14FC/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B000WG14FC&linkId=0cddd7a9b76191db9747227c038fe1f0">Small, Offset Palette Knife (to decorate layer cakes)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B0000VOOXI/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B0000VOOXI&linkId=b4ffdf95cd341c0c95358aaed8134df3">Cake Scraper (to decorate layer cakes and get a smooth frosting finish on the sides and top of your cakes)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B000ZP8174/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B000ZP8174&linkId=7a40224259b1ee9ae9595792fc68008c">CROCS! (Yes, they’re ugly, but you really need them! They prevent stacks of pain from hours of standing!)</a></li> <li style="margin-bottom: 20px;">Standing mixer. I used a hand-me-down for years, but then eventually got a <a href="https://amzn.to/3E7hAf2">Kitchen Aid. It’s definitely been worth it for me.</li> <li style="margin-bottom: 20px;"><a href="https://amzn.to/3QNos8K">Food processor.It helps you to make shortcrust pastry in seconds!</li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B01IHHLB3W/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B01IHHLB3W&linkId=fa52c12418c9d48020688081a7b41f3d">Candy/Meat thermometer (the kind with a needle you can poke into things)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B0151VTS9G/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B0151VTS9G&linkId=2b2931341ff682a16395383618bee8c2">2 Large Silpat Mats (for macarons and cookies)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B07BY9FCT8/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B07BY9FCT8&linkId=df55634cd35e36e12aa7f03abec9fb65">Turntable (to decorate layer cakes)</a></li> <li style="margin-bottom: 20px;"><a href="https://www.amazon.com/gp/product/B07JLQBPZT/ref=as_li_qf_asin_il_tl?ie=UTF8&tag=philosophyofy-20&creative=9325&linkCode=as2&creativeASIN=B07JLQBPZT&linkId=5f885408fa171066eac8c3e90d214330">Blow Torch (for torching meringue)</a></li> <li style="margin-bottom: 20px;">More mixing bowls as needed</li> <li style="margin-bottom: 20px;">More baking tins as needed </li> </ul> And that is it my friend! I hope you understand and believe now that you really don’t need a lot of kitchen gear to start a Home Bakery. <h3>👉 Want to SELL your home baked goods so you can do what you love for an income?</h3> <a href="https://youtu.be/COqlYhPCNqY">In this YouTube video you’ll learn exactly how to start your own Home Bakery Business – even if you don’t have time, a large kitchen, or starting capital!</a> <iframe loading="lazy" title="YouTube video player" src="https://www.youtube.com/embed/COqlYhPCNqY" width="560" height="315" frameborder="0" allowfullscreen="allowfullscreen">

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Aurelia

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Hi! I’m Aurelia 🙂

I help home bakers get consistent, repeat orders, so they can stop hustling and enjoy calm, predictable income.

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philosophyofyum

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